Top 27 Social Media Monitoring Tools for Businesses of All Sizes

Dec 25, 2018 17 min read

People are talking about your brand. But are you listening?

Social media monitoring tools or the social listening tools are a great way to get ahead slicing through all the noise by monitoring the conversations that are of great significance to your business.

Social media is a powerful research tool! Make the most of it by listening to what your audience has to say about you, your rivals, and the market in general. The data obtained by listening could enable you to know your customers better and improve your marketing strategy.

There's a lot of great social media monitoring tools out there. In this article, we've listed the best free social media monitoring tools that will be of significant advantage to you. The listed social listening tools are explicitly built to enable you to discover the most important and relevant conversations on social media.

But before we reveal the list to you let us understand What is social media monitoring? And Why is it essential to monitor your social media?

What is social media monitoring?

In general, social media monitoring stands for listening to social media conversations that are relevant to your brand, product, solutions, competitors, and market.

Businesses often utilize social media monitoring to connect with their customers, provide customer support, measure their brand's social media reach, understand social media trends... we could go on.

Social media monitoring tools enable you to track your social media presence by keeping track of keywords, hashtags, URLs and discovering social mentions they are interested in.

What are the advantages of social media monitoring?

To give an edge to your social media presence, and build a strong brand successfully, you'll need to monitor social media accounts, i.e., do some social listening. Here are 3 good reasons why your marketing team should invest in social media monitoring right now.

However, we have to improve social media profiles, engage in social media but it is breathtaking to handle multiple tasks on multiple platforms. We have to be active on social media to connect with our customers, to provide customer support, to know how competitors are playing around, and to be up-to-date with the latest trends.

  • Maintain brand reputation online: Social Media can rapidly abandon companion to foe if not viewed over closely. Don’t let one sour customer thrash your reputation by voicing their bad experience all over the internet. After all, no business can be perfect. Check the issue from the beginning and utilize suitable social media monitoring tools to adequately accommodate your disturbed customer before they pollute the information with negative comments about your brand.
  • Identifying influencers and brand advocates: Social Media Monitoring is a great way to identify influencers and brand advocates. These are the people you want on your side because they have the potential to boost your business by continually posting good about your brand. Once you have identified who they are, you can begin finding ways to attract their attention. For instance, you can post in the comments section of their blog.
  • Find the potential customers: Every Social Media user out there should be viewed as a potential customer. Monitor their posts and respond accordingly to ones that are relevant to your business objectives.

So now you've known what social media monitoring is and its importance. Let's dive in to discover the best social media monitoring tools!

Top 27 Social Media Monitoring Or Listening Tools

There are a plethora of social media monitoring tools available in the market. Primarily, you have to gain in-depth knowledge of these tools to pick your best social media marketing software. Here I am listing best social media monitoring tools for businesses of all sizes.

Keep in mind, all the social listening tools listed below are not arranged in any particular order some are standalone social media monitoring tools while others have it as a feature within a social media management tool (SMM tool).

  1. Statusbrew
  2. HootSuite
  3. Hubspot
  4. Buzzsumo
  5. Mention
  6. Keyhole
  7. Sprout Social
  8. Zoho Social
  9. Brand24
  11. Iconosquare
  12. Tailwind
  13. Tweetdeck
  14. IFTTT
  15. Google Alerts
  16. Trackur
  17. Awario
  18. Union Metrics
  19. Social Mention
  20. NUVI
  21. Sendible
  22. SentiOne
  24. Talkwalker
  25. Klout
  26. TweetReach
  27. Twazzup

1. Statusbrew

Statusbrew Social media monitoring tool

With Statusbrew's Engage feature you can efficiently monitor and keep track of your brand mention over leading social media platform - Twitter. In comparison to other social media listening tools, it is much cheaper and has excellent functionality. It's listening feature facilitates real-time and ongoing analysis of any topic, hashtag, brand, industry and more on Twitter. You can uncover not just what people are saying, but also how they feel and any related context.

Besides social media and brand monitoring, Stausbrew provides a unified solution for Social Media Management. By utilizing Statusbrew, you can experience the ease of Social Publishing, Community Management and Brand Monitoring across all your Social Networks, all from one place.

