15 Must-Listen Social Media Marketing Podcasts in 2024

Jun 17, 2023 15 min read

We all know that navigating the ins and outs of this dynamic social media marketing landscape can be a real challenge. With constant updates, algorithm changes, and new platforms emerging left and right, staying on top of your game can feel like traversing a never-ending maze.

Even though social media marketers like yourselves always like to set aside a fair amount of time for reading up on the latest social media buzz, industry trends, and changes, there’s always something new to learn.

Which brings us to the question: How can you stay up to date with the latest trends, algorithm updates, features, and statistics besides leveraging them for an enriching promotional scheme? Well! Social media podcasts are the answer!

With 69% of listeners getting introduced to new marketing concepts and products through podcast adverts, these audio gems are the perfect solution for busy marketers like you who crave knowledge but don't always have the luxury of time to dive deep into books or courses.

These auditory powerhouses offer a front-row seat to the minds of industry experts, where they share their secret formulas, breakthrough insights, and invaluable tips that help you confirm that your own methods are working.

Besides, with these podcasts not demanding any austere commitment, we can simply listen to them in our downtime, like in the car, at the gym, or while enjoying a well-deserved break. We can tune into them anywhere and at any time.

So where do you start? With so many influential voices on social media, picking and choosing can be a bit of a situation. To help you out with that, we've carefully curated a list of the top 15 must-watch social media marketing podcasts in 2024 that you should tune in to.

So, buckle up, grab your headphones, and let's get started!

The Social Media Examiner Show By Social Media Examiner

If you're looking for a podcast that covers all aspects of social media marketing, look no further. With more than 500 episodes since 2012, this podcast is the holy grail with top marketing experts covering the industry's latest trends, strategies, and tools. You can even get hands-on tips to use social for marketing without even paying a dime. So, if this is your go-to topic to know about the latest industry marketing trends and actionable tips, look it up now!

Genre: Social media and marketing

What To Expect: Thanks to this podcast for its ability to sharpen the minds of aspiring social media marketers, business owners, and entrepreneurs. It is a road to level up your social media marketing game, as it will leave you with valuable takeaways and industry knowledge on growing business with social media marketing.

Hosted by: Michael Stelzner

Frequency: Weekly

Duration: 45-60 minutes per episode

Recommended Episodes:

  • Creating Viral Content for Instagram and TikTok
  • Why Your YouTube Videos Are Failing
  • LinkedIn Content Creation Success Tips

Listen On: Spotify, Apple Podcasts, Google Podcasts, Youtube

The Science of Social Media By Buffer

Hosted by the amazing team at Buffer, one of the most popular social media automation tools, this podcast delves deep into the science behind effective social media marketing.

Thus, if you really want to know a thing or two about it, check it out. With only a handful of episodes in 2022, this podcast deals with diverse topics, the latest marketing news, and updates and has excellent audio quality. It literally makes it to everyone’s favorite list as it features expert guests and covers pertinent topics such as Instagram marketing, social media analytics, and more.

So, if social media marketing is your forte, go for it!

Genre: Social media news

What To Expect: Hosted by the brand’s team of social media marketers, you get to know:

  • Impact of social media marketing on consumer behaviors
  • Future of social media marketing
  • Best practices to run social media marketing campaigns
  • Growing business on social media
  • Practical tips, case studies, interviews, and a lot more.

Hosted by: The Buffer Team

Frequency: Weekly

Duration: 10–20 minutes

Recommended Episodes:

  • The Twitter Upheaval and What it Means for Marketers.
  • No Budget, No Problem: Shifting Social Media Strategy in the Face of COVID-19
  • Brand Secrets for Standing Out in a Crowded World
  • How to discover what works: Our guide to social media experiments.
  • Social Media Management In Time Of Crisis

Listen On: Apple Podcasts and Spotify

Social Pros Podcast By Convince & Convert

Join Jay Baer and Adam Brown as they interview leading social media professionals, offering insights into their strategies and tactics. This podcast is a goldmine for discovering real-world examples of how brands leverage social media to achieve their goals. With nearly 500 episodes and a successful 10 years running, this podcast will have you taking notes, getting inspired, and dreaming big.

Sponsored by digital marketing agency Convince and Convert, the Social Pros podcast has actionable tips for solid social media marketing strategies that you simply cannot ignore. Overall, it really is a neat program to check out, especially if you are a corporate marketer.

Genre: Social media marketing

What To Expect: What makes this podcast unique?

