How To Schedule A Post On LinkedIn In 2023

Are you tired of posting inconsistently and not seeing the engagement and results you desire?

LinkedIn has become the go-to platform for individuals and businesses looking to make meaningful connections, showcase their skills and expertise, and drive professional growth. But, with 300 million active users vying for attention every month, standing out on the platform can feel like an uphill battle.

The way out here is to have a well-executed posting strategy that maximizes engagement and opens doors to exciting opportunities. To ensure your post reaches the right audience at the right time, you need to plan and schedule your LinkedIn posts strategically.

Native scheduling on LinkedIn offers a basic level of convenience, allowing you to plan and publish your posts directly within the platform. But, as your LinkedIn presence evolves and your goals become more ambitious, you may find yourself craving more advanced features to fine-tune your strategy.

In this comprehensive guide, we will discuss how to schedule a post on LinkedIn to ensure maximum visibility and engagement.

Table Of Contents:

• Can You Schedule LinkedIn Posts?
• Why Should You Schedule LinkedIn Posts?
• How To Schedule A Post On LinkedIn Profile?
• How To Schedule LinkedIn Posts On A Company Page?
• How To Bulk Schedule Posts On LinkedIn?
• How To View Scheduled LinkedIn Posts?
• How To Edit Scheduled LinkedIn Posts?
• How To Reschedule Scheduled LinkedIn Posts?
• Best Practices For Scheduling LinkedIn Posts
• Wrapping Up

You can directly jump to a section of your choice or keep scrolling.

Can You Schedule LinkedIn Posts?

Yes, you can create and schedule LinkedIn posts in advance to post them on your profile and company page at a suitable time.

LinkedIn introduced native scheduling of posts on November 24, 2022. The feature is currently available on desktop and Android, with iOS support coming soon.

Super or content admin of a LinkedIn Company Page can even schedule a post or newsletter article.

You can schedule a post between an hour or three months in advance.

Note that you cannot schedule LinkedIn posts of the following types:

• Events
• Jobs
• Services
• Polls
• Reshares
• Posts to groups
• Multi-Image Posts

However, LinkedIn does not support bulk scheduling of posts on both personal profiles and company pages. However, social media management tools like Statusbrew offer bulk scheduling and a range of other advanced features to make your LinkedIn scheduling task easy.

Here's an apples-to-apples comparison between the native scheduling of LinkedIn posts vs. through a social media management tool.

	LinkedIn	Statusbrew
Schedule Post on Personal Profile	✅	❌
Schedule Post on Company Page	✅	✅
Editing Rescheduled Posts	❌	✅
Audience Targeting	❌	✅
Bulk Schedule	❌	✅
Personalized Recommendations for the Best Times to Post	❌	✅
Multi-Image Posts Schedule	❌	✅
Scheduling to Multiple Pages and Accounts	❌	✅ (Pages Only)
Content Calendar of Scheduled Posts	✅ (List view)	✅ (List & calendar view)
Post Preview When Scheduling	❌	✅
Approval Workflows	❌	✅
Team Collaboration	❌	✅
Scheduling Through Mobile App	✅	✅
URL Shortening	❌	✅
Dropbox & Canva Integration	❌	✅
Image Editor	❌	✅
GIF & Videos Support	❌	✅
Manage Campaigns	❌	✅
Draft Posts	✅	✅

Schedule Your LinkedIn Posts

Why Should You Schedule LinkedIn Posts?

There are several reasons why it's important to plan and schedule your LinkedIn post in advance. You can publish content at times when your audience will see them and not just during random hours.

By planning ahead, you can also ensure that there is a good variety of topics being published and covered over time.

Let's tackle the benefits of scheduling LinkedIn posts in detail:

Saves Time

This is one of the clear benefits of scheduling LinkedIn posts: You save time!

You are probably a busy professional handling several tasks throughout the day. When you schedule LinkedIn posts in advance, you get that time back to do more pressing matters.

Create Content In Batch

LinkedIn scheduling allows you to create a batch of your posts to go out for the month (or even more).

Creating content in a batch is an efficient way of staying consistent on LinkedIn while also getting your other tasks done.

You can start by setting aside some time to think about this and create the content you want to post for the week or month.

This post can include anything from images, videos, and plain text to any content you feel represents your brand well, and your audience will resonate with.

Scour other LinkedIn posts in your industry to find good inspiration and find out what's working for other people.

Once you have created all your content, you can now add them to your LinkedIn content calendar for them to go out on the desired dates and times.

Optimize Your Posting Schedule

Not all posting times work the same on LinkedIn. The time at which you post will heavily affect your engagement rate. Hence to stand the best chance of getting your post seen, you should post at your best times.

You will want to research the peak hours to post your content so that you get as many eyeballs as possible.

This is especially important if you are doing a Call-to-Action post and want people to opt into something such as a lead magnet, call, or sign-up form.