It enables teams to collaborate and increase productivity on social media. Statusbrew supports most popular social platforms like Twitter, Facebook, LinkedIn, Instagram, Google+ and more. Statusbrew also provides 7 days free trial of all plans to all its users.

Price: Starting from $99 per month.

2. HootSuite

Hootsuite social media monitoring tool

HootSuite is another one of the best free social media listening tools, and it is an enterprise package tool for analyzing and listening to your social media responses. It lets you monitor specific search terms in real time. The platforms that Hootsuite supports include Twitter, Facebook, Google+, LinkedIn, WordPress, Instagram, Youtube and more. Hootsuite allows you to view your RSS feeds easier and faster and to share them across your social media platforms. Moreover, Hootsuite integrates with a bundle of apps like Hootsuite syndicate Pro, Hootsuite Insights, Brandwatch, ReviewInc, etc., assisting you do perform almost tasks from its dashboard.

If you are a single user or a team, you may confidently prefer Hootsuite which is one of the great social media monitoring tools. It enables you to assign delegates from your team to handle specific tasks and sending personal messages. The training or support team of Hootsuite not only guide you on its tools, but it also covers the whole social media arena.

Prices: Starting at $19 per month, $99 per month, $499 per month

3. HubSpot

Hubspot social media monitoring tool

Hubspot’s is well known for inbound marketing and sales with its featured set of software. Even there are plenty of social media listening tools, Hubspot is no way lagging in marking its footprints in social media. Its social media software is not only to monitor and respond to your social media accounts, but you can also have detailed insights into the customer relationship and the leads through highly engaging posts.

Instead of merely watching the overview which drives more audience, you can track a funnel to discover which posts or activity brings you more leads and sales. Accordingly, you can be more proactive in particular. The common platforms do Hubspot support includes Twitter, Google+, LinkedIn, Facebook, Pinterest, Youtube and more.

Prices: Starting at $200 per month, $800 per month, and $2,400 per month

4. Buzzsumo

buzzsumo social media monitoring tool

Buzzsumo is unique among all free social media monitoring tools. It is not just to monitor your social media posts; it is a package for content research on social media platforms and is also a fantastic way to analyze and monitor your Facebook pages. Along with its data on social media monitoring, it performs well on content promoting strategy.

Even for free, you can explore any topic or term you are into to see its popularity in social media, which social network is engaging more audience. Depending on its results, if you see that particular topic is most familiar with Facebook, then you can improvise your Facebook page, publishing videos and further to promote well.

Buzzsumo ensures your content planning and marketing over the social media networks.

Prices: Starting at $79 per month, $139 per month, $239 per month and $499 per month for enterprises.

5. Mention

Mention Social media monitoring tool

Mention is an entire package for handling your multiple social media engagements. It has its reserved space for superior brands. It comes with a set of features allowing you to give authority to delegates, assigning tasks to your team, monitoring your team’s activity, creating and sharing alerts, report generation, importing reports, and the list goes on.

It supports multiple languages. It is a paid service. Mention generates alerts on its dashboard on every remark comes live. You can have more filtering options to retrieve your participation for a day and also you can have reports for a period to know your performance on social media.

Prices: Starting at $29 per month, $99 per month, and enterprise plan

6. Keyhole

keyhole social media listening tool

Keyhole is specifically to focus on Twitter and Instagram. Tracking and monitoring YOUR mentions alone is just a part of social listening. The crucial role is to know the market trend and competitor influence on your particular domain.

To handle such a crucial task, Keyhole would be a predominant way. Keyhole gives you trends, insights, in-depth analysis related to your hashtags, keywords. This helps you to notice your performance level and how you have to improve your strategy. To be active and proactive, Keyhole assists you with its data on key social media influencers breaking down the industry on specific keyword or hashtag for that instant.

Prices: Starting at $165 per month, $349 per month, $599 per month, $999 per month, and enterprise pricing

7. Sprout Social

Sprout social media listening tool

Intelligent, real-time social media monitoring with Sprout!

Sprout Social is a wrap up social media monitoring tools for business. It helps you in either way to monitor and engage yourself from its dashboard. You can even publish posts from Sprout social dashboard and pool resources with your team delegates.

