Twitter has released a strategic guide that includes insights, ideas & templates to help you plan out your Tweeting strategy for 2021.
Every year Twitter usually puts out a monthly itemizing of key dates & occasions for your Tweet strategy, but due to the COVID-19 pandemic & all that's going on in the world right now, Twitter's out with a detailed guide that'll help you map out your Tweet approach.
You can download the 108-page guide for:
- Discovering your brand voice on Twitter
- Creating a persona
- Running effective Twitter ad campaigns
- Tweet themes to inspire new content
- Pro tips from the Twitter business team
Tweet thought starters
Compilation of Twitter best practices
The guide includes worksheets as well, which you can fill out as a brand exercise.
While Twitter hasn't provided a listing of events on each day like it usually does every year, it has included monthly calendar listings and pointers to the key events each month.
The guide is quite helpful, especially for brands & businesses that are either starting with a Tweet strategy or are struggling with what they should be tweeting.
It includes key functions, tools, best practices, recurring hashtags, Twitter poll ideas, video types, ad targeting notes, and more, which you can try to boost your tweet presence.
As more & more brands look to shift their operations online due to the pandemic induced consumer shifts, basic tools like this guide can be a significant help.
And even if you already have a Tweeting strategy in place, it could be worth going through these planning exercises to ensure you're making the most of your tweet opportunities.
You can download the official Twitter Planner for 2021 here.