11 Easy Tips To Increase YouTube Engagement Rate

Nov 22, 2022 9 min read

Imagine this.

You've created your YouTube channel, perhaps placed some adverts, and devised a decent YouTube marketing strategy, but there's one problem. Your subscriber base is stagnant. Your mother, family, coworkers, and friends have subscribed, but they aren't really engaged with your videos. What you want is to 10x the views you're getting to convince the C-suite of the benefits of YouTube.

The common questions that are now probably coming to your mind would be:

  • How to get people to subscribe to your YouTube channel?
  • What is the fastest way to get subscribers on YouTube?
  • How to increase YouTube subscribers for free?
  • How to get 1000 subscribers on YouTube?
  • Does rewatching a YouTube video count as a view?

It's time to start building your channel's subscribers strategically. In this blog, we’ll discuss different techniques on how to increase engagement on your YouTube channel.

Here's an overview of the contents of this article:

You can directly jump to a section of your choice or keep scrolling.

11 Ways To Increase Your YouTube Engagement Rate

When you do YouTube engagement right, you build a genuine rapport with your viewers by creating content that encourages comments and shares. One needs to understand that turning views into subscribers on YouTube isn’t a piece of cake. Essentially, you need a dedicated audience, and you must continue to give high-quality, relevant, and engaging content to them before they will rewatch a video or subscribe. Let us show you how!

1. Make Use Of Brief, Descriptive Video Titles

When readers find your content, the title is the first thing they see. Here are some fundamental rules to follow when crafting good YouTube titles:

Write succinctly and directly to the point. Popular videos on YouTube tend to have short, memorable titles. Limit the title to 60 characters or less, otherwise, it could be chopped off when shown.
To avoid losing important information, incorporate your keywords within the first half of the title. The majority of online readers focus on the first sentence and ignore the rest.
Clickbait does not mean engaging. The best headlines either provide a distinct benefit or provoke an emotional reaction. Although clickbait is appealing, it may affect your channel's reputation in the long term.

Make use of brief, descriptive video titles

2. Make Your Own Unique Thumbnail Images

Thumbnails are as vital as titles. This is due to the fact that our brains are designed to notice visuals first.

YouTube automatically generates thumbnails for all videos, but they may be blurry or out of focus. Create an eye-catching, one-of-a-kind thumbnail for each video you publish to increase views.

For the best outcomes, adhere to these basic thumb rules:

  • Check the social media image sizes guide.
  • The file format should be JPG, GIF, or PNG.
  • Keep it under 2MB in size.
  • Add text and color to persuade people to click.
  • Use a close-up image if feasible.
  • Maintain consistency with your other brands.

3. Complete Your Profile Information

Many YouTubers ignore the profile section and instead focus on video creation. On the other hand, a fascinating profile is one of the easiest ways to advertise your YouTube channel—and boost your SEO.

Tips for creating a successful YouTube profile:

  • Maintain consistency like the same color scheme, layout, and writing style as your website and other social media marketing channels.
  • You should work on your YouTube channel's description. YouTube does impose a penalty for "tag stuffing," but a few well-chosen keywords might still help.
  • How often will you post? Make your schedule clear to your subscribers and then follow it.
  • Include your contact details so that people can reach you for different partnership and brand promotion offers. Make it easy for them, and you could get some fantastic partnerships.

4. Make Your Video Descriptions Better

In a nutshell, keep the following things in mind while creating YouTube video descriptions:

  • The title and description should include the keywords.
  • Limit yourself to 5000 characters at maximum, and make sure the most crucial information is shown in the first 100-150 words before the "SHOW MORE" button.
  • Include links to similar playlists for more engagement.
  • Include a few relevant hashtags. Make sure you follow YouTube's hashtagging requirements before you upload.

Make your video descriptions better

5. Make High-Quality Videos

Poor video quality may degrade even the best content. Make sure your article seems professional before publishing it. Use a good camera, complete a sound check, and learn basic video editing for delivering high-quality videos.

6. Interact With Your Subscribers

Genuine involvement does not end with content creation. The most successful YouTubers keep a close eye on and connect with their audience.

Respond to every comment, including the nasty ones, and "heart" your favorites. Submit response videos. Use analytics to discover your top admirers and provide them with some extra love and attention. Your subscribers and viewers will appreciate you.

7. Consider Doing A Question And Answers Session

When it comes to building an engaged YouTube audience, audience Q&As are a powerful tool. Initiate a question-and-answer session with your readers by asking for input in the comments, by email, or on other social media platforms. Then create a video in which you address them.

Making your viewers feel important will boost their watch time, view count, and engagement. Furthermore, Q&As might be useful when you're running short on content ideas. It will create a special bond between you and your subscribers.

8. Organize Contests

The use of contests is yet another effective strategy for engaging your audience. A single video may serve many purposes: data collection, engagement (via likes and comments), and subscription.

Following are some crucial things that need to be followed while organizing contests:

  • Begin with a specific aim in mind.
  • Respect the contest rules and limitations set by YouTube.
  • Choose a prize that your audience will enjoy.
  • Expand your reach by utilizing additional social media platforms.

9. Collaboration With Other Influencers

Collaboration with influencers is another method for expanding your reach. YouTube celebrities may be able to help you connect with pre-existing, highly engaged audiences. When you're stuck with ideas, they may also help you come up with new ones.

