TikTok, the most downloaded mobile application, has taken the world by storm, especially among the younger generation.
What started as a platform for lip-syncing videos has now transformed into a haven for marketers and influencers alike. In 2022 alone, TikTok's popularity has skyrocketed, attracting users from almost all nooks and corners of the globe.
For brands, TikTok offers opportunities to boost their revenue and expand their customer base.
Building a suitable business on TikTok can be a challenging task, but thankfully, there are a number of TikTok marketing tools available to help brands like you capture the attention of their audience.
In this article, we will explore the 12 best TikTok tools that will help you make a splash in the TikTok universe.
Table Of Contents:
- Statusbrew
- TrendTok
- Pentos
- CapCut
- PiPiAds
- HypeAuditor
- TikTok Built-in Video Editor
- Analiusa.io
- TikTok Analytics
- Tokfluence
- Linktree
- All Hashtag
Statusbrew
Statusbrew is a scheduling app designed specifically for your favorite social media networks, including TikTok. Unlike TikTok's native scheduler, which allows scheduling up to 10 days in advance, Statusbrew offers the flexibility to schedule your TikToks 6 months in advance.
You can also incorporate customizable approval workflows, assign internal labels and visualize the complete timeline of all your scheduled TikTok using a content calendar.
Key Features
| Schedule posts | Easily handle daily postings for multiple TikTok accounts without switching between multiple tabs |
| Team collaborations | Collaborate with your team members and clients by adding them to your workspace for approvals & feedback |
| Content planner | Get a comprehensive view of all your TikTok posts with Statusbrew's Planner for easy rescheduling & overview of your content strategy |
| Integrations | Statusbrew integrates with design tools like Canva, team management tools like Slack and Microsoft Teams, and other social platforms |
| Performance tracking | Understand your audience's demographic data & make data-driven decisions |
Pricing
- Standard: $129 per month
- Premium: $229 per month
- Enterprise: Custom pricing
Capterra Rating
4.8/5
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TrendTok
TrendTok helps you spot and predict TikTok trends specific to your categories and locations. With this app, you will always be one step ahead of your competition and increase your chances of going viral.
Key Features
- AI-powered personalized trend identification for your niche
- Save trending TikTok sounds and music to your library
- Stay updated on the hottest TikTok hashtags and discover the best-performing ones for your niche.
- Get to know about the trends used by top creators on TikTok
| Pros | Cons |
|---|---|
| Easy to use interface | Limited features |
| Provides insights into trending topics and hashtags | |
| Can help you create videos that are more likely to be seen |
Pricing
- Free plan allows you to track up to 10 TikTok accounts
- Paid plans start at $9.99 per month
Pentos
Pentos simplifies TikTok analytics for creators and brands. It takes all your analytics and transforms them into actionable insights to help you improve your TikTok strategy.
Key Features
- Analyze not only your own TikTok data but also other user profiles, videos, and relevant hashtags in your niche
- Conduct competitor analysis to see how your account stacks up against others in your industry
- Analyze multiple accounts all in one convenient location
- Export the data you collect to Excel or CSV format
| Pros | Cons |
|---|---|
| Provides detailed insights into your TikTok account | Not as user-friendly as some other tools |
| Helps you track your growth and engagement | Some features are not available in all countries |
| Offers recommendations for how to improve your content |
Pricing
- Free plan allows you to track up to 3 TikTok accounts
- Paid plans start at $69 per month
CapCut
CapCut is a video editing app that is loved by TikTok users. It's owned by the same parent company as TikTok, so you can expect smooth integration with the platform.
Key Features
- Discover trending edits, stickers, and text fonts directly from TikTok
- Access a wide range of editing tools to cut, merge, change speed, and reverse videos
- Add trending TikTok sounds and music to enhance the vibe of your videos
- Follow CapCut's TikTok account for insider hacks and attractive editing ideas to inspire your own video creations
| Pros | Cons |
|---|---|
| Easy-to-use interface | Can be difficult to learn |
| Offers a wide range of editing features | Can be slow on older devices |
| Can be used to create professional-looking videos |
Pricing
- Free app
- In-app purchases available
Know more about Video Marketing: Everything You Need To Know
PiPiAds
PiPiAds is a research tool that gives you a sneak peek into your competitors' TikTok ads.
