12 Must-Have Marketing Agency Tools In 2023

Aug 17, 2023 16 min read

Today, where competition is fierce and consumer behaviors are ever-evolving, having the right tools at your disposal can make all the difference in the success of your marketing efforts.

Whether you're an experienced agency owner or just starting out on your marketing journey, the vast array of tools available can sometimes be overwhelming. That's why we've taken the time to curate a list of the best marketing agency tools that can help streamline your tasks, boost productivity, and drive remarkable results for your clients or your own business.

From data analytics and content creation to social media management and customer relationship management, our carefully selected tools cover a wide range of functionalities. These tools aren't just about saving time; they're about harnessing the power of technology to gain insights, make informed decisions, and create impactful campaigns.

Whether you're looking for ways to automate repetitive tasks, gain deeper insights into your audience, or simply stay ahead of the curve, we've got you covered.

Let's see how these tools can help you navigate the world of marketing with creativity.

Statusbrew - Best For Social Media Management


Statusbrew is a user-friendly social media management tool that simplifies and improves your marketing efforts.

Statusbrew allows businesses of all sizes to efficiently manage multiple social media accounts and optimize their social presence - making it a go-to solution for successful social media management.

Whether you're a small business owner, a social media manager, or part of a marketing team, Statusbrew offers the tools you need to enhance your brand's reach, engage with your audience, and measure the success of your social media campaigns.

Why Is Statusbrew A Great Marketing Agency Tool?

Centralized Dashboard For Multiple Accounts

Manage multiple social media accounts from different platforms, such as Facebook, Twitter, Instagram, TikTok, LinkedIn, Youtube and more to eliminate the hassle of logging in and out from multiple social media accounts.

Bulk Schedule Posts In Advance

Schedule your posts for multiple accounts in bulk in advance across different social media channels by uploading spreadsheets directly.

Engage With Audience From Unified Inbox

Reach inbox zero easily by bringing all your social media conversations about your brand from all multiple profiles into a single inbox. There’s no need to switch tabs anymore - you can use advanced filters and conversation-managing features to stay ahead in engagement across different channels.

Customize Audience Conversations By Automating Workflows

You can automatically hide, delete, and report organic & ad comments and use custom rules for automation in your inbox based on network, keywords, sentiments, and more.

Reply Faster With Saved Personalized Replies

Collaborate with your team effectively, automate assigning messages to them, and reply quickly with saved personalized replies.

Track And Monitor Brand Conversations

Get real-time updates of all conversations happening around your brand & the industry. You can also follow key threads and engage with people using your hashtags and campaign keywords on social media.

Seamless Collaboration With Team Members

Assign conversations to team members, leave internal notes, and track team activity. Thanks to this, you can avoid sending duplicate replies and get a clear picture of all engagement activities.

Analyze And Get Detailed Analytics

Focus on metrics that matter the most to you with 190+ social media metrics, and measure the ROI of your social media efforts. You can stay ahead of the competition with deep insights and analyze top-performing strategies to optimize them for maximum engagement.

Download Customizable Performance Reports

Build custom reports with metrics that matter the most to your business and save these reports for easy viewing, or download them in PDF & CSV format.

You can also connect Facebook, Instagram, & LinkedIn brand pages and your YouTube channel and create combined and granular reports for all your social media profiles. It’s time to save your resources with auto-generated reports!

Social CRM To Convert Your Audience

Use Social CRM to get contextual information about your customers during conversations, empowering your team to convert more customers.


Plan Pricing
Lite $69/month/user
Standard $129/month/user
Premium $229/month/user
Enterprise Custom Pricing

G2 Rating: 4.7

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HubSpot - Best CRM Tool


HubSpot is a versatile Customer Relationship Management (CRM) tool that has gained widespread acclaim for its comprehensive suite of features tailored to enhance marketing efforts.

Its user-friendly interface and integrated platform offer a seamless experience for managing contacts, automating marketing tasks, tracking leads, and analyzing campaign performance.

By centralizing marketing operations, HubSpot empowers agencies to create, execute, and optimize campaigns more effectively, ultimately driving better results and fostering stronger client relationships.

Why Is HubSpot A Great Marketing Agency Tool?

