Thankfully, the days of giving an intern or executive the sole control over a brand's social media presence are long gone. Most businesses now rightly view social media as a crucial communication tool because they realize that effectively managing a direct line to the public requires the strategic contributions of a professional team.
This creates a massive scope for agencies working in digital marketing. Building a strong and alpha social team is the key to attracting more clients.
In the IT industry, digital marketing is the third most common outsourced service. 34% of companies contract out their social media marketing work to agencies. Additionally, marketing accounts for more than 50% of the budgets of most startup companies. This illustrates the value of social media services for all companies and the demand for a committed social media team.
In this blog, we will go through the purpose and entire process of building a potential social media team for your agency.
Here's an overview of the contents of this article:
- Why Do You Need A Social Media Team?
- 4 Steps To Build A Social Media Team
- Key Players In The Social Media Marketing Team
- Uplift Your Social Media Team
- Building Your Social Media Team In A Nutshell
You can directly jump to a section of your choice or keep scrolling.
Why Do You Need A Social Media Team?
A social media team manages all aspects, from data analysis to content development. Social media recruiting methods cover a wide range of areas since they need to attract collaborative, analytical, and creative talent. Although the duties and tasks outlined below are crucial, they also require the proper social media team structure to function effectively.
A good social media team frequently requires specialized members who are professionals in only one field. For example, one member may only write content; they may not run advertisements or interact with subscribers. This is because digital marketing experts, paid ads specialists, and community managers handle those tasks.
The team as a whole must collaborate to manage social media. The system is broken if even one screw is missing. You might have excellent content but subpar graphics: adapted advertisement but inactive user interaction. Here are the top five reasons why your agency needs a potential social media team:
- Brainstorming to build effective strategies & tactics.
- Leveraging on skillset & experience of the entire team.
- Attracting new clients and prospects.
- Increasing potential for innovation.
- Smarter risk-taking and boosted productivity.
4 Steps To Build A Social Media Team
Define The Purpose Of Your Social Media Team
Social media is significant because it enables you to connect, engage, and nurture your target audience, wherever they are. Since social media marketing is still a growing field, its advantages and methods will probably evolve over the coming years. But at the moment, it is one of the best methods for connecting with qualified prospects and developing client connections.
More platforms, technologies, and jobs are involved in managing social media as it develops. Social media analyst or community manager professions were not famous a few years ago. They currently work as a part of integrated, dynamic social media teams.
Building a solid social media team requires the highest level of care, especially for an agency.
Identify The Resources You Need
First, you need to think creatively about the circumstance you are now in. Look at the social media accounts your agency handles and see the frequency of activity. Analyze the engagement and growth of the followers on all social media handles you manage. Because you can solve a problem only if you identify it, you can't just throw up a social media team.
List the resources you'll need to make things right and regain control of the situation. Assess the current problems faced by the agency and evaluate them to have an overall general understanding of the agency's current state.
As a result, you might have to change the current strategy. Many businesses contact social media agencies to run advertisements on Twitter and Instagram, even if they don't have accounts on the platforms. Therefore, for those clients, you must begin from scratch.
Specify Your Social Media Goals And Objectives
Before choosing the people who will help you achieve your objectives, set goals for your agency.
The agency's requirements for the next few months must be considered while defining your social media goals for, say, a year or six months. Knowing your goals will help you choose the right team size, establish the right team structure, purchase social media management tools, and create a content calendar. Your social media objectives can be increasing the following:
- Number of clients
- Leads and prospects every month
- Brand awareness
- Customer service
- Community building
- Client retention
Determine The Team Size
On average, a five-member social media team is powerful enough to handle up to 12 clients for an agency.
Understanding the essential responsibilities and skills required for a powerful social media team can significantly determine the number of team members your agency needs. There is no specific team size. It depends and varies from agency to agency.
Even the most robust social media plan created won't work unless everything else is in line. You may need to consider the agency's financial components and operations when determining the size and structure of your social media team for your agency.
Key Players In The Social Media Marketing Team
Set business and marketing goals for your agency. Describe the roles required to achieve those goals, and then come up with creative ways to match the skills of your current team to those roles. The result will be a lean, adaptable social media team prepared to handle any challenges your agency faces.
