Typical Facebook Ad Mistakes and How to Fix Them

Jan 25, 2021 2 min read

If you aren't getting the desired results from your Facebook Ad campaigns, it's possible that you might be making some mistakes.

We've listed down some common Facebook ad mistakes along with steps to fix them.

Stop Using These Words In Your Facebook Ad Copy

While writing copy for your ad campaign, avoid using the words "you and your" too often as the Facebook algorithm doesn't favor ads that are full of them.

Additionally, avoid using words that reference age, gender, religion, political leanings and curse words or fake curse words.

Even using the words "Instagram" and "Facebook" often causes trouble when used in the ad copy.

Choosing Wrong Facebook Campaign Objective

More often than not, Facebook advertisers end up choosing the wrong Facebook ad campaign objective.

They might be running traffic ads when they want conversations.

If you want to run conversion ads, you'd like to reach people who have a history of giving their email addresses and phone number.

The traffic ad campaign objective can be well-suited when running ads to drive traffic to your blog posts.

Avoid Boosting Posts for Conversions

Many Facebook advertisers make the mistake of boosting posts and thinking they'll get a lot of conversions.

You'll indeed see a lot of engagement on boosted posts, but it isn't necessary that you'll see a large number of people visiting your landing pages & taking your desired actions.

Lacking Sensitivity to Certain Niches

When it comes to certain Facebook's niches, such as money, health, and relationships, there are many misunderstandings.

Suppose you're a franchiser looking for new franchise owners for your salad bars. If you say something on the lines of, "You can earn an extra $20,000 a month with our franchise" in your Facebook ad copy, it will be a mistake.

Facebook doesn't like advertisers using specific numbers in their ad copy.

A better ad for the same would be "Learn how our franchise owners are building great businesses with our salad bars ."

This works better with Facebook since you're not making any big promises or quoting specific numbers.

Shivam Devgan

Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. When he's not on his laptop you can find him working out and jamming to pop music.

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