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How To Use LinkedIn Hashtags For Maximum Reach

Jan 21, 2024 8 min read

Do not hashtag every word! Yes, that's the first rule of using LinkedIn hashtags if that's what you are bothered about. Introduced in 2018, very similar to Instagram hashtags but very dissimilar in terms of usage, LinkedIn hashtags have become a must-use for every marketer, brand, or individual out there on the platform.

But to reach 900 million members and more than 58 million registered companies on LinkedIn, you really need to have a brilliant hashtag strategy up your sleeve only if you know how to use it.

Don't worry if you don't know yet, as our blog will tell you everything you need to know about using LinkedIn hashtags, including the top tags to use in 2024.

Why Use LinkedIn Hashtags For Maximum Reach?

Not only used as a job-searching platform, the scope of LinkedIn has extended a lot; one of them is increasing one’s reach and impact on the platform. To achieve this, LinkedIn hashtags play a crucial role that not only helps brands increase the visibility of their content but also makes it easier for users interested in specific topics to discover the same. Besides this, here are some of the reasons you should leverage LinkedIn hashtags to amplify your brand’s reach:

1. Categorization and Organization

As LinkedIn hashtags make your content more categorized and organized, when someone searches for a particular keyword, the LinkedIn algorithm displays that content with those relevant hashtags. This increases the likelihood that people in your industry or niche will come across your content more.

2. Increased Visibility Beyond Your Network

While your immediate connections can see your posts, hashtags extend your reach beyond your existing network. LinkedIn hashtags can help you connect with professionals within and beyond your industry or niche, along with discovering new content.

3. Discoverability and Trend Participation

Trending LinkedIn hashtags represent popular and current topics on the platform. By incorporating these trending hashtags into your posts, you align your content with ongoing conversations and trends within your industry, boosting your discoverability as a relevant participant.

4. Amplification of Thought Leadership

Hashtags provide an opportunity to position yourself as a thought leader in your industry. It presents you with a chance to showcase your expertise, establish yourself as a knowledgeable and influential professional within your field, and build your reputation.

How To Use LinkedIn Hashtags For Maximum Reach?

Let's look at the 9 best ways of using LinkedIn hashtags to amp up your brand reach to the maximum.

1. Find The Right And Relevant Hashtags

Going for a hashtag just because it's popular doesn't guarantee to amplify your brand’s reach unless and until it is relevant to you. For instance, if your niche is the SaaS market, using the #healthcare hashtag as part of your posts isn't going to attract the right clientele. You need to use hashtags relevant to those you're trying to reach.

To find the right ones, you can either use hashtag research tools like Hashtagify or RiteTag for trending and high-performing hashtags related to your content, or you could simply utilize the LinkedIn search bar to explore trending and popular hashtags related to your field. Besides this, you can also leverage LinkedIn's hashtag suggestions and incorporate them into your content where appropriate.

entrepreneurs

2. Ensure Your Hashtags Are Visible

There’s no point in using a hashtag if you have kept your profile in private mode on LinkedIn, especially if you are running a business. If it's still not public, check your profile settings right away to alter the privacy and ensure that it’s public to everyone. Do this, make them visible, or else your content (including whatever best hashtags) you're using won’t get discovered by your audience, rendering zero results.

public

3. Experiment With Both Popular And Niche Hashtags

Not everyone is familiar with niche tags; hence, it's important to balance your use of popular and the one's niche for maximum reach. While LinkedIn recommends sticking to 2 or 5 targeted tags per post, a strategic blend of both can maximize your discoverability, catering to a diverse yet interested LinkedIn audience.

For instance, if you are looking for a specific audience, say, SEO experts, you can either create one yourself or find a hashtag with the same keyword with a decent number of followers and use them both if you want to and experiment. However, if you want to target a very niche audience, I would recommend that you go for niche hashtags like the one below with limited followers, as using generic ones like #marketing will make you compete with thousands of others.

seoexperts

4. Strategically Place LinkedIn Hashtags

Honestly, where you put your hashtags in your posts doesn't influence LinekedIn’s algorithm. So placing them in huge numbers at the beginning won't make much of a difference; in fact, it can affect and divert your reach from the right target audience. Hence, it's crucial that you place your hashtags strategically within your LinkedIn post to maximize visibility. Consider adding them at the end or interspersed throughout your content, ensuring they blend seamlessly and don't distract from your message.

For instance, here’s an example of strategic LinkedIn hashtag placement.

5. Capitalize Each Word Of Your Hashtag

If your hashtags have multiple words, then it's best to capitalize each word of your hashtag to enhance its readability and accessibility. For example, instead of #socialmediamanagers, use #SocialMediaMangers. This capitalization will make your hashtags more visually appealing, aiding users in quickly understanding the words within. This is especially important for visually impaired people who rely on screen readers to read web content out loud. The capitalization helps in identifying each word in the hashtag.

