Google My Business questions and answers first started appearing back in August 2017. Initially available on android devices, GMB Q&A later rolled out across all devices in 2018.
The feature allows consumers to ask any questions related to a business on their respective Google My Business listing page.
They enhance your Google My Business profile with customer questions that you can directly answer and display on your page. This feature makes it easy to address common customers while also providing more information to Google about your services and products.
This critical new section of your Google My Business page can make or break your business. Let's dig deeper into this article as to how this section works and how you can make the most out of it to gain customer trust.
Table Of Contents:
- How Do GMB Questions & Answers Work?
- Creating Your Own Questions
- Do GMB Questions & Answers Benefit SEO?
- How To Use Google My Business Questions & Answers For Your Business?
- FAQs (Frequently Asked Questions)
You can directly jump to a section of your choice or keep scrolling.
Suggested read: Google Review Management Software
How Do GMB Questions & Answers Work?
Anyone with a Google account can ask and answer questions by searching on the GMB page of any business.
Click on "Ask a Question" to ask one. For businesses who don't have any questions asked, you can also click on "Be the first to ask a question" to post it.
Businesses can respond to these questions by searching their business name in Google and clicking on the appropriate question while logging in to their GMB account.
If a question gets several upvotes, it may appear as a snippet in the business's Google listing. Otherwise, customers need to explicitly click the link "See all questions (#)" to view all questions and their answers.
Read more about 7 Key Ways To Optimize Google My Business Listing For Business
Creating Your Own Questions
One of the main reasons why the GMB Q&A feature gets underused is because business owners assume they need to wait for customers to ask questions so that they can then answer them. This doesn't always have to be the case! You can get much more value by creating and answering your own questions than by having none at all.
You can think of it as the FAQ section on your website if you don't have it. If you already have a FAQ section on your website, you can even copy and paste those similar questions and responses here.
These questions can be used to address the potential barriers for your customers. Their presence in itself is an indication of trust and interest in your business, particularly over a business that has none.
Do GMB Questions & Answers Benefit SEO?
Currently, there is no data to support this question. However, it's a well known fact that Google loves content, especially on its own platforms.
Adding and answering a few of your own questions and answering them is a relatively quick and easy task that any business can do if it greatly benefits its SEO. Otherwise, it's still valuable for the customers, which is no bad thing. It may even help to set your listing apart from your competitors.
Some people even ask if customers can get all the answers about a business they need from Google or if they need to visit a website for more information.
No doubt, websites play a crucial role for many businesses. But consumers are taking action from within the search results more often. Providing as much information as possible in GMB Q&A makes sense, as this is where many people choose to take action.
Read more about pro-tips to get Google My Business page reviews
How To Use Google My Business Questions & Answers For Your Business?
Businesses and customers can answer these questions. Those answers will be displayed on their business profile. That's why it's best to pay attention to these questions.
But several questions go unanswered for a long time.
One of the most common reasons this happens is the lack of notifications. There is no proper notification on Google telling businesses they have a new question except for email.
In this example, customers are asking; some are even answering them, while others are left unanswered by Walmart. This means that the company is missing out on major opportunities to get new customers in its stores.
You can even collaborate with your team to answer these questions and receive timely notifications to stay on top of them. What's more, you can even manage Google reviews for multiple locations and reviews from Google Play Store and App Store on Statusbrew!
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FAQs (Frequently Asked Questions)
Here are some commonly asked questions about Google My Business questions and answers:
Where can I find Google business questions and answers?
Search for the business on Google. Click the "See all questions (#)" link in the "Questions & answers" section in the right-hand sidebar to find all questions and answers related to the business.
How do I ask a question to a business on Google?
Login to your Google account and search for the business to which you want to ask a question. Click the "Ask a question" button on their GMB profile. Enter your question and click POST.
What should every business do on Google My Business?
Google My Business allows businesses to list their location on Google Maps and local search results. You should display important information about your business on your GMB listing, including the opening and closing times, contact details, and a link to your website, and manage Google reviews regularly.