If you're familiar with the term Google my Business, you may be aware that GMB is the most effective one-stop solution for businesses to manage their online presence across Google Search and Maps. Google My Business has made it easier for businesses to interact with old and new customers and convey how their business is one-of-a-kind.
It is one of the most powerful ways to improve a business' local search engine ranking and online visibility. If you're a local business, claiming your Google My Business profile is one of the first steps you should take to increase your company's online presence. Once you have your page live, Google lets you add several details like photos, videos, business hours, a description of your company, frequently asked questions and answers, customer reviews, appointment bookings, response to online reviews and more!
Let's discuss a few ways to grab your potential customer's attention using features offered by Google My Business:
The first and most effective way is by creating Google My Business posts. Google My Business posts are just like mini-ads for your business. Posts on GMB have been shown to increase traffic and improve search rankings. These posts can include a combination of images, text, and call to actions (CTAs) to creatively display your message to potential customers.
However, the fact that these Google My Business posts automatically expire after 7 days means that you have to continually go back into Google My Business and post something week after week, again and again.
Here's where we have a solution!
Statusbrew acts as a one-stop solution for all your problems. You can use Statusbrew to stand out from the competition, rank higher on Google Search and Maps, and increase footfall by seamlessly managing your GMB profile.
Statusbrew helps you streamline your publishing workflows, create compelling content, and connect with the right people. All in one place!
Here's how Statusbrew can help!
With the most advanced post composer in the industry, creating a post for GMB works just like a breeze! Type in the text, make your content more expressive by adding an emoji or even an image or video from your local storage or find stunning images from in-built exclusive media libraries like Unsplash or Pixabay. Check out how your post will look on the platform using Statusbrew's Preview pane on the right and publish your content right away or even schedule it for later!
You can easily add tags to your posts and measure what kind of updates & photos are drawing more engagement. if you have a link in your post, it can choose to shorten it by enabling shortened URLs
Statusbrew also helps you in managing the reviews posted on your business page most efficiently. Statusbrew's Engage Inbox enables you to get instant updates about all your conversations and messages from Google My Business, Facebook, Twitter, and Instagram, into a single stream!
Here you can take multiple actions on conversations such as filter what you see in various combinations, reply to reviews, save them for later, assign conversations to a team member who is better adept at handling that. Or even apply tags to any conversation or customer based on their specific feedback or query for future reference.
You can also add emojis, images, and GIFs to your replies. Once you've composed your reply, click on the reply button to send it out!
Statusbrew also helps you learn how customers are interacting with your Business Profile. With meaningful analytics, get actionable insights, and hence drive strategic decision making. Google My Business reports give you an aggregated analytics of a GMB page over a chosen date range. Google My Business reports can be viewed by clicking on the Reports icon on the left side navigation pane, and then you can access your Google My Business reports specific to your page. There you can see different types of graphs which can be customized as per choice to Bar, Line, Area, or Tabular form.
You can also tap into customer ratings and measure how customers rate your business and how their ratings change when they receive a meaningful touch. For example, Updated Ratings shows the way your ratings and reviews were updated, including the effect your replies had on those updates.
Reviews also help you understand the quantum of Positive, Neutral, or Negative emotions of your consumers and analyze their perception towards your marketing campaigns through sentiment analysis.
What's better? All these reports are exportable in the form of PDF or CSV (Excel) formats with just a click!
These insights help you make an informed decision for your business and succeed as you move along!
Google My Business, being one of the most popular and effective platforms for business online, plays a significant role in making sure you get the right spotlight and hence attract more footfall and eventually sales! And Statusbrew helps you achieve these goals with amazing features and an easy-to-use app. Start your 14 day trial here!