Key Features
- Updated ad library daily to monitor and analyze the performance of TikTok ads in real time
- Discover trending products on TikTok before your competition does.
- Get insights into how your competitors are running their TikTok ads
- Apply relevant filters to specify the type of TikTok ads you want to monitor
| Pros | Cons |
|---|---|
| Allows you to run targeted ads on TikTok | Not as easy to use as some other ad platforms |
| Offers a variety of ad formats | |
| Can help you reach your target audience |
Pricing
- Free plan allows you to track up to 1 TikTok account
- Paid plans start at $19 per month
HypeAuditor
HypeAuditor has a free TikTok Engagement Rate Calculator to measure the engagement rate of your TikTok account.
Key Features
- It has a user-friendly interface. Simply enter your account name into the generator, and the tool does the rest
- You can also analyze the engagement rates of your competitors or influencers you are considering collaborating with.
- Understand whether the engagement rate in your particular niche is high or low
| Pros | Cons |
|---|---|
| Provides detailed insights into TikTok influencers | Can be expensive |
| Helps you identify influencers who are a good fit for your brand | |
| Offers recommendations for how to collaborate with influencers |
Pricing
- Free plan allows you to track up to 5 TikTok accounts
- Paid plans start at $49 per month
TikTok Built-in Video Editor
TikTok offers its own video editing tool right within the app. This feature allows you to enhance your videos with filters, effects, timing adjustments, sound enhancements, video speed changes, blurring, and more.
Here's how you can access the TikTok video editor:
Step 1: Open the TikTok app and tap the "+" icon to start recording and editing your videos.
Step 2: On the effects/filters tab, you will find a range of options to choose from. Pick the filter or effect you want to add to your videos.
Step 3: Preview your edited video by tapping the checkmark button, and if you are satisfied, go ahead and post it.
Key Features
- Trim and crop videos: You can trim the beginning or end of a video or crop it to a specific aspect ratio.
- Add filters and effects: There are a variety of filters and effects available, including beauty filters, color filters, and special effects.
- Add text and stickers: You can add text, stickers, and emojis to your videos.
- Change the playback speed: You can speed up or slow down the playback speed of your videos.
- Add music and sounds: You can add music or sounds to your videos from TikTok's library or from your own device.
- Record voiceovers: You can record voiceovers to add commentary or narration to your videos.
- Green screen: You can use the green screen effect to replace the background of your video with a different image or video.
- Transition effects: You can add transition effects between clips to make your videos more visually appealing.
| Pros | Cons |
|---|---|
| Free to use | Not as powerful as some other video editors |
| Easy to use interface | Can be difficult to learn |
| Offers a basic set of editing features |
Pricing
Free
Analiusa.io
Analiusa.io is an amazing tool for analyzing hashtags and profiles on TikTok. Analiusa.io allows you to easily track any social influencer's profile and even reach out to them to promote your brand to their fans and followers.
Key Features
- It provides comprehensive reports, including competitor analysis, overall profile analysis, audience demographics, influencer mapping, and more
- Analiusa.io is powered by AI, which means it offers insights into public profiles, follower analytics, and hashtag performance
- You can also get information about post performance based on geotags, position activity, and audience engagement
| Pros | Cons |
|---|---|
| Provides detailed insights into your TikTok account | Can be expensive |
| Helps you track your growth and engagement | |
| Offers recommendations for how to improve your content |
Pricing
- Free plan allows you to track up to 1 TikTok account
- Paid plans start at $49 per month
TikTok Analytics
TikTok Analytics is TikTok's in-built feature to track your profile performance.
You can access it with a free TikTok Pro account. TikTok analytics provides data for the last 7 to 28 days, organized into three tabs: Overview, Content Insights, and Follower Insights.
