15 Best Social Media Content Creation Tools In 2023 [Free + Paid]

Jan 21, 2023 10 min read

As a marketer, do you often find it difficult to come up with content ideas for your social media post? Or do you find it time-consuming to create content for different social platforms?

We get you. It can get quite overwhelming to keep up with the quality of social media content while maintaining consistency. That's where social media content creation tools come into play. They act like a virtual assistant of every social media content creator, helping them easily curate and come up with content ideas.

If you are a social media content creator and need help facilitating the perfect social content, we have bought the ideal list of tools for you in this blog. These tools will even help you to increase productivity and stay organized in your content creation journey. Let's start!

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15 Best Social Media Content Creation Tools In 2023 [Free + Paid]

Statusbrew: Best Multi-Network Social Content Composer


Statusbrew is a go-to social listening platform for businesses of all shapes and sizes. It helps you tap into global conversations and access industry, competitors, and brand insights. It even helps you to identify the thought leaders and influencers in your industry. Statusbrew's Twitter search operator allows you to define custom search queries with very specific filters so that you can reach your target audience precisely.

Statusbrew RSS feed allows you to discover and share content directly on your socials. You can create a powerful RSS feed by adding multiple sources and blogs. The feed will then populate the content from all the blogs and publications. You can quickly choose content from the feed and create a social post out of it.

Key Features

  • Schedule & publish social media videos
  • Schedule & publish Instagram Stories
  • Schedule Google My Business posts
  • Schedule Instagram Carousel posts
  • Publish retweets & quoted tweets
  • Shorten URL
  • Add UTM parameters in links for campaign tracking
  • Publish Pins

Book a free demo to see the platform live in action.

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Lightroom: Best Photo Editing Tool


Lightroom is a product by Adobe and the successor of Photoshop. Lightroom enables its users not just to edit images but also to strengthen their editing ability using its rich features. Users can edit photos in bulk in Lightroom.

Lightroom has become the perfect social media image editing tool for beginners because of its simple and easy-to-use features. Lightroom even helps users to organize images smoothly. The four stages of image editing in Lightroom are: importing, organizing, editing, and sharing.

It provides features for adding effects in posts, correcting distortion, and adjusting images, all while creating previews of images. You can even add keywords and metadata to your image files to find images easily within Lightroom. The best part about Lightroom is that it does not modify your original image file. In fact, it maintains a record of all the changes made in the original file, but this does consume a little space on your drive.

Copy.ai: Best Copywriting Tool


Copy.ai is a diverse AI copywriting tool available. Social media content creators widely use it to write copy for social posts and other short texts.

It offers a vast selection of copywriting templates, from blog outlines and ideas, email marketing copy, and social media content, to website copy, case study, and video content templates. Copy.ai even presents a range of writing tools, from brainstorming your company motto to refining your target audience.

Headliner: Best To Create Short Soundbites


Headliner helps social media marketers create social media videos from their blogs or texts and customize them. It includes a feature of Audiogram Wizard in which you can upload your audio files, and the Headliner will create podcast promos out of it. You can choose the snippet of audio to make the promo. Headliner even allows its users to transcribe videos, add captions and create GIFs.

Placeit: Best For Free Mockup & Design Templates


Placeit is a mockup and video template generator. It comprises certain features of both Canva and Photoshop. Placeit has a library of templates to help you create your social media graphics and brand elements. But it does not allow the creation of a canvas from scratch; you can only create mockups using any existing templates. Placeit has specific mockups to create Instagram Stories or Reels, Facebook Stories, and TikToks.

Placeit enables you to create different kinds of mockups, such as print, device, apparel, and many more, based on your requirement.

Google Trends

Google Trends shows the demand for a keyboard or topic. It provides you critical insights about the Google search volume of the topic or keyword searched for and even the location where these search queries happen the most. You can do comparative keyword research as well.

Google Trends can keep you updated with what is happening in a particular industry so that you can choose the hot content topic to create content on. Marketers mostly use it to search for seasonal content ideas. With Google Trends, you can never go out of ideas to say something new every time. In fact, some social media marketers even use Google Trends to find trending hashtags on Instagram and Twitter to use in their posts.

Movavi: Best Video Content Suite


Movavi Video Editor is great video editing software for social media marketers looking to create stunning videos. It has a wide range of features, including transitions, effects, titles, and filters that can be used to edit videos. Additionally, it allows users to add audio tracks, split and trim videos, adjust the speed of the clip and rotate it. You can automatically upload videos to YouTube and TikTok directly from the program.

It has a user-friendly interface that makes it easy to navigate through the platform's features. It even offers a tutorial for beginners explaining how to use the software. Movavi Video Editor is available both on Windows and macOS, so you can edit videos from any device.

Lumen5: Best For Turning Blog Posts Into Videos


Lumen5 allows social media content creators to create incredible videos from their blog posts. They even have templates for YouTube videos, how-to videos, and social media videos and stories. The interface is intuitive, making your video creation process even easier using drag-and-drop options.