The primary social media platform it supports are LinkedIn, Facebook, Google+, Twitter, and Instagram. Instead of juggling between Facebook pages and Twitter feeds, manage all your activities from a single hub.

Prices: Starting at $99 per month, $149 per month, and $249 per month

8. Zoho Social

Zoho Social Media Listening Tool

With Zoho Social, you can schedule unlimited posts, publish, monitor its responses, respond, know what people are talking about your brands, generate reports on your performance or mentions and furthermore. Zoho Social enables you to track your brand’s audience and to convert them into your assets or leads and feed into to your Zoho CRM tool or even in your Zoho social portal itself. With Zoho CRM, you can also auto-create your leads from your social media platforms.

Prices: Starting at $10 per month and $50 per month.

9. Brand24

brand24 social media listening tool

With Brand24, you can quite easily monitor your mentions, and also you can have analysis on your social media reach for your posts and branding. Brand24’s listening tools allow you to look for your valuable prospects and you can manipulate them to convert as your leads.

Moreover, from the analytics report, you can discover keywords, hashtags, penetration on the social media platforms, hot topics or discussions related to your brands and more. The networks that Brand 24 support include Instagram, Blogs, Forums, Twitter, Facebook and more. For any business size, Brand24 is optimal as it provides you its features and benefits at affordable cost.

Prices: Starting at $49 per month, $99 per month, and $399 per month


falcon social media listening tool

As a tremendous social media listening tool, proves its excellence in social listening, engaging audiences, creating responses, and generating reports. Furthermore, is unique for brand building. You can extend your brand to a greater extent as it allows you to monitor your brand, top influencer’s participation, big shot’s hot discussion on your brand topics and more. is extensively for building business brands to stand out in your industry. You can collaborate your data with its social data to engage customers and to attract new influencers or prospects. These are the supporting social media platforms: Youtube, Twitter, Facebook, Google+, LinkedIn, and Instagram.

Prices: Starting at $1,000 per month, $1,750 per month, and enterprise plan

11. Iconosquare

icnoSquare Social Media Listening Tool

Leverage industry-leading analytics and tools to grow your business
on Instagram and Facebook with Iconosquare. It is a standout amongst the most popular Instagram and Facebook analytics and management tools. Besides its robust analytics and management features, Iconosquare offers custom feeds, which you can use to monitor specific Instagram content. For each feed, you can add up to 50 users and 20 hashtags.

Prices: Starting at $29 per month, $59per month, and agency plan

12. Tailwind

Tailwind social listening tool

Tailwind: Tailwind is a trusted reliable and secure social media monitoring tool which is built specifically the two most famous visual social media platforms, Pinterest and Instagram. Besides its scheduling and analytics features, Tailwind empowers you to monitor your content and your competitors. It also provides information about emerging trends so that you can dive deeper into them.

Tailwind can enable you to cut through the noise and discover conversations that matter the most to your brand. It is an apt social media monitoring tool for visual marketers.

Prices: Starting at $9.99 per month, $799.99 per month, and enterprise plan

13. Tweetdeck

Tweetdeck Social Listening Tool

This tool has been around for years. This tool is considered to be the best for real-time tracking, monitor keywords, and brand mentions. This tool is an official dashboard of Twitter where you can add multiple Twitter accounts and monitor them regularly from the single platform.

Price: Free


IFTTT Social Listening Tool

If This Then That (IFTTT) will alert you to each feed where ever your keyword or specific topic mentioned online. IFTTT works on a simple flow enabling to give trigger, and it then gets into action accordingly.
For an instant, you can enter your search term and RSS feed URL to create a trigger. The supporting platforms are Facebook, Twitter, Tumblr, Delicious, Buffer and Google Drive.

Price: Free

15. Google Alerts

Alerts Social Media Monitoring Tool

Google alerts, or analytics is one of the well known social media monitoring tools. It is easy to use and comes free. You can set an email alert for specific keywords or phrases, and you will be getting alerts on all mentions of your brand or in general over the web. You can set filters for your alerts on region, languages and even sources like blogs, articles, forums or any web pages. They’re extremely easy to set up and is social media monitoring for beginners.

