TikTok Challenge Ideas To Get More Engagement For Brands

Jul 26, 2023 9 min read

Buckle up, marketers, because the TikTok train is showing no signs of slowing down! With over 1 billion monthly active users, the social network set records ablaze in the previous year with its addictive challenges. But in 2023, the challenges are going to attract a lot of eyeballs as it is going to be a lot more creative, unlocking boundless engagement and brand exposure!

With brands like Chipotle, Elf, Crocs, etc., creating and participating in trendy and viral TikTok challenges, you shouldn’t stay behind either.

In this blog post, we will walk you through 15 popular TikTok challenge ideas that will help you strengthen your presence and skyrocket your brand's reach like never before.

Challenges By Influencers

TikTok Challenge #1:The Barbie Girl Challenge

Yes, we know the Barbie movie isn’t new to you! With the release of Margot Robbie’s Barbie, fans are going crazy all over TikTok trying out the viral Barbie full-face glam challenge portraying unrealistic beauty standards.

Grooving to the popular beats of Aqua’s “Barbie Girl,” the influencers are collaborating with various cosmetic brands using their products to create this viral Barbie look.

If you are a cosmetic brand aiming to increase engagement, this viral challenge is your thing! Partner with your preferred influencer and get going with the Barbie Girl challenge today!

@emilytembymakeup BARBIE GIRL????✨ It’s Barbie dayyy? ⚠️FAKE BLOOD⚠️ ib @jharna bhagwani @Sarah New? #Fyp #Makeup #Barbie #BarbieChallenge ♬ Barbie Girl - jharna bhagwani

TikTok Challenge #2: Plank Challenge

We believe that a healthy lifestyle is essential, and what better way to promote fitness and strength than with a fun and engaging plank challenge? The plank is a fantastic exercise that targets multiple muscle groups and can be done by anyone, anywhere. If you are a fitness enthusiast working for a fitness brand, then this challenge is for just you!

This challenge requires you to show off your planking prowess and do a full round of planks while filming yourself with your favorite song in the background. No wonder this challenge has gone viral in TikTok! Hence, using this for more brand engagement can be a smart choice.

@anothercharlio think i can do it? #plankchallenge #fitness ♬ original sound - Charli

TikTok Challenge #3: The Savage Challenge

The Savage Challenge is all about embracing your confidence, owning the spotlight, and having a blast while doing it. With Megan Thee Stallion’s highly loved song, “Savage,” blasting the virality levels of TikTok, this challenge is a must-try for more views and brand recognition.

All you have to do is create the exciting Savage Challenge by following the choreography of Megan Thee Stallion and groove to the beats and show off your sassy dance moves. Besides, with the remix coming out, the song went to another level having close to a billion views on TikTok.

@_bbypop #aespa #aespa_official #savage #savagechallenge #dance #fyp #fypシ #foryou #foryoupage #viral #viralvideo #viraltiktok #video #videoviral #tiktok #xyzbca #xuhuong #xuhuongtiktok @aespa official ♬ Savage - aespa

TikTok Challenge #4: The Celeb Look-Alike Challenge

Let's face it! We have all, at some point, wanted to look like our favorite celebrities. But what if we told you there’s actually a trend that lets you do that? As its name suggests, the Celeb Look-Alike Challenge is about choosing and celebrating your favorite celebrities and recreating their iconic looks and videos.

This challenge is a creative one! You just need to identify your celebrity doppelganger ask your friends which celebrity you looked at the most, and share the popular answer as your Celeb Look-Alike Challenge video on TikTok using the official hashtag: #BrandCelebLookAlike. So, if you are associated with a beauty brand, give this challenge a spin, as it is known to generate some of the highest engagement with close to 2 billion views.

@emanuelacatalano_ #celeblookalike #doppelgänger #achiassomiglio #celebrity #challenge #annehathaway #foryou #fy #fyp #perte ♬ original sound - What’s Poppin? With Davis!

TikTok Challenge #5: Renegade Challenge

With dance being the second most-watched TikTok category with 150.3 billion hashtag views, after “Entertainment,” influencers in TikTok are launching a variety of popular dance challenges that viewers can participate in. One among these dance challenges is the #RenegadeChallenge that has taken TikTok by storm.

Created by fourteen-year-old Jalaiah Harmon, this dance challenge is a pretty hard one to K Kamp’s song “Lottery.” People taking the challenge must be pro dancers out there! The Renegade Challenge has gained incredible popularity overnight and witnessed Bella Thorne, Kourtney Kardashian, to even Oprah taking a try at it.

And if you want to spike your brand engagement, hop on this challenge and join the global dance community.

@hollywire @addisonre the tik tok QUEEEN in the studio! Showing our host how to do the #renegadedancechallenge! #renegade #addisoneasterling ♬ Lottery - K CAMP

Read also: Ask These 150+ TikTok Questions To Get Maximum Engagement.

