Using Statusbrew via MCP with AI tools

Connect Claude, ChatGPT, or any MCP-compatible AI assistant to your Statusbrew account to manage posts, approvals, analytics, and more through natural conversation.

What Is MCP?

MCP (Model Context Protocol) is an open standard that lets AI assistants connect directly to external tools and services. It was originally developed by Anthropic and is now supported by OpenAI, Google, Microsoft, and others.

When you connect an AI tool to Statusbrew via MCP, the AI can read your data and take actions in Statusbrew on your behalf, directly from the AI's chat interface. You use the AI tool you already work with. No new tools to learn.

Who Can Use This?

Plan availability: MCP connectivity is included on the Enterprise plan. It is also available as an add-on for Premium plan users (+$200/month).

MCP access is per user, not per workspace. Each team member who wants to use an AI tool with Statusbrew needs their own individual MCP server URL. To get your URL, contact Statusbrew support and the team activates MCP access from the backend and provides each user with their personal MCP server URL. One person's MCP access does not extend to the rest of the team.

All user roles (Primary Owner, Owner, Admin, Regular User) can connect to an AI tool. The AI tool will only be able to access the profiles and data that your individual Statusbrew account has permission to view and manage.

What You Can Do Once Connected?

Once your AI tool is connected to Statusbrew, you can manage your entire social media workflow through conversation:

Content and publishing: Draft, schedule, update, reschedule, or bulk-create posts across your connected social profiles in a single conversation.
Content calendar: View your upcoming schedule across channels, create calendar events for content planning, and fill gaps without leaving the AI chat.
Approvals and workflow: View posts pending approval, approve content, or flag posts for team review.
Tags and organization: Create tags and apply them to posts or calendar events to keep campaigns organized.
Analytics and reporting: Pull engagement, reach, impressions, and other metrics across 59 supported metrics.
- Audience: Followers, Actual Growth, Followers Gained, Unfollowers
- Awareness: Impressions, Views, Reach, Video Views
- Engagement: Engagement, Engagement Rate per Impression, Content Interactions, Reactions/Likes, Comments, Replies, Shares, Saves, Clicks
- Engagement (Organic): Engagement, Engagement Rate per Impression, Reactions/Likes, Comments, Shares/Clicks
- Post-Level: Post Count, Post Impressions, Post Views, Post Reach, Post Engagement, Post Engagement Rate (per reach), Post Engagement Rate (per impression), Post Total Interactions, Post Reactions/Likes, Post Comments, Post Replies, Post Shares, Post Saved, Post Clicks
- Customer Service: Message Count, Conversation Count, Conversation Close Count, Conversation Close Time, Conversation Reply Count, Conversation Reply Time, Contact Count, Avg Star Rating
- Paid / Ads: Ad Spend, Ad Impressions, Ad Reach, Ad Clicks, Ad Engagements, Ad Conversions, Purchase Conversion Value, Ad Engagement Rate (per impression), Ad CPC, Cost Per Link Click, Cost Per Engagement, Cost Per Conversion, CPM, Cost Per Person Reached

Spaces and team management: Navigate across organizations and spaces, list connected social profiles, and manage multi-client workflows.

Here is the full list of actions your AI tool can take in Statusbrew via MCP:

Posts: Create posts, get posts, update posts, get post filters
Approvals: Get pending approvals, approve posts
Calendar: Get calendar, list calendars, list calendar events, create calendar events
Tags: Create tags, list tags, set tags on content
Comments: Add comments to posts or conversations, get entity activity
Analytics: Get report insights, get report metric config, list report metrics
Channels and profiles: List channels, get filter values
Spaces and teams: List spaces, list organizations, get organization members, get space user groups
Account: Get current user details

When configuring the Statusbrew connector in your AI tool, allow all tools at once. If you restrict permissions during setup, the AI will not be able to perform certain actions, and you will need to enable each action manually afterwards.

How to Connect Claude (claude.ai)

Requires a Claude Team or Enterprise plan. On both plans, an Owner must first add the Statusbrew connector at the organization level (Admin settings → Connectors) before individual team members can connect to it.