The specialty basically lies in the diversity of topics it covers. From discussing Jet Blue’s air range during the pandemic to examples of corporate leaders telling their brand story, you can find it all on the podcast. Each episode of the Social Pros podcast includes the following:

  • Insights from leading social media strategists
  • Current trends and ideas about the social media world
  • Facebook engagement
  • Social media customer service
  • How to use Instagram to build follower engagement

Hosted by: Jay Baer and Adam Brown

Frequency: Weekly

Duration: 30–60+ minutes

Recommended Episodes:

  • How to Weather Social Platform Shifts with Incredible Content
  • How to Organize Global Social Media for Maximum Success

Listen On: Apple Podcasts and Spotify

Marketing School By Neil Patel And Eric Siu

Let's hear it from the industry gurus themselves! Marketing School Podcast, one of the best marketing podcasts hosted by Neil Patel and Eric Siu, is all about growing your marketing campaign or running a successful online business.

Within 10 minutes, these short and punchy episodes are perfect for those seeking quick but actionable tips. You get to learn about their life experiences and essential know-how of hiring practices, marketing and ad techniques, business strategies, branding, content creation, and more.

Genre: Digital Marketing

What To Expect: With more than 2000 episodes and over 50 million downloads, the co-hosts draw upon a range of topics, such as:

  • SEO
  • Social media
  • Latest news and insights on data analytics, marketing strategies, and business growth
  • Content marketing
  • Growing website traffic and conversions

Hosted by: Neil Patel and Eric Siu

Frequency: Daily

Duration: 10 minutes

Recommended Episodes:

  • 7 Modern Marketing Tools That Will Make Your Life Easier ##2223
  • Why SEO is Great During a Recession ##2173
  • How to 10x Your Social Media Presence ##2157

Listen On: Spotify, Apple Podcasts, Stitcher, and Soundcloud

The GaryVee Audio Experience By Gary Vaynerchuk

Gary Vee needs no introduction to the marketing world. Known for his high-energy and no-nonsense approach, Gary shares his thoughts on social media, entrepreneurship, and personal branding.

From episodes ranging from just 15 minutes to over an hour, Gary, also affectionately known as “GaryVee,” shares his off-the-cuff musings, insider tips, and personalized tactics on social media marketing, marketing strategy building, entrepreneurship, content marketing, and more.

With an archive of almost 2,000 episodes, there is much to learn! From his enlightening journey of starting his own company from scratch to turning clients into biggest fans via social media, it's a lot. So, prepare to be motivated and inspired!

Genre: Social media marketing

What To Expect: If you are up for truth bombs, then the podcast is for you! You’ll love Gary as he is going to talk about:

  • Business and personal development
  • Keynotes
  • Snippets from the DAILYVEE video series
  • AskGaryVee episodes
  • Speeches and interviews with marketing experts
  • Impact of social media on business decisions
  • Advice on building relationships with influencers

Hosted by: Gary Vaynerchuk

Frequency: Daily

Duration: 15–60+ minutes

Recommended Episodes:

  • WHERE and WHY You Need to Adapt Mentally in 2024
  • The Most Important Thing to Focus on When Making Content
  • How To Build High-Performance Teams - Virtual Consultation
  • How to Keep a Good Work Ethic Without Burning Out | Coffee and Commerce Ep. 29

Listen On: Apple Podcasts, Google Podcasts, and Spotify

Perpetual Traffic By DigitalMarketer

Join the team at DigitalMarketer as they discuss the latest trends and best practices in paid social media advertising. Hosts Kasim Aslam and Ralph Burns sets out to inspire aspiring marketers and entrepreneurs with their success stories and action plans for growing traffic in online business, generating leads and sales that will leave you in complete wonder.

So, whether you're a newbie or a seasoned pro, this podcast provides a well-rounded perspective on paid media news and trends and equips you with the latest strategies and tactics to supercharge your paid social media efforts.

Genre: Paid Advertisement

What To Expect: This podcast is your secret weapon for mastering paid social media advertising. The hosts dive deep into:

  • Nitty-gritty of driving traffic
  • Generating leads
  • Optimizing campaigns across various platforms
  • Running successful marketing campaigns with high conversion rates
  • Real-world examples and case studies

Hosted by: Kasim Aslam, Ralph Burns, Amanda Powell, and Angela Ponsford

Frequency: Twice weekly

Duration: 15-60 minutes

Recommended Episode:

  • How to Crush Your Conversions with Facebook Popup Groups

Listen On: Spotify and Apple Podcasts

Online Marketing Made Easy By Amy Porterfield

With over 440 episodes from 2013 to now, Amy Porterfield shares her life experiences in online marketing, including social media strategies, dos and don'ts, and what she did differently to get effective results using those techniques. Her podcast is a fantastic resource for entrepreneurs looking to build their businesses using effective online marketing techniques.

So if you are up to checking Amy’s interviews to catch up with some actionable tips on digital marketing, this should be the next thing to listen to! The podcast consists of some of the best interviews of social media marketers like James Clear, Joanne Lee Molinaro, and Marie Forleo about their struggles and successes in the industry.

