5-Step Guide To Create A Social Media RFP [+Free Template]

Nov 23, 2022 8 min read

Initiatives for social media marketing strategy and content creation are frequently complicated. You can accomplish your objectives of time savings, better results, or surpassing competitors with the aid of online social media marketing businesses or digital marketing organizations.

You can establish your marketing objectives and the social media goals you wish to achieve as a company by developing a social media Request For Proposal. You can end up on terms of evaluation of agencies' RFP proposals after discussing them with your crew.

A request for proposals can be challenging based on your goals for the project.
Read on to understand more about social media RFP and how to create the best one. You can also find a free social media RFP template at the end of the blog.


Table Of Contents

What is a Social Media RFP?

A request For Proposal is basically a document that sets forth the specifications and explains the expectations that a business expects agencies or vendors to meet and submit bids. A social media RFP sets well-established goals and objectives along with the company's needs.

Social media RFPs significantly influence your company's financial investment and forecast your return on investment. Many social media RFPs ask a tonne of detailed questions marked to the agency. Others concentrate on comprehending the agency's strategy or highlighting a creative outcome.

Agencies can fully comprehend and understand your company's needs by reading a clear social media RFP. A well-thought-out plan can also help to drastically simplify the whole agency selection process and increase your chances of getting the finest result.

Bonus point: Ensure that your social media RFP includes financial limitations. This allows you to get social media proposals from agencies with greater accuracy to your specifications. You can also access a free social media proposal template from Statusbrew.


Why Should You Use A Social Media RFP?

Making intelligent, well-informed decisions while choosing a marketing agency requires careful planning. Furthermore, finding and comparing agencies can take a lot of time. To maintain the best agency-client relationship, you need to have chemistry with the social media marketing agency you choose.

Thorough planning is the most excellent method to guarantee a successful collaboration between the agency and the company. Establishing clear goals and defining your company's path will help achieve a high return on investment.

An ideal social media RFP should contain the following

  • The objective of social media RFP
  • A description of the project's purposes and outcomes.
  • A checklist of expectations.
  • Non-negotiable elements based on your company’s needs
  • The social media RFP project schedule with a deadline for proposals, a window for evaluation, a date for selection, and a date for project completion.
  • Optional: A list of features you would like to see in the social media proposal
  • A list of questions that you would like to know about the vendor

How To Create The Best Social Media RFP?


One of the best ways to create the best is to use a social media Request For Proposal template or to check a Request For Proposal sample. Social media Request For Proposal samples differ based on a project's goals, objectives, and requirements of your business's needs. Though different in structure, most RFP social media samples typically include the following categories:

  • Background information
  • Project Overview
  • Project Timeline
  • Scope of work
  • Questions

Background Information

Your company's background pieces of information should contain an overview of the company. Your company background can be pretty brief, but you may still describe what your firm does and include the mission/vision statements.

Important subjects to cover are the following:

  • Introduction to your customer persona
  • Company's intended target market
  • Company's technical savvy
  • Company's USP within your industry sector
  • Company's areas of expertise or weakness.

Project Overview

You can mention the project in detail here. Many social media RFP samples highlight this portion. The better the quality of the RFP you give, the more detailed the proposal you will get.

You can also provide SMART goals in the expected outcome. Ensure this element is detailed so that the social media marketing agencies understand precisely what you need and whether they can give it.

Smart: Give specifics by addressing the who, what, when, where, and why.
Measurable: Include actions that you can use to measure success.
Achievable: Set realistic, achievable objectives, given the resources available.
Relevant: Your project's mission should be in line with your goals.
Time-bound: Specify interim and ultimate due dates for each objective.

Budget: List the project's expected total cost and your allocated spending limit.

The core of project management in social media is team collaboration, approval process, and task management. Because the agency's social media initiatives for your company entails the contribution of more than simply social media executives, cross-communication methods between departments are necessary.

At times like this, you only need effective social media software like Statusbrew. Statusbrew elevates team cooperation and the approval process for social content and offers 100+ features exclusively for social media management.


Sounds interesting? Book a free demo now!

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Project Timeline

Setting a timeline for your Request For a Proposal gives you a clear idea of how you want the project and collaboration to work. It also helps your company to choose the right vendor by your side, saving you and them a tonne of hassle.

