20 Smart Ways To Promote Your YouTube Channel For More Views

Mar 15, 2022 12 min read

YouTube is the leading platform for streaming video content, and the platform has 2 billion active users that consume 5 billion videos each day.

After Google, YouTube is the second most visited site globally, and the platforms holds massive opportunities for businesses to reach out to target audiences.

It aids you to uncover most of the vital video marketing opportunities, from tutorial videos to bite-sized commercials, from new product launch teasers to behind-the-scenes looks at your company culture.

However, to drive more traffic to your YouTube channel, you must adhere to specific tactics to stand out on YouTube and take advantage of the platform.

In this blog, we have encased 20 ways to promote a YouTube channel for more views. Drill down the blog to strategize a plan to drive more traffic to your YouTube channel and grow your brand.

20 Ways Promote YouTube Channel For More Views

1. Cross-Promote
2. Engage Your Followers
3. Focus On YouTube Thumbnails
4. Share Promotional Content On Social
5. Organize Contest
6. Track Analytics
7. Consistency Is Key
8. Collaborate
9. Be Unique
10. Make Your YouTube Titles Appealing
11. Leverage SEO
12. Connect Social Media Accounts
13. Make A Series
14. Cross-Post Podcast On YouTube
15. Make Playlists
16. Make A Series Of Short Video Teasers
17. Make Your Banner Engaging
18. Add Videos To Your Blog
19. Get Acquaintance With The Algorithm
20. Translate Videos

You can directly jump to a section of your choice or keep scrolling.

20 Ways Promote YouTube Channel For More Views

YouTube videos can act as a hub that can aid in your business growth. YouTube videos can enrich your business's discoverability.

You can repurpose content such as Blog Posts, Infographics, Podcasts into a YouTube video series. It can aid in bringing a new angle to your content and boosting audience engagement as the content becomes easy to digest. However, let's roll to the tactics to get more views for your YouTube channel:

1. Cross-Promote

If you have a Facebook following, people are eager to subscribe to your YouTube channel if you correctly present it to them.

Take, for example, a corporation that launched its brand on Instagram and nailed the "build-up" method. Glossier's team utilized photographs of their inspiration boards and models wearing everything from branded stickers to hoodies with simply the company name on them to market their cosmetics brand.

Even though their initial video didn't go live right after the year business was launched, they've seen success since then.

What are they doing rightly in content creation? The brand's "Get Ready With Me," known as the #GRWM series, has become popular, and the brand then cross-promoted it on all of their other social media channels. They've also organized the series as a playlist on the brand's YouTube channel.

The major takeaways that we can take from the Glossier brand launch are:

  • Update your existing followers on other social media platforms with a teaser about your new project, i.e., upcoming activities on your YouTube channel.

  • Create a specific series such as 'how-to video, 'product videos' that your audience can relate to once you've gone live.

  • Use unique hashtags for the videos. Group them in YouTube playlists.

2. Engage Your Followers

One of the great ways to ensure the cross-promotion on social media channels is to engage with your prospects and other brands. Never underestimate the value of this step.

Whether it be directly on YouTube or one of your other social media sites, make sure you're responding to people's likes and comments quickly. Also, don't just say, "Thank you!" and move on; try to start a conversation. Ask if there's something they would like to see in your next video or if they have any suggestions to offer for improvement.

Engage Your Followers On YouTube

It will encourage your fans to get engaged with you, and they're willing to share your content with their peer group if they feel you're paying attention to them. It'll make them feel valued and appreciated when they know that you listen to them. Also, they will be far more inclined to stay loyal to your brand (across all channels).

Statusbrew Engage can help you to connect with your audience effectively. It acts to track your conversation and speeds up your response process. You can gather your channel conversations in one unified inbox.

Your overall channel portfolio is delivered right into a single inbox. Furthermore, by leveraging Engage, you can assign conversations to your teammates, track team activity, and share internal notes.

Statusbrew Engage

Its collision detection feature refrain from sending duplicate replies. With Statusbrew automated moderation workflow, you can hide, delete or report both organic and ad comments and assign the conversation to your team. The custom rules for automation in your inbox can be set based on network, keywords, and sentiments.

3. Focus On YouTube Thumbnails

YouTube video thumbnails are an essential thing that you should focus on after generating your video. It aids in effectively promoting your video across other social media channels. Consider the YouTube thumbnail as your channel's business card. It appears on your site when your prospects search for a specific video or share a video.

YouTube Thumbnails

You may use Canva to design a unique and actionable YouTube thumbnail to boost traffic to your channel. After you've submitted the specific proportions you need, Canva will assist you with the rest.