TikTok Challenge #6: The Selfcare Challenge

As the effects of the pandemic still linger, The Selfcare Challenge in 2023 is a powerful reminder to prioritize our mental and emotional health. In the hustle and bustle of life, taking care of ourselves is crucial. This challenge is all about embracing self-love, relaxation, and mindfulness.

With this simple challenge, you just need to create goals you’d like to achieve in 2023, which can be taking a moment for meditation, pampering your skin, or engaging in a favorite hobby.

With already having videos around 6.2M views, this challenge stands out as it pops up after every new year with a fresh perspective. Brands that are seeking positivity and some major goals this year can try out this challenge and share it with their followers.

@erica.tucker1 May 1st is marks the beginning of Mental Health Awareness Month! What better way to kick it off, then with a 30 Day Self-Care Challenge. Make sure to follow along as I post about my journey. If you decide to join in, don’t forget to use #30DaySelfCareChallenge so I can see all the amazing things you accomplish ?? #MentalHealthAwarenessMonth #SelfCare ♬ Follow Through - Devin Kennedy

TikTok Challenge #7: The Core Memories Challenge

Inspired by the Pixar movie "Inside Out," this challenge is all about revisiting cherished memories and sharing the moments that shaped who we are today. With this challenge, we can revisit some memorable aspects of our lives that might help us reflect better as humans.

This is a very interesting challenge and doesn't require you to do much. Brands that are thinking about whether to try this challenge or not, well, you must. Why?

If you are a brand that has a long history and a huge customer base, this challenge can be a nostalgic way of looking back at it. How our parents loved it and how we have grown up using it. It can be a powerful motivator to look at the brand again and fetch you your desired TikTok engagement.

@lisi.shops best day. ????️ #nashville #nash #nashvilletennessee #shopping #corememories #corememory #corememoryunlocked #corememorieschallenge #corememorymade #rain #raining #dancing #dancingintherain #cleanwithme #organization #besties #dancingrain #storm #lightning #thunderstroms #friend #friendgroup #greenscreenvideo ♬ original sound - .

TikTok Challenge #8: The Supalonely Challenge

Inspired by the popular song "Supalonely" by New Zealand singer BENEE featuring Gus Dapperton, sparked a dance trend owing to its catchy beat and relatable lyrics. Influencers on TikTok began to replicate and put their own unique spins, receiving more than 200 million views on the platform.

The challenge involves users dancing to a specific choreography associated with the song. TikTok users create short videos of themselves performing the dance moves and share them on their profiles using the hashtag #SupalonelyChallenge.

As a brand, participating in this challenge can be good for your brand image as it portrays that you are up and about with the current trends. To instill a feeling of relativity, your employees can shoot a fun video on this challenge, which will definitely fetch you great engagement on TikTok.

@volta_2020 You are a bad thing #supalonely #supalonelychallenge #aesthetic2020 ♬ som original - 2020

TikTok Challenge #9:The Spicy Food Challenge

Some trends are classic, and the Spicy Food Challenge is one of them! With the brand Buldak Ramen’s 2x spicy chicken flavored ramen quickly going viral, this has spawned endless spicy food challenges in TikTok.

The main objective of the Spicy Food Challenge is to test an individual's tolerance for spicy foods and witness their reactions to the intense heat. Participants may take on different variations of the challenge, such as eating spicy dishes, trying spicy sauces, or consuming foods traditionally known for their spiciness. Some versions of the challenge involve eating increasingly spicier foods with each round, pushing participants to their limits, and seeing how far they can handle the heat.

If you are a brand specializing in the same dish, you can take up this challenge for maximum engagement on the platform.

@spizzethegoat8 Volcano Korean Noodles Spicy Challenge ? #eating #spicy #viral #foryou ♬ Love You So - The King Khan & BBQ Show

TikTok Challenge #10: The Level Up Challenge

This is one of the cutest challenges on TikTok. It is because your paw friends are welcome too!

The setup is simple! You just need to build a wall using toilet paper or paper towels and train your pets to jump over that pile. With each success, you need to increase the height and see how high your pet can go. From the sounds of it, this challenge is fun and has got millions of views worldwide.

You can also improvise the challenge by adding your own elements of creativity, like stacks of books, stools, or anything else, and make this challenge more fun and exciting.

Thus if you are a pet-focused brand, participate in the challenge in 2023 and encourage your customers more maximum engagement and participation.

@samwell.the.bloodhound Level Up Challenge with Sam! Let’s be honest- he isn’t an athlete ? #levelup #levelupchallenge #bloodhound #hound #dog #dogsoftiktok #puppy #bloodhoundpuppy #samwell #samwelltarly #fy #fyp #awhooo #samwellthebloodhound #follow ♬ Level Up - Ciara

TikTok Challenge #11: The One Dip Challenge

Ahh, this challenge right here! It's everywhere on the “For You Page”! One of the most popular TikTok challenges of 2023, where influencers are going crazy over this.

