10 Best Real Estate Marketing Tools In 2024

Postcards and phone messages still hold value in real estate marketing, but integrating modern marketing technology is now essential.

Today's successful real estate agents combine classic marketing methods with digital solutions. Given the social distancing measures and the current challenges home buyers face, features like online listings and video tours have become cornerstones of a successful search.

There are over 7,000 marketing technology companies offering a plethora of tools. How would you find which one is suitable for your real estate firm?

In this article, we'll hone in on the specific marketing software and technology tools that will help expand your real estate business.

Let’s dive in.

Statusbrew

A tool like Statusbrew can help your real estate social media team organize tasks efficiently without spending much time on social. The platform offers multiple amenities, such as content planning, audience engagement, analytics and reporting, and separate workspaces to simplify the entire workflow.

Managing multiple projects or clients is easy with Statusbrew by setting up isolated workspaces for each client. This organization ensures that the work for each project remains distinct and that no data overlap occurs between separate projects.

Content Planning: Statusbrew lets you plan and customize your content with internal reviews for multiple profiles, allowing you to schedule and post on different social media networks. You can also categorize your content by campaign, event, or post type to analyze performance later based on these attributes.

Audience Engagement: All the engagement you receive on your social and review channels will appear in a unified inbox, where you can interact with your audience in real-time. You can set up auto-replies on Facebook and Instagram for queries with any buying interest. And, if your comment section is hijacked by spam or unwanted comments, AI automations will auto-delete or hide them.

Analytics and Reporting: Reliable social media analytics tools are crucial for scrutinizing your strategy. Statusbrew provides over 20 ready-made reporting templates that give a clear picture of your content performance at a glance. With these analytics, you can identify what type of content works best for your real estate projects or clients, the best times to post, and in-depth details about your audience behavior.

Mention

Real estate agents and agencies can use Mention to monitor their brand’s reputation online. By identifying everything said about their brand on the web and social media, they can understand public perception and make informed decisions to improve their image. Mention allows real estate professionals to track their competitors' activities. The platform provides data on market trends by identifying movements and anticipating new technologies, regulatory changes, and shifts in consumer behavior.

Real estate agencies can use Mention to manage and reduce the impact of a brand crisis by identifying issues at an early stage. Mention tracks the results and reactions to press relations campaigns. Mention also allows real estate agents to publish content and interact with their audience across various social media platforms.

Real estate professionals can use Mention’s social listening features to get full visibility into any topic as the tool analyzes mentions from over 1 billion sources in real-time.

Notion

Notion acts as an all-in-one CRM for real estate agents to manage all communications with leads and clients. It stores contact details, allows for recording notes, and adding labels to ensure that every interaction is documented. Real estate agents can manage their property portfolios within Notion by categorizing properties and linking them to potential buyers or renters.

Using tools like the Ultimate Real Estate Investor's Dashboard, agents can track tasks, monitor their progress, and prioritize them using built-in matrices like the Eisenhower matrix. Real estate agents can create project plans, set deadlines, and assign tasks to team members.

Notion simplifies data management by organizing information into tables for employees, companies, contacts, and meetings. Real estate professionals can design dashboards to monitor their sales pipelines, track client interactions, and manage property listings.

Real estate agents can use Notion to collect and analyze market data. Notion can be used to monitor competitors' activities and strategies.

Click Up

ClickUp is a cloud-based project management tool that simplifies planning, collaboration, execution, and tracking of campaigns and projects for real estate businesses. One of the key features of ClickUp is its customizable project management templates that can help real estate agents get a head start on their projects without needing the help of their support team.

ClickUp's Real Estate Marketing template is designed specifically for the industry to improve their listings' online visibility, set brand guidelines, and create marketing calendars.

ClickUp's template offers multiple views for managing campaigns. The Campaigns List View groups listings based on the status of their promotional content, such as "To Do," "In Progress," and "Needs Approval."

The Board View uses a Kanban board to depict listings as cards, organizing them according to the strategy stage, which includes "Idea," "Content Writing," "Design," "Review," "Publishing," and "Assessment." Additionally, the Schedule View displays the posting schedules of promotional content in a monthly calendar format, with different colors assigned to various types of posts, such as blogs, social media, and email newsletters.

