Twitter Teases A New ‘Super Follow’ Feature & More!

Twitter Teases A New ‘Super Follow’ Feature & More!

Feb 26, 2021 3 min read

Twitter revealed a new feature called Super Follow during an analyst event on Thursday. This feature will allow users to get deals, exclusive content & community access to their favourite creators.

twitter-super-followSource: 9to5mac

Super follow subscriptions will go for $4.99/ month.

Twitter released this new feature to compete with other monetization platforms like OnlyFans and Patreon.

Here’s an example showing a tweet labeled as “Super Followers” will come with a note “Only Super Followers can view and reply”.

Super-follow-noteSource: Twitter

Twitter aims to double its revenue from $3.7 billion in 2020 to $7.5 billion in 2023.

Twitter-super-follow-projectionSource: Twitter

It is not clear yet when Super Follow will launch. Twitter is unwilling to get into specifics at this point.

"Exploring audience funding opportunities like Super Follow will allow creators and publishers to get direct support of their audience and will incentivize them to continue creating content that their audience loves," explained a spokesperson. "Super Follows is not available yet, but we'll have more to share in the coming months."

Twitter's thinking behind super follow:

"Our purpose is to serve the public conversation," wrote the spokesperson. "As a part of that work, we are examining and rethinking the incentives of our service — the behaviors that our product features encourage and discourage as people participate in the conversation on Twitter."

What Will Subscriber-Only Perks Include?

Exclusive Content

Your subscribers can have access to your content and tweets. Try making those tweets worth every penny!

Subscriber-Only Newsletter

These are designed for retention purposes and to make people feel more valued as subscribers and that they're appreciated for it. They will also have access to latest updates and exclusive information.

Community Access

You can now send your tweet to communities of your choice. This feature is like 'Facebook Groups.'

super-follow-community-shareSource: Twitter

Deals and Discounts

Businesses can benefit from this feature by offering special discounts and deals to their subscribers.

Supporter Badge

It's a badge that all supporters will receive. It may appear next to their names when they reply to the tweets.

Safety Mode

This will allow users to auto-block and mute abusive accounts.

twitter-safetymode-mockupSource: Twitter

The Super Follow will provide an exclusive place to interact with creators in closed cahoots.

Twitter has been pretty conservative in the past so it’ll be interesting to see it’s take on closed communities going forward.

Introducing paywalls into the Twitter feed could be a dramatic change that Twitter has been looking for so long now.

Will it work for Twitter this time? Let us know in comments below.

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Anjali Kandey

Anjali is a marketing manager at Statusbrew. She likes to write content that addresses a solution. She can be found in her garden when not on her computer.