Set up Google Analytics to see your activity or performance on your social media networks and see how your traffic is generated from social referrals. You can improve your social participation to bring more traffic to your site. So basically, you can use Google analytics to monitor your social media performance.

Price: Free

16. Trackur

trackur Social Media Monitoring Tool

Trackur is simple to use and an affordable social media monitoring tool that supports Twitter, Facebook, Google+, Blogs, Forums, and more platforms. It can help you dive deeper into discussions occurring around your brand. Trackur scans hundreds of millions of web pages including news, blogs, video, images, and forums and alerts the user to anything that matches the keywords monitored.

It also gives executive insights then analyze the trends, sentiment, and influence level. Using sophisticated online reputation monitoring and filtering technology, Trackur is your reputation guardian that helps you track your social media presence and reputation as well.

Prices: $97 per month, $197 per month, and $447 per month

17. Awario

Awario - Social Media Monitoring Tool

Awario: As its name infers, the product keeps clients mindful of every single online discussion, occurring around their brand, administration or industry. Unlike other social media monitoring tools, Awario discover a social mention in social media, as well as all around the web: web journals, forums, review platforms, news sites, and that's just the beginning.

Each of the mentions in Awario dashboard can be arranged by Reach. In case you're into reputation management, you'll cherish Awario's sentiment analysis, which denotes every one of the mentions as positive or negative.

Prices: Starting at $29 per month, $89 per month, $299 per month

18. Union Metrics

union metrics Social Media Monitoring Tool

Union Metrics is a social listening tool that provides social intelligence to help you improve your social media strategy. With Union Metrics, you can track and analyze social media posts, monitor your competitors and trends, conduct research, and more.

Platforms supported: Twitter, Facebook, Instagram, and Tumblr.

Prices: $99 per month, $199 per month, and enterprise pricing

19. Social Mention

socialmention Social Media Monitoring Software

Social Mention is a search engine but specifically to see the user-generated data meaning mentions of your brand. You can enter your topic or brand; the tool provides you the search results on places wherever there was a discussion about your topic. It helps you with the fresh data for around one month, and it checks for the results from more than 100 platforms including Google, Twitter, Youtube, and more websites. You don’t have an account, and also it won’t be saving your search results or queries for retrieval.

Price: Free

20. NUVI

nuvi social media monitoring software

NUVI is a real-time analytics platform for social media that gathers all your social media data and displays it in insightful visualizations to help you make decisions instantly and effectively. It supports Twitter, Facebook, Instagram, YouTube, Reddit, VK, Blogs, and RSS feeds.

Like most social media management tools, NUVI can help you publish and schedule posts, analyze your social media activities, and create reports. It can be a tremendous Social media monitoring software for you.

Price: Custom pricing (Pay for what you need)

21. Sendible

Sendible social media monitoring software

Sendible is one of the most popular social media management and social media monitoring tools built for agencies looking to manage social media more successfully for their customers. Over publishing, scheduling, reporting and collaborating on social media content, you can also react to comments and messages from an inbox and monitor keywords, hashtags (#tags) and your competitors on social media and the web.

Sendible supports Twitter, Facebook, YouTube, Instagram, Google+, Blogs, Review sites like Yelp, and more platforms.

Prices: Starting at $49 per month, $199 per month, and $499 per month, and enterprise plan

22. SentiOne

Sentione social media monitoring software

SentiOne is insightful online reputation management and a social listening tool that will help you take full control of your brand’s reputation online and respond to your clients’ needs with no delays. It acts as a complete solution to listen, analyze and react. With its help, you can look up unlimited keywords to collect and analyze relevant data.

SentiOne is a social media monitoring software that helps to monitor any language and see the sentiment of conversations happening in over 25 languages. It also enables you to explore new marketing opportunities and truly connect with your audience. To sum up, SentiOne is one of the best social media brand monitoring tools that let you track your social media presence.

Prices: Starting at 49 EUR, 199 EUR, and enterprise plan


Commun Social Media Listening Tool - It is one of the fantastic community management and social listening tools for Twitter! If you want to improve the way you build relationships and discover leads or prospects on Twitter, is a suitable tool for you. With it you can dive deeper, and get insights about the people related to you, connect to new ones, pinpoint and nurture new leads and prospects, monitor specific content items and more.