In your Claude account, open Settings.
Select Connectors from the left sidebar.
Click Add custom connector.
Enter the Statusbrew MCP server URL: https://api.statusbrew.com/_mcp
Complete the OAuth authorization flow.

Once connected, Statusbrew will appear in your Connectors list. You can start asking Claude to manage your Statusbrew account directly in the chat.

Claude's Connectors section is moving to a new Customize page. If you don't see Connectors in Settings, look for a Customize option instead and manage connectors from there.

How to Connect ChatGPT

Requires a ChatGPT Business or Enterprise/Edu plan. A workspace admin must enable Developer Mode before users can connect custom MCP servers.

Go to ChatGPT and open Settings.
Click Apps, then click Advanced settings.
Enable Developer Mode.
Click Create App.
Enter the Statusbrew MCP server URL: https://api.statusbrew.com/_mcp
Complete the OAuth authorization flow.

How to Connect Microsoft Copilot Studio

Requires a Microsoft Copilot Studio subscription. Generative Orchestration must be enabled to use MCP.

Open Copilot Studio and go to Agents.
Click Tools and select Add a tool.
Click New tool and select Model Context Protocol.
Enter a server name, description, and the Statusbrew MCP server URL: https://api.statusbrew.com/_mcp
Select OAuth 2.0 and click Create.
Add the tool to your agent and follow the authorization prompts to complete the setup.

How to Connect Any Other MCP-Compatible Tool

Statusbrew's MCP server works with any tool that supports the MCP standard. In your AI tool's MCP settings, add the following server URL and complete the OAuth authorization flow: https://api.statusbrew.com/_mcp

Refer to your AI tool's documentation for the exact steps to add a custom MCP server.

FAQs

Is my Statusbrew password shared with the AI tool?

No. The connection uses OAuth 2.0. The AI tool receives only a scoped access token. Your password is never shared with the AI tool.

Can the AI publish posts without my confirmation?

Write actions follow your Statusbrew account permissions. Most AI tools also prompt for explicit confirmation before taking any write action, such as publishing or scheduling a post.

Which Statusbrew plan do I need?

MCP connectivity is included on the Enterprise plan. Premium plan users can access it as an add-on. It is not available on Lite or Standard plans.

Can I connect multiple AI tools to the same Statusbrew account?

Yes. Because MCP is an open standard, you can connect Claude, ChatGPT, Copilot, and other AI tools simultaneously to the same Statusbrew account.

The AI can access only the profiles and data that your individual Statusbrew account is authorized to view and manage. If you don't have access to a profile in Statusbrew, the AI tool won't be able to access it either. Each team member's AI connection is tied to their own Statusbrew account and its permissions.

How do I disconnect an AI tool from Statusbrew?

To disconnect, remove the Statusbrew connector from within your AI tool's settings. For example, in Claude, go to Settings, find Statusbrew under Connectors, and remove it. If a team member has left your organization, archiving their Statusbrew user seat also removes their MCP access immediately.

What can the AI access through MCP?

The AI can only perform actions and access data that your individual Statusbrew account has permission to. If you don't have access to a profile, space, or report in Statusbrew, the AI won't be able to access it either. Granting MCP access does not expand a user's capabilities. It simply allows the AI to act within the same boundaries that already exist for that user in Statusbrew.

When you ask your AI a question about Statusbrew data, that data is included in the request sent to the AI provider. Review your AI provider's privacy policy for details on how they handle data.

Can I use this for agency workflows with multiple clients?

Yes. Statusbrew's spaces and organization structure are accessible through the MCP connection. Your AI tool can navigate across client workspaces based on your account permissions.

What's the difference between Statusbrew's built-in AI features and MCP?

Statusbrew's built-in AI (Brew AI for caption generation and AI Assistant in Engage) runs within the Statusbrew product. MCP is a connection layer that lets an external AI tool you already use, such as Claude or ChatGPT, operate Statusbrew on your behalf from within that tool's interface.

What happens if the connection stops working?

Disconnect and reconnect Statusbrew from your AI tool's connector settings to refresh the OAuth token. If the issue persists, check that your Statusbrew plan includes MCP access.