According to our research, the best time to post on LinkedIn is from 9 AM to 5 PM, and the best days to post are Wednesdays and Thursdays. The worst time to post on LinkedIn is on weekends or outside of business hours.

But it's essential to research your industry's best times and get an idea of when your audience is most active on the platform.

Boosts Engagement

Engagement is one of the most desired social media goals as a whole.

Instead of "guessing" what to post, you should search through the most viral content in your niche. Researching winning posts in your industry and using similar post ideas will help you increase your engagement.

Image Source: Smart Insights

Adds Flexibility And Reduces The Effort

Because of the time you save from scheduling LinkedIn posts, you will have more time to spend on the creative side. This also brings flexibility to your content because you never know when another post idea may inspire you.

On top of that, it's less effort. Sure, you will have to create content in bulk at first, but you can always make changes to your content calendar for future posts. Eventually, you can also sit back and engage with your audience throughout the month as your posts go up automatically.

Builds Brand Consistency

People love it when their favorite brands are consistent on social media. Think of your favorite Netflix show. The consistency of episodes turns you from a viewer to a fan.

Think about it:

When your target audience expects you to always post on Thursday at noon, they will look forward to your posts throughout the week. And this will benefit you in growing your audience and influence on LinkedIn.

Consistency doesn't always have to be with a specific time. Constantly being present in front of your audience builds a reputable brand over time.

By increasing the amount of content going out on your profile, business page(s), and groups - you will be able to create a better and stronger network.

This can help you build a better brand when it comes to establishing yourself as an industry leader too!

How To Schedule A Post On LinkedIn Profile?

Step 1: Open LinkedIn on your browser & log in to your account if you are not already logged in.

Step 2: Click on Start a post

Step 3: Create your LinkedIn post & click the clock icon besides the Post button

Step 4: Add the date and time when you wish to make the post live. Click Next

Step 5: You will be directed back to the post-creation window. Now, the Post button has been changed to Schedule. Click on Schedule to schedule your LinkedIn post.

How To Schedule LinkedIn Posts On A Company Page?

Here's how a LinkedIn Page's super or content admin can schedule posts:

Step 1: Click Start a post.

Step 2: After creating the post, click the clock icon in the lower right corner.

Step 3: Select an appropriate date and time from the dropdown menus to schedule LinkedIn posts. Click Next.

Step 4: Click the Schedule button in the lower-right corner.

Note:

1. Super or content admin of a LinkedIn Page can schedule a post or newsletter article between an hour and three months in advance.

2. The time shown in the schedule window is based on your location.

3. You cannot edit the post after it has been scheduled.

4. You can reschedule or delete the post after it has been scheduled.

5. You can view, delete or reschedule posts scheduled by other admins.

6. When an admin is removed from your Page, any scheduled posts created by that admin will be automatically transferred to the admin who removed them.

How To Bulk Schedule Posts On LinkedIn?

If you want to become more productive in your scheduling task and wish to bulk schedule posts to avoid the monotonous process of creating and scheduling every time, Statusbrew provides you the option to do just that by uploading a CSV sheet and scheduling up to 6 months of LinkedIn posts in advance.

You can bulk schedule links, text, and graphical (image, GIF, and video) content with just a few clicks. To bulk schedule posts on LinkedIn, Statusbrew supports two layouts of CSV:

1. Date-time-based CSV file: Schedule posts based on a specific date and time.

2. Pre-select Schedule CSV: Schedule post by assigning a previously created Category to your CSV file.

Date-time-based CSV File Sample

Statusbrew also provides you with a template for both layouts. You just need to download the templates and add data to the respective cells. Here are the steps on how to schedule multiple posts on LinkedIn:

Step 1: Open Statusbrew's Homepage.

Step 2: Select "Bulk Schedule" under the Compose section.

Step 3: Choose the profile to which you wish to bulk schedule posts. Click "Next."

Step 3: Select the type of schedule option you wish to upload from "Date-time based" or "Pre-select Category."

If you choose "Date-time based," you will have to select the timezone from the drop-down menu.

If you choose the "Pre-select Category," you will have to select a scheduling category from the drop-down menu.

Click the "Download sample CSV file" to download the template. Fill up the details in the CSV file. Click "Next."

Step 4: Upload the CSV file by selecting "Select CSV file." Click "Upload."

Step 5: If you want to shorten the URLs you have added to your post, just click on the check box "Shorten Links."

And you are done scheduling bulk LinkedIn posts within a matter of a few clicks!

In Statusbrew, you cannot just bulk schedule posts but also perform bulk actions on your posts, such as deleting, approving, or adding tags.

I want to bulk-schedule my LinkedIn posts

How To View Scheduled LinkedIn Posts?

How To View Scheduled LinkedIn Posts On Native App?

Step 1: Open your LinkedIn Profile or LinkedIn Company Page. Click Start a post.

Step 2: Click the clock icon from the lower-right corner.

