2021 has been full of surprises for everyone but wait there's more to come.
Instagram has recently launched a new “professional dashboard” feature on its platform. It is currently accessible to all the creators and business Instagram accounts.
The dashboard allow creators to see branded content for monetization and partnership purposes. It also gives insights into account analytics alongwith links to useful content like articles, various tutorials and trending information.
The idea is to provide a convenient way to track content and performance.
“As part of our ongoing effort to give creators and businesses the tools they need, we are launching Professional Dashboard,a central destination to track performance, access and discover professional tools, and explore educational information curated by Instagram,” says Instagram.
In simple words, Instagram wants to build out a suite of tools that help businesses and creators to thrive and grow on the platform. This highlights the importance of business and creators' accounts on Instagram.
Here are the three key-features of new professional dashboard:
Performance tracker: It displays new content and data as per your account performance. You can access insights of your page and dive into the stats of your previous performances.
Information update: Make the most of curated content, key trends and information. It includes various tips, tricks and educational resources for inspiration.
Business Growth: This gives prompt access to tools and branded content to grow your business. It eases the process of monetization and promotion.
The significant rise in business and creators' accounts has assisted Instagram to innovate and introduce new features.
We can see the Instagram landscape changing into a little business and creator's planet. In a nutshell, Instagram's new feature will prompt more creators and proffesionals to stay and create more engaging content.
In every case, it creates a win-win situation for all.
The feature has already started rolling out to all Business and creators accounts.
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