Reporting Dashboard With Visual Overview

HubSpot CRM lets you look at important metrics and key performance indicators (KPIs). You can track and analyze various aspects of your sales and marketing activities from these metrics, make informed decisions and optimize your strategies for better results.

Deal Tracking Through Sales Pipelines

HubSpot CRM allows users to track deals and sales opportunities through the sales pipeline and provides a clear view of the sales process - including the stages a deal progresses through deal values and associated contacts.

Prospect Tracking For Better Engagement

HubSpot CRM enables users to track individual prospects' or leads' activities and interactions. By monitoring a prospect's engagement with the company's website, emails, and content, sales teams gain insights into their interests and readiness to purchase.

Automated Meeting Scheduling For Efficient Management

Users can share their availability through automated scheduling links, allowing recipients to book time slots that work best for them. This reduces the back-and-forth communication and helps in managing appointments efficiently.


  • Professional: $800/mo
  • Enterprise: $3,600/mo

G2 Rating: 4.4

Semrush - Best For SEO


Semrush is a tool designed to elevate digital marketing efforts by enhancing a website's search engine visibility.

By offering comprehensive SEO insights into keyword performance, competitor analysis, backlink tracking, and content optimization, Semrush encourages marketing agencies to craft data-driven strategies that resonate with their target audiences.

With its comprehensive features and user-friendly interface, SEMrush streamlines the SEO process, allowing agencies to deliver exceptional results and value to their clients.

Why Is Semrush A Great Marketing Agency Tool?

Keyword Research

You can identify relevant keywords for your website or content and get insights into search volume, competition level, and keyword difficulty. It helps you understand what terms your target audience is searching for and helps you optimize your content to rank higher in search engine results.

On-page SEO

Semrush's on-page SEO feature offers suggestions to optimize your content and includes recommendations for optimizing meta tags, headers, content length, and keyword usage.

Local SEO

With this feature, you can monitor how your website ranks in search engine results for specific keywords over time. You can also track your progress, see fluctuations in your rankings, and assess the effectiveness of your SEO efforts from time to time.

Rank Tracking

Now, you can monitor how your website ranks in search engine results for specific keywords over time. You can even track your progress, see fluctuations in your rankings, and assess the effectiveness of your SEO efforts.

Link Building

Semrush offers tools to help you identify potential link-building opportunities, analyze your backlink profile, and track your link-building progress. Effective link-building can improve your website's authority and search engine rankings.

Competitor SEO Analysis

With this feature, you can analyze your competitors' websites and SEO strategies and identify their top-performing keywords, backlinks, and content strategies.


  • Pro: $129.95/month
  • Guru: $249.95/month
  • Business: $499.95/month

G2 Rating: 4.5

Google Analytics - Best For Analyzing Insights


Google Analytics is a web analytics tool by Google that helps businesses and marketing agencies track and analyze website traffic and user behavior.

The tool provides valuable insights into how users interact with websites, where they come from, what they do on the site, and more. The best part? You can measure the effectiveness of your digital marketing strategies, optimize campaigns, and make data-driven decisions.

By understanding user behavior and identifying trends, marketing agencies can tailor their efforts to target specific audiences, enhance user experience, and drive better client results.

Why Is Google Analytics A Great Marketing Agency Tool?

Analyze Website Traffic For A Better Understanding

Google Analytics tracks the number of visitors to your website, their geographic location, device type, and browsing behavior. It helps you understand how users interact with your site.

Gather Data On User Behavior

Google Analytics provides data on user engagement, including the pages they visit, time spent on each page, bounce rates (single-page visits), and exit pages.

Integration With Google Ads

Google Analytics seamlessly integrates with Google Ads, allowing you to track the performance of your ad campaigns and connect your advertising efforts with actual conversions.

Site Speed Analysis For Improved User Experience

Google Analytics measures page load times, helping you identify slow-performing pages affecting user experience.


  • Free

G2 Rating: 4.3

Canva - Best For Visual Content Creation


Canva is a versatile graphic design tool that allows individuals and businesses to create stunning visual content without advanced design skills.

With Canva, marketing agencies can efficiently produce captivating graphics, infographics, social media posts, and more, enhancing their creative output while saving time and resources. Its collaborative features also make it easy for teams to collaborate on projects, ensuring consistent branding and high-quality visuals for clients.