And the most interesting fact is that almost all brands are sending in their products to the influencers they are collaborating with to try this on. How does this challenge work?

Well, you need to take a pea size amount of every makeup product you use (preferably one dip), do a full face makeup with it, and share it with the followers. The reason it went viral is because it busts the myth that you need to use a lot of quantity to look beautiful. In fact, people are using this method on a daily basis for a more natural and subtle makeup base besides saving a lot of products.

If you are a cosmetic brand looking for better reach and engagement, this challenge is for you. Collaborate with an influencer that suits your brand and budget, and hop on now!

@mikaylanogueira Replying to @itsmetimaaa DOING THE ONE DIP CHALLENGE #makeup #beauty #onedipchallenge ♬ original sound - Mikayla Nogueira

TikTok Challenge #12: The Tortilla Challenge

Out of all the other challenges, this one is a little different. And for all the right reasons recently went viral on TikTok. If you are also interested in trying something out-of-the-box, then the tortilla challenge is for you.

Requirements? You just need your friend or a very close colleague and a pack of tortillas to perform this challenge. The rules are simple. You need to stand opposite each other with a tortilla and hold a mouth full of water. The goal of the challenge is not to laugh or react. You take turns, and each player takes a turn to slap the other player across the face with a tortilla.

Brands can encourage their employees to try out this fun challenge during their break times or outdoor activities and show their human side for better engagement.

@manuelmunteanu72 #funny #tortillatrend #challenge #tortilla #manuelmunteanu72 #foryou #fypシ #viral #??? ♬ OMG - White Gangster

Challenges By Brands

TikTok Challenge #13: Chipotle’s GuacDance Challenge

The first brand to kick start branded hashtag challenges, Chipotle took off on TikTok when it asked its followers to create a dance that would get them free avocados on the occasion of National Avocado Day.

The brand went forth and gained traction with the help of influencers Loren Gray and Brent Rivera to boost the #GuacDance challenge, now having over 1 billion views.

The challenge, featuring the viral “Guacamole Song,” received 250,000 video submissions and 430 million video starts over six days. The result? Well, more than 800,000 sides of guacamole were served.

@kennyrogersph #ad Join #KennysChipotleDanceChallenge ♬ Chipotle Spice Ole - Kenny Rogers Roasters

TikTok Challenge #14: Scoob! The Movie’s Scoob Dance Challenge

Since dancing is a huge part of TikTok culture, the success of the #ScoobDance challenge, with around 6.8 billion views, was quite obvious! The movie sponsors created this challenge to encourage the users of TikTok to learn the original Scoob Dance and share their groovy moves on the platform to increase reach and engagement. They even partnered with Jalaiah Harmon, the original creator of the viral TikTok dance the renegade, to lend credibility and boost the success of this TikTok challenge.

@ap.ant ??? had to try the skoob challenge ? #scoobnba #fyp #dance ♬ 16CHOPPA (feat. Nardo Wick) - Skillibeng

TikTok Challenge #15: Crocs “#ThousandDollarCrocs Challenge”

Crocs were already booming viral on TikTok with their previous challenges like the “Shaving Cream Challenge” and the “Crocs Shoe-Throwing Challenge,” gaining over 100,000 followers in a week.

To keep up with their success, the brand launched the #ThousandDollarCrocs challenge in partnership with musician Post Malone whose song “I’m Gonna Be” required its followers to create videos portraying what they thought their $1,000 Crocs would look like by customizing the same as per their will.

With the brand offering a winner reward of a pair of $1000 Crocs, it had an 18% increase in TikTok followers in the first 24 hours, which is great for any E-Commerce brand.

@lifeofqueenhaley crocs are the bomb. com, prove me wrong.?? #crocschallenge#ThousandDollarCrocs#topdog#fyp#crocs#foryoupage ♬ shoe checkkkkkk - Lexie Magnus

Challenge It Your Way…

So, basically, the benefits of these TikTok challenges are that they are in plenty and, if correctly leveraged, can fetch you the wildest reach and engagement possible. But yes, you read correctly. If rightly leveraged.

Hence it's always necessary to prepare a friendly premise with your audiences and build that space where the customer interaction is not about transactions and conversions but also about creating community on social media. And once you build that, these TikTok challenges will fuel the results even more.

As a brand wanting to reach the heights of engagement, you can also use TikTok Creative Marketplace to tap into the creativity and look at the viral challenges, as not taking advantage of it can be a huge mistake.

And if you want to make your TikTok challenge strategy more effective, start with social media scheduling. With Statusbrew, you can direct schedule TikTok posts at optimal times for maximum visibility.

Get started with a FREE trial today and see for yourself!

Try Statusbrew

Ahana Basu

Ahana Basu, a content writer at Statusbrew, transforms ideas into captivating narratives. Besides writing, she loves exploring cuisines, powerlifting, drawing, and jamming to classical music.

Explore the Statusbrew range of social media tools

Cancel anytime!