Instagram is the go-to platform for social sharing preferred by people and businesses all around the world due to its dynamic sharing nature. It goes without saying that many Instagram users prefer posting edited pictures and videos through their desktop instead of going through the hassle of transferring them into their phone first, as it is a time-consuming and uphill process.
In this article, we will assess a few ways on how to post on Instagram from a PC to avoid the back and forth to switch between a desktop and phone.
- Can You Post On Instagram From A Computer?
- How To Post On Instagram From PC: Using Statusbrew
- How To Post On Instagram From PC?
- How To Post On Instagram From PC: Using Creator Studio
- How To Post Instagram Stories From PC?
- Tips For Expanding Your Reach On Instagram
You can directly jump to a section of your choice or keep scrolling.
Can You Post On Instagram From A Computer?
The short answer is yes, and it's quite easy as well.
Instagram has all the appearances of an exclusively mobile platform. In the month of October, Instagram finally added the ability to upload photos and videos through your desktop, which means you don't have to open your phone every time you wish to post on Instagram.
Using Instagram in a web browser brings up the same feed that you will see on your phone. That means posts aren't sorted chronologically but rather according to Instagram's algorithm (which is based on a mix of what's popular, what's recent, and which content you have interacted with most in the past).
Posting to Instagram from a PC is especially helpful for those who use Instagram for their business. Sometimes you want to share media that's saved onto your desktop, and you don't want to deal with the hassle of downloading the image onto your mobile device or emailing it to yourself.
For business owners, the ability to post on Instagram from a PC greatly improves the overall management of your social media presence on Instagram. It could allow you to task your team members with social media posting, schedule posts, and edit/create content right from your desktop.
Image Source: Entrepreneur.com
If you create photos or images from any image editing software such as Canva and then want to post or schedule it to Instagram, posting from a PC is a time-saving option. This also implies while creating a carousel post for your Instagram account.
Because of all such reasons, Instagram announced new features within its 'Innovation Week' framework. According to one of the feature announced, Instagram will now allow its users and creators to upload content from the computer.
The social network explains in a statement, "We are making available to all users a new function that has been highly anticipated, which will allow sharing photos and videos of less than 1 minute on Instagram from the browser on the computer."
Posting to Instagram from your PC will require a few extra steps than posting directly from the app, but if you prefer editing photos and videos on your PC instead of a mobile phone, it may be worth exploring some of these options.
How To Post On Instagram From PC: Using Statusbrew
Statusbrew is an easy-to-use social media management tool that allows you to schedule photo and video posts to Instagram from your PC. To get started, you will have to sign up for a free Statusbrew account and connect it to your Instagram business account. You can even schedule posts to multiple social media accounts from Statusbrew. Once you have an account set up, you can easily schedule photos and videos.
In fact, you will also gain the ability to access Instagram analytics and schedule your Instagram Stories from Statusbrew. Here's how to post on Instagram from PC using Statusbrew:
Step 1: From Statusbrew's Home, click on "Compose."
Step 2: Click on "Choose Profile" and select your desired Instagram business profile from which you wish to post.
Step 3: Write a caption for your post in the text box and add a photo or a video to your post.
Step 4: Click on "Send now" to publish the post immediately. You will then be greeted with a message saying, "This post will be published automatically."
You can choose to schedule the post by clicking on "Schedule for later", or you can also send your post for approval and select the most appropriate approvers by clicking on "Assign approvers."
Alternatively, you can always use the Statusbrew scheduler to plan your feed well in advance to avoid errors later.
Know more about How To Schedule Instagram Posts
How To Post On Instagram From PC?
Here is a step by step procedure on how to post on Instagram from PC.
Step 1: Go to Instagram and log in to your account (if you aren't logged in to your account in your browser already).
Step 2: Click the plus sign at the top right corner of the screen. A "Create new post" window will appear at the centre of your screen.
Step 3: Click on "Select from computer" to browse your computer and pick images or videos for your post. Alternatively, you can drag photo or video files into the window.
Step 4: You can change the ratio of your image or video by clicking on the frame icon at the bottom left side. You can also click on the glass icon and use the zoom feature to edit your frame.
If you wish to create a carousel post, you can select up to 10 files. To add more images or video files, you can click on the rounded square icon from the bottom right corner and then click on the plus sign.
Once you are done, click "Next" from the top right corner.
Step 5: You can now edit your images or videos by selecting one of the 12 effects from the Filters tab. You can also go to the Adjustments tab and adjust factors such as brightness, contrast, saturation, temperature, fade and vignette manually. Click "Next" once done.