Whether you’re designing ads, presentations, or promotional materials, Canva streamlines the design process and empowers marketing agencies to deliver impactful visuals that effectively engage their target audience.

Why Is Canva A Great Marketing Agency Tool?

Customized Templates For Pre-designed Layouts

You get an extensive library of customizable templates for various design projects, including social media graphics, presentations, posters, flyers, business cards, and more. Users can choose from various pre-designed layouts to jumpstart their creations.

Seamless Team Collaboration Among Multiple Users

Canva's collaboration features enable multiple users to work on the same design project simultaneously. This is particularly useful for teams, allowing them to collaborate in real time and provide feedback.

Drag-and-Drop Editor For Easy Designing

The intuitive drag-and-drop editor allows users to add elements like text, images, icons, and shapes to their designs.

Background Remover For Personalized Backgrounds

Canva's background remover tool helps users easily eliminate backgrounds from images, making creating graphics with transparent backgrounds simple.

Upload Your Assets For Consistent Branding

You can upload your images, logos, and graphics to incorporate into your designs to maintain your brand identity.


  • Canva Pro: $6.02/month
  • Canva for Teams: $12.05/month

G2 Rating: 4.7

Sender - Best For Email Marketing


Sender is a user-friendly email marketing platform designed to create, personalize, and automate email campaigns that resonate with your target audiences.

With its user-friendly interface and robust features, the Sender streamlines email campaigns, enhances communication, and drives client engagement. Designed to cater specifically to the needs of marketing agencies, the Sender offers efficient list management, customizable templates, advanced automation, and insightful analytics.

By leveraging the Sender's capabilities, marketing agencies can create compelling email campaigns, nurture leads, and achieve remarkable client results, ultimately establishing themselves as industry leaders in delivering impactful digital marketing strategies.

Why Is Sender A Great Marketing Agency Tool?

Drag & Drop Builder

Sender offers a user-friendly drag-and-drop email builder where you can create professional-looking email campaigns without coding or design skills. You can simply drag and drop elements like images, text, buttons, and more into your email template.

Free Templates Gallery

You will get a collection of pre-designed email templates to use as a starting point for your campaigns. This saves you time and effort in designing emails from scratch. You can customize these templates to match your branding and message.

Responsive Emails

With Sender, your email campaigns will automatically adapt to different screen sizes and devices. It ensures that your emails look great and are easy to read on desktops, tablets, and smartphones, providing a consistent experience for your recipients.

Custom HTML Editor

For those who prefer more advanced customization, Sender offers a custom HTML editor. The feature allows users with HTML coding skills to create unique and highly customized email templates that align perfectly with their brand's identity.

High Email Deliverability

Sender boasts high email deliverability rates, which means that a significant percentage of your emails will successfully reach your recipients' inboxes rather than being filtered out as spam.


  • Standard: $8.33/month
  • Professional: $29.17/month

G2 Rating: 4.4

Unbounce - Best For Building Landing Pages


Unbounce is a tool to create landing pages designed specifically to create, publish, optimize, and test your online campaigns without coding skills.

Designed to create high-converting landing pages without requiring coding skills, Unbounce can create compelling and visually appealing pages tailored to their client's needs. Its user-friendly interface, diverse templates, and A/B testing capabilities enable agencies to efficiently design, test, and refine landing pages for optimal results.

Using Unbounce, marketing agencies can enhance their client's online campaigns, boost conversion rates, and provide measurable value through data-driven optimization strategies.

Why Is Unbounce A Great Marketing Agency Tool?

Drag-and-Drop Landing Page Builder

Unbounce offers a user-friendly drag-and-drop editor allowing marketers to create landing pages from scratch without coding knowledge. It can simplify designing and customizing landing pages to match specific campaign goals and branding.

Mobile Responsive Design For All Devices

The platform ensures that the landing pages created using Unbounce are mobile responsive. The pages will automatically adjust and look great on different devices, including smartphones and tablets.

Conversion-Focused Templates

Unbounce provides a library of professionally designed templates optimized for conversions. These templates are built with best practices in mind and cover a variety of industries and purposes, making it easier for marketers to start building effective landing pages.

Customizable Forms With Multiple Design Options

Unbounce offers customizable form creation, enabling marketers to collect user information and leads directly through the landing page. Forms can be customized with various field types and designs to suit specific needs.