Genre: Online Marketing

What To Expect: So if you are a fan of Amy, one of Forbes’s “Top 50 Social Power Influencers” and a co-author of Facebook Marketing All-in-One for Dummies, this is a podcast you should clearly capitalize on. Here’s what it covers:

  • Growing your online business through email marketing, webinars, and social media
  • Building your business from scratch
  • Struggle stories and successes
  • Content marketing

Hosted by: Amy Porterfield

Frequency: Twice weekly

Duration: 15-60 minutes

Recommended Episodes:

  • Wisdom Wednesday: Every Entrepreneur Needs To Know (& Do) This For Success
  • 492: 4 Steps To Create A Lucrative & Fun Side-Hustle While At Your 9-5
  • Consumer Habits That Will Affect Your Business & Why Brand Loyalty Is Changing with Phillip Stutts
  • How To Create A Million-Dollar Business (What's Worked For Me)

Listen On: Spotify and Apple Podcasts

The Art Of Online Business By Rick Mulready

Well, for starters, Rick is a seasoned online business expert who shares his wealth of knowledge and experience in every episode of "The Art of Online Business." From online marketing strategies to entrepreneurship insights, Rick covers it all. What sets this podcast apart is Rick's ability to break down complex concepts into actionable steps, making it easy for listeners to implement them in their own businesses.

With 600 episodes on popular streaming platforms, Mulready talks about paid traffic strategies, Facebook ads, and Instagram ads. So, grab your notepad, and tune in to "The Art of Online Business."

Genre: Online marketing

What To Expect: For marketers, enterprise owners, and budding entrepreneurs alike, this podcast offers:

  • Coaching, practical tips, and actionable strategies
  • Insights on the impact on the profitability of a business
  • Online advertising
  • Membership sites

Hosted by: Rick Mulready

Frequency: Daily

Duration: 45-60 minutes per episode

Recommended Episodes:

  • Don't Make THIS Same Business Mistake I Did
  • How to Add Recurring Revenue Without Ad Spend
  • Coaching Session: What's the "Cost" of Achieving Your Business Goals?

Listen On: Website, Apple Podcast, and Spotify

Marketing Over Coffee By John J. Wall And Christopher Penn

Get your weekly dose of marketing tips over a cup of coffee with John and Christopher. This casual, conversational podcast covers various marketing topics, including social media, SEO, email marketing, and more.

Lock up just 20-30 minutes of your calendar to stay on top of classic and new marketing industry news and catch up on what’s new in digital marketing, social media, and otherwise. With more expert discussions on topics like creating virtual events and timing content, let their insights help you strategize your marketing plans.

So, take a sip from your coffee mug and tune in as you start your day!

Genre: Traditional and new marketing

What To Expect: Of the many different weekly marketing podcasts out there, what makes this podcast unique are discussions over:

  • Staying up to date with social networks
  • Search engine optimization
  • Search Marketing
  • Email marketing
  • Multivariate testing
  • Copywriting
  • Old-school offline marketing campaigns.
  • Traditional and digital marketing techniques and strategies
  • Latest news and trends relevant to the marketing industry

Hosted by: John J. Wall and Christopher S. Penn

Frequency: Weekly

Duration: 20- 30 minutes

Recommended Episodes:

  • Dinner with Charmander
  • LaMDA’s Not Thinking of You
  • Adding Music to Marketing with Sam Parvin

Listen On: Spotify and Apple Podcasts

Social Media Lab LIVE By Agorapulse

Powered by Agorapulse, the Social Media Lab LIVE podcast brings you experiments, data, and insights on what's working and what's not in the realm of social media. With a focus on testing various strategies, this podcast provides valuable insights to help you optimize your social media efforts.

It lets you test your ideas by challenging some of the most popular social media marketing theories and gauging whether they actually work or not.

Genre: Social media marketing

What To Expect: It's like a science lab for social media marketers! The hosts dive deep into topics like:

  • Content creation
  • Engagement strategies
  • Algorithm changes
  • Social media theories
  • Data-driven approach and insightful analysis

Hosted by: Scott Ayres

Frequency: Weekly

Duration: 15–20 minutes

Recommended Episode:

  • Resurrecting Dead Instagram Accounts!

Listen On: Apple Podcasts and Spotify

The Duct Tape Marketing Podcast By John Jantsch

John Jantsch provides practical marketing advice and interviews with industry experts. Although not solely focused on social media, this podcast, with around 848 episodes, offers valuable insights into how social media fits into an overall marketing strategy.

This podcast cum agency book can be your next best thing, especially if you are starting out. It specializes in the functioning of small businesses and covers the latest trends and strategies for marketers, entrepreneurs, sales professionals, and managers.

