Instagram currently has 2.35 billion monthly active users, making it a prominent social network for reaching new audiences and customers. Study shows that marketers can reach up to 1.5 billion people with Instagram ads.
Brands such as Adidas, Zara, and Starbucks have experienced substantial growth in brand awareness, audience engagement, and sales by closely monitoring their Instagram marketing metrics.
It's likely that you too are seeking reliable Instagram analytics tools that can accurately track and display these numbers, thereby aiding in the improvement of your Instagram marketing strategy.
However, if you want to measure how Instagram impacts your core business metrics rather than focusing on vanity metrics like likes and followers, then this post is for you.
We have selected 10 best Instagram analytics tools.
Statusbrew
Target market: small businesses and agencies
No prizes for guessing, Statusbrew's analytics and reporting tool is definitely the best Instagram analytics platform among the available lot. The analytics and reports feature provides in-depth insights into audience demography, team performance, and profile insights and equips you with easily shareable branded agency reports for your clients.
Let me break down the key features of the analytics tool and how businesses can reap its benefits.
Statusbrew Analytics And Reporting Tool Key Features
- Content performance metrics to track engagement, follower growth, and reach, and find optimal posting time
- Hashtag analytics to track hashtag performance and optimize the hashtag strategy for a wider reach
- Audience insights like demographics, interests, and behaviors. This helps in creating content that better resonates with them
- Advanced filters to analyze the data by profile, profile groups, post types, approval status, created by, and tags
- Create custom reports by choosing the metrics and time frame of your choice
How Can Brands Use Statusbrew’s Analytics And Reporting Tool?
Brands can use Statusbrew's analytics feature in a number of ways to help them optimize their Instagram performance and gain insights into their audience. Here are some ways that brands can use Statusbrew's analytics feature:
Track engagement metrics
Statusbrew's analytics tool allows brands to track key engagement metrics such as likes, comments, shares, and follower growth. This helps brands to understand how their content is resonating with their audience, and which types of posts are driving the most engagement.
Based on these insights, marketers can optimize their social media content strategy and publish meaningful content catered to them instead of publishing based on guesswork.
Understand audience demographics
Statusbrew's analytics feature provides insights into their audience demographics such as age, gender, location, language, and many more metrics. This helps brands to understand who their audience is and how they behave with their content.
Perform competitive analysis
Statusbrew's analytics feature allows brands to monitor their competitors' performance on Instagram. This helps them to understand their competitors' content strategy and gain insights into what is working for them.
Measure the success of Instagram campaigns
Brands can use Statusbrew's analytics feature to track the success of their Instagram campaigns by monitoring key metrics such as reach, engagement, and conversions. This helps them to optimize their campaigns and achieve better results in the future.
What Do Our Customers Say About Statusbrew Analytics Tool?
Here’s what our customers say about us on G2:
“Thorough and detailed analytics available at your fingertips. You can literally view your social media stats from any angle and tweak your following exactly to your liking.”
Give Statusbrew a try and see the results for yourself with a 14-day free trial! 👇
Iconosquare
Target market: small startups, agencies
Iconosquare is a popular Instagram analytics tool that offers in-depth insights into your Instagram account's performance. The tool gives you insights on content engagement and community growth in a custom dashboard with easily shareable reports. Creating a custom dashboard lets you view data for over 5 social networks including Instagram and Facebook.
Pros
- Detailed data on follower demographics, engagement rates, and content performance
- Social listening feature that tracks mentions and hashtags related to your brand
- Competitive analysis
- Content planning and scheduling features
- Integration with other social media platforms, such as Facebook and Twitter
- User-friendly interface and excellent customer support
Cons
- Some insights could be superficial
- Organic and paid data are grouped
- Reports take longer to generate
- Some features, such as competitor tracking, are only available in the higher-priced plans
- Limited data on Instagram Stories and Reels performance
Pricing
Iconosquare offers several pricing plans to cater to different business needs, including a 14-day free trial. The plans are as follows:
- Pro: $49/month
- Advanced: $79/month
- Agency: Custom pricing based on business needs
Squarelovin
Target market: small to medium-sized businesses, individual creators
Squarelovin is an Instagram analytics and content creation tool that offers a variety of features to help businesses and marketers to analyze their Instagram performance. With Squarelovin, you can gain insights into your account’s growth, likes and followers, post performance, and follower interactions.
Pros
- Provides in-depth data on follower demographics, engagement rates, and content performance
- Offers content planning and scheduling features
- Includes a content creation tool
- Has a user-friendly interface and excellent customer support
Cons
- Limited features in the free plan
- Some users have reported issues with slow loading times and glitches
- No features for competitive analysis or social listening
Pricing
Squarelovin’s Instagram Analytics is a completely free plan. After you sign up for the free account, you’ll be all set to start analyzing for IG performance.