SSL Security For Secure Browsing

Unbounce ensures the security of landing pages by providing SSL (Secure Sockets Layer) certificates for all pages. This is important for building trust with visitors and maintaining a secure browsing experience.


  • Launch: $99/month
  • Optimize: $145/month
  • Accelerate: $240/month
  • Concierge: $625/month

G2 Rating: 4.4

Hunter - Best For Finding Emails


Hunter is an email discovery tool that offers a seamless solution for marketing agencies seeking to enhance their outreach efforts.

With its advanced capabilities, Hunter enables agencies to locate email addresses associated with target prospects efficiently, boosting their outreach campaigns and facilitating effective communication.

With Hunter, marketing agencies can streamline their lead generation process, expand their client base, and ultimately drive better results through targeted and personalized communication strategies.

Why Is Hunter A Great Marketing Agency Tool?

Email Verifier for Verifying Valid Emails

Users can input an email address to check its validity and whether it's likely to be deliverable. This can ensure the accuracy of the email addresses in your list and improve email deliverability.

Domain Search

Users can search for all email addresses associated with a specific domain and discover multiple contacts within a company or organization.

Email Verification API

Hunter provides an API (Application Programming Interface), allowing developers to directly integrate email verification functionality into their applications, websites, or tools.

Google Chrome Extension

Hunter offers a Chrome extension that lets users find email addresses directly from their browsing website. This streamlines the process of collecting email contacts while researching online.

Bulk Search

For users who need to find email addresses for multiple domains or in larger quantities, Hunter offers a bulk search option, making the process more efficient.

Email Campaigns

Hunter offers an email campaign tool called "Campaigns," where users can send personalized and targeted emails to the contacts they've found using Hunter's email finder.


  • Starter: $49/month
  • Growth: $149/month
  • Business: $499/month

G2 Rating: 4.4

Slack - Best For Team Collaboration


Slack is a communication and collaboration tool designed to streamline team communications, enhance productivity, and foster seamless team collaborations.

With features like instant messaging, file sharing, channels, and integrations, Slack facilitates efficient information exchange, project management, and creative brainstorming, making it an ideal choice for enhancing team coordination and productivity.

Marketing agencies like yours can centralize communication, share updates instantly, integrate with various marketing tools, and foster a collaborative environment on Slack that accelerates project timelines and improves overall team coordination.

Why Is Slack A Great Marketing Agency Tool?

Search Functionality

Slack offers a powerful search feature that allows users to search for messages, files, and content within the platform. This makes it easy to find past conversations and information quickly.

Threaded Conversations

Slack allows users to create threaded conversations within messages to keep discussions organized. This prevents long conversations from becoming confusing and helps maintain context.

File Sharing

Slack enables users to share files, documents, images, and other media directly within the platform. This eliminates the need to send files as email attachments and ensures all team members can access shared resources easily.

Integration With Apps

Slack can be integrated with various third-party applications and tools like Google Drive, Trello, Zoom, and more. It allows users to access information and perform tasks without leaving the Slack interface.

Status Updates

Slack lets users set their status to indicate whether they're available, away, in a meeting, or working remotely. This helps team members know when someone is available for communication.


  • Pro: $2.63/month
  • Business+: $4.53/month

G2 Rating: 4.5

Help Scout - Best For Customer Support


Help Scout is a customer service and support platform that offers seamless communication and efficient management of customer inquiries.

With Help Scout, you can provide exceptional customer support, promptly address client inquiries, and maintain a streamlined communication process - all of which enhance client satisfaction and build strong and lasting relationships.

With its user-friendly interface and robust features, Help Scout is an invaluable asset for marketing agencies - helping them consistently maintain a positive brand image.

Why Is Help Scout A Great Marketing Agency Tool?

Inbox Zero In Less Time

Help Scout's tool allows you to manage your inbox more efficiently, helping you achieve an "inbox zero" state faster by automating repetitive tasks through workflows.

Multi-Channel Communication

You can handle various communication channels, such as email, Messenger, live chat, and phone conversations, all within a single mailbox. This streamlines your customer support process and centralizes interactions.

AI Summarization For Faster Understanding

This feature employs AI to summarize lengthy conversations into concise bullet points, aiding in quickly understanding the key points of a discussion.

