Social Media Image Sizes Cheat Sheet 2020 + [Infographic & PDF]

Oct 15, 2020 8 min read

With all the competition for consumer attention on web, it takes more than just creative content to rivet eyeballs. Visuals are one of the convincing ways to tell a rich story at a glance.

Whether it’s a brand promotion update, a news update or simply any update representing your business, visual content rules the social media landscape.

According to a study by Skyword,

The total views of a piece of written content increase by 94% when visual content like images or videos is embedded.

Images when adequately designed are the key to making your social media posts stand out and get noticed. However ensuring your visuals look perfect is no simple task since social media platforms are regularly changing their guidelines on optimal display sizes -- from cover photos, to timeline images, to profile pictures.

That’s why we've put together this updated guide on social media image sizes 2020, providing all the specific dimensions and a few quick tips to help you optimize your images on various social networks.

Let's go exploring the social media image sizes! Jump to the following categories to navigate to the specific social media image sizes and dimensions to create the best images for your social networks:

Facebook Image Sizes

A picture speaks a thousand words, and that stands true in case of Facebook as well. In the very beginning, Facebook was all about text and links. But with time, photos have become an integral part of the site's appeal.

High-quality right sized images on Facebook are capable of compelling people to view and engage with your Facebook posts. So whether you're using Facebook pages for marketing or simply trying to post photos for friends and family, here are dimensions to create the best, high quality engaging visual elements on your Facebook page.

Image Sizes and Dimensions

  • Facebook Cover image: 820 x 312 px | maximum 100 KB
  • Facebook Profile image: minimum 180 x 180 px
  • Facebook Shared image: 1200 x 630 px
  • Facebook Highlighted image: 1200 x 717 px
  • Facebook Event image: 1920 x 1080 px
  • Facebook Stories: 1080 x 1920 px
  • Facebook Link image size: 1200 x 630
  • Facebook Video size: 1280 x 720
  • Maximum Facebook video length: 240 minutes
  • Facebook Ad size: 1200 x 628
  • Facebook Video ad size: 1280 x 720
  • Facebook Story ad size: 1080 x 1920
  • Facebook Group cover image size: 1640 x 922
  • Facebook Messenger image ad size: 1200 x 628
  • Supported image file types: JPG, GIF or PNG

Facebook Image Sizes Infographic

Facebook image sizes infographic

Twitter Image Sizes

Ever since it's inception, Twitter has been customer's most preferred platform that they often use to discuss about the brands they like or dislike. One bad image choice in this turbulent world of Twitter, and it will decrease your brand's appeal among your customers -- will make or break your brand in an instant.

So it’s not the place for mistakes when posting. Make sure, any image you put across Twitter is optimized, according to our image guidelines. However, before we jump on to the Twitter image dimensions, let us understand a few common forms in which Twitter images could be shared:

Profile picture - This is going to be the round photo representing you or your brand on Twitter. Your profile photo will not only appear on your timeline, but it will also appear when you send out the tweets, comment on posts or retweet someone else's content.

Cover media - Your cover photo will only appear on your Twitter timeline. The image appears much larger than the profile picture, giving businesses a bit more space to represent their brand.

Tweet media - Your tweets can be built upon with up to four pictures.

If you're unsure which image dimensions and formats to use for the above images, stick to the following recommendations:

Image Sizes and Dimensions

  • Twitter Profile photo: 400 x 400 px | maximum 2 MB
  • Twitter Cover photo: 1500 x 500 px | maximum 5 MB
  • Twitter Timeline photo: 1024 x 512 px
  • Twitter Header size: 1500 x 500
  • Twitter Card image size: 1200 x 628
  • Twitter Video size: 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
  • Twitter Video length: 140 seconds maximum
  • Twitter Ad size (image): 800 x 428
  • Twitter Ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait)
  • Supported image file types: JPG, WEBP, GIF or PNG

Twitter Image Sizes Infographic

Twitter image sizes infographic

Instagram Image Sizes

Since visual content is the lifeblood of Instagram, you'll want your presence on this channel to match that foundation, particularly in terms of quality. What's more, with about 1 billion monthly active users, you'll want to put your best self forward.

But how to make your visual content stand out from the rest on Instagram?

The best thing you can do is utilize high-quality, optimized images. Here’s everything you need to know about optimizing your images for Instagram:

Image Sizes and Dimensions

  • Profile picture: 180 x 180 px
  • Image thumbnail: 161 x 161 px
  • Shared photo: 1080 x 1080 px
  • Shared video: 1080 px wide
  • Instagram stories: 1080 x 1920 px | maximum 4 GB
  • Minimum Instagram video sizes: 600 x 600 (square), 600 x 315 (landscape), 600 x 750 (portrait), 600 x 700 (Carousel video dimensions)
  • Maximum Instagram video length: 60 seconds
  • Minimum Instagram image ad size: 500 pixels wide
  • Instagram Photo thumbnails: 161 x 161
  • Instagram Ads size: 1080 x 566 pixels (landscape), 1080 x 1080 pixels (square)
  • Instagram IGTV video size: 1080 x 1920
  • Supported image file types: PNG or JPG

Note: For profile picture, you will see 110 x 110 px size on the mobile app. However, on a web browser, the Instagram resolution is slightly larger. This is why it is best to have bigger image sizes, around 180 x 180 pixels.