Later
Target market: small to medium-sized businesses, individual creators
Later is an Instagram analytics tool that provides businesses with scheduling, content management, and analytics features for their Instagram account.
Later is a great option for businesses and individuals who want to schedule and manage their Instagram content while also measuring their Instagram performance. Its drag-and-drop interface and mobile app make it a great tool for businesses looking to create and organize content on the go.
Pros
- Provides scheduling and content management features for Instagram and other social media platforms
- Intuitive drag-and-drop interface for creating and organizing content
- Provides analytics features that allow you to track your Instagram performance and engagement rates
- Offers a user-friendly mobile app for managing and scheduling content on-the-go
- Provides a free plan with limited features for small businesses and individuals
Cons
- Limited features in the lower-priced plans
- Analytics can be improved
- Lack of brand customization features
- Lack of basic integrations like Canva
- No features for social listening or competitive analysis
- Some users have reported issues with the mobile app's stability
Pricing
Later offers a range of pricing plans to cater to the needs of different types of businesses, including a free plan. The plans are as follows:
- Starter: $18/month
- Growth: $40/month
- Advanced: $80/month
Analisa
Target market: small businesses
Analisa is an AI-powered Instagram analytics tool that provides businesses with real-time insights on optimal posting times and content, influencer campaigns, top-performing posts, competitors’ social strategies, audience demographics, and more. Its top features include profile analytics, follower analytics, and hashtag analytics.
Pros
- Provides detailed analytics and insights about your Instagram performance, including engagement rates, follower growth, and hashtag analysis
- Offers customized reports that provide businesses with a clear understanding of their Instagram strategy and performance
- Provides real-time tracking and alerts about important metrics, such as engagement rates and follower growth
- Offers a user-friendly interface that is easy to navigate and understand
Cons
- Limited features compared to some of the other tools on the market targeting a similar market segment
- Only integrates with Instagram and TikTok
- No features for social listening or competitor analysis
- Pricing plans may be relatively expensive for small businesses
Pricing
Analisa comes in a wide range of pricing and plans, including a free plan. The plans are as follows:
- Premium: $59.35/month
- Plus: $109.55/month
- Pro: $199.35/month
SmartMetrics
Target market: small businesses, agencies
SmartMetrics is a popular Instagram analytics tool that is trusted by over 1,000 users. SmartMetrics provides insights into your follower demographics (such as location, age, and gender), engagement rates, and competitor analytics. SmartMetrics also provides hourly updates on your Instagram analytics, and you can export your data to PDF or CSV formats.
In addition to Instagram hashtag and account analytics, SmartMetrics also has a mentions tracking feature, so you can respond to anyone who mentions you on Instagram in real-time.
Pros
- See how your followers interact with your content
- Track how well your hashtags are performing on a daily basis
- See how people are responding to your stories
- See every time your brand is mentioned on Instagram
- Share your analytics reports with your marketing team or consultants
Cons
- You can't export your scheduled posts in a custom format
- To get detailed reports, you need to be a Facebook admin
- Bugs and glitches are often reported in the app
Pricing
SmartMetrics has 3 pricing plans:
- 3 Profiles: $9 per month
- 7 Profiles: $19 per month
- 15 Profiles: $39 per month
Instagram Insights
Target market: individual creators, small businesses
Instagram Insights is a free analytics tool that is built into the Instagram app. Instagram Insights provides information about your audience, your most popular posts, and your account's reach and impressions. Instagram Insights is a good basic analytics tool, but it is not as comprehensive as some third-party Instagram analytics tools. However, it is still one of the best ways to analyze your Instagram account.
Pros
- Free
- Easy to use
- Provides a range of useful information on your followers and how your posts perform
Cons
- Limited data
- Not as comprehensive as third-party Instagram analytics tools
Pricing
Free
Rival IQ
Target market: agencies, enterprise
Rival IQ provides a comprehensive overview of your Instagram performance, including likes, comments, Stories, IGTV, and posts, as well as campaign performance, demographics, and more. It allows you to track your competitors' Instagram performance so you can see what's working for them and adapt your own strategy accordingly.
Rival IQ stands out because it provides detailed stats on your Stories performance, such as peak reach rate, retention, exit rate, taps forward and back, and more.
Pros
- Identify your most popular posts
- See what your competitors are doing well
- Improve your Stories performance
- Run better Instagram ads and campaigns
Cons
- Rival IQ can be expensive, especially for small businesses
- Some users have reported that Rival IQ's customer support is slow to respond
Pricing
- Drive: $239 per month
- Engage: $349 per month
- Engage Pro: $559 per month
Minter.io
Target market: small businesses
Minter.io helps you track the growth of your Instagram audience over time. You can see how many followers you gain and lose daily and get estimation data for your historical growth.
