8 Key Mobile App Performance Metrics You Should Track
You have spent plenty of time and money on building your app. Now it's time to start assessing how it's performing with your target audience. You may never know how well your app is working until you see the data and the analytics!
Similar to other marketing channels, mobile apps come with key performance metrics that help developers determine whether their actions result in success or failure.
That's why today we bring you our list of the top 7 mobile app development frameworks in 2022 that would be worth it for your next or current app development idea.
Table Of Contents:
- Average Daily Sessions Per Daily Active Users
- App Retention Rate
- App Churn Rate
- App Stickiness
- Downloads And Install
- App Acquisition
- Active App Users
You can directly jump to a section of your choice or keep scrolling.
User reviews impact how many downloads your app will receive. Before downloading an app from the App Store Or Google Play Store, they will almost always look into the app reviews to decide whether they should download it.
When your app receives negative reviews, it’s essential to take it seriously, look into the issue and respond to it. Ignoring negative feedback will result in fewer downloads, diminish app success and impact your churn rates.
How To Track Reviews?
iTunes Connect for the App Store and Play Store for Google Play Console allows tracking app reviews.
Reputation management tools like Statusbrew allow you to view, filter, label, and respond to reviews from Google Play Store and App Store reviews at scale.
Suggested Read: 7 Ways To Increase App Downloads By App Store Review Management
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2. Average Daily Sessions Per Daily Active Users
It indicates the number of times, on average, users open and interact with your app daily. It shows how many times users open and interact with your app daily on average.
How To Track Average Daily Sessions Per Daily Active Users?
Average Daily Sessions = Number Of Daily App Sessions / Number of Daily Active App Users
3. App Retention Rate
It provides insights into how many users will return to your app next time. It measures the number of users your app can retain after a certain period of time.
How To Track App Retention Rate?
App Retention Rate (%) = (Number Of App Users Retained At The End Of Time Period / Total App Users At Start Of Time Period ) x 100
4. App Churn Rate
It lets you know the rate at which your app users are uninstalling your app, canceling, or downgrading subscriptions. It's the opposite of the retention rate.
How To Track App Churn Rate?
App Churn Rate = (App Users At The Start Of Time Period - App Users At The En dOf Time Period) / App Users At The Start Of Time Period
5. App Stickiness
It is the number of times a user opens your app or performs a certain set of actions/sessions.
How To Track App Stickiness?
App Stickiness = Daily Active Users / Monthly Active Users
6. Downloads And Install
It measures the number of installs on your app in a specific time period. Downloads are a representation of the number of times an app has been installed. It is the first telltale sign of how well your app is doing.
How To Track App Downloads And Install?
You need to set up an app install tracking code. Using Google Analytics, you may go through the step-by-step process to track the app downloads.
7. App Acquisition
It lets you know from which sources the app downloads happened. It helps in figuring out which channel works best for you. So you can make the most of that channel to increase your app downloads.
How To Track App Acquisition?
Using Google Analytics, you can track your app acquisition from User Acquisition -> Acquisition reports.
8. Active App Users
Active app users are those who have opened and interacted with your app within the last 30 days. Active users are further categorized into daily active app users and monthly active app users.
While daily active app users measure the number of users who have at least one session with your app daily, monthly active app users measure the number of users who have at least one session in a month.
How To Track Active App Users?
Using Google Analytics, you will see the 'Active users' option under the audience menu.
Start Measuring Your Mobile App Metrics
It’s important to ensure that your app is well received by your target audience and has good performance, as is true with any business project. Using the app performance metrics mentioned in this blog, you can ensure that you have all the necessary data you need to make informed decisions and adjustments in your apps.
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FAQs (Frequently Asked Questions)
Here are some commonly asked questions about app performance metrics:
How do you evaluate app effectiveness?
The most essential app performance metrics, such as active users, retention rate, downloads, and installs, help to evaluate app effectiveness.
How is app engagement measured?
App engagement can be measured effectively using metrics such as retention rate, churn rate, active app users, and app acquisition.
What is mobile app performance?
Mobile app performance evaluates how fast or slow your app loads when it reaches a peak of user activity and how smoothly the app features work.