Instagram Image Sizes Infographic

Instagram image sizes infographic

LinkedIn Image Sizes

Despite the fact LinkedIn is not a social network focused on sharing photos, it’s still important to use the correct image sizes, so they don’t display pixelated or distorted to your professional contacts.

Learning about the correct image sizes on LinkedIn won't just assist you with protecting your profile’s image and transmit professionalism, it will likewise enable you to improve the engagement.

Let's start with sizes and dimensions for visual elements on your LinkedIn page:

Image Sizes and Dimensions

LinkedIn Company pages:

  • Company logo size: 300 x 300
  • Company cover photo size: 1536 x 768
  • Dynamic Ads size: 100 x 100 (company logo)
  • Sponsored Content image size: 1200 x 627
  • Hero Image size: 1128 x 376
  • Company Banner image: 646 x 220
  • Supported image file types: PNG, JPG or GIF
  • Slideshare file size limit: 300 MB

LinkedIn Personal pages:

  • LinkedIn Profile picture size: 400 x 400
  • LinkedIn Background photo size: 1584 x 396
  • LinkedIn Post image size: 1200 x 1200 (desktop) 1200 x 628 (mobile)
  • LinkedIn Link post size: 1200 x 628
  • LinkedIn Video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
  • Maximum LinkedIn video length: 10 minutes

Tip:- You can use templates by Venngage for creating awesome banners and designs for all your LinkedIn posts!

LinkedIn Image Sizes Infographic

LinkedIn image sizes infographic

Pinterest Image Sizes

Just like images rule the world of other social media platforms, they’re the supreme rulers of the Pinterest landscape as well.

Thus, it has become essential to optimize your Pinterest photos. However, ensuring your Pinterest pictures look flawless isn't as simple as it seems to be. I can understand how frustrating it could be when you design something, and it looks so perfect on your computer, but when you put that image on your Pinterest account, it's just a mess!

Here we've put together the image sizes to help you create pins that are out of this world:

Image Sizes and Dimensions

  • Pinterest Profile image: 165 x 165 px | maximum 10 MB
  • Board Board display image: 222 x 150 px
  • Pinterest Standard Pin size: Vertical images 1000 x 1500
  • Pinned image preview: 236 px
  • Supported image file type: PNG, JPG or GIF
  • Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Minimum 4 seconds, maximum 15 minutes
  • Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Minimum 4 seconds, maximum 15 minutes
  • Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3

Pinterest Image Sizes Infographic

Pinterest image sizes infographic

YouTube Image Sizes

Videos are trending right now, and since they'll remain as such for years to come, YouTube is an incredible platform that more businesses should be using.

While a lot of businesses have strongly optimized their Facebook, LinkedIn and Instagram profiles, a lot of companies fail to optimize their YouTube profiles. Luckily, making your YouTube channel look incredible isn’t too difficult.

If you want to make your YouTube channel look great, there’s one tactic you can use to make that possible: use better images. Here, we’re going to discuss everything you need to know about YouTube ideal image sizes and dimensions:

Image Sizes and Dimensions

  • Channel header image: 2560 x 1440 px (for desktop), 1855 x 423 px (for tablets), 1546 x 423 px (for smartphones), and 2560 x 1440 px (for TV)
  • YouTube Display ads: 300 x 250
  • YouTube Overlay ads: 480 x 60
  • YouTube Companion banner ads: 300 x 250 pixels
  • YouTube Skippable video ads length: 6 – 20 seconds
  • YouTube Non-skippable video ads length: 12 seconds to 3 minutes (30 seconds is recommended)
  • YouTube Channel profile photo: 800 x 800 px
  • YouTube Video Thumbnail: 1280 x 720 px
  • YouTube Supported image file types: PNG, JPG, GIF or BMP

YouTube Image Sizes Infographic

YouTube image sizes infographic

Tumblr Image Sizes

Tumblr's a social media platform that lets you connnect & share content with people having similar interest. You can post text, photos, videos, GIFs, live videos, audio, and more.

Tumblr Image Sizes and Dimensions

  • Tumblr Profile photo size: 128 x 128 pixels
  • Tumblr Image post: 500 x 750 pixels
  • Tumblr Supported Image file types: JPG, GIF, PNG or BMP image is recommended
  • Tumblr Image size: cannot exceed 10MB
  • Tumblr Animated GIFs size: must be under 1 MB and max at 500 pixels

Tumblr Image Sizes Infographic

Tumblr image sizes infographic


Here's a detailed infographic on social media image sizes 2020.

Social Media Image Sizes 2020

Citation Policy: Please feel free to use these infographics in any commercial or non-commercial capacity. If you use the infographics, we require a reference back to Statusbrew Blog.


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Ritika Sharma

Among with Shivam Devgan

Ritika is a digital marketing specialist and a writer who works on putting together creative and useful content for Statusbrew. Other than this she's an adventure seeker and a photography enthusiast.

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