Top 7 Instagram Analytics Tools To Measure IG Success [2023]

Instagram is one of the most popular social media networks with over 2 billion monthly active users and it ranks 5th among the world’s most active social platforms. It has become an essential tool for businesses, influencers, and individuals to promote their products and services, stay connected with their target audience, reach wider audiences, and increase their overall social presence. Instagram has immense potential for businesses as they can reach up to 1.5 billion potential audiences with ads.

However, simply having an Instagram account does not guarantee success. To truly understand the effectiveness of your Instagram marketing strategy, you need to measure and analyze your performance on the platform. Instagram certainly provides basic metrics but it’s limited to a handful of them and doesn’t include a few business-critical metrics.

This is where Instagram analytics tools come into play. These tools provide valuable insights into your account’s performance, including metrics such as engagement rate, impressions, follower growth, profile visits, shares, reach, and more. By analyzing these metrics, you can gain a better understanding of your audience's behavior, preferences, and interests, and adjust your marketing strategy accordingly.

In this article, we will explore some of the best Instagram analytics tools available today, and how they can help you measure your success on the platform. Whether you are a small business owner, social media marketer, or influencer, understanding Instagram analytics is crucial to achieving your goals on the platform.

7 Best Instagram Analytics Tools For Small, Medium, and Large Businesses

1. Statusbrew: Best Overall Instagram Analytics Tool
2. Iconosquare: Best For Industry Benchmarking
3. Squarelovin: Best For Content Scoring
4. Keyhole: Best For Real-Time Analytics
5. Later: Best For Data Visualisation
6. Analisa: Best For Influencer Mapping
7. Brandwatch: Best For Monitoring Brand Development

1. Statusbrew Analytics: Best Overall Instagram Analytics Tools

Target market: small businesses and agencies

No prizes for guessing, Statusbrew's analytics and reporting tool is definitely the best Instagram analytics platform among the available lot. The Analytics and Reports feature provides in-depth insights into audience demography, team performance, and profile insights and equips you with easily shareable branded agency reports for your clients.

Let me break down the key features of the analytics tool and how businesses can reap its benefits.

Statusbrew Analytics And Reporting Tool Key Features

1. Content performance metrics to track engagement, follower growth, and reach, and find optimal posting time

2. Hashtag analytics to track hashtag performance and optimize the hashtag strategy for a wider reach
3. Audience insights like demographics, interests, and behaviors. This helps in creating content that better resonates with them
4. Advanced filters to analyze the data by profile, profile groups, post types, approval status, created by, and tags
5. Create custom reports by choosing the metrics and time frame of your choice

How Can Brands Use Statusbrew’s Analytics And Reporting Tool?

Brands can use Statusbrew's analytics feature in a number of ways to help them optimize their Instagram performance and gain insights into their audience. Here are some ways that brands can use Statusbrew's analytics feature:

Track engagement metrics

Statusbrew's analytics tool allows brands to track key engagement metrics such as likes, comments, shares, and follower growth. This helps brands to understand how their content is resonating with their audience, and which types of posts are driving the most engagement.

Based on these insights, marketers can optimize their social media content strategy and publish meaningful content catered to them instead of publishing based on guesswork.

Understand audience demographics

Statusbrew's analytics feature provides insights into their audience demographics such as age, gender, location, language, and many more metrics. This helps brands to understand who their audience is and how they behave with their content.

Perform competitive analysis

Statusbrew's analytics feature allows brands to monitor their competitors' performance on Instagram. This helps them to understand their competitors' content strategy and gain insights into what is working for them.

Measure the success of Instagram campaigns

Brands can use Statusbrew's analytics feature to track the success of their Instagram campaigns by monitoring key metrics such as reach, engagement, and conversions. This helps them to optimize their campaigns and achieve better results in the future.

What Do Our Customers Say About Statusbrew Analytics Tool?

Here’s what our customers say about us on review sites:

“This tool has excellent for us to manage multiple social media profiles of all our clients.. It saves a lot of our time in handling the social media profiles. The brand engagement has also gone up using the social media monitoring & analytics feature of this tool”

• A review on G2

“Thorough and detailed analytics available at your fingertips. You can literally view your social media stats from any angle and tweak your following exactly to your liking.”

• Another G2 review

“I am using this tool for scheduling, audience management, and analytics. This tool saves a lot of time by automatically streamlining post across different social media platforms. This saves a great amount of my time and I can focus on other things despite manually visiting every social media channel to post.”

• Another G2 review

Take the guesswork out of your social strategy and start trusting the numbers. With Statusbrew, you can unravel your Instagram account’s hidden numbers and unleash its true potential by creating a data-driven strategy.

Give Statusbrew a try and see the results for yourself with a 14-day free trial! 👇

Try Statusbrew

2. Iconosquare: Best For Industry Benchmarking

Target market: small startups, agencies

Iconosquare is a popular Instagram analytics tool that offers in-depth insights into your Instagram account's performance. The tool gives you insights on content engagement and community growth in a custom dashboard with easily shareable reports. Creating a custom dashboard lets you view data for over 5 social networks including Instagram and Facebook.

Pros

• Detailed data on follower demographics, engagement rates, and content performance
• Social listening feature that tracks mentions and hashtags related to your brand
• Competitive analysis
• Content planning and scheduling features
• Integration with other social media platforms, such as Facebook and Twitter
• User-friendly interface and excellent customer support

Cons

• Some insights could be superficial
• Organic and paid data are grouped
• Reports take longer to generate
• Some features, such as competitor tracking, are only available in the higher-priced plans
• Limited data on Instagram Stories and Reels performance

Pricing

Iconosquare offers several pricing plans to cater to different business needs, including a 14-day free trial. The plans are as follows:

• Pro: $49/month
• Advanced: $79/month
• Agency: Custom pricing based on business needs

3. Squarelovin: Best For Content Scoring

Target market: small to medium-sized businesses, individual creators

Squarelovin is an Instagram analytics and content creation tool that offers a variety of features to help businesses and marketers to analyze their Instagram performance. With Squarelovin, you can gain insights into your account’s growth, likes and followers, post performance, and follower interactions.

