Should Startups Hire Digital Marketing Agency or Not?
"We require a Social Media presence!" This is a thought we are sure every Startup owner has had at some point in the course of recent years. Afterall, with everything online these days, your Startup cannot afford to not be on social media.
But the question is how to make it possible?
Often founders ask us that should they hire a Social Media Marketing Agency, or should they manage their social media existence themselves?
Considering all the things, Agencies can be a great way to help build your company’s online profile, connect you with influencers and bloggers, and help you execute creative campaigns. But, agencies certainly aren’t right for every company, and especially for those who don’t have a lot of budget and who need someone devoted to their brand 24/7.
Thus, before you make a final decision on what is most suitable for your company, here are few questions you should ask yourself to make it easier for you to decide:
- Can you maintain your social media presence yourself?
- Have you given social media marketing an honest effort?
- What is your budget for social media marketing?
- What are your social media needs?
Still not convinced after finding the answers to above questions?
Let me list out some key reasons for when you should and when you should not hire a digital marketing agency:-
When to Hire a Digital Marketing Agency? ✔️
Regardless of whether you just got financing, have completed an extremely productive year, or simply require more exposure, agencies are an incredible method to amp up your marketing endeavors on social.
1. When you want varied skill sets
Social Media is way more than just tweeting the whole week. Getting started with Social Media sometimes feel daunting and helpless. It's merely not a simple task that anyone could do, it requires more consideration.
Social Media Marketing is now a full-time task that needs varied skill sets, innovative minds and immense knowledge.
Agencies are great in such case because they typically have experts with a variety of skills. You can easily find someone who’s great with analytics, someone who’s a fantastic writer, and someone who can create design assets like a pro through a digital marketing agency.
2. When hiring is tiring for you
If you think hiring an in-house marketing team is an economical approach, well reconsider - Hiring a powerful and well-trained marketing team is not an overnight possibility. How do you know when a qualified applicant step in for an interview, if you lack experience? 🤔
Being a start-up business visionary, investing time and energy in conducting interviews and negotiating CTC can be an extremely tiring procedure.
This is where the role of agencies come in! Agencies have reputations and other clients, which can make finding what you require considerably simpler. Hire a digital marketing agency to handle your marketing requirements and you could concentrate additional time on maintaining other business-related tasks.
3. When you want access to an existing network
Typically the greatest advantage of working with a digital marketing agency is they let you bypass some of the efforts in building your own network, and rely on theirs instead.
Agencies already have associations with the key journalists, social media influencers, industry affiliates and other key individuals you need to reach. If you want to gain access to a network rapidly, working with a digital marketing agency can spare you a lot of nights shaking hands at networking events.
4. When you want guaranteed return on investment
The best marketing agencies mix measurements and experience to direct their strategies. They're deft, and they track the greater part of their campaigns. If on the basis of those measurements they found that particular procedure isn't working, they won't continue pushing it simply because they think it should work.
When you employ a digital marketing agency, you are certain your funds will be invested legitimately. Since the agency's attention will be on leads, they will positively invest energy ensuring you get the outcomes you paid for.
5. When your efforts are not paying off
Even after using the best of the strategies to boost your posts online your best strategies falls flat on its face, its time to hand over your digital dealings to more capable people.
There is no damage in accepting the defeat at something you have no information or knowledge about if the decision is for the greater benefit of your organization.
From strategy to analysis, digital marketing is challenging. With an agency by your side, you'll gain a partner with the right expertise to launch the most successful campaigns for your business.
When Not to Hire a Digital Marketing Agency? ❌
I'll say it: I think the vast majority of Startups should not hire marketing agencies. And no, this isn’t a ploy to grab your attention. It’s a call to action. It’s a call to stop allowing mediocrity to permeate your organization. It’s a call to stop wasting your money.
So when should you consider other alternatives such as hiring 'In-house Marketers' or using 'Social Media Marketing Tools'?
1. When you have a limited budget
Out of the considerable number of advantages and disadvantages of contracting a showcasing organization, the high cost of agencies is the most likely deal-breaker if you can’t afford it.
To give you an idea of what you may hope to pay, Mark Collier did some research into how much social media consultants and agencies charge for their services. Here is a portion of his discoveries:
Twitter: $500-$1,500 a month
Facebook: $500-$2,000 a month
Social media strategy audit: $5,000-$10,0000
Social media strategy creation: $10,000-$15,000
A huge amount, right? Not only this, but the price may vary and it could be higher as well with respect to the type of work your Startup expect.
2. When you don't want any communication issues
While involving your team in social media marketing could make communication simple and straightforward, hiring a digital marketing agency can complicate this process a lot. How often will you communicate your needs to the agency? Will you do so in person or online? Got confused?
Thus, it becomes important to consider all these communication logistics before you could decide which alternative works best for your Startup.
3. When you know that agencies have different priorities for different clients
While you are centered exclusively around your business, a digital marketing agency has many customers.
Some of them may pay for a bigger number of services than you, which implies they get more consideration and enjoy a higher priority status. This could lead to delay in meeting the deadlines.
When you yourself work for the marketing of your Startup you are 100% focused on growing your brand, whereas agencies are working with several clients at any given time.
Having a strong social media presence is one of the biggest demands of Businesses these days. But to establish a unique social presence is not an easy task.
The following is the list of typical daily tasks or the responsibilities that you need to perform daily to effectively project your business socially.
- Curating a list of quality content to be shared
- Creating content to be shared
- Researching new influencers to connect with
- Publishing and Scheduling new social media posts
- Reviewing social media analytics
- Engaging with followers
At a first glance, all the tasks consisted in the list might appear to be quite easy to you. But, do you know how time and energy consuming these processes could be?
Therefore to establish a unique social presence of your business asap!, it becomes essential for you to make a right choice on how you should market your brand - by hiring a digital marketing agency or by yourself.
If you feel like your business can benefit from new ideas and dedicated experts, start your search and find the perfect agency for you. But, if you are still unsure about the expenses, and you have trust issues then start being an in charge of your own work.
Do you also manage your company's social media existence by yourself?
Have you ever considered using a Social Media Management Tool to do all the above listed daily Social Media tasks in the easiest way?
If not, start using the one! Statusbrew is a complete and affordable solution for your Startups. It is A Unified Solution For Social Media Management. Now you could experience the ease of Social Publishing, Community Management and Brand Monitoring across all your Social Networks, all from one place. Automate your daily social media tasks with Statusbrew and make you marketing journey blissful.
If you have any query or feedback, please feel free to leave a comment in the section below, or you can also send us a quick message.