Instagram SEO Hacks To Boost Your Discoverability

Apr 22, 2021 2 min read

Do you want more eyes on your Instagram posts? Here are some tips every creator should know.

Just like Google, you can search keywords on Instagram! This is amazing. You should take advantage of this!

Read below 4 Instagram SEO tricks to help you optimize your Instagram content and boost your discoverability through Instagram search.

1. Optimize Your Name – Username – Bio

Chose a target keyword and incorporated it into your name, username, and bio. Incorporating keywords into your name, Instagram username, and bio and make your audience find you easily.


2. Relevant And Descriptive Keywords In The Caption

Use relevant and descriptive keywords in your Instagram captions to get featured on the explore page. Getting featured on explore page means more eyes on your content.

3. Hashtags As Keywords

Hashtags aren’t dead! Use the right keyword you have researched and want to rank for Instagram. Think of hashtags as the secondary keywords for your brand.

Think about the message you want to convey to your audience. Who is your audience? Why will they care? Are your hashtags vital to them? They could be if you’ve done your research well. Make it count.


4. Use Keywords In Alt Text

Alt text (alternative text) are used within an HTML code to describe the appearance and function of an image on a page. Add your alt text to your photos in advanced settings on Instagram before publishing your post. This gives you an extra space to use keywords and a chance to improve SEO.


Try these tips and remember that Instagram has its built-in search engine. Just like Google, you can optimize your Instagram profile and content to rank at the top of Instagram search results.

You may not seem easy to understand the Instagram algorithm thoroughly. But if you use Instagram SEO as part of your Instagram marketing strategy, you increase discoverability, which is essential. This, in turn, increases the chances that more people see your content. Exposing your content to more people means increasing follower count, which would also mean an increase in business (full stop).

Multiply returns on your marketing efforts on Instagram with statusbrew. Turn your audience into customers by managing Instagram for brands with your team.

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Anjali Kandey

Anjali is a marketing manager at Statusbrew. She likes to write content that addresses a solution. She can be found in her garden when not on her computer.

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