Pros

• Provides in-depth data on follower demographics, engagement rates, and content performance
• Offers content planning and scheduling features
• Includes a content creation tool
• Has a user-friendly interface and excellent customer support

Cons

• Limited features in the free plan
• Some users have reported issues with slow loading times and glitches
• No features for competitive analysis or social listening

Pricing

Squarelovin’s Instagram Analytics is a completely free plan. After you sign up for the free account, you’ll be all set to start analyzing for IG performance.

4. Keyhole: Best For Real-Time Analytics

Target market: medium to large enterprises

Keyhole is a social media management tool that also provides an Instagram analytics tool. The tool is focused on helping businesses measure campaigns and influencers’ impact on their growth by monitoring hashtag campaigns’ performance and measuring influencers’ ROI.

Pros

• Provides real-time data on audience demographics, content performance, and engagement rates
• Offers a range of features for social listening, including tracking mentions and sentiment analysis
• Provides automated reporting features that allow you to generate reports on your Instagram performance
• Offers competitive analysis features that allow you to compare your performance to your competitors
• Offers a user-friendly interface and excellent customer support

Cons

• Limited features in the lower-priced plans
• No features for content creation or management
• Some users have reported issues with slow loading times and glitches

Pricing

Keyhole offers a range of pricing plans for different product requirements.

• Social Listening & Campaigns: From $79/mo
• Profile Analytics: From $39/mo
• Influencer Tracking: Custom pricing
• Enterprise Suite: Custom pricing

5. Later: Best For Data Visualisation

Target market: small to medium-sized businesses, individual creators

Later is an Instagram analytics tool that provides businesses with scheduling, content management, and analytics features for their Instagram account.

Later is a great option for businesses and individuals who want to schedule and manage their Instagram content while also measuring their Instagram performance. Its drag-and-drop interface and mobile app make it a great tool for businesses looking to create and organize content on the go.

Pros

• Provides scheduling and content management features for Instagram and other social media platforms
• Intuitive drag-and-drop interface for creating and organizing content
• Provides analytics features that allow you to track your Instagram performance and engagement rates
• Offers a user-friendly mobile app for managing and scheduling content on-the-go
• Provides a free plan with limited features for small businesses and individuals

Cons

• Limited features in the lower-priced plans
• Analytics can be improved
• Lack of brand customization features
• Lack of basic integrations like Canva
• No features for social listening or competitive analysis
• Some users have reported issues with the mobile app's stability

Pricing

Later offers a range of pricing plans to cater to the needs of different types of businesses, including a free plan. The plans are as follows:

• Starter: $18/month
• Growth: $40/month
• Advanced: $80/month

6. Analisa: Best For Influencer Mapping

Analisa is an AI-powered Instagram analytics tool that provides businesses with real-time insights on optimal posting times and content, influencer campaigns, top-performing posts, competitors’ social strategies, audience demographics, and more. Its top features include profile analytics, follower analytics, and hashtag analytics.

Pros

• Provides detailed analytics and insights about your Instagram performance, including engagement rates, follower growth, and hashtag analysis
• Offers customized reports that provide businesses with a clear understanding of their Instagram strategy and performance
• Provides real-time tracking and alerts about important metrics, such as engagement rates and follower growth
• Offers a user-friendly interface that is easy to navigate and understand

Cons

• Limited features compared to some of the other tools on the market targeting a similar market segment
• Only integrates with Instagram and TikTok
• No features for social listening or competitor analysis
• Pricing plans may be relatively expensive for small businesses

Pricing

Analisa comes in a wide range of pricing and plans, including a free plan. The plans are as follows:

• Premium: $59.35/month
• Plus: $109.55/month
• Pro: $199.35/month

7. Brandwatch: Best For Monitoring Brand Development

Target market: large businesses and enterprises

Brandwatch is a comprehensive social media listening and analytics tool that includes Instagram analytics as one of its many features. It is a great option for large businesses or enterprises that require a comprehensive social media listening and analytics tool.

Brandwatch's advanced features, such as sentiment analysis and text analytics, make it a great tool for businesses looking to understand how people are talking about their brand on social media.

Pros

• Provides comprehensive social media listening and analytics across multiple platforms, including Instagram
• Offers advanced sentiment analysis and text analytics to understand how people are talking about your brand on social media
• Provides customizable dashboards and reports to help businesses track and measure their social media performance
• Offers AI-powered insights to help businesses understand their social media data more effectively

Cons

• Expensive for small businesses
• Requires some training to fully utilize its advanced features and capabilities
• May not be as user-friendly as some of the other tools on the market

Pricing

Brandwatch offers three plans for specific requirements and job profiles. The pricing details are not provided on their website and it appears as though they provide the quotation in a demo meeting. However, as per Trustradius, the pricing can range from anywhere between $800 to $3000 per month.

Level Up Your Instagram Analytics!

Analyzing your Instagram account shouldn’t be limited just to Instagram’s native Insights tool. There are a lot more important metrics you are missing out on by not utilizing an Instagram analytics tool and those metrics might be stopping you from getting the most out of your IG account.

From detailed audience demographics and hashtag performance to competitor analysis and campaign performance, IG analytics tools can bring more numbers to the table that are often ignored but can make a massive impact on your social media growth.

Take the next step to level up your IG analytics and book a free demo today!

Try Statusbrew

Tags

• Social Media Tools
• Instagram