Key Features
- The Overview tab allows you to track video views, profile views, and follower count
- In the Content Insights tab, you can measure metrics such as likes, comments, shares, video playtime, and average watch time
- The Follower Insights tab provides information about your audience demographics
| Pros | Cons |
|---|---|
| Free to use | Not as detailed as some other analytics tools |
| Provides basic insights into your TikTok account | |
| Tracks your growth and engagement |
Pricing
Free
Tokfluence
Tokfluence is a TikTok influencer search tool. Their extensive database with over 10 million TikTok accounts is what makes them stand out.
You are sure to find the perfect fit for your TikTok marketing campaign with such a vast collection of influencers. Tokfluence even helps you determine if an account has genuine or fake followers. With this feature, you can ensure that you collaborate with trustworthy influencers only. They even offer a free limited version.
Key Features
- The biggest database in the industry, with over 10 million profiles to choose from
- 20+ search criteria to find the ideal influencers for your campaign
- Target audience insights with audience analysis
- Verify the authenticity of an influencer's followers with the fake check feature
- Campaign management software
| Pros | Cons |
|---|---|
| Allows you to find and collaborate with TikTok influencers | Not user-friendly |
| Offers a variety of tools to help you manage your influencer relationships | |
| Can help you reach your target audience |
Pricing
- Free plan allows you to track up to 1 TikTok account
- Paid plans start at $19 per month
Know more about TikTok Analytics Defined For Brands & Marketers
Linktree
As you may know, TikTok only allows you to have one link in your bio. But what if you have multiple social media profiles or other websites you want to feature on your bio? Linktree comes in handy there.
With Linktree, you can create simple landing pages that showcase a collection of links of your choice using Linktree. This gives you the flexibility to direct your TikTok followers to your latest articles, eCommerce store, affiliated brands, apps, or any other website you want to highlight.
Key Features
- Customize your page with a variety of built-in themes to match your personal style
- Analytics to track views, link clicks, and more
- Capture email addresses using forms
- Even the free version of Linktree offers enough features for most casual users
| Pros | Cons |
|---|---|
| Allows you to create a landing page with links to all of your social media profiles | Can be expensive |
| Makes it easy for your followers to find your other content | |
| Can help you drive traffic to your website or blog |
Pricing
- Free plan allows you to create a Linktree with up to 10 links
- Paid plans start at $6 per month
All Hashtag
All Hashtag has been around since 2015, starting as a hashtag generator and expanding to offer four different hashtag services.
Key Features
- Hashtag Generator: Enter a word or term, and All Hashtag will generate a list of suggested hashtags based on random results, live results, and top results related to your query. You will find an array of hashtag suggestions, such as top lists for similar hashtags and related key search terms.
- All Hashtag Hashtag Generator: If you are short on time and can't type out all those hashtags, just type in your keyword, and it will automatically convert it into a hashtag for you.
- Hashtag Counter: This tool allows you to count the number of hashtags in a specific block of text. It's useful if you want to limit or optimize the number of hashtags in your post or content.
- Hashtag Analytics: You can analyze hashtags and get to know their rank, the number of times they have been used, and a list of similar hashtags. This data will help you evaluate a hashtag's popularity.
- All Hashtag offers all these features for free.
- You will find a variety of top hashtag charts on their website for extra inspiration.
| Pros | Cons |
|---|---|
| Provides a list of all the trending hashtags on TikTok | Only useful for finding hashtag |
| Helps you find hashtags that are relevant to your content | |
| Can help you increase your reach on TikTok |
Pricing
- Free plan allows you to track up to 10 hashtags
- Paid plans start at $9.99 per month
Know more about Trending TikTok Hashtags To Get On The For You Page
Wrapping Up!
TikTok marketing tools can help you can optimize your campaigns and drive meaningful results for your brand.
Carefully assess your specific needs and goals, and choose the tools that align with your objectives. Experiment with different tools analyze the results, and fine-tune your approach to continuously improve your TikTok marketing efforts.
Sign up for Statusbrew's FREE trial to experience the convenience of a TikTok scheduler.
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