Step 3: Click View all scheduled posts ->.

You will find a list view of all your scheduled posts here. You can either reschedule or delete the scheduled post from here. Clicking on the bin icon will delete the scheduled posts, and the clock icon will redirect you toward selecting a date and time to reschedule your posts.

How To View Scheduled LinkedIn Posts On Statusbrew?

Statusbrew's Planner gives you a complete visualization of all your scheduled LinkedIn posts. You can collaboratively manage your individual posts and campaigns with Planner. You can view all your scheduled posts in the form of a list, or you can view them in the form of rows and columns through the calendar view.

The calendar view provides a weekly and monthly visualization of your post.

1. Month view: You can view a complete content strategy in place for each day of the month in this view. Month view lets you effectively spread LinkedIn posts across the entire month. With a month's view, you can add or remove content to form a well-rounded social strategy.

2. Weekly view: You can identify the gaps in your content calendar on a day-by-day basis with a weekly view.

You can share your LinkedIn content calendar list with your team or clients by exporting it as CSV or PDF.

How To Edit Scheduled LinkedIn Posts?

LinkedIn does not provide you an option to edit the posts once they are scheduled. The only way to achieve this on the native platform is by first deleting the scheduled post and then recreating it.

But, Statusbrew lets you edit the scheduled post until it's not published. Posts under approval rejected posts, failed posts, scheduled posts, and draft posts can be edited.

Step 1: From Statusbrew Home, under the Planner section, click on "Calendar."

Step 2: Select the scheduled post you want to edit, & click on the pencil icon.

You will now be able to edit your scheduled post from both a weekly and monthly calendar view.

How To Reschedule Scheduled LinkedIn Posts?

How To Reschedule Scheduled LinkedIn Posts On Native App?

Step 1: Open your LinkedIn Profile or LinkedIn Company Page. Click Start a post.

Step 2: Click the clock icon from the lower-right corner.

Step 3: Click View all scheduled posts ->.

Step 4: Click the clock icon besides the post you wish to reschedule.

Step 5: Select the appropriate date and time and click Save

How To Reschedule Scheduled LinkedIn Posts On Statusbrew?

Rescheduling LinkedIn posts in Statusbrew is as easy as performing the drag-and-drop action. Statusbrew's Planner helps you visualize your campaign timeline in both a weekly and monthly view.

You can drag-and-drop a scheduled post in month view or week view to reschedule its date and time.

Best Practices For Scheduling LinkedIn Posts

Post At Your Best Times

Scheduling your LinkedIn posts for when your audience is online is the best strategy to ensure people see them. Since people are using LinkedIn at work, the best time to post is while they are at work.

If your LinkedIn audience resides in different time zones, you will have to adjust your posting times. This way, you will ensure that every person who follows you stands a good chance of seeing at least some of your posts.

Use Analytics

The suggested posting times are average. They may not be your ideal times to schedule LinkedIn posts for your audience. For instance, some say that around 8 PM is the best time to reach decision-makers.

Since executives have long and busy days, they are still catching up on emails and other matters, even in the evening. They don't have time to check social media until they are at home.

Then what is the best way to find your audience's sweet spot? Analyze your past posts to see how well they performed.

You can use LinkedIn's built-in analytics to see which of your past posts are most effective. Sort your posts by top engagement rate, impressions, clicks, or reactions. Then, analyze if there are any trends in post type or posting times. LinkedIn analytics only shows the post date, so you will have to keep records of the times you post.

However, there's an easy way to figure out your best times without much hassle. Statusbrew's Report prepares a heatmap based on the performance of your previous post. You can hover over the heatmap to find the exact timings.

Know When To Stop

Automation tools can be helpful in carrying out repetitive tasks. They can help you save time when responding to comments and messages and schedule your LinkedIn post in advance.

But you should always use them in moderation, as LinkedIn takes a dim view of such tools. You run the risk of your account being restricted on the platform if you rely too much on automation.

Use An Integrated Social Media Strategy

Most likely, LinkedIn isn't the only social platform you are using in your digital marketing strategy.

LinkedIn is just one part of the larger puzzle. You might have other networks such as Facebook, Instagram & Twitter in your strategy as well. And you will be optimizing your posting schedule across all platforms. But, it can get confusing when you have data from several different platforms.

As an integrated social media marketing platform, Statusbrew helps you schedule content for several social platforms, including Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest. So you can get the most out of your social media by managing tasks from one central dashboard.

Wrapping Up

Scheduling your LinkedIn posts is a great strategy to maximize engagement and achieve a consistent posting pattern on the platform.

While native scheduling on LinkedIn offers convenience, advanced tools like Statusbrew provide a range of features and analytics to optimize your posting strategy.

It is surely a life-saver tool for social media managers and marketers to promote your brand and grow your sales.

Take your LinkedIn presence to new heights. Book a free demo of Statusbrew today. ?

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