You can customize pre-built video templates and add brand identity to your videos. It has a stock library of videos and images. The templates and customization offered by Lumen5 are excellent support for social media content creators to shine on video-based platforms like YouTube and Instagram.

Feedly: Best Robust Feed Reader


Feedly is the perfect tool for social media marketers looking to get content inspiration in their industry. It is a news aggregator platform that gives you insight into popular online news. It lets you prioritize and save the essential content ideas that you think can be useful.

Canva: Best Online Graphic Design Tool


Canva is one of the most loved tools for social media marketers in the graphic designing space. It helps you choose from a bunch of pre-built templates to start your design. Advanced graphic designers can also create a canvas from scratch. Canva has templates designed according to the right size of each social platform, with branding kits for collaboration and integration with several other social media tools.

Vyond: Best Video Animation Tool


Vyond is a video animation tool with two animation styles: contemporary and business-friendly. The business-friendly style consists of humorous and fun features, whereas the contemporary style consists of minimalistic ones.

Social media content creators can easily create quick videos and add music, characters, and expressions to them using Vyond. It even includes a whiteboard animation feature allowing you to create animated videos from scratch. Different elements of each character can also be customized, such as the character's clothing and hair. With the pre-built templates, you can compose a scene quickly.

It offers a white range of royalty-free music and sound effects to choose from for your animations. In fact, you can even import your own audio files and graphics in Vyond and use them in your animated videos. You can automatically sync the character's lip to audio narration files.

Biteable: Best Online Video Maker


Biteable is an ideal video creation platform for marketers wanting simple videos within a small budget. Some marketers don't want to hire an expert video creator or cinematographer but still need stunning videos for their social posts. Biteable includes solutions for such marketers as well.

Biteable offers video templates for fast video creation. You can upload your own video clips, photos, music, and audio to customize your video as per your need. It has a library of more than 85000 Shutterstock clips that you can use in your videos. And you can add your own brand logo and color to videos, remove watermarks and share and download videos.

Interesting read: How To Create Engaging Social Media Videos In 2023

BeFunky: Best Advanced Photo & Video Editing Tool


BeFunky is a mobile and web-based photo editing application that allows users to apply frames and effects to images and videos. It offers graphic designing, collage-making, and photo editing features. The tool helps simplify the everyday process of digital artists and professional photographers.

Social media content creators can easily create beautiful graphics from scratch or take advantage of a wide range of pre-built templates. It provides several customizable vector icons and overlays to add extra details to your graphics. The tool automatically creates a wonderful collage for you when you upload photos that you can directly post to Facebook, Twitter, and Instagram.

All Hashtags: Best Hashtags Generator

All Hashtags

All Hashtags help you create the best hashtag for Instagram, Twitter, and other social platforms. By simply entering a term, the tool will give you a wide list of related hashtags. It can generate and evaluate several suitable hashtags for your social media posts which can help you reach a wider audience and increase your visibility.

Suggested read:

300+ Best Hashtags For Instagram In 2023

How To Use Twitter Hashtags Effectively & Efficiently

Top TikTok Hashtags To Get On The For You Page

Design Wizard: Best Multimedia Graphics Library

Design Wizard

Design Wizard has a library of over one million premium images, thousands of high-quality videos, graphics, illustrations, and more. Every image and video in their library is licensed for commercial use, thus protecting you from any copyright complications.

It has thousands of pre-made templates in various styles suitable for creating social media posts. And every element in the template is editable. You can change or upload backgrounds, videos, images, and colors, change fonts, add your logo, or include a personalized caption.

That's not all because, with Design Wizard, you can create impressive images and video designs in minutes. It allows you to resize your designs, upload your own fonts, logos, and photos, and create custom color palettes.

Read more: How To Get Free Images For Your Social Media

Start Creating Stunning Social Media Posts Using These Tools!

Content creation is crucial for a successful social media strategy in 2023. However, it can often become a time-consuming and challenging task for social media marketers without the right tools. To create stunning social media content, boost engagement, and increase clicks and social media ROI, it's essential to have a list of the best tools in your arsenal.

Whether you need inspiration, are looking to create infographics, or want to track key hashtags, these 14 tools can help make the social media content creation process more efficient and effective. Save this list and use it as a resource to frame your social media content in 2023.

Book a free demo of the social content curation tool: Statusbrew, which not only allows you to extract content but also provides provisions to schedule, publish, customize, engage and analyze social media content from the same dashboard!

Try Statusbrew

FAQs (Frequently Asked Questions)

Here are some commonly asked questions about social media content creation tools:

Which is the best tool for social media content ideas?

Google Trends is one of the best tools for social media content ideas that gives insights into the top search queries and helps to discover trending content ideas.

What social media tools are a must?

The must-have social media tools are multi-network content composer, photo editor, and content brainstorming tools. Statusbrew for multi-network content creation, Lightroom for photo editing, and Google Trends for content brainstorming is most preferred for social content creation.

Which app do content creators use?

Content creators use a variety of apps, including BeFunky, Biteable, Vyond, Lumen5, and more.

Rushali Das

Rushali is a content writer at Statusbrew. She is fond of writing content that compels people to slow down and look more closely to discover the unknown stories.

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