Step 6: Now, you will be required to write a caption for your post within 2200 character limits. You can click on the smiley face icon and pick emojis to add to your caption.
You can also add a location by typing it in the "Add location" space, add alt text to your files in the "Accessibility" section, or even turn off comments on your post from the "Advanced settings" option.
Here you can also click on the image and tag people or accounts.
Step 7: Once done, click on "Share."
How To Post On Instagram From PC: Using Creator Studio
It's no secret that Facebook now owns Instagram. Because of that reason, you can post to Instagram directly from your Facebook account. Firstly, you need to ensure that your Instagram account is connected to your Creator Studio. Check out Facebook's guide for more help on how to connect your Instagram account to your Creator Studio.
You can only connect your Instagram business account to the Creator Studio. Hence, if your Instagram account is not a business one, you might Switch to a Business account from your settings menu in your Instagram app.
Facebook Creator Studio is designed for those who manage multiple Facebook pages and Instagram accounts. If you fit into this category, it's a super useful tool. Here's how to post on Instagram from PC using Creator Studio:
Step 1: Open Facebook Creator Studio. Log in with your Facebook credentials if you aren't already logged in.
Step 2: Click the Instagram icon at the top of the screen. If you have never used Creator Studio before, you will have to add your login credentials for Instagram to connect it to your account.
Step 3: Click "Create Post."
Step 4: Click "Instagram Feed."
Image Source: Newsfeed.org
Step 5: If you have more than one Instagram account connected, you need to select the account you want to post to.
Step 6 (Optional): Add a caption (maximum 2,200 characters, 30 mentions and 30 hashtags) and a location to your post.
Step 7: Click "Add content" to choose the photos or videos you would like to post. You can choose between these two options:
- Click "From file upload" to upload new photos or videos from your PC.
- To post content that you have already shared on your Facebook page, click "From Facebook Page."
Step 8: To tag accounts in your photo, select the icon to tag from the bottom, type the account name you wish to tag and choose "Save."
Step 9: If you want to post this content to the Facebook Page simultaneously connected to your Instagram account, you should tick the box next to your Page under "Post to Facebook."
Step 10: Once you are done, click "Publish."
Image Source: Newsfeed.org
If you wish to draft the post, click the arrow next to "Publish" and select "Save as draft." Select "Schedule," and choose the date and time at which you wish your content to get posted on your Instagram feed and click "Schedule."
How To Post Instagram Stories From PC?
Facebook Creator Studio enables you to post and schedule images, videos, multiple image posts, carousels, and videos for IGTV. The only thing that you cannot post and schedule via Creator Studio is Instagram Stories.
Statusbrew allows you to create and schedule Stories for your Instagram business accounts both from the web and mobile apps. Publishing Instagram Stories via Statusbrew is only possible using push notifications from the mobile app due to Instagram API limitations.
Step 1: From Statusbrew Home, click on "Compose."
Step 2: Select your Instagram business profile from the "Choose profile" menu.
Step 3: Type your captions in the text box, upload an image(s), and add a tag to your post. You can even select a user or user group as approver(s).
Step 4: Tick the check box next to "Choose Mobile Reminder (For Instagram)."
Step 5: You can choose to post it now, schedule it for later or save it as a draft
Now, once your Instagram Story is ready to be published, you will receive a notification on your phone with the Statusbrew mobile app. Follow the below steps to posting an Instagram Story:
Step 6: Tap on the notification. You will be redirected to the Statusbrew app with your scheduled photo and its caption.
Step 7: Choose to publish the post as a Story. The caption will then be copied, and the image will be downloaded to your phone. You will then be redirected to the Instagram app with Story Preview automatically opened.
Step 8: You can paste your caption there and post your Story.
Tips For Expanding Your Reach On Instagram
Use Location Tags And Hashtags
You have likely already noticed how adding hashtags in your Instagram posts often brings more likes, comments, and views.
This is because it makes your post visible to more people and easily accessible to those who aren't following you yet but instead found your post when they searched that hashtag. The same rule applies to Instagram Stories.
One of the best Instagram Story tips is to add one or two hashtags to your Stories while posting. But, don't go crazy and add many. You can easily add more relevant hashtags in your regular posts, but your real estate is much more limited in Stories.
Know more about 300+ Best Hashtags For Instagram In 2021
To find products or services nearby, many people search for local businesses on Instagram. So if you want to be found, you should add a location tag to your Stories and post on Instagram, which is unique for your business. Instagram location tags work best for retail stores and eCommerce businesses to expand their reach.