Bonus Tip: Except for the non-negotiable elements and terms, you can fix up your project timeline with some flexibility, indicating you are willing to discuss terms with the vendors.

If you want the project to meet the milestones successfully you have in mind, you should start by defining your timeline clearly in the Request For Proposal. Fixing the milestones upfront has a lot of advantages, one of which is reducing the chances of being half-baked projects. Another advantage is that the agencies or vendors can completely understand your specifications and can asses their time and resources.

Scope Of Work

Scope of work is the best feature to add to your expectations of the vendor. You can include checklists so that the vendor can quickly analyze the fit. Social media management software plays a significant role here. A company can reasonably judge the agency by the tools they use.

One of the top-end social media software is Statusbrew. When dealing with clients handling multiple accounts on the same dashboard, social media teams and agencies frequently step on each other's toes.

You can give your entire team access to Statusbrew's collaborative workflow capabilities without divulging your social network account passwords. You can relax and further define each person's role on your social media sites. Access only the profiles, groups, and features each team member requires to avoid potential mistakes.


Sounds interesting? Book a free demo now!

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Statusbrew understands that you have a busy day between planning content, interacting with followers, and reporting on the social media development of your brand. All of these Statusbrew features can assist you!


A clear social media RFP can help you get answers to these questions from the agency with whom you will collaborate. It will be easy for you to choose the best based on their responses. The following are just some questions that you can include in a social media RFP.

  • What is the best strategy to approach your target market?
  • Does the agency use a social media management tool?
  • What is your best social media achievement?
  • How many clients are you handling right now?
  • What is the team size?
  • Who is the point of contact?
  • What are the best practices for distributing content?
  • What is the expected social media ROI?
  • What are the focused social media KPIs?
  • How to collect and generate user-generated content?
  • What is the social media content approval process?
  • How often are you available for a discussion?
  • What is the most preferred method of contact?
  • Does your agency use any CRM?
  • How often do you send the reports?

You can add more than this based on your company's vertical, target customers, products, and services. A social media RFP must provide a wealth of crucial information to potential suppliers to be effective. RFPs must clearly outline the proposal submission requirements and the contract terms and conditions.


Free Social Media RFP Template

Start Creating Your Own Social Media RFP

You will eventually need to file an RFP or Request for Proposal, regardless of your sector. The social media RFP encourages relevant digital media agencies to submit proposals to meet the demand. After establishing precise deadlines and submission guidelines, publish the RFP.

Another important point is that you should decide where to share your RFP based on the type of agencies or vendors you want to work with. You should be discreet and strategic about choosing the platforms.

Brands require a social media management platform to stay informed, engage essential consumers, and assess economic effects as social networks change and social advertising becomes more significant. When choosing the best social media marketing agency, you'll receive technology specially crafted to meet your objectives and guarantee long-term success and reliability.

A suitable social media management platform like Statusbrew has various advantages, including post-scheduling and publishing, engaging with followers, community management, enhancing workflows, providing essential social media data, and maintaining brand privilege through security and compliance standards.

Sounds interesting? Book a free demo now!

Try Statusbrew

Frequently Asked Questions

What’s the difference between RFP, RFQ, and RFI?

RFI - Request For Information
RFP - Request For Proposal
RFQ - Request For Quotation

The significant difference between RFP, RFQ, and RFI is the purpose. When you are confident of the products or services and you simply require the cost information, you send an RFQ.

When an organization issues a Request for Information (RFI), they look for broad details about potential vendors' skills and products/services. The procurement process then moves on to the Request For Proposal.

What’s the difference between a social media agency RFP and a social media software RFP?

Social media RFPs for agencies clarify what to understand and expect from the vendor. It includes forms that ask for details about a project and the qualifications of vendors.

RFPs for social media software determine whether a social media management software provider can match your organization's needs.

Why Should You Write an RFP For Social Media?

A social media RFP outlines your company's needs and wants from the agencies you are willing to band. It also helps the agencies to understand your company's goals and objectives for the social media project.

What is the difference between an RFP and a proposal?

RFP (Request For Proposal) - A request For a Proposal is for the companies or buyers to state their needs and expectations. Vendors can send a proposal if they think they can match their needs and expectations.

Abi Ramamoorthy

Abi Ramamoorthy is a Content and Growth Marketer. She writes about social media platforms, marketing trends, and how to use social media effectively.

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