6. Dont Overdo Your Hashtags

While you already know that LinkedIn works best with fewer hashtags, unlike platforms like Instagram, there’s no specific limit to the number of hashtags you can add to your content. Still, LinkedIn's algorithm favors posts with a smaller number of 3-5 relevant hashtags as it prioritizes quality and relevancy over quantity. Hence, avoid overdoing your hashtags, as that can make your content appear spammy and may limit your reach.

Here’s an example of a LinkedIn post with multiple hashtags that make it look awful and have no targeted value.

spam hashtag

7. Combine Hashtags With Your Content

Imagine you come across an image content on LinkedIn with no explanation or context but just a hoard of trending hashtags to compliment. Would you be further interested in it? I guess that's obviously a no because that doesn't make any sense.

Yes, just using a splash of hashtags in your post with zero context will look spammy and meddle with your reach, as LinkedIn’s algorithm considers them irrelevant and low-quality. So, in order to ensure that your message reaches the right clientele, ensure that your hashtags align closely with the topics and themes of your post. Present a cohesive narrative that integrates both content and hashtags, followed by an image or video for the best reach. For instance, check the one below.

8. Use Different Types Of Relevant Hashtags

It's very important to organize your LinkedIn hashtags into a compelling mix. You can use each of the below hashtags either alone or in combination.

  • Location-Based: If your post is targeting a particular region or directed at a particular geography, it could be a great idea to add a destination hashtag to connect with professionals in specific regions or industries. For instance, #USA.

  • Event Hashtags: Use event hashtags after industry conferences and events, as it can seal your company’s presence or involvement with similar-minded individuals and grow your exposure. For instance, #LeadGenerationMasterclass.

  • Broad Hashtags: Include broad hashtags to appeal to a wider audience interested in general topics related to your industry and increase the likelihood of your content being discovered. But ensure they are relevant to your content. For instance, #Technology or #Marketing.

  • Popular Hashtags: Incorporate popular hashtags to leverage ongoing trends and reach a larger audience interested in widely discussed topics within your field. They are more specific than broad hashtags and essential for reaching a more targeted audience. For instance, #Entrepreneurs.

  • Niche-Specific Hashtags: Balance your use of popular hashtags with niche-specific ones to reach a more targeted and engaged community interested in specific subtopics or industries for more engaged and higher-quality interactions and conversions. For instance, #SocialMediaManagers

  • Branded hashtags: Create and use branded hashtags unique to the company or personal brand to enhance brand recognition and track user-generated content. They will encourage community engagement and help you consolidate your presence on LinkedIn. For example, #StatusbrewInsights.

9. Analyze Your LinkedIn Performance

And last but not least, analyze, analyze, and analyze! To continuously improve your LinkedIn marketing strategy, it's prudent to regularly analyze the performance of your posts.

While you can always use LinkedIn Analytics to get a general performance overview, for a more granular insight, you can resort to Statusbrew. We will help you monitor the reach of your LinkedIn performance and gauge your engagement, audience, reach and impressions, content, and top posts. You create your LinkedIn report with the help of our customizable templates to maximize the impact of your LinkedIn reach.

To learn more about Statusbrew hashtag analytics, get a FREE trial & start mining hashtag data today!

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Hashtags continue to be the most used on LinkedIn, even in 2024, making businesses and individuals amplify their reach in different ways imaginable. And if you are looking for some trending LinkedIn hashtags to leverage for your brand, here are some of the top industry-based trending hashtags going strong in 2024 that are both relevant to marketers and high in follower count.

1. SaaS

2. Real Estate

3. Social Media And Digital Marketing Agencies

4. Legal

5. Hospitality

6. E-commerce

Tag With The Right LinkedIn Hashtag!

Now that you have all that you need to know about using LinkedIn hashtags, it's time for a test drive! I personally recommend using a combination of both popular and branded hashtags in your upcoming LinkedIn post to see how your reach increases gradually. But let me tell you, there is no all-time solution. You have to be abreast with your industry niche hashtags along with the trending ones and keep experimenting as and when you are posting your content.

On the whole, remember to stay adaptable and keep an eye on LinkedIn's updates and new features as the platform continually evolves to continuously refine your approach. Try different strategies based on hashtag performance data.

And if you want to schedule your LinkedIn posts, find hashtags, and monitor audience engagement within a single dashboard, do it all with Statusbrew’s powerful analytics tools. Try it FREE today!

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Ahana Basu

Ahana Basu, a content writer at Statusbrew, transforms ideas into captivating narratives. Besides writing, she loves exploring cuisines, powerlifting, drawing, and jamming to classical music.

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