Minter.io provides advanced audience reports that break down who makes up your Instagram audience. This way, you will learn about your followers' demographics and activity so you can understand if you are building a relevant community around your brand. You can also track how your audience evolves over time.
Pros
- Export reports to CSV, PDF, XLS, or PPTX format
- Minter has a user-friendly interface
- Create custom reports and schedule them to be sent to you or your team on a regular basis
- Provides daily audience changes and hourly media updates
- See a breakdown of your paid and organic likes, comments, reach, and impressions
- Track all of your Instagram mentions, whether they are in post descriptions or comments
- Measure the performance of your Instagram media
Cons
- Some of Minter's features, such as the Instagram Audit tool, can be complex for beginners
Pricing
- Silver: $9 per profile per month
- Gold: $19 per profile per month
- Platinum: $39 per profile per month
Brandwatch
Target market: large businesses and enterprises
Brandwatch is a comprehensive social media listening and analytics tool that includes Instagram analytics as one of its many features. It is a great option for large businesses or enterprises that require a comprehensive social media listening and analytics tool.
Brandwatch's advanced features, such as sentiment analysis and text analytics, make it a great tool for businesses looking to understand how people are talking about their brand on social media.
Pros
- Provides comprehensive social media listening and analytics across multiple platforms, including Instagram
- Offers advanced sentiment analysis and text analytics to understand how people are talking about your brand on social media
- Provides customizable dashboards and reports to help businesses track and measure their social media performance
- Offers AI-powered insights to help businesses understand their social media data more effectively
Cons
- Expensive for small businesses
- Requires some training to fully utilize its advanced features and capabilities
- May not be as user-friendly as some of the other tools on the market
Pricing
Brandwatch offers three plans for specific requirements and job profiles. The pricing details are not provided on their website and it appears as though they provide the quotation in a demo meeting. However, as per Trustradius, the pricing can range from anywhere between $800 to $3000 per month.
Know more about 18 Instagram Marketing Tools To Boost ROI & Engagement [Free & Paid]
15 Key Instagram Metrics To Keep An Eye On In 2024
The following are some of the key Instagram analytics metrics to track in 2024:
Instagram Email Metrics
- Instagram Email Contacts: Track to see how many people are interested in contacting you via email.
Instagram Followers Metrics
- Instagram Followers Count: Track to see how many people are following you and how your follower growth is progressing.
- Instagram Followers: Track to understand your audience and create relevant content.
- Instagram Online Followers: Track to identify the best times to post content.
Instagram Audience Demography
- Audience City: Track to target your content to specific locations.
- Audience Country: Track to target your content to specific countries.
- Audience Gender & Age: Track to create content that is relevant to your target audience.
- Audience Locale: Track to better understand your audience and create relevant content.
Instagram Customer Action Metrics
- Instagram Direction Clicks: Track to measure the effectiveness of your campaigns that drive traffic to your physical location.
- Instagram Impressions: Track to measure the reach of your content.
- Instagram Phone Call Clicks: Track to measure the effectiveness of your campaigns that generate phone calls.
Instagram Profile Metrics
- Instagram Profile Views: Track to measure the interest in your profile and the success of your campaigns.
- Instagram Reach: Track to measure the reach of your content.
- Instagram Text Message Clicks: Track to measure the effectiveness of your campaigns that generate text messages.
- Instagram Website Clicks: Track to measure the effectiveness of your campaigns that drive traffic to your website.
Level Up Your Instagram Analytics!
Analyzing your Instagram account shouldn’t be limited just to Instagram’s native Insights tool. There are a lot more important metrics you are missing out on by not utilizing an Instagram analytics tool and those metrics might be stopping you from getting the most out of your IG account.
From detailed audience demographics and hashtag performance to competitor analysis and campaign performance, IG analytics tools can bring more numbers to the table that are often ignored but can make a massive impact on your social media growth.
Take the next step to level up your IG analytics and book a free demo today!
FAQs (Frequently Asked Questions)
Here are some commonly asked questions about Instagram analytics tools:
What is the best analytics tool for Instagram?
All business profiles on Instagram automatically get access to Instagram Insights, a free analytics tool from Instagram. It provides data on your follower demographics, engagement, and your content performance.
Does Instagram have analytics tools?
Yes, Instagram has analytics tools. Instagram Insights is a free analytics tool that is available to all business accounts on Instagram. You can use Instagram Insights to learn more about your audience and track your progress over time.
How do I track my IG analytics?
You can track your Instagram analytics using Instagram Insights or Instagram analytics tools like Statusbrew. These tools provide you with more detailed insights into your Instagram performance & even help you with competitor analysis.
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