How To Schedule A Post On LinkedIn

If LinkedIn is where your business thrives, scheduling posts in advance will help you lighten your workload and keep your company active, even when you're not glued to your screen.

Wondering if you can plan ahead on LinkedIn? Absolutely! You've got two options: either use LinkedIn's native scheduling tool or opt for scheduling tools like Statusbrew. Stick around as we break down the steps of using each method so you can choose the best option for your business.

Can You Schedule A Post On LinkedIn?

Yes, you can create and schedule LinkedIn posts in advance to post them on your profile and company page at a suitable time. This includes scheduling a post between an hour or three months in advance. However, if you are the Super or content admin of a LinkedIn Company Page, you can even schedule a newsletter article.

Note that you cannot schedule LinkedIn posts of the following types:

• Events
• Jobs
• Services
• Reshares
• Multi-Image Posts

However, LinkedIn does not support bulk scheduling of posts on both personal profiles and company pages. However, social media management tools like Statusbrew offer bulk scheduling and a range of other advanced features to make your LinkedIn scheduling task easy.

Here's an apples-to-apples comparison between the native scheduling of LinkedIn posts vs. Statusbrew.

	LinkedIn	Statusbrew
Schedule Post on Personal Profile	✅	✅
Schedule Post on Company Page	✅	✅
Editing Rescheduled Posts	❌	✅
Audience Targeting	❌	✅
Bulk Schedule	❌	✅
Recommendations for the Best Times to Post	❌	✅
Multi-Image Posts Schedule	❌	✅
Scheduling to Multiple Pages and Accounts	❌	✅ (Pages Only)
Content Calendar of Scheduled Posts	✅ (List view)	✅ (List & calendar view)
Post Preview When Scheduling	❌	✅
Approval Workflows	❌	✅
Team Collaboration	❌	✅
Scheduling Through Mobile App	✅	✅
URL Shortening	❌	✅
Dropbox & Canva Integration	❌	✅
Image Editor	❌	✅
GIF, Carousel & Video Support	✅	✅
Manage Campaigns	❌	✅
Draft Posts	✅	✅

How To Schedule Posts on LinkedIn Natively

On Personal Profile/ Company Page

Although the process of scheduling LinkedIn posts remains consistent, whether from a personal profile or a company page, it's essential to have access as a Super or Content Admin when scheduling from a Company Page.

From Mobile

Here’s how to schedule your LinkedIn posts on your personal profile/Company Page from desktop and mobile.

• Tap Post in the navigation bar. The Share Post pop-up window appears
• Type the content of your post
• Tap the Clock icon in the upper-right corner
• Select a date and time and click on “Next”
• You can spot the scheduled date and time above the post and tap “Schedule”

From Desktop

• Click Start a post at the top of your LinkedIn homepage
• Type the content of your post
• Click the Clock icon in the lower-right corner

• Select a date and time and click “Next”
• Spot the scheduled date and time above the post and click “Schedule”

Note: Scheduled time will be standardized in UTC based on your device's time zone settings.

How To Schedule LinkedIn Posts With Statusbrew

If you have an active presence on LinkedIn or manage multiple accounts, Statusbrew can help you schedule your LinkedIn posts well ahead of time (12 months). Here’s how to do that from the web and mobile app.

From Web App

• From the Statusbrew dashboard, select "Compose"
• Click on "Choose Profile" or “Create profile group” for multiple LinkedIn profiles
• Enter the content in the text field
• Add the desired media, tags, watchers, and audience
• Click on “Send for approval” before scheduling (if any)

• Click “Select date & time”
• Choose "Custom Time, " “Immediately,” or "Schedule by category" to schedule

From Mobile App

If you want to schedule your LinkedIn posts on the go and don't have access to your laptop, then the Statusbrew Companion App is the easiest option for you. You just have to:

• Open the app and click on “Publish”
• Select the date you want and click “Create Post” on the top right.
• Click on the “+” and choose your LinkedIn profile/profile groups for multiple accounts.
• Enter the content in the text field and click on “Next”
• Add the desired tags, watchers, and audience.
• Select the “Approval type”/ “Approvers” before scheduling. (if any)
• Choose "Custom Time, " “Immediately,” or "Schedule by category" and click on “Schedule”

Note: You can also save your LinkedIn posts as drafts for both web and mobile versions if you want to make changes to them later.

How To Bulk Schedule Posts On LinkedIn?

To help you bulk schedule posts and become more productive, Statusbrew provides you the option to do that just by uploading a CSV sheet and scheduling up to 6 months of LinkedIn posts in advance. You can bulk schedule links, text, and graphical (image, GIF, and video) content with just a few clicks.

To bulk schedule posts on LinkedIn, Statusbrew supports two layouts of CSV:

1. Date-time-based CSV file: Schedule posts based on a specific date and time.
2. Pre-select Schedule CSV: Schedule post by assigning a previously created Category to your CSV file.

Note: With Statusbrew, you also get a template for both layouts. You just need to download the templates and add data to the respective cells.

Here are the steps on how to schedule multiple posts on LinkedIn:

• Sign in to Statusbrew
• Select "Bulk Schedule" under the Compose section
• Choose the profile to which you wish to bulk schedule posts and click "Next"
• Select the type of schedule option you wish to upload from "Date-time based" or "Pre-select Category"

If you choose "Date-time based," you will have to select the timezone from the drop-down menu.

If you choose the "Pre-select Category," you will have to select a scheduling category from the drop-down menu.

Click the "Download sample CSV file" to download the template. Fill up the details in the CSV file and click "Next".

• Upload the CSV file by selecting "Select CSV file" and click "Upload."
• If you want to shorten the URLs you have added to your post, just click on the check box "Shorten Links."

Note: Besides bulk scheduling, you can also perform bulk actions on your posts, such as deleting, approving, or adding tags.

How To View Scheduled LinkedIn Posts?

On Linkedin App

• Open your LinkedIn Profile or LinkedIn Company Page. Click Start a post
• Click the clock icon from the lower-right corner
• Click “View all scheduled posts”

Note: You will find a list view of all your scheduled posts here. You can either reschedule by clicking on the clock icon and selecting a date and time or delete by clicking on the bin icon.

On Statusbrew

With Statusbrew's Planner, you get a complete overview of all your scheduled LinkedIn posts in the form of a list or rows and columns through the calendar. Besides this, you can also collaboratively manage your individual posts and campaigns with Planner.

The calendar view provides a weekly and monthly visualization of your post.

1. Month view: The month view lets you see LinkedIn posts across the entire month, covering each day. With a month's view, you can add or remove content to form a well-rounded scheduling strategy.
2. Weekly view: You can identify the gaps in your content calendar on a day-by-day basis with a weekly view.

Note: You can share your LinkedIn content calendar list with your team or clients by exporting it as CSV or PDF.

Wrapping Up

While both these methods will help you maximize engagement and automate your posting pattern on the platform, Statusbrew provides a range of advanced features and analytics to optimize your posting strategy, promote your brand, and grow your sales.

Take your LinkedIn presence to new heights. Try the FREE trial today!