What Is A Social Media Audit And Which Metrics To Regularly Track

What Is A Social Media Audit And Which Metrics To Regularly Track

Apr 27, 2021 2 min read

Having leverage in online relationships is not easy. A social media audit helps pinpoint ways your brand can provide value through all social media channels. Create a robust internal process to compose and publish helpful content and track online reviews.

It will help brands identify which channel is best for their business to capitalize on and improve their online presence and reputation.

What Is A Social Media Audit

A social media audit is an analysis of your brand's existing social media efforts. This includes a strategy for using social media, who your customers are, and how well you're doing at reaching them effectively.

Having a regular social media audit can help brands stay on top of their social media presence.

In the sea of metrics to track, there are a few top metrics that brands should regularly revisit, keeping in mind the changing market dynamics. With the help of Statusbrew's Reporting tool, all these and many more metrics can be easily measured.

Listed Below Are Social Media Metrics That Brands Should Regularly Audit

1. Sentiment Analysis

Sentiment analysis is a native language processing technique used to determine whether the sentiment behind your product is positive, negative, or neutral. Sentiment analysis is often performed on data to help businesses monitor brand reputation in customer feedback and understanding customer needs.

Since the customer can change sentiment over time, brands must keep an eye on the sentiment analysis.

Maybe you would want to audit brand sentiment on social media, in real-time and over time, so you can detect disgruntled customers immediately and work as soon as possible.

Image below shows how Statusbrew captures brand sentiment along with % change.

Sentiment-Analysis

2. Brand Specific Keywords

Brand-specific keywords are words or phrases that include a brand's name or other branded terms. These keywords may consist of brand name, product type, product name, or another descriptive search phrase.

Monitor which keyword is working for you, try experimenting and updating keywords as per the trend.

3. Audience Insights

Audience Insights may include demographic details of your target audience, location-based insight, unique interest, language, etc.

One such example in Statusbrew reporting is the image below, which shows the language used by fans.

Facebook-Fans-Language

4. Engagement Rate

Engagement comprises reactions, comments, shares, and clicks on your Facebook posts during the reporting period. Statusbrew helps you visualize trends in how your audience engages with your content across Facebook pages and changes compared to the corresponding previous period and % change.

Being present on social media is only half the battle. The remaining half is knowing what to say, where, and when to say it takes savvy tactics that only an expert social media tool can provide.

With Statusbrew get insights into your audience’s perception and demography. Understand their patterns and sentiments to convert them into customers.

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Anjali Kandey

Anjali is a marketing manager at Statusbrew. She likes to write content that addresses a solution. She can be found in her garden when not on her computer.