Kriti Shah

Kriti Shah

Total 7 Posts

Kriti is a quick learner and a digital marketer who loves to write content & execute SEO strategies for Statusbrew. She is optimistic and believes in living her life to the fullest!

Managing Instagram Ad Comments Just Got Easier + [Infographic]

Businesses have been adding up a budget for advertising in their online marketing strategy due to the decline of organic reach on social platforms and a high conversion rate of ads. Instagram is outperforming Twitter and Pinterest with a 1.08% conversion rate of ads this year. If you are planning to spend your business' advertising budget on Instagram, you must be sure about the presence of your brand's audience on the platform and have a proper understanding of Instagram ads. In this blog, we shall outline What Instagram Ads are, the real importance of Instagram ads, and how brands out there should manage Instagram ad comments to maintain their online repuation. Let’s have a look! Click here to jump to downloadable infographic. What Are Instagram Ads? Instagram ads are sponsored posts with images or videos that run for a targeted audience which leads to more exposure of your...

Expert Tips On Dealing With Facebook Organic Reach Change + [Infographics]

PepsiCo was one of the first food and beverage brands in Thailand to drive conversion campaigns that aimed at encouraging e-commerce catalog sales. It has been gradually investing in branding campaigns across digital platforms especially on Facebook. 46% of their referral traffic comes from social media and Facebook alone accounts for 41.2% of that traffic You can continue reading or directly jump to your desired section. What is Facebook organic reach? Why is Facebook organic reach declining? Understanding the Facebook algorithm How to track your current organic reach? Tips for dealing with the declining Facebook organic reach change Click here to jump to downloadable infographic. Facebook is marketer's favorite because of the large audience base, i.e., 2.41 billion monthly active users, including 1.59 billion daily active users. It is indicative of the tremendous amount of time spent by the customers on this global social-connectivity medium. Businesses...

Social Media Listening: Benchmark To Your Brand Presence

McDonald's that started modestly as a small barbecue restaurant has now turned into a staple of pop culture generations with close to 37,000 locations globally. These numbers might fascinate us, but with that many customers scattered across the world, there comes a challenge for this food chain -- providing the most convenient channels of communication. With easy access to smartphones, the consumers are heading to social media to assert the matters about customer support, give praise to the brand or to voice their concerns. What more? 78% of people voicing their concerns online expect a response within an hour. Therefore it becomes necessary for brands present online to find a way to follow their customers and solve their queries or concerns as soon as possible. Keep in mind, Brand existence on social media is not a big hurdle. The real struggle is in maintaining and improving the brand presence....

Influential Social Media Marketing Campaigns of 2019

Social media marketing campaigns are the new-age advertising and marketing efforts. These are online practices that integrate the world of social media and the objectives of a business in an innovative way. For example, you have an ABC clothing brand, and you aim to globally expand your business, then social media marketing campaigns are the most progressive and influential methods of creating awareness about your ABC clothing brand. It makes a difference with focused targeting when compared to regular social efforts. The world of social media is wide and diverse; one has to look for different social media platforms and the strategies to follow while working on social media campaigns. Nonetheless these campaigns are multi-purpose. They aid in connecting with your audience to know their interests, feedback, complaint queries, drive sales and website traffic, etc. How to successfully run a social media marketing campaign? Plan - Firstly, decide the goal...

[Webinar] Metrics & KPIs Every Marketer Should Track

Marketing metrics and KPIs (Key Performance Indicator) are specific numerical data that are calculated by every marketing team to measure the alignment of their growth with the goals to achieve. In other words, we can say they are used to check the performance of any set goal. Metrics can be related to content marketing, SEO progress, social media marketing, or reports of any online running advertisements of the organization depending upon the online marketing strategy. Digital marketing managers generally have a lot of data available while creating an online marketing strategy. This data is often detailed and inter-related, which makes it a bit difficult to form a productive approach. However, every information will not be necessarily useful; you need to know what to measure, why to measure, and how to use it to make informed decisions about your online marketing. Benefits Of Measuring Metrics And KPIs: Enables you to use...

[Webinar] Best Times To Post On Your Social Media Channels

A frequent question on the minds of social media managers or even just a regular social media user is, "What is the best time to post on social media and how one can find it?" So to help you with this, our team of experts conducted a webinar where they discussed about how you can find your best time to post on social media based on your previous posts, which is an extremely easy process with the help of Statusbrew. During the course of the blog, we'll be discussing about: Importance of analyzing best posting times Factors to analyze the best times for posting Best times for different platforms Using Statusbrew to find the best posting times Why it is necessary to look for the best times for posting? You tried hard to find that best picture for your Instagram. And, it's a big issue if the pictures...

[Webinar] Understanding Social Media Demographics

Understanding the statistical data of your social media audience plays a significant part in any social media strategy. Each platform has the potential to reach a set of people it is made for. The understanding of these statistics is essential to tweak the online marketing strategy and reach the right set of people with relevant and most appropriate content. A good marketing strategy with demographic analysis has proven effective for every social media marketer. Even if you are a newbie, understanding the type of audience will help you define the most useful platforms for your brand. In other words, you have to determine which platforms make the most sense for your brand to utilize them to the core and which platform is made for what type of content. For any basic marketing campaign to succeed, not just for online or social media marketing, STP (Segmenting, Targeting, and Positioning) proves to...