Genre: Social media marketing

What To Expect: This less than half an hour podcast offers busy entrepreneurs with:

  • Stories and Secrets of successful businesses
  • Interviews with industry leaders, brilliant marketing thinkers, authority figures, and book authors
  • Discussions on SEO
  • Email marketing
  • Opportunities for outsourcing
  • Entrepreneurship lessons

Hosted by: John Jantsch

Frequency: 2 episodes per week

Duration: 30-45 minutes per episode

Recommended Episodes:

  • How Typeform Stands Out In A Crowded Market
  • Why Marketers Should Start Integrating AI Into Their Work
  • How To Create A Culture Of Learning And Growth

Listen On: Apple Podcast and Spotify

The Smart Passive Income Online Business and Blogging Podcast By Pat Flynn

Pat Flynn's podcast covers a wide range of topics related to online business, blogging, and social media marketing. Learn from his experiences and gain insights into building a successful online presence.

With 626 episodes, this podcast is your golden ticket to a world where entrepreneurship meets financial freedom. Pat's magnetic storytelling, candid conversations, and actionable advice will captivate you from the very first episode. Smart Passive Income, often referred to as SPI, is the secret key to knowing his blogging tactics and marketing strategies.

It's time to shatter the status quo and embrace the smart and strategic path to online business success.

Genre: Online marketing

What To Expect: SPI might be the marketing podcast you’ve been looking for. Here’s what to expect:

  • Content marketing
  • Email marketing
  • Discussions on SEO
  • Outsourcing
  • Hows to generate streams of passive income
  • Marketing strategies

Hosted by: Pat Flynn

Frequency: Semiweekly

Duration: 40 minutes

Recommended Episodes:

  • How to Get More Free Time and Enjoy Your Work More with Jenny Blake
  • My Personal Money Story
  • Secrets to Starting a Business and Earning Passive Income with Hiten Shah

Listen On: Apple Podcast and Spotify

Maximize Your Social Influence By Neal Schaffer

This podcast is a treasure trove of practical tips, strategies, and insights on leveraging social media for business success. Starting with the original podcast “Social Business Unplugged,” Neal's idea was to give you advice as if you both were in the same room and he was coaching you. After rebranding the podcast to its current name, Neal wanted to help businesses and professionals with everything digital.

His expertise shines as he guides you through endless actionable tips and tricks for social media marketing. From building your personal brand to mastering the art of influencer marketing, these 20 minutes leave you with practical advice that you can use to maximize your brand’s social campaigns.

Genre: Digital Marketing

What To Expect: Listening to each episode allows you to gain insights on topics that you may not come across in your everyday work, which include:

  • Content marketing
  • Influencer marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Blogging
  • Podcasting
  • YouTube
  • Video Marketing
  • Email marketing
  • Marketing automation
  • Maximizing digital marketing ROI from socials like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok

Hosted by: Neal Schaffer

Frequency: Weekly

Duration: 20-30 minutes

Recommended Episode:

  • Your Community is Always a Subset (of Your Potential)

Listen On: Apple Podcast and Website

The Marketing Book Podcast By Douglas Burdett

While this isn’t your typical marketing podcast offering tips and tricks for fellow marketing professionals, with more than 400 episodes, it offers a fresh perspective through in-depth interviews with authors writing some of the most influential marketing books.

Douglas takes you on a literary journey, exploring the ideas, strategies, and insights shared within each book. From branding to digital marketing, content creation to academic excellence through interviews with the sales and marketing book authors, this podcast offers all. It is a treasure trove for marketers interested to discover the gems of marketing wisdom that lie within the pages of each featured book.

Genre: Social media marketing books

What To Expect: If you are into reading and up for a podcast that distills the main concepts each book explores, you must tune into this. Host Douglas Burdett generally gels up with his guests initiating discussions about the best-selling marketing books so that you can gain knowledge on crucial marketing concepts and know-how.

Hosted by: Douglas Burdett

Frequency: Weekly

Duration: 60+ minutes

Recommended Episodes:

  • Mastering Marketing Agility by Andrea Fryrear
  • 393 Selling Your Expertise by Robert Chen
  • 375 What Customers Hate by Nicholas Webb
  • 351 The Ultimate Marketing Engine by John Jantsch

Listen On: Spotify and Apple Podcasts

Closing Words

So, whether it's Facebook, Twitter, Pinterest, Instagram, or a combination of all, you are sure to up your social media game with the podcasts mentioned above! Thus no matter what social media platform you use, the podcasts we've shared here, as you know, offer you a captivating lineup of expert opinions, cutting-edge strategies, and insightful conversations that will leave you brimming with inspiration.

So, what are your favorite social media marketing podcasts among these? Let us know.

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Ahana Basu

Ahana Basu is a skilled content writer with a passion for crafting engaging and informative content. Born and raised in Kolkata, India, Ahana has always had a love for writing from a young age.

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