Canva

Canva allows real estate agents to create visually appealing flyers, listings, and social media posts quickly and easily. With Canva, real estate agents can design a graphic once and resize it instantly to fit various platforms. Whether it’s a social media post, a flyer, or a postcard, Canva’s one-click resizing feature ensures consistency across all marketing channels.

Canva provides a vast library of templates tailored to real estate needs. Agents can customize these templates to produce on-brand marketing materials. The platform provides easy-to-use design tools for photo editing and video creation to present properties in the best light, even if the original photos are not perfect.

For those who need printed materials, Canva Print offers a fast and sustainable printing service that delivers marketing assets directly to your door. This feature ensures that real estate agents have high-quality printed flyers and brochures ready for distribution with the least effort.

Buildium

Buildium’s platform is designed for property managers overseeing diverse portfolios, including single-family homes, multifamily units, community associations, student housing, and commercial buildings. Buildium integrates with top-tier marketing solutions through its Buildium Marketplace. Partnerships with companies like All Property Management, Goodjuju, and Upkeep Media provide property managers with access to advanced website creation and marketing tools.

Buildium provides a full suite of property management technology, covering everything from accounting to resident communication. Buildium’s data analytics tools help inform current clients about property performance and the revenue generated through management services.

The Owner Portal provides a platform where property owners can access detailed reports at any time. Buildium offers customizable website templates that allow property managers to create professional, branded websites.

Adobe

Adobe Spark allows real estate agents to create eye-catching Facebook ads with high-quality photos, graphics, and videos. It also allows agents to create customized LinkedIn headlines and banners.

Adobe Spark provides templates for creating video thumbnails and animations. It can be used to design attractive lead magnets, such as mortgage calculators, checklists, and webinars.

Adobe Spark’s templates facilitate the creation of visually appealing email marketing campaigns. It also offers templates to create professional web pages that enhance user experience and improve SEO rankings. Adobe Spark’s business card templates help real estate agents to design memorable cards that stand out at networking events.

Follow Up Boss (FUB)

Follow Up Boss (FUB) is a CRM tool for real estate professionals. Follow Up Boss serves as a central hub where all leads and contacts are consolidated. The platform integrates with over 250 lead sources and website providers to choose and test the tools that best meet your needs without disrupting your existing workflow. Its open platform offers infinite room for customization and expansion so that the platform evolves with your business needs.

The platform promotes accountability by providing tools that help teams stay on top of their tasks and leads. Features such as Smart Lists, team inboxes, and mobile apps facilitate collaboration and ensure that everyone is aligned and working towards common goals.

Follow Up Boss includes a range of communication tools such as calling, texting, email, and action plans. These tools help maintain continuous engagement with leads and clients. FUB provides reporting and deal tracking features that help teams monitor their performance and identify areas for improvement.

Roof AI

Roof AI is an AI sales assistant that provides personalized, proactive service to every customer, treating each interaction as unique. Using AI automation, real estate agents can ensure that customers feel valued from their first interaction with the brand.

Roof AI is designed to generate, nurture, and convert real estate opportunities. Real estate agents can ensure timely and relevant follow-ups, increasing the chances of conversion by using AI to manage lead interactions.

Roof AI identifies financing opportunities both on your website and beyond. This feature allows real estate professionals to provide extensive services to their clients, such as mortgage and financial advice, which makes it an attractive option for buyers who prefer a comprehensive solution.

For clients moving beyond the local service area, Roof AI also offers relocation services. Roof AI helps promote your brand and recruit talent directly through your website

Wave

Wave is a comprehensive accounting software solution that simplifies financial management for real estate professionals. With its complementary mobile app, users can track expenses, pull reports, and pay bills from anywhere.

Real estate agents can save time by using Wave’s detailed expense tracking and categorization features. These tools help identify which expenses impact the bottom line the most so that decisions about cost-cutting and profitability can be made.

Wave’s design is tailored to modern real estate professionals rather than CPAs. The interface is clean and intuitive, which makes it easy for anyone on the team to get up and running quickly without extensive training.

Wave simplifies invoicing and accounting tasks for real estate agents. The software offers automatic payment transaction reconciliation, bill and invoice reminders, and connections to unlimited bank accounts and credit cards, which eliminates the need for manual bookkeeping.

