Facebook's engineering team is out with some new information that explains the news feed ranking system & the algorithm methodology.
If you're struggling to reach people on Facebook, learning how the news feed algorithm works will help you strategize better.
Since the original post is a bit complex to understand, here's a simpler top-level overview for it.
The News Feed algorithm is continuously analyzing user behavior activity to determine what the user wants to see next.
"Designing a personalized ranking system for more than 2 billion people and a plethora of content to select from presents significant, complex challenges. This is something we tackle every day with News Feed ranking." - Facebook engineering team.
It continually takes in new information, so every time a user engages with a post, it recalculates to understand what user actions mean.
There are no tricks or hacks that you can learn & cheat the system. The algorithm has been designed to help provide value to the end-user.
And the value is determined every day by learning and calculating what type of content people like & dislike through their interactions (likes, comments, shares, etc.).
What You Can Take Away From This
This proves that the only real way to reach maximum people on Facebook and drive the most engagement is truly understanding your audience.
Here are some tips to better understand your audience:
Do a thorough prospect research (monitor reader comments and engagements)
Keep an eye on your competitors
Create a customer persona
Statusbrew's Facebook management suite offers insights for activity, engagement, impressions, reach, growth, demographics and a lot more.
If you'd like to try out Statusbrew for your business, you can sign up right now & start your free trial.
Once you have a better understanding of your audience, you can start creating high quality, engaging content.
You can check out the original post here.