On paper, social media analyst confines the role of crunching the numbers and reporting back on the results.
But in today's social landscape, it's much more.
Deeper data analysis can help you break out of the social media marketing silo and impact every area of your business.
A social media analyst can help you see social differently.
But what does a social media analyst do & what does it take to be a social media analyst? We'll be answering all such questions in this post.
So, let's get started.
What Does A Social Media Analyst Do?
Some of the day-to-day tasks of a social media manager overlap with those of a social media analyst. But there's still a vast difference between the two.
A social media analyst does a vast amount of social media data mining to get insights on your target audience, social landscape & ROI. This data helps in developing your brand's online presence and create brand awareness.
A social media analyst derives meaningful insights that can be leveraged by the social media manager or the creative team to boost the company's online presence.
What It Takes To Be A Social Media Analyst
On a day-to-day basis, the job of a social media analyst is to dive deep into the data to search for trends, stories, abnormalities & insights to help brands & clients get a sense of what's going in the world of social.
You need to identify key insights and information, visualize the data, and provide the context in a digestible and easy-to-understand way.
The critical skills a social media analyst requires are:
Affinity For Numbers: Collect, aggregate, and analyze data to report on where a brand stands in the social space
Social Science Research Skills: Understanding different social media platforms & their impact on audience behavior
Storytelling & Creativity: Willingness to understand unstructured data & paint a compelling picture to showcase the importance of this information
Adept With Analytics Tools: Experienced with social media analytics tools to measure and report on critical metrics & KPIs
Here are some pros & cons of being a social media analyst.
New Learnings Every Day: The time that you'll spend building your brand's presence on social will leave you with a vast knowledge that you can leverage later in your career
New Opportunities: By working in this field, you'll be privy to a host of new opportunities, ideas, concepts that you implement for your brand's & personal growth
It Can Be Fun: Social media trends & communities can be entertaining to participate in as the possibilities are endless
It's An Always On Job: Since social media never sleeps, you'll always have something new and trending across the world that you'll have to include in the brand's marketing strategy
It Can Be Hard At Times: People on social media can be mean & hurtful at times, so you have to brace yourself for the worst
How Much Do Social Media Analysts Get Paid?
According to major US employment websites, the average base salary of a social media analyst is $60,000/year in the United States.
What Tools Should A Social Media Analyst Use?
As we mentioned above, a significant part of the job is to collect, aggregate, and analyze data from different sources. This involves being adept with analytics tools such as Facebook Insights, Twitter Analytics, Google Analytics, YouTube Analytics, etc.
Along with these, you need to need to be comfortable with dedicated social media analytics tools to pull relevant social data related to your company's social channels.
By leveraging these social media analytics tools, you can monitor mentions of your brand, perform campaign analysis, stay ahead of topics trending in your industry, get competitor intelligence, and much more.
Here are some of the best social media analytics tools:
- Buffer Analyze
- Social Report
- Sprout Social
Here is a complete list of the top 42 social media analytics tools, along with their pros & cons.
What Makes Statusbrew A Good Choice For A Social Media Analytics Tool
Statusbrew gives you an all-encompassing view of your social efforts and how your engagement translates into business success. You can analyze & measure social media performance across Facebook, Instagram, Twitter, YouTube, Linkedin, and even Google My Business.
Statusbrew allows you to:
Understand Your Customers
Get insights into audience perception and demography to understand their behavior and brand loyalty.
Measure Your Content's Health
Measure the reason for the success of your content and optimize it regularly to get maximum engagement.
Build Custom & White-labeled Reports
Customize reports with your company or client's logo and easily share them across the team by exporting them in PDF format.
And do much more.
Take a look at Statusbrew's detailed reporting options & claim your free seven-day trial for Statusbrew when you sign up.
Social Media Analysis can be a promising & and exciting career if you have the right skills & mindset for it. Like every other job, it comes with its pros & cons, but the pros outweigh the few cons.
Social media analysts have a strong background in marketing & management studies. Still, even if you don't have the required study background, relevant experience in handling heavy data sets, public relations, business communication will help you land your dream job.
If you want to get familiar with social media analytics or looking to adopt a reporting tool for your business, sign up for a free trial of Statusbrew.
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, YouTube, Linkedin, and even Google My Business.!