Image Source: Headspace Instagram
Write Engaging Instagram Captions
Visuals have since been the primary focus on Instagram. Videos and images are so essential to the platform that you can't actually create any post without a visual element, unlike Twitter or LinkedIn. But brands need to remember that captions are also an essential part of Instagram marketing.
Whether you want to attract new followers, grow your brand awareness, increase engagement or drive sales, your posts need to have a strong Instagram captions. They will help you add context to your creatives, build meaningful relationships through Storytelling, and even expand your reach.
Master the art of how to write the perfect Instagram caption. Creating templates for different kinds of captions will keep your audience engaged and save your time.
Know more about 350 Best Instagram Captions For 2021
Post When People Are Active
One of the best Instagram posting tips that you will hear is to post when your followers are most active on the platform. This is excellent advice because the Instagram algorithm prioritizes timeliness as one of the factors for posts getting discovered on more feeds.
This means that if your post is brand new, it will be shown on your followers' feeds. But it might not be seen at the top of their feed. However, if you can time your posts to when your followers are the most active on the platform, you are likely to get higher engagement from your followers, at least, which is the key to getting your posts onto the Explore page. Once your post lands on the Explore page, it has the potential to reach your non-followers also.
And finding out when your followers are active isn't a difficult thing to do. You can locate the Audience section in the Instagram Insights tab, and you can see when your followers are most active by the hour and by the day both.
Alternatively, you can use Statusbrew that provides these analytics for you by using past engagement data from your account and then predicting the best times to publish your next post. Using Statusbrew, it's even possible to schedule your Instagram post at those best times.
Know more about The Best Time To Post On Instagram
Use The IGTV Format And Shoppable Posts
It's quite known that videos are the best performing content across all social platforms. And it's no surprise that Instagram is pushing its IGTV format hard. They have even launched an IGTV academy in London to help content creators make better use of this feature.
Creating IGTV content could be an excellent call for your brand, as it's evident that the Instagram algorithm is going to push all kinds of video content harder in the coming years (including Instagram Reels).
Using the IGTV format works well, also because IGTV has a separate section on the Explore page. It is also pinned right at the top of the Explore page. This is great news for video creators and brands! By tapping on "IGTV," you will see the recently updated home for IGTV, where you can browse a personalized feed of recommended videos from creators you follow or may want to follow.
Similar to IGTV videos, shoppable posts are also pinned on the top of the Explore page. If you are a B2C or B2B company, this Instagram feature is especially great for your business. By crafting a great shoppable post, tagging your post in it and publishing at the right time, you don't just get enough engagements, but there are great chances of landing leads as well.
Know more about How To Set Up Instagram Shopping
Image Source: CleanPix
Use Calls To Action
The key to getting on the Instagram Explore page is through higher engagement on your posts. One of the best ways to gain engagement is to encourage your audience to engage with your posts directly through the use of calls to action (CTAs).
Include meaningful questions in your captions so that your followers can answer them in the comments section, thereby starting a conversation with you. You can also ask your followers to like, share, or tag their friends in your posts as a form of CTA. This is an excellent strategy for giveaways or contests that your brand might want to run on Instagram.
Simply asking your target audience to engage with your posts can sometimes have a great effect on your post engagement and boost your chances of getting featured on the Explore page.
Figure Out The Kind Of Posts That Your Audience Likes
To make a successful Instagram post, it's not enough if you are just posting when your audience is online. You will have to make sure that you are posting content that's interesting and useful. This is because when you are able to get the most engagement, it's more likely that your Instagram post will end up getting featured on the Explore page.
Pay attention to the kind of posts that are getting the most engagement from your audience. Does your audience like videos more than image posts? Do they like carousel posts the best? Do they like inspirational content or funny content? If you can answer these questions, you will be armed with enough information to make the best kind of posts for your audience. And such posts pretty much guarantee engagement from your audience.
Instagram's analytics tool makes this a lot easier. Under the Posts section in Insights, you will be able to sort the best performing posts/Stories based on different metrics such as impressions, engagement, reach, etc. Did you notice a pattern? Great! You can now take advantage of this information to craft better posts for your brand.
Know more about How To See Post Insights On Instagram
If you want extremely precise and accurate insights and data regarding your posts, Statusbrew's Reports Lab lets you do that. You can choose from tons of ready-made reporting templates or build your own with endless customization options using widgets. You can even export or share them live with team members and clients.
Want to discuss more? Snag a free trial today!
Statusbrew is an all in one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.