How Many Brand Keywords Can I Track?
See how many Brand Keyword searches and listening conversations you get on each plan, the organization maximum, and the keyword limits on each network.
Who Can Do This?
Social listening is available on Premium and higher plans. Only Primary Owners, Owners and Admins can create and manage Brand Keyword searches. Regular users can be assigned to a search to tag, add notes, assign conversations, mark priority and send to an inbox.
Plan | Keyword searches | Conversations per month | Add-on |
|---|---|---|---|
Premium | 4 | 1,000 | $50 for 2 searches + 1,000 conversations |
Enterprise | As set in your plan | 4,000 | $50 for 2 searches + 1,000 conversations |
Brand Keywords is not included in Lite or Standard. Premium includes 4 searches, and on Enterprise your plan sets the number, up to 1,000 per organization. Add-on searches count toward this maximum.
Add-on packs apply to the current billing cycle. Unused conversations do not roll over.
What Is A Brand Keyword Search?
A Brand Keyword search monitors a keyword, hashtag or query on one network and collects matching conversations into its own inbox in Engage. Tracking your brand on Reddit and a competitor on X counts as two searches.
Add A Brand Keyword Search
Engage.
In the sidebar, hover over Brand Keywords and click + next to it, or click Create options (+) at the top of the sidebar and select Brand Keywords.
Pick the source: Add keyword for X, Reddit, YouTube or Threads, Add hashtag for Instagram, Web mentions (blogs & news) (marked Experimental), or RSS feed.
Supported Networks And Keyword Limits
Statusbrew listens on 5 social networks and 1 web source, and can also follow RSS feeds. Some limits are set by Statusbrew, others by the network's API.
X (Twitter)
Add several keywords to one search with AND, OR and NOT. There is no keyword count limit, but the whole query must stay within 512 characters. There is no character counter, so keep an eye on length. Paste your query into X search to check it.
Each Instagram search tracks one hashtag. Hashtag listening is only available on Instagram. Meta allows 30 unique hashtags per Business or Creator account in any rolling 7 days, across all your inboxes.
Searches public subreddits for your query, with AND, OR and NOT. No keyword or character limit. A new Reddit search pulls in up to 1 month and 300 posts of history.
Threads
Searches public posts for a keyword phrase. No keyword count limit. Meta allows 2,200 search queries per user per rolling 24 hours, which Statusbrew manages for you.
YouTube
Monitors video titles, descriptions and comments. No keyword count limit. Google's quota is managed by Statusbrew.
Web (Blogs And News)
Monitors about 250,000 news sites and blogs, and Statusbrew is adding more. Web mentions is experimental, so some sites aren't covered yet and new mentions can take a while to show up. No keyword count limit; use AND, OR and NOT to keep the query focused.
RSS Feed
Follows one blog, news or forum feed per search. Paste the feed URL or a page URL from the site into Feed or page URL, and Statusbrew finds the feed. New entries arrive in Engage as read-only conversations, so you can't reply to them from Statusbrew.
What Happens After
Deleting a search frees up one slot. Conversations already collected stay until you clear them
Reaching your conversation limit stops new conversations for that billing cycle. Existing ones are not affected. The limit resets next cycle, or buy an add-on pack to keep collecting
Reaching your keyword search limit shows an upgrade prompt when you add a search. At the organization maximum of 1,000, you see a message to contact support
Adding an add-on mid-cycle gives you the extra searches and conversations straight away
FAQs
What Is The Maximum Number Of Brand Keywords An Organization Can Have?
1,000. Your plan sets your own number below that.
What Happens When I Reach My Brand Keyword Limit?
When you reach your plan's limit, Statusbrew shows an upgrade prompt instead of creating a new one
When you reach the overall maximum, Statusbrew shows a message asking you to contact support
If your organization already has more than the limit, you keep everything you have, but you can't add more until you are below it
What Counts As A Conversation?
Every post or article pulled into a search inbox counts as one. The limit is across all your searches combined.
Do Unused Conversations Roll Over?
No. The allowance resets at the start of each billing cycle.
Can I Buy More Than One Add-on Pack?
Yes. Packs stack, for example 3 packs give 6 searches and 3,000 conversations.
Does Tracking One Keyword On Two Networks Count Twice?
Yes. The same keyword on Reddit and YouTube is two searches.
Why Am I Not Seeing Results For My X Search?
Your query may be too complex. Simplify it or split it across searches, and test it in X search.
Can I Edit An Existing Search?
No. Create a new search or delete the old one. Deleting frees up a slot.
Can I Track Posts With Both A Hashtag And A Profile Mention?
On Instagram, no: each search tracks one hashtag. On X, Reddit, YouTube, Threads and Web, combine them with AND, for example #YourCampaignHashtag AND @YourHandle.