We have seen so many popular Youtubers doing collaborations for some project or simply for engagement. Collaboration usually creates excitement among subscribers. It is also a good way of attracting new subscribers to your channel.

10. Explore YouTube Challenges And Trends

See what's trending on YouTube—the Explore tab is a great place to find new and popular content. Trends and challenges give quick inspiration for new content, and YouTube trends persist longer than other platforms. It is one of the most effective proven methods of increasing engagement on your channel.

You can find out the metrics behind the dozens of YouTube challenges that become popular each year by conducting a quick online search and using a tool like Google Trends API. By using relevant and engaging YouTube content, you can use this strategy to expand your own brand.

11. Use Your Final Screen And Video Description To Promote Videos

Here's how it works:

The more videos a person watches, the higher the likelihood that they will subscribe to your channel.

The simple hack for this is to add videos from your channel on your end screen and in the description. It will increase the chances of viewers watching more videos on your channel by clicking on those links.

5 Tips To Create Catchy Videos To Engage Your YouTube Subscribers

1. Recognize Your Target Audience

You should be able to elaborate on your target audience. What are their ages? What are their interests? What are the crucial words that will pique their interest? What advantages are they looking for?

Although all of this is pretty apparent, it is still often neglected. Don't assume you understand what your target market wants and needs. Look into it.
Be specific and give a reason to stay.

In the first five to ten seconds, make sure viewers understand why they should continue watching. Tell them and demonstrate to them the advantages of viewing your video.

2. Plan Ahead For Pre-Production

Quality videos do not happen by chance. They are created by utilizing pre-production planning. The following are essential:

  • List of shots (list all the different shots you need)
  • A storyboard (draw out a simple drawing of any complex shots or transitions) (drill out a simple drawing of any complex shots or transitions)
  • A prop list for each scenario

3. Be Energized

People who display enthusiasm and energy on camera are more likely to keep a viewer's attention than those who are bland and uninteresting. Just observe any stand-up comic and see how his or her enthusiasm influences an audience.

Try speaking a little louder than usual and being a little more energetic with your body language. It will seem uncomfortable in front of the camera, but it will result in a more interesting video.

4. Take Chances

Once you've determined who your target audience is, go with your instincts and take a calculated risk. There are many unproven assumptions in any niche, so don't be hesitant to put popular notions to the test. It might indicate that you think creatively and help you explore new ways of accomplishing things.

5. Pay Attention To The Headlines And Descriptions

You may already be making captivating videos but just lack the keywords people are looking for in your title and tags. Use Google's keyword tool to see whether the words you've chosen are popular. Look for at least 10,000 monthly worldwide searches with "little competition."

Top 3 Tools That Help In Getting More YouTube Subscribers

1.YouTube Studio - Best Tool Overall

YouTube Studio is the official app designed for YouTube creators.
Every Youtube creator needs this tool since it is essential for managing their channel while on the go. To avoid wasting time, you shouldn't have to hunt down a computer each time you have to make a quick change to your website.

The success of your channel may be monitored in real-time with YouTube Studio's comprehensive analytics. Also, you have the option to respond to and moderate the feedback. Push notifications may be delivered directly to your smartphone to keep you up-to-date on any major occurrences.

2. vidIQ - Best For Analytics


Most people prefer vidIQ since it allows monitoring and measuring YouTube viewership data.

Discover who is accessing your content. Then you may make videos that appeal to that audience. Market to their specific requirements. vidIQ provides precise information to help you optimize your YouTube channel. The software also provides SEO tools.

You may also detect influencers, manage comments, and compare your channel to others. Use the free vidIQ Google Chrome addon. You can monitor keyword rankings, page visits, and other search term metrics through this app.

3. Camtasia - Best For Presentations


Camtasia is a screen recorder and video editor. Screen recordings are an excellent way to improve your material.

Camtasia is the creator's favorite tool for screen recordings. After you record your screen, you may mark up the movies, edit them, and apply effects. It's perfect for anybody doing video lessons since you can capture mouse movements and keystrokes.

A voice narration option enables you to record yourself speaking while or after recording the screen. Camtasia includes additional audio effects and the ability to incorporate music. It's perfect for showing presentations and slideshows on YouTube.

This tool also has a green screen function, animations, and interactive elements such as quizzes. Overall, it's something you should have in your YouTube toolkit.

Getting The YouTube Engagement Right!

YouTube is a money-making platform that provides several advantages for building an online presence. However, competition is rising as more individuals grasp the advantages of having a YouTube channel.

So, increasing YouTube interaction might be difficult. To grow your channel, you'll need committed users who like, comment, and share your videos.

Other criteria, like the YouTube algorithm, rankings, and user preferences, influence your channel's performance. However, if you empower yourself with the correct marketing methods, you may rapidly increase your YouTube interaction. This means you can provide quality content and well-defined titles, pick the perfect thumbnail, trigger CTAs, and so on to obtain results.

You may use these strategies to increase interaction if you have a YouTube channel. What are you waiting for if you don't already have one but want to start one?

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Himanshu Roy

Himanshu Roy is a digital marketing strategist who enjoys delving into social media and SAAS communities. He has a fondness for eating tacos and reading manga.

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