You can go through the following checklist to create compelling thumbnails:

  • Use short, straightforward language to explain what your film is about.
  • Put your logo in one of the bottom corners.
  • Use complementary colors or make them BRIGHT while thinking about color.
  • Maintain your brand's consistency at all times. Use the same font style, color scheme, and general structure to make your movies immediately recognized as your brand.

4. Share Promotional Content On Social

If you already have a good Instagram fan following, use it to draw your YouTube channel's attention. Ensure to keep the content engaging so that it can hook your audience.

To entice your Instagram followers to watch your YouTube videos, try sharing a "behind-the-scenes" video. If you're sharing a blog article on healthy eating on Facebook one week, indicate that you'll be posting a YouTube video shortly showing some fitness tactics to go along with your new food plan from the blog. Here the tone is the same, but the content is different.

5. Organize Contest

People appreciate a good rivalry. Whether it's on Instagram or YouTube, if done correctly, it can provide you with a lot of cross-promotion and, ideally, can help you to get more new subscribers to your YouTube channel.

You can take inspiration from Vans Custom Culture. They are experts at running successful contests on social media. You also can check out brands like Addidas.

6. Track Analytics

Enure to track Analytics for your videos. Delve deeper and figure out what day(s) of the week and what time of a day your followers are most active and your most popular content.

Assessing metrics is critical to successfully advertising your YouTube channel on social media. You may publish as many videos as you like, but posting with purpose usually pays off.

Analytics helps you make a data-driven decision. It further aids you in getting an insight into the effectiveness of your video content. With data by your side, you can figure out if there's any missing alignment between content and your goal.

YouTube Analytics

Furthermore, the analytics assists you in tracking the type of content the audience likes most. You can plan your content strategy based on the data on what topic is getting more engagement or what titles are getting more clicks.

You can utilize Statusbrew to measure your YouTube analytics. Statusbrew's Reports Lab offers in-depth data to help you analyze viewers, track your ROI, discover potential influencers, analyze viewers, track trending topics, monitor your competitors, audience behavior,and many more.

Statusbrew's YouTube analytics provides 12+ in-depth and precise YouTube analytics, including YouTube views, YouTube likes, dislikes, shares, and comments, estimated minutes watched, average view duration, & YouTube red views.

Based on the likes, shares, and comments on your videos, you can have the minute data of YouTube engagement analytics. Besides, Statusbrew offers you detailed insight over a specific date range for audience analytics.

The reports are draggable, and arrangement is easy; you have complete control over design, and every widget is exportable.

7. Consistency Is Key

While starting a YouTube channel is easy, maintaining consistency helps you grow. You should follow a video calendar because your followers and potential fans will expect new videos on the timetable you follow. You can leverage the Statusbrew planner to schedule your content and maintain consistency.

Crafting suitable hashtags relating to the day of the week and the content of the video is an excellent method to hold you responsible for consistency on your YouTube channel and then cross-promote it.

To maintain consistency, you can adopt another strategy to use the same messaging across all of your platforms. If you're advertising your latest YouTube video on Twitter, you may use the same template every time, but ensure to change the background color and title of the video.

8. Collaborate

Collaborate with another business from your same industry. It is probably the last thing on your mind when thinking about tactics to promote your YouTube channel across social media.

Make a point of communicating with people under your niche to discuss the idea of collaborating on your YouTube channels. This does not consume time or cost a lot of money. Draft an email template that you may send to a variety of organizations you'd want to collaborate with (while tweaking it somewhat each time to make it more personal) and click "send!"

These kinds of collaborations are mutually beneficial and cost-effective. It allows you to double your visibility by sharing on the partner channel when you're sharing content with your audience, so make it count.

9. Be Unique

Be unique and creative with your videos. Adhere to this approach! You don't want to be like your competitors, instead focus on staying ahead and breaking the monotony. Check out the ongoing video trend and meld it with your creativity.

10. Make Your YouTube Titles Appealing

Your video's title and description are also highly significant. Consider the following factors title your next YouTube video to maximize its potential for social media sharing:

  • Be concise yet distinct (and funny if appropriate).
  • Use terms that align with your company's image.
  • Use a popular hashtag or one you've successfully used on another platform.

11. Leverage SEO

YouTube acts as its own search engine, and search engine optimization is crucial. Putting target keywords in your YouTube video titles and descriptions makes your video discoverable. It's the same with your channel's description.

Apply targeted keywords on your transcripts, closed captions, and subtitles, as well as your lists, metadata, description, and videos themselves.

