You might be very familiar with the “link in bio” if you are active on socials! If we talk about TikTok especially, the platform being the creative space for most influencers and creators, coming across this phrase isn't surprising.
Yes, the link-in bio feature in TikTik was first rolled out to Android users only in March 2020, then rolled out to iOS users in 2021. With that, most influencers and brands are leveraging this feature, from boosting engagement to driving brand awareness and even inspiring sales.
If you are also aspiring to jump on the same bandwagon but are unsure of how to do it due to TikTok’s tenuous specifications, we've got you covered if you've ever felt limited by TikTok's one-link-at-a-time rule.
What Are The Benefits Of Adding A TikTok Link in Your Bio?
Monetizing TikTok solely on the basis of views and engagement can sometimes be difficult, especially if the competition is very high in your niche. Thus, it's important for you to fish out other ways that can make TikTok a much more profitable platform for your purpose. While talking about ways, adding a link to your TikTok bio can be one of the best options to push your users to other sites where you actually want them in an easy, friction-free way.
This will not only hook your followers to your profile and business account but also help in the following ways:
Boost Traffic And Engagement: A link in your bio provides a direct pathway for your TikTok followers to access more of your content or connect with you outside the platform. It helps you tap into the pool of potential followers and boost your visibility. Embedding a link in your TikTok bio is pivotal to informing your followers about the sites you want more engagement.
Promote External Website: Links can direct users to valuable resources, such as your blog, YouTube channel, or online portfolio, allowing them to explore your work in more depth. This can lead to increased visibility and recognition within your niche or industry.
- Cross-Promotion: If you have a presence on other social media platforms, a personal website, or an online store, you can use your TikTok bio link to promote these. Cross-promotion helps you grow your following, reach a broader audience, and cross-promote all your social media channels.
Monetization Opportunities: If you're a content creator, business owner, or influencer, adding links to your TikTok bio can be of vital advantage as it can turn your followers into potential customers as they are redirected to your online store, affiliate marketing pages, or other revenue-generating platforms, creating monetization opportunities.
Help In Collaborations And Partnerships: Collaboration opportunities get more accessible and easier to content creators and influencers, as brands can now reach out to them for business inquiries, sponsorships, or partnership opportunities smoothly.
Event Promotion Or Ticket Sale: While organizing an event or selling tickets for a concert or seminar, adding a link to the TikTok bio can actually help in ticket sales and updating the event details.
Fundraising And Charitable Causes: If you are an influencer working actively for a non-profit organization, this feature can help you link your donation platform or crowdfunding page to your TikTok profile. This way, your followers can easily donate to support a good cause.
How To Add a Link to Your TikTok Bio
Just like with adding a link in a bio on Instagram, the process for TikTok is similar as well, except that currently, most users need a Business account for this feature to appear or function on the platform.
If you have an Influencer or UGC Creator account on TikTok and can’t access the link in the bio feature, you first need to switch to a Business account to add a clickable link to your TikTok bio.
TikTok’s business account has more authority and lets you leverage this feature, especially if you want to promote your business, drive traffic, and convert followers into prospects. Quite a number of TikTok profile owners have now started adding links to their TikTok business accounts for this purpose. Luckily, the process to do so is simple. We have here presented steps of adding a link in the bio for both with and without a Business account for your ease.
With Bussiness Account
Step 1: Open the TikTok app and go to your profile by tapping on the "Profile" icon at the bottom right corner.
Step 2: On your profile page, click on the three dots (...) in the top right corner to access your account settings.
Step 3: In the account settings, look for the "Switch to Pro Account" or "Manage Account" option and select it.
Step 4: Choose the "Business" or "Creator" option when prompted. TikTok will ask you to select your business category and provide additional information.
Step 5: TikTok will request email verification to complete the setup. Check your email inbox for a verification message from TikTok, and follow the instructions to verify your email address.
Step 6: After successfully switching to a Business Account, return to your profile, tap "Edit Profile," and you'll now see an option to add a link under the "Website" section.
Step 7: Enter the URL you want to add in the "Website" section.
Step 8: Click "Save" to confirm your changes. TikTok will send a verification email to ensure the link is legitimate. Follow the verification process to complete the setup.
Without Bussiness Account
Step 1: Open the TikTok app and go to your profile by tapping on the "Profile" icon at the bottom right corner.
Step 2: Click on “Manage Account” to see the details of your Private account. But don’t switch to a business account.
Step 3: Go back to your profile and tap "Edit Profile."
Step 4: Scroll down to the section where it says “Website” and insert your Youtube channel or Instagram URL to add your clickable link.
Step 5: Click "Save" to confirm your changes, and your clickable link will now be visible in your TikTok bio.
Tip: Remember, this process is only going to work if you have followers of more than 1K. Besides this, if you encounter any issues or limitations when adding a link to your TikTok bio, it's a good idea to review TikTok's policies and guidelines to ensure your account is in compliance. Additionally, make sure you're using a valid and secure URL for your link.
Why Can't I Add A Link To My TikTok Bio?
This is one of the most asked questions that creators and influencers ask after they have faced a similar problem. While this problem can be common, handling and understanding what you are doing wrong isn't. There are some basic facts that you need to tackle the problem.
Here, we have listed all the possible reasons that might cause problems with the links you want to put:
Feature Not Enabled: It's essential to note that not everyone may have the option to add links to their TikTok bio. While TikTok had rolled out this feature for everyone’s access, many are still not able to access it. It simply means that the feature is not enabled on your account, and unfortunately, there’s nothing that can be done about it yet.
Not Enough Followers: TikTok's policies may restrict this feature for accounts with a lower follower count than 1K followers. Due to this, you will not see the URL option in profile settings.