Wave provides easy-to-understand accounting reports, such as profit/loss, sales tax, cash flow, and comparative reports. The software provides high-level dashboard views and detailed reports to monitor month-to-month or year-to-year comparisons. With Wave, real estate agents can create buckets and categories for their expenses for clear visibility into where the company’s budget is being allocated.

Types Of Tools & System To Consider For Your Real Estate Firm

Social Media Marketing Tools

Social media marketing tools are important for promoting real estate services and properties across various social platforms like Facebook, Instagram, LinkedIn, YouTube, and X (former Twitter). These tools help agents create, schedule, and analyze posts to connect and engage potential clients. Using social media, real estate agents can show property listings, share market insights, and connect with a broader audience to drive more leads and sales.

Tools like Statusbrew and Buffer allow real estate firms to manage multiple social media accounts, track engagement metrics, and run targeted ad campaigns to reach specific demographics and geographic areas.

Project Management Tools

Project management tools help boost efficiency in a real estate firm by organizing tasks, deadlines, and team collaboration. Tools like Trello, Asana, and Monday.com are popular choices for managing real estate projects.

These tools allow real estate agents to create project boards, assign tasks, set deadlines, and monitor progress in real-time. They ensure proficient project management so that all team members are on the same page, reduce the risk of missed deadlines, and improve overall productivity. With features like file sharing, progress tracking, and automated reminders, these tools help real estate firms manage multiple projects and keep clients satisfied.

Designing Tools

Designing tools is important for creating visually appealing marketing materials such as brochures, flyers, and social media posts. Canva and Adobe Creative Suite (including Photoshop, Illustrator, and InDesign) are widely used by real estate professionals to design high-quality graphics.

These tools offer a variety of templates, fonts, and images that can be customized to create professional marketing materials. With user-friendly interfaces and compelling design features, these tools help agents present properties in the best possible light, attract potential buyers, and improve the overall branding of the real estate firm.

Property Management System

A property management system (PMS) is essential for managing rental properties, tenants, and leases. Tools like Buildium, AppFolio, and Yardi help with property management tasks such as rent collection, maintenance requests, and tenant communication.

A PMS provides a centralized platform where property managers can track leases, handle accounting, and generate reports. These systems reduce administrative workload by automating routine tasks and also provide real-time insights into property performance. This way, property managers can focus more on strategic activities like tenant retention and property marketing.

Customer Relationship Management

CRM tools are vital for managing client relationships, tracking interactions, and automating follow-up tasks. Salesforce, HubSpot, and Zoho CRM are popular CRM choices in the real estate industry. These tools help agents store client information, track communication history, and manage leads.

A CRM system allows agents to segment their client base, personalize communication, and monitor deal progress. With features like email marketing, task automation, and analytics, CRM tools enhance customer service, improve client retention, and drive more sales by ensuring no leads fall through the cracks.

Payment Processing System

A payment processing system facilitates the secure handling of transactions related to property sales, rentals, and management fees. Tools like PayPal, Stripe, and Square are commonly used in real estate to process payments online. These systems come with features like invoicing, recurring billing, and fraud prevention for smooth and secure transactions.

A reliable payment processing system improves the client experience by offering multiple payment options for timely payments and reducing the risk of errors. It also simplifies financial management for real estate firms by integrating with accounting software and providing detailed transaction reports.

Team Communication Tool

Crystal-clear communication is critical in real estate for coordinating with team members, clients, and stakeholders. Tools like Slack, Microsoft Teams, and Zoom allow for real-time communication and collaboration.

Features like chat, video conferencing, file sharing, and integration with other productivity tools help real estate teams to centralize communication, share updates quickly, and collaborate on projects smoothly. Improved communication with these tools will lead to better decision-making, faster response times, and improved client satisfaction.

Final Thoughts On Real Estate Marketing Tech Stack

Real estate marketing tools will save you time and money.

Choosing the right tech tools is crucial for real estate professionals eager to grow their businesses and improve client service. The 11 tools we have discussed provide a solid foundation for improving or completely updating the technology you use in your business.

Statusbrew's publishing tools are ideal for scheduling and organizing your social posts to ensure your content reaches your audience at the right time. Real estate professionals will also find Statusbrew's listening features incredibly useful, as they provide insights into what your clients are saying about your listings and brand on social media.

Ready to elevate your real estate business with Statusbrew? Get started today!

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and even Google My Business.