50+ WhatsApp Message Templates To Enhance Customer Experience

WhatsApp Business is often underestimated by brands as a direct sales medium even though the stats speak in favor of the platform. Over 200 million people send messages to business accounts on WhatsApp and the total spending on the platform is expected to cross $3.5 billion by the end of next year.

Additionally, the open rate and conversion rate on WhatsApp is unparalleled by other marketing media as they stand at 98% and 45-60% respectively, which is 5 times more than email and SMS. The bottom line is that your potential customers are already there on WhatsApp and are ready to purchase your product/service. So if you’re considering WhatsApp marketing to boost conversions and sales, you’re on the right track.

Messaging a huge base of customers on WhatsApp can be time-consuming if not for WhatsApp message templates. Besides efficiency, these templates can help you better connect with your potential customers and shoot up conversions. In this guide, you’ll learn everything about WhatsApp message templates, with some great ready-to-use templates to get started. ?

Here’s a quick overview of the contents of this article:

What Are WhatsApp Message Templates?
Why Should Businesses Use WhatsApp Message Templates?
Types of WhatsApp Message Templates (With Examples)
WhatsApp Message Templates Best Practices
Wrapping Up!

You can directly jump to a section of your choice or keep scrolling.

What Are WhatsApp Message Templates?

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WhatsApp message templates are preset templated messages that businesses send to customers to initiate conversations.

The greatest benefit of using message templates is that brands can reach out to customers who haven’t yet initiated conversations with the business or haven’t responded to an existing conversation in the last 24 hours. This allows businesses to send updates on their products/services to users who have opted-in to receive messages from them.

However, creating and sending message templates to customers isn’t that easy. It has to go through an approval process that might take up to 24 hours for a decision to be made. You can use WhatsApp Manager to create and submit message templates.

Once the message template is approved, you’ll be notified on your WhatsApp Manager profile and you can then start sending template messages. To learn more about message templates, head over to the official guide.

Why Should Businesses Use WhatsApp Message Templates?

Businesses should consider using message templates to streamline their customer conversations, ensure consistent messaging, improve customer service, reduce response times, and maintain a brand identity as all messages are sent from uniform branded templates.

Not just that, it’s also a time-saver as most of the routine messages such as order confirmation, shipping updates, and promotional offers can be automated at scale. Personally, I also noticed a few E-Commerce brands running surveys and polls to gather customer feedback so they can shift their focus towards select products and improve them.

Types of WhatsApp Message Templates (With Examples)

While every business might have a different messaging approach, the following are the most common WhatsApp business message types most businesses follow.

Welcome Messages
Introduction Messages
Order Confirmation Messages
Payment Confirmation Messages
Shipping Notification Messages
Customer Support Messages
Follow-Up Messages
Feedback Request Messages
Abandoned Cart Messages

WhatsApp Business Welcome Message Templates

Hello and welcome! We're thrilled to have you as part of our community. If you have any questions, feel free to ask. Our support team is here to help 24/7.

Thanks for joining us on WhatsApp Business! We're excited to connect and assist you in any way we can. If you need anything, don't hesitate to reach out.

Greetings! We're glad you chose us as your business partner on WhatsApp. Please let us know if you have any questions or concerns. We're here to help you succeed.

Welcome to our WhatsApp Business channel! We're here to support you and make sure you have the information you need. If there's anything you need, just ask!

Hi there! We're so glad you've decided to connect with us on WhatsApp. If you have any questions, our support team is here to help you. Let's get started!

WhatsApp Business Introduction Message Templates

Hi! We're [Company Name], a [company description]. We're here to help you with all your [product/service] needs. How can we assist you today?

Welcome to [Company Name] on WhatsApp! We specialize in [product/service]. Let us know how we can support you.

Greetings from [Company Name]! We're here to provide you with the best [product/service] experience. How can we help you today?

Hello and thank you for reaching out to [Company Name]. We're a [company description] and we're here to help with all your [product/service] needs.

Nice to meet you! [Company Name] is your go-to for [product/service]. Let us know how we can support you on your [product/service] journey.

WhatsApp Business Order Confirmation Message Templates

Thank you for your order! We've received your request for [product/service] and we'll get started right away. Your order confirmation number is [Order Number]. Let us know if you have any questions.

Your order has been received and is being processed! Your order confirmation number is [Order Number]. We'll keep you updated on the status of your order. Thanks for choosing [Company Name].

Great news! Your order for [product/service] has been confirmed. Your order confirmation number is [Order Number]. We'll be in touch with any updates. Thank you for your business.

We're all set! Your order for [product/service] has been confirmed and your order confirmation number is [Order Number]. We'll keep you updated on the progress of your order. Thanks for choosing [Company Name].

Your order has been successfully placed! Your order confirmation number is [Order Number]. We'll send you updates on the status of your order. If you have any questions, feel free to reach out. Thanks for choosing [Company Name].

WhatsApp Business Payment Confirmation Message Templates

Thank you for your payment! We've received your payment for [product/service] and your order is now being processed. Your payment confirmation number is [Payment Confirmation Number]. Let us know if you have any questions.

Your payment has been received and confirmed! Your payment confirmation number is [Payment Confirmation Number]. We'll keep you updated on the status of your order. Thanks for choosing [Company Name].

Great news! Your payment for [product/service] has been confirmed. Your payment confirmation number is [Payment Confirmation Number]. We'll be in touch with any updates. Thank you for your business.

We're all set! Your payment for [product/service] has been confirmed and your payment confirmation number is [Payment Confirmation Number]. We'll keep you updated on the progress of your order. Thanks for choosing [Company Name].

Your payment has been successfully processed! Your payment confirmation number is [Payment Confirmation Number]. We'll send you updates on the status of your order. If you have any questions, feel free to reach out. Thanks for choosing [Company Name].