Not Using Bussiness Account: Unfortunately, if you don't have a business account, adding a clickable link in your TikTok bio isn't an option. So, if you are still using your personal account and haven't switched to a business one, you might have similar issues.
Using Computer Instead Of Mobile: Right now, this feature is only enabled for the TikTok mobile app only. So, if you want to add clickable links to your TikTok bio, ensure to use your phone rather than a computer.
However, if you are facing issues besides these, then consider reaching out to TikTok support for further clarification. Otherwise, if you are facing any of the above issues and work towards mitigating the same with a little effort and consistency, you’ll be able to add a link in no time.
Our advice? Just focus on creating high-quality, engaging content that resonates with what your audiences love.
Types Of Links To Add To Your TikTok Bio
This feature was introduced by TikTok with the vision to help creators and influencers with more cross-promotion so that they can actually capitalize on the benefits TikTok’s popularity offers. You just need to know what types of links you can add in accordance with TikTok’s community guidelines and which links can suit your purpose depending on your goals and what you want to promote. But most importantly, ensure that these links are relevant and trustworthy.
Here are some types of links you can consider adding to your TikTok bio:
- Your Website or Blogs: If you have a personal website, blog, or professional webpage, adding this link allows TikTok users to explore more about you, your interests, and your work. It's a great way to establish your online presence beyond TikTok.
- Social Media Profiles: Linking to your other social media profiles, such as Instagram, Twitter, or Facebook, enables your TikTok followers to connect with you on multiple platforms. This helps you cross-promote your content and expand your online network.
- Online Stores or Products: If you run an online store or sell products, linking to your e-commerce website or specific product listings can drive traffic and sales. This is especially beneficial for businesses and entrepreneurs.
- Music or Sound Platforms: Musicians and music enthusiasts can share links to their music profiles on platforms like Spotify, SoundCloud, or Apple Music. This allows your TikTok audience to discover and listen to your music easily.
- News Articles or Blog Posts: Journalists, writers, or bloggers can link to their recent news articles, blog posts, or published content. It keeps your followers informed about your latest writings and helps build credibility.
- Portfolio or Creative Work: Artists, designers, photographers, and other creative professionals can showcase their work through portfolio websites. Adding a link to your portfolio allows TikTok users to explore your creative talents and potentially commission or collaborate with you.
- Link to Your Latest Project: Whether you're a filmmaker, developer, or any kind of creator, linking to your most recent project can generate excitement and engagement among your TikTok audience. This can be a trailer, demo, or preview of your work.
Remember, the type of link you choose to add should align with your TikTok content and your overall goals on the platform. Each link type serves a unique purpose and can help you connect with your audience more effectively. So, carefully consider which link(s) will best enhance your TikTok profile and help you achieve your desired outcomes.
Tips To Maximize Your TikTok Link In Bio
Tip 1: Highlight And Determine The Most Important Links
Determining the important links will depend on your goals. So, once you are clear on that front, you are good to go. Just one thing to ensure: you have to resist the urge to link every single platform you are on, as your followers can get easily distracted. It is always better to focus and capitalize on one link rather than a hoard of links. This goes on like this:
- If you want to drive sales, link your store.
- If you want to grow your followers, link your socials.
- If you want to increase brand awareness, link press mentions
- If you want more traffic and pageviews, link your blog
Tip 2: Show Value With What You Offer
Don't hard sell! Ensure that the value to want to communicate with your page is able to hook the visitors and make them come back. First, understand that if someone has linked on the link you have placed, they are looking for a specific type of content. You just have to understand their psyche and ensure your website/ landing page/ blog meets their expectations.
Here are some ways you can try hooking your visitors:
- Offer discount coupons
- Share valuable content
- Interactive and conversational brand introduction on the landing page
- Informational content
Tip 3: Keep It Short And Highlight The Link In Bio
Go for shorter and customized links for your bio, as visitors always prefer something short and punchy. You can take advantage of links in bio tools that allow you to customize your URL, or you can also use a URL shortening tool like Short URL or TinyURL to get it done quickly. Now, you can place the place and highlight the same with a compelling CTA.
Highlighting the link in your TikTok bio will make it more visible, and people are most likely to click on it. To do so, you can try using emojis and a CTA to draw your audience's attention. Don't overdo it; just place some relatable emojis to make it more impactful, easy to remember, and a lot less spammy. You can also try mentioning the phrase “visit the link in my bio” in your social media content just to give that extra push to get you more clicks on your page.
Tip 4: Track Analytics To Monitor Performance
Lastly, if you have access to link analytics (e.g., with a Business Account), monitor click-through rates and user engagement, as it will help you gauge better what you are doing wrong and what better can be done. The data you derive from this analysis will further help your link in TikTok bio better. Monitoring the performance of your bio link will help you understand how many users are clicking on it, which links are the most popular, and when you receive the most clicks.
Link It Away
We believe that by now, you must be clear about how to add a link to your TikTok bio if you have gone through the steps and the “whys” and “hows” behind it. So now the question is simple: Why wait when you can link up today?
Adding a link to your TikTok bio is a small change that can lead to significant results. Strategic and proper usage of this TikTok feature can actually help you expand your online presence, drive traffic, cross-promote, and all the other significant benefits that we have previously mentioned.
Embracing this feature in 2023 can actually be a bonus as it presents opportunities for personal branding, business growth, and audience engagement. In an era where everyone wants to be seen, heard, and understood, try leveraging these opportunities that can actually fulfill your business purpose.
Now, go ahead and add that link, and watch how it transforms your TikTok experience. Happy linking! ?