Twitter users and marketers are always on the hunt for new features and updates to get the most out of the platform and amplify their app experience. While all the Twitter features and tools are out there to be exploited, not everyone understands their importance and application. There are a few unique features that are still underutilized and often slip through the cracks of even the most followed Twitter pros' strategy.
This guide will walk you through some lesser-known Twitter tips and tricks you can use to better position your brand on Twitter. Besides, you’ll understand the use cases of each feature so you can implement these tips in your Twitter marketing strategy. So without any further ado, let me spill the beans, and let’s get started!
Here are the 5 best Twitter tricks and hacks most marketers fail to bring into play:
- Make the most out of your Twitter bio
- Take Advantage Of Twitter Analytics
- Schedule Tweets In Advance
- Tweet At Peak Times
- Advanced Search Operators
You can directly jump to a section of your choice or keep scrolling.
Make The Most Out Of Your Twitter Bio
Excelling on Twitter is not just about posting insightful tweets. In order to maximize your reach and visibility, it’s important to optimize your Twitter bio. It is a key real estate to showcase who you are and what you do. Use keywords and hashtags to help people find you, and be creative and concise in describing yourself as Twitter only allows 160 characters in the bio. Do not write something you don’t resonate yourself with.
Be very mindful of the keywords and number of hashtags you use in the bio. Adding too many hashtags can distract the profile visitors and chances are they might click through it and land elsewhere. Head over to our detailed guide on writing a Twitter bio and get inspired by over 300 ideas.
Here’s an awesome example of a well-curated Twitter bio:
Take Advantage Of Twitter Analytics
For brands that are actually concerned about the growth on Twitter and have been using it as a marketing tool, Twitter Analytics can come in really handy. It makes measuring engagement, understanding the follower growth and demographics, and analyzing the ad performance and competitors a breeze.
To turn Twitter Analytics on, click on the More option on your Twitter profile, select Creator Studio, and click on Analytics. Next, on the Analytics page, click on the Turn analytics on button and you’ll be all set to view your Twitter performance. Some of the metrics you can track on Twitter Analytics are as follows:
- Link clicks
- Retweets without comments
But are these the only metrics that matter to a business? The simple answer is NO!
Brand conversations, sentiment analysis of DMs and mentions, unfollowers rate, and scores of other metrics aren’t covered in Twitter’s native analytics report. A Twitter analytics tool like Statusbrew can add immense value to your social media toolkit.
With reporting for over 200 metrics across major social media networks, Statusbrew can help you better analyze your Twitter performance over a chosen date range which eventually enables you to make better marketing decisions.
Test the tool by yourself for free and see where you stand against the competitors.
Tweet At Peak Times
Here’s the most common problem marketers face on Twitter. After going all in with creating great tweets, they still don’t get the visibility and engagement as expected. The reason probably is not posting at the right time.
Tweeting at peak times is important as it helps you reach a wider audience and boost engagement with the tweets. Moreover, it increases the likelihood of trending on the app. It's important to note that peak times can vary depending on your specific audience and industry, so it's a good idea to experiment with different times and learn from the performance reports.
Posting at a time when your target audience is most active is an ideal scenario for grave Twitter marketers. It might seem daunting to find the best time but Statusbrew makes it easy with its advanced analytics and reporting tools. By measuring and analyzing your brand content, you can recognize the gaps in your content and optimize it for better reach and engagement.
Schedule Tweets In Advance
It may come as a surprise to you but Twitter allows you to schedule organic and promoted-only tweets up to one year in advance. When running an active social presence across networks, it becomes essential to have a social media content calendar in place that has most of the posts scheduled for a later time.
Scheduling social posts helps your brand maintain consistency and flow in pushing out content. When social media publishing is handled entirely manually, your bottom line may go downhill if not precisely managed.
Twitter’s scheduling feature can be of great help if you rely heavily on the platform for building brand identity and awareness.
However, if you’ve incorporated a multichannel marketing strategy that includes an active presence on other social channels too, then Statusbrew is a must-have. It allows you to not only schedule but also create your own content with robust editing tools on all the top social networks including Instagram, Facebook, and YouTube.
Not just that, Statusbrew even allows the scheduling of Twitter threads, which is otherwise not possible natively on Twitter. Along with creating and scheduling Twitter Threads, Stausbrew allows you to retweet, reply to, and share quoted tweets from the same dashboard.
Create and schedule your next Twitter post for multiple profiles in minutes via Statusbrew Publish. And worry not, you can use it for free with a 7-day free trial.
Advanced Search Operators
Advanced search operators are specific keywords and symbols that you can use in Twitter's search bar to refine and filter your search results. Here are some of the most common advanced search operators on Twitter:
"from:username" - Search for tweets from a specific Twitter user. For example, "from:@Statusbrew" will return all tweets sent from the @Statusbrew account.
"to:username" - Search for tweets sent to a specific Twitter user. For example, "to:@Statusbrew" will return all tweets that mention @Statusbrew in the tweet text or as a reply to @Statusbrew.
"#hashtag" - Search for tweets that contain a specific hashtag. For example, "#SocialMedia" will return all tweets that contain the hashtag #SocialMedia.
"location:location" - Search for tweets sent from a specific location. For example, "location:Tokyo" will return all tweets sent from users who have specified Tokyo as their location.
"filter:links" - Search for tweets that contain a link. For example, "filter:links" will return all tweets that contain a link, regardless of the content of the tweet.
"since:YYYY-MM-DD" - Search for tweets sent since a specific date. For example, "since:2023-01-01" will return all tweets sent since January 1st, 2023.
"until:YYYY-MM-DD" - Search for tweets sent until a specific date. For example, "until:2023-01-01" will return all tweets sent before January 1st, 2023.
These are just a few examples of the advanced search operators that you can use on Twitter. By using these operators, you can refine search results to find the tweets that are most relevant to you. Additionally, you can combine multiple operators in a single search query to further narrow your results.
Do these sound too confusing and limiting? Well, there’s a better way to monitor tweets and conversations that matter to your brand. By setting up certain rules, Statusbrew’s social listening tool brings you all the tweets and conversations about your brand so you can participate to win the audience and analyze the sentiments behind them.
Put These Twitter Tricks To Use!
If you’re still here, I suggest you try out these tips yourself and share them with your teammates. We’ll keep this list updated with more amazing Twitter tips, tricks, and hacks so marketers like you can utilize the platform to its fullest potential and drive meaningful results for your brand.
Closing it with a bonus for you- avail Statusbrew’s 14-day free trial or book a free demo and unlock new opportunities to grow your brand on social real estate.
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and even Google My Business.