Leverage SEO On YouTube

Also, keep in mind that your material might be found both inside and outside of YouTube. As a result, ensuring that it is well-optimized can allow potential buyers or viewers to find your material when looking for other topics on Google.

12. Connect Social Media Accounts

Here's another helpful tip! Connect your other social account, such as Facebook and Twitter, to your YouTube account. So when you upload videos on YouTube, they'll automatically be shared on social media. Simply go to your YouTube settings and choose 'Connected Accounts.' Enter your login information and allow YouTube to automatically post videos by clicking on the accounts you want to link.

13. Make A Series

You need to get your YouTube audience excited about your new material if you want to establish a loyal and captivated following. There's no better way to achieve it than to make a series!

Upload a series of thematic videos same time every week, month, or fortnight. This will have your viewers anxiously expecting your material.

Alternatively, viewers may also want to binge-watch several videos from your series simultaneously. On YouTube, you can craft a series by going to your playlists and selecting the videos that will make up your official series.

14. Cross-Post Podcast On YouTube

Despite podcasts being mostly audio, YouTube is the most popular place to consume this content format. In fact, as per research, more individuals listen to podcasts on YouTube rather than on Apple or Spotify.

You can cross-post your podcast episodes to your YouTube channel. And vice versa is an excellent method to grow your following. You may achieve this in multiple ways. You may make videos of specific programs and then upload the audio to your podcast channels.

You could also take the audio and mix it with a still image of your interview with captions. In any case, your episodes' reach will soar, and your material will work smarter, not harder.

15. Make Playlists

Playlists are a fantastic method to attract more people to subscribe to your YouTube channel. Playlists are videos that are organized by topic and displayed in a list. This list is excellent for when you have a lot of various types of material and want to make it easy for people to traverse through your channel.

The nice thing about playlists is that they play the videos in sequence, one after the other. This encourages users to binge-watch your material, much like a fantastic Netflix program, which may help transform them into enthusiastic fans.

YouTube Playlists

16. Make A Series Of Short Video Teasers

You want to boost curiosity among your viewers while advertising your YouTube videos, provide just enough information, not much, not less. It will propel their quest and make them feel compelled to view the entire video. You can make small video teasers, as it is an excellent method. These are visuals that combine a brief excerpt of your episode (usually less than 30 seconds) with your audio's subtitles.

You may also achieve this by amalgamating a still picture with the audio from your episode. Then, add a call-to-action to visit your YouTube channel; you can share them on your social media networks.

17. Make Your Banner Engaging

When visit your YouTube channel, they notice your YouTube banner as one of the first things. Banner is the horizontal graphic displayed above your channel's name and videos. Ensure to create your banner eye-catching, aesthetically beautiful, and reflect your brand's personality.

It should be informative, providing users an idea of the information you offer. Consider utilizing a short, snappy tagline that summaries what you do and what your videos covers in addition to your name and logo.

18. Add Videos To Your Blog

While the popularity of videos is high, don't overlook the efficiency of text. Posting about your video on your blog is a great method to expand the reach of your material. You may accomplish this by having your video transcribed (that is, the audio translated into written text) and releasing it by just providing a brief synopsis of the video's content. The video may then be embedded within the blog article, linking to the entire video for your viewers to watch.

19. Get Acquaintance With The Algorithm

Like other social networks such as Instagram, Twitter, or Facebook, YouTube also has its own algorithm. The algorithm allows display viewers to view the most relevant videos to them.

To ensure that your video content gets seen by the right people, it's essential to understand the algorithm. Even though the algorithm is subject to change, high-quality material that provides well-optimized descriptions never goes out of style!

20. Translate Videos

YouTube has billions of visitors in over a hundred countries. So to get more views, it's critical to make your content available to a worldwide audience. To expand your audience and get views, try to translate your videos.

Wrapping Up!!

YouTube is becoming an essential part of a brand's social media marketing strategy with the increasing popularity of video. You require to be consistent and precise with promotion strategies and techniques to get more traffic and YouTube subscribers for your channel.

Along with optimization, focus on your YouTube analytics, as your channel's insights are the nucleus. Tracking the metrics provides you with the current status of the YouTube channel, content performance & many more. Be proactive in responding to comments to increase brand growth & conversion rate.

Measure YouTube data with Statusbrew, streamline your YouTube content strategy with informed decisions. Automate workflow management with Statusbrew's advanced moderation rules, set the conversation as a priority, assign to a team member, apply a tag to the conversation, & get notified on Slack for every new conversation received.

Try Statusbrew today to supervise YouTube for communities and uplift your YouTube strategy.

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Rajashree is a content creator & researcher at Statusbrew. She loves to create content that is expressive & communicative.