Facebook Metric Deprecation - November 2025
This article outlines the planned deprecation of certain Facebook metrics within Statusbrew. It is intended for users who want to understand the specific changes, their potential impact, and the associated timelines. Please note that this information is not applicable for troubleshooting general data discrepancies or missing data unless they are directly related to the deprecations described here.
Meta has announced that several Facebook metrics will be deprecated on November 15, 2025, as part of their ongoing effort to align the Page Insights API with the Facebook app & Meta Business Suite. After this date, metrics without replacements, including historical data within the Statusbrew app, will no longer be accessible. For metrics that do have replacements, historical values will remain available, but starting November 15, 2025, Views will be mapped to Impressions.
We’ll continue to provide additional updates as they become available from Meta’s end.
Do these changes only affect Statusbrew?
All third-party Meta Partners using Meta’s APIs are impacted by this change, including Statusbrew.
What metrics will be depreciated without replacement?
Facebook: Page Impressions (Viral)
Facebook: Page Impressions (Non Viral)
Facebook: Posts Impressions (Viral)
Facebook: Posts Impressions (Non Viral)
What metrics will be replaced in Statusbrew?
Facebook Metric Being Replaced | Statusbrew Metric Being Replaced | Replacement Metric |
page_fans | Fans | Followers |
page_impressions | Facebook: Page Impressions | Views (Page Level) |
page_impressions_paid | Facebook: Page Impressions (Paid) | Paid Views (Page Level) |
post_impressions | Facebook: Posts Impressions | Views (Post Level) |
post_impressions_paid | Facebook: Posts Impressions (Paid) | Paid Views (Post Level) |
post_impressions_organic | Facebook: Posts Impressions (Organic) | Organic Views (Post Level) |
Note: Views will continue to be mapped to Impressions for unification purposes in cross-network reports.
Where can I find ‘Views’ in the Cross-network Reports?
Views will be mapped to Impressions for unification purposes.
How can I save my historical data for the metrics being deprecated in Statusbrew?
As access to fully depreciated data will cease on November 15th, 2025, we recommend downloading your reports as a PDF.
To export your report:
Go to Reports.
Open the report you want to export from the sidebar.
Click (More options) in the top-right corner of the report.
Hover over Download PDF, and you’ll see two layout options:
Stack View: One widget per page. Recommended for printing or sharing.
Grid View: Widgets in a 4x3 grid layout. (Experimental as page breaks may not work correctly.)
Select the view that suits your needs.
Wait a few seconds for the PDF to generate and download.
PDF generation may take longer if the report contains a large volume of data
Each widget in a report can be exported individually. Learn more →
Where can I learn more about the deprecation?
You can view Meta’s announcement directly or refer to their list of deprecated metrics.