Social media platforms were the new ground zero for hosting discussions and arguments over the COVID 19 pandemic.
Facebook, YouTube, Twitter, Instagram & WhatsApp became the primary sources of information & also proved to be a medium for the world to stay in constant touch.
But it turned out to be both, a boon & a curse.
On the positive side, they helped us with the tips & tricks to stay safe & on the other hand, they were the means of circulating misleading information & dangerous hoaxes.
For good or bad, we're here to look at how COVID-19 has changed social media and what you can do as a business to stay connected with your customers.
What Businesses Are Doing?
The COVID-19 pandemic brought the world to a standstill, along with uncertainty all around.
When it comes to brand messaging & staying connected with the customers, businesses are left with the following options.
Pause all brand messaging & go into a silent mode
Continue with the old brand messaging and pretend everything is as usual
Revamp brand messaging to the one that spreads positivity & conveys support
Businesses that have gone with the first & the second option are more likely to end up losing customers.
Instead, adapting the brand messaging to a positive one will help reduce the customers' anxiety levels & make them feel more connected.
For instance, businesses can put out informational content, making them aware of the technologies or tools that can help them in this crisis.
What Businesses Should Be Doing In The Wake Of COVID-19?
We have assembled some Dos & Don't that businesses can follow to get the best out of their social media marketing during COVID-19.
DO: Publish content regularly.
DO: Be honest with your audience & let them know what you are up to
DO: Consistently engage with your audience.
DO: Promote worthwhile causes that you stand behind as a business.
DO: Include tasteful humor in your content.
DO: Spend time doing social media monitoring.
Statusbrew lets you listen to social conversations about your product, brand, or any industry topic. Look beyond your feed and engage with new audiences.
DON'T: Exploit the existing situation to promote a service or a product
DON'T: Share information without in-depth research
While the COVID-19 pandemic has put everything on a halt, social platforms present an excellent opportunity for businesses to connect & engage with customers & communities.
Businesses that aren't able to leverage this opportunity are at risk of getting left behind.
As businesses define their social strategy, they need to implement creativity to inspire people during this crisis.
Also they need to ensure that none of the posts promote rumors or hoaxes.