WhatsApp Business Shipping Notification Message Templates

Your order is on the way! Your [product/service] is being shipped and should arrive soon. Your tracking number is [Tracking Number]. Let us know if you have any questions.

Good news! Your [product/service] has been shipped and is on its way to you. Your tracking number is [Tracking Number]. We'll keep you updated on its progress. Thanks for choosing [Company Name].

Your order is on its way! Your [product/service] has been shipped and is being tracked with the tracking number [Tracking Number]. We'll send you updates on its delivery status. Thanks for choosing [Company Name].

We're happy to let you know that your [product/service] has been shipped and is on its way to you. Your tracking number is [Tracking Number]. We'll keep you informed of its progress. Thanks for choosing [Company Name].

Your [product/service] is on its way! Your order has been shipped and is being tracked with the tracking number [Tracking Number]. If you have any questions, feel free to reach out. Thanks for choosing [Company Name].

WhatsApp Business Customer Support Message Templates

Hello, how can we help you today? Our customer support team is here to assist with any questions or concerns you may have.

Thanks for reaching out! Our team is here to assist with any questions or concerns regarding [product/service]. How can we help you today?

Hi there! Our customer support team is ready to assist with any questions or issues you may have. How can we help you today?

Greetings! We're here to help with any questions or concerns regarding [product/service]. Our customer support team is ready to assist. How can we help you today?

Hello and welcome to [Company Name]'s customer support. Our team is here to assist with any questions or concerns you may have regarding [product/service]. How can we help you today?

WhatsApp Business Follow-Up Message Templates

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Just following up on your recent order for [product/service]. Is there anything else we can assist with?

We hope you're enjoying your [product/service]. Let us know if there's anything else we can do to help.

It's been a while since you received your [product/service]. How has everything been going? Do you need any assistance with anything?

We wanted to check in and make sure you're happy with your [product/service]. Is there anything else we can assist with?

It's been a few days since you received your [product/service]. Have you had a chance to try it out? We're here to help if you need anything.

WhatsApp Business Feedback Request Message Templates

We hope you're enjoying your [product/service]. We'd love to hear your feedback. How was your experience with us?

We value your feedback and would appreciate it if you could take a moment to tell us about your experience with [product/service].

We're always looking for ways to improve. Could you please share your feedback on your recent experience with [product/service]?

We'd love to hear how we did! Could you please take a moment to tell us about your experience with [product/service]?

Your satisfaction is important to us. Could you please share your thoughts on your experience with [product/service]? Your feedback will help us serve you better.

WhatsApp Business Abandoned Cart Message Templates

We noticed that you left something in your cart. Is there anything we can assist with to complete your purchase of [product/service]?

We see that you left [product/service] in your cart. Would you like to complete your purchase now?

It looks like you left [product/service] in your cart. Are you still interested in purchasing it?

Just a friendly reminder that you left [product/service] in your cart. Is there anything we can do to help you complete your purchase?

We wanted to follow up on your recent cart activity. Is there anything we can assist with to help you complete your purchase of [product/service]?

End-to-end WhatsApp Message Templates

Introduction message:

Hi [Name], Thanks for reaching out to [Company Name]. How may I assist you today?

Order confirmation message:

Hello [Name],
Your order [Order Number] has been received and is being processed. We will keep you updated on its status. Thank you for choosing [Company Name].

Payment confirmation message:

Hi [Name],
Your payment of [Amount] for [Order Number] has been received and confirmed. Thank you for your business with [Company Name].

Shipping notification message:

Hello [Name],
Your order [Order Number] has been shipped and is on its way to you. Tracking information [Tracking Number]. Let us know if you have any questions. Thank you for choosing [Company Name].

Customer support message:

Hi [Name],
Thank you for reaching out to [Company Name]. How can I assist you with your concern regarding [Order/Product] today?

Follow-up message:

Hello [Name],
Just following up on [Order Number/Conversation topic]. Have you had a chance to consider our previous message? Let us know if you have any questions or concerns. Thank you for choosing [Company Name].

WhatsApp Message Templates Best Practices

Before you submit your message template for approval to WhatsApp, ensure you’ve followed the below guidelines. These tips will enhance your brand’s reputation by striking meaningful conversations and providing positive customer experiences.

Keep the message short, simple, and direct. Avoid long and complex messages as they can put the customers off right away.
Do not make your messages sound artificial. Add a human touch by using conversational language. Your customers should feel valued and appreciated and must be open to the conversation.
Personalize your messages by addressing the customer by name and using a unique, customized tone to make them feel respected.
Provide helpful information and links so that every message has a takeaway in it.
Test your message templates by sending them to team members internally. Ensure the message functions as it should and optimize to fix any bugs.

Wrapping Up!

Creating effective and engaging message templates on WhatsApp is key to successful customer relations and experiences. However, by following WhatsApp guidelines and implementing the message template best practices, you can position your brand as a credible and revered online business that values its customers.

Remember, the end goal should always be to serve the customers better and not solely to rocket your sales. When the former is taken care of, the latter will fall in place by itself.

Now that your business has reached a stage where user interactions and engagement couldn’t be taken lightly, it’s high time you consider a social media management tool like Statusbrew to manage conversations on WhatsApp and beyond.

Through the Statusbrew Engage inbox, you can manage conversations across your social networks. Not just that, Statusbrew goes beyond engagement to publishing, analytics, reporting, and review management.

Book a free demo now and watch your social landscape get a makeover! ?

Try Statusbrew

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and even Google My Business.

Jagdish Purohit

Jagdish is a seasoned Content Marketer with a profound understanding of digital marketing and reputation management. He enjoys shooting hoops, cycling, and cooking vegan recipes in his spare time.