Social Media Manager
A social media manager often leads the team. This person is responsible for creating social media marketing plans for the clients. A social media manager also oversees the process for social media, including the conception, production, and scheduling of content. Some of the job responsibilities of a social media manager in an agency would be:
- To develop client social media campaigns closely with the social marketing team
- To create monthly social media trend reports for the clients and update them
- To keep an eye on the client's social media pages and new social trends
- To analyze the long-term requirements of each client's social media strategy and provide management and executive teams with reports outlining any adjustments that should be made to the digital marketing strategy
- To specify the KPIs and KRAs for the client's social media marketing
- To track web traffic and SEO analytics
- To create connections with social media influencers to build a robust network
Copy, website content, and blog articles are exclusively the responsibility of a content writer. It's tough to downplay the importance of a blogger because content updates are essential for social media publishing and search engine optimization (SEO). Some of the job responsibilities of a content writer in an agency would be:
- To create content marketing strategies to attract subscribers and leads for clients
- To increase traffic to the client's website by using the best SEO practices
- To create different kinds of content, such as emails, social media postings, blogs, and guest posts
- To update and promote all the client's blogs actively and get back-links
- To edit content created by other team members
- To examine content marketing data and make any necessary changes
- To work together with the clients to develop original content concepts
Without graphics on social media, it is impossible to move forward with your social media marketing. A graphic designer creates all the creatives, images, and infographics. To stand out from the competition, platforms like Instagram and Pinterest need a lot of high-quality photos and posts. Some of the job responsibilities of a graphic designer in an agency would be:
- To work alongside the content team to create posts for the social channels
- To work on projects such as web pages, presentations, programming collateral, internal communication, newsletters, and marketing materials with clients
- To transform strategic guidance into elegant design while maintaining a consistent brand image
- To create concepts using software, selecting the best colors, fonts, and layouts for every client
- To create and apply specific recent trends to work
Digital Marketing Manager
A digital marketing manager is responsible for planning, executing, and overseeing marketing campaigns that advance the client's brand. They are crucial in raising brand awareness and using the internet to attract clients and leads to the business' website. Some of the job responsibilities of a digital marketing manager in an agency would be:
- To prepare and carry out all digital marketing strategies, including email, social media, SEO/SEM, and client advertising campaigns
- To create, establish, and sustain social media presence
- To measure every digital marketing campaign performance, report them to clients, and set objectives (ROI and KPIs)
- To discover trends and insights that can play a significant role in improving clients' brand image
- To plan innovative growth strategies for the clients
- To conduct and evaluate experiments and conversion tests
- To work with internal departments to develop landing pages that enhance user experience
- To assess the entire customer experience across all channels and digital platforms by using their strong analytical skills
- To optimize client's user funnels and use conversion points
A typical community manager is in charge of supporting a brand's community and audience on social media; they may also concentrate on client service and response management. This person has a strategic approach to audience development, brand loyalty, and creating a feeling of familiarity with your business. Some of the job responsibilities of a community manager in an agency would be:
- To monitor and listen to clients' social communities to enhance their brand image
- To establish, organize, and implement client social media initiatives and strategies
- To create captivating text, image, and video content for all of the client's professional and social media channels
- Being prompt in responding to brand reviews, comments, and concerns
- To observe, follow, and report on user comments and online reviews
- To plan and oversee events that increase brand recognition
- To establish connections with clients, social media influencers, and journalists
Finding the correct target and communicating with them professionally is the cornerstone of every marketing strategy. A marketing strategist's job is to look at marketing from a wider angle and steer the execution team on the proper path. The marketing strategists are crucial in defining the brand image and developing a more comprehensive strategy that the execution team will adhere to. Some of the job responsibilities of a marketing strategist in an agency would be:
- To choose the appropriate audience
- To select the appropriate platform for targeting
- To make the proper user journey
- To know the keyword approach
- To coordinate the distant marketing staff with the actual corporate objective.
- To evaluate the content and marketing pitch
- To choose critical performance metrics
Social Media Executive
A social media executive works with multiple clients to promote the overall brand on social media platforms. They oversee all social media platforms, campaigns, and team members to ensure an enjoyable audience experience and encourage audience engagement. Some of the job responsibilities of a social media executive in an agency would be:
- To create engaging, original content for regularly scheduled posts that educate readers and boost brand-focused messages
- To monitor activity within the client's social media channels
- To oversee the work of the social media team's copywriters and other content producers and provides advice or direction as necessary
- To do audits and analyses of the client's social media presence, including the budgets and results of digital advertising
- To analyze social media efforts with monitoring systems to collect visitor data, evaluate their effectiveness, and identify areas for improvement
- To develop social media timelines for new product launches, advertising campaigns, or other brand messages in collaboration with clients
- To report competitor activity on social media
Social Media Intern
An intern in social media is a person who works for the social media executives and is in charge of assembling the content for social media from the content team and presenting it for approval. The content is scheduled or immediately released after the social media management has permitted it. Some of the job responsibilities of a social media intern in an agency would be:
- To organize and carry out initiatives in collaboration with the social media manager
- To create a weekly and monthly content calendar for the client's social platforms
- To create blogs and social media content
- To monitor analytics with the social media team to find workable solutions
- To contribute to the widespread distribution of social media posts
Uplift Your Social Media Team
Managing several clients takes a lot of planning and prioritization because each client might have more than 15 social accounts. You've come to the correct place if you run a digital marketing business or manage social media and find managing multiple clients challenging.
Things will inevitably become complicated if you simultaneously handle social media for several clients. For instance, it's simple for each client to have 10, 15, or more social profiles. When you combine this with the number of clients you manage, things quickly become too much.
With Statusbrew, you can make a particular workspace for each customer to organize and separate all of their social media data. From a single, user-friendly interface, you can manage intricate workflows and every facet of social media for all of your clients.
You may save a reasonable amount of time and effort while assuring consistency by scheduling posts in advance. With Statusbrew, you can link your social media accounts and schedule updates for hours, days, and even months in advance.
Collaboration & Approvals
Make sure your clients can easily see all the posts you have planned for them and that they can provide real-time feedback and revisions.
With Statusbrew, you can add a team member from your client's organization and work together quickly to manage content, create assets, and approve messages and postings.
Additionally, you can link your Statusbrew account with one or more Slack channels or workspaces if you use Slack to get notifications.
Roles and Responsibilities
If you have several social media managers and staff members working for you, you must delegate specific responsibilities to each team member based on their roles, knowledge, and skill.
With Statusbrew, team members won't be confused as tasks are assigned to the appropriate team member.
Building Your Social Media Team In A Nutshell
Companies have realized that the social media team plays a crucial part in the firm's health in a world where 67% of consumers utilize social media networks to seek resolution for their problems.
Social media agencies work with clients to provide them with social media services. Depending on the business size, they may assign one or more teams to a single client. One social media team can manage multiple accounts simultaneously depending on the size of the clients' companies.
Due to the rapid change in the industry, businesses outsource their digital marketing to specialist agencies rather than handle it in-house. The dedicated team model, which is the next level, provides more control than the project-based outsourcing approach. Additionally, a self-sufficient, committed team of social media marketers can assist agencies in scaling their business in a cost-efficient and well-managed manner.
Make Your Social Media Marketing Team More Powerful With Statusbrew!
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.