Light Users To Save Costs

Help Scout offers a way to include users with limited permissions at a reduced cost per user. It allows your entire company to engage with customers through Help Scout without incurring high expenses.

Collision Detection For Real-time Indications

Real-time indicators notify you when another team member is viewing or responding to a specific customer request. The tool helps to prevent duplicated efforts and improves collaboration within the team.


  • Standard: $25/month
  • Plus: $50/month

G2 Rating: 4.4

ClickUp - Best For Task Management


ClickUp is a versatile project management and productivity tool with a centralized hub for collaboration, task management, and workflow optimization.

With its customizable features and integration options, it can streamline processes, centralize tasks, enhance communication, and achieve more effective results. By centralizing tasks, communication, and project tracking, ClickUp simplifies complex workflows and helps marketing agencies stay on top of campaigns, deadlines, and client communication.

Whether managing content, social media campaigns, client feedback, or tracking performance metrics, ClickUp can significantly boost the productivity and coordination of a marketing agency's operations.

Why Is ClickUp A Great Marketing Agency Tool?

Custom Templates With Predefined Details

ClickUp allows you to create custom task templates that can be reused for different projects or tasks. It helps streamline your workflow by ensuring consistent task structures and predefined details.

Everything View For Task Prioritization

The Everything view in ClickUp provides a bird's-eye view of all your tasks and activities across different spaces, projects, and teams. It helps you manage your workload more efficiently and prioritize tasks effectively.

Customizable Tasks According To Workflow

ClickUp lets you customize task fields, tags, priorities, and statuses according to your workflow. The flexibility allows you to tailor the tool to fit your specific needs and methodologies.

Nested Subtasks And Checklists For Manageable Complex Tasks

With ClickUp, you can create nested subtasks and checklists within tasks. This hierarchical structure helps break down complex tasks into smaller, manageable steps, making it easier to track progress and collaborate with your team.

Automate Routine Work To Save Time

ClickUp offers automation features to automate repetitive manual tasks and processes - which can ultimately save time and ensure consistency in your workflow. This includes setting up triggers, actions, and conditions to automate notifications, task assignments, status changes, etc.


  • Unlimited: $10/month
  • Business: $19/month

G2 Rating: 4.7

Snov - Best For Lead Generation


Snov streamlines finding and engaging with the leads by enhancing your outreach and lead generation efforts.

The tool enables marketing agencies to efficiently and effectively source, verify, and manage email leads, thereby optimizing their outreach campaigns and driving better results.

With its user-friendly interface and comprehensive features, Snov becomes an essential asset for marketing agencies looking to boost their lead acquisition, engagement, and conversion strategies.

Why Is Snov A Great Marketing Agency Tool?

Collect Leads Anywhere On The Web

Snov allows you to gather contact information easily and leads from various sources on the internet. This can include websites, social media profiles, and more, helping you build a comprehensive list of potential clients or customers.

Find Investors For Your Project

Snov helps you identify potential investors for your project by providing access to a wide range of contact information. The tool can be valuable for startups or businesses seeking funding and partnerships.

Boost Your Link Building Strategy

The tool aids in enhancing your link building efforts by assisting you in identifying websites and platforms that are relevant to your industry. It can improve your website's SEO and increase its visibility online.

Improve Your Online Presence

Using the contact information and leads collected through Snov, you can engage with potential customers, partners, or clients, enhancing your brand's online presence and expanding your network.

Deliver Highly Convertible Leads

Snov scours through and provides you with leads that have a higher likelihood of conversion. The tool's algorithms and data sources help you target individuals or entities more likely to engage positively with your offerings.


  • Starter: $30/month
  • Pro: $75/month
  • Managed Service: $2999/month

G2 Rating: 4.5


The tools we've highlighted offer not just efficiency, but the ability to connect deeply with your target audience.

Remember, it's not about adopting every tool on the list, but rather selecting the ones that align with your agency's unique needs and goals.

By incorporating these tools into your workflow, you're not just investing in technology; you're investing in the future of your agency's success.

With Statusbrew, you can plan and schedule your posts in advance, ensuring that you engage your audience at the perfect time, all without any manual effort - no more last-minute posts. Try it out now and see the difference for yourself. Sign up for Statusbrew today!

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