This Twitter monitoring tool helps you to grow engagements and build real connections that help you reach your business goals.

Prices: $22.99 x 24 months (2 year subscription), $24.99 x 12 months (1 year subscription), and $70.99 (monthly subscription)

24. Talkwalker

Talk walker Social Media Listening Tools

Talkwalker is a powerful marketing analysis tool that allows you to measure sentiment and brand health. Being one of the tremendous social listening tools, Talkwalker is your extra set of eyes and ears. It monitors what's happening on all social channels and online media in real-time, in all markets, in 187 languages.

You can find out what customers think about your campaigns, products, events, earnings calls, and brands. Or track your brand awareness and message impact globally. It supports more than 10 social platforms, websites, print, and broadcasts. Don't you think it can be a great social media monitoring tool for your team?

Prices: Starting at $8,400 per year, $18,000 per year, and enterprise plan

25. Klout

Klout Social Media Listening Tools

Klout is popular with its influencer measurement tool and is one of the most controversial social media monitoring tools. Klout rates you on your social activities and public discussions. Using the Klout score, you can adjust your posts according to your target audience’s interests and increase your engagement rate.

There are the individuals who don't like it and claim that its scoring framework is entirely off base. Whereas, on the other hand, few people think that it's helpful, as it quantifies impact through commitment on Twitter. It is a suitable method for watching out for what individuals think about your brand and to perceive what impacts them the most.

Price: Contact Klout Team to know about pricing.

26. TweetReach

Just like all other tools, TweetReach is a fantastic monitoring tool for your team if you want to check how far your Tweets travel. TweetReach is a social listening tool that measures the impact and implications of brand-relevant or general social media discussions.

It lets you discover your most influential followers, which further guides you to people you should be targeting while aiming to share and promote online content.

Price: $49/month, $99/month, $199/month

27. Twazzup

If you are a social media beginners looking for a Twitter monitoring tool, Twazzup is a tremendous social listening tool for you. All you are required to do is enter the name you want to track, and you will get the real-time updates regarding the most active top influencers, most retweeted photos, and links, and also the top 10 keywords related to your search instantly.

Price: Twazzup Team to know about pricing.

Bonus Tool

28. PromoRepublic

PromoRepublic is a unique social media marketing tool, which helps to create beautiful images, schedule posts, prepare content calendar and track data-baked statistics. It is a perfect tool for small business owners, freelance social media marketers, bloggers, and digital marketing agencies who would like to save time on content creation and gain higher revenues. The primary social media platforms it supports are LinkedIn, Twitter, Facebook, and Instagram. Management of all social media activities in one hub is one of the greatest platform’s advantages.

Small businesses require a custom-tailored approach to social media marketing and PromoRepublic satisfies these requirements. PromoRepublic allows small businesses to impress clients with white label social media management software branded with logo and colors. Such platform allows collaborating with clients effectively through an individually branded tool. Smart analytics will help you to monitor the development of your brand and apply required changes on the way.

Price: 14 days of a free trial. After the trial, price starts from $9 per month, $39 per month or $149 per month

Concluding Words On Social Media Monitoring Tools

To run a successful business, you have to focus on both positive and negative impressions of your brand across all platforms. Thankfully, with the advancement in technology, we do have loads of social media monitoring tools or social listening tools.

These social media monitoring tools, social media listening tools, social media tracker, social media brand monitoring tools, social media monitoring software or whatever you call them comes with great uniqueness. They either let you monitor a social mention to promote the business or to respond to your negative reviews before it spreads and spoils your brand. Aren't these media monitoring tools a great way to track your social media presence?! I am sure you feel the same way

By this far you might have understood that the social listening tool landscape is a crowded one. Thus, when looking for a suitable social media monitoring tool for your team, it’s a good idea to try a couple of them and choose the one that is best suitable for you.

If you are interested in seeing what advanced tools like Statusbrew can offer, then feel free to book a demo and get in touch with our team.

Sathish Arumugam

This is Sathish Arumugam, a web designer, entrepreneur, and digital marketer. I am more enthusiastic to engage my readers with innovative ideas and information on SEO, Digital Marketing, and Blogging.

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