By now, you must have seen Instagram posts with comments pinned at the top with a thumbtack icon. Introduced on July 7th, the pinning comments feature has been extremely useful for Creators and brands at large either to enhance communication or leverage the same to showcase the best things about their product or service for marketing purposes.
If you want to do the same and are wondering how to pin a comment on Instagram, then this blog is for you. We have laid down reasons along with detailed steps telling you what use the feature can be of for different devices and purposes.
What Is A Pinned Comment On Instagram?
Pinning a comment on Instagram basically means that you are letting a user-selected comment get special visibility by having it displayed prominently at the top of the comments section on a specific post. This is a very special feature and very useful, too, especially if you are a content creator, a business, or an individual user, to highlight specific comments for increased visibility and engagement.
However, when a comment is pinned, it stays fixed at the top of the comments thread, regardless of when it was originally posted. The purpose of pinning a comment can be many like:
- To draw attention to important information and announcements.
- To encourage engagement around specific content.
- To guide discussions or provide context.
- To manage conversations and many more.
While it's really easy to pin an Instagram comment, we’ll go through the process of why and how below.
What Are The Benefits Of Pinning A Comment On Instagram?
Pinning a comment on Instagram, be it an Instagram post, Reel, or Live, offers several benefits that can enhance your overall experience on Instagram for marketing purposes. Here are 4 key advantages you are likely to face:
1. Highlight Customer Testimonials
Pinned comments are prominently displayed at the top of the comments section, ensuring that they are the first thing users see when engaging with your post. If you have a business selling a product or service, pinning positive customer comments at the top of your post serves as social proof for brand promotion. It can build a positive online reputation, boost your sales, and spread the good word.
2. Highlighting Key Information
Whether you want to share additional details about the content or provide some context on the video that you have just posted, pinning your own comment allows you to highlight and emphasize that specific information, ensuring it does not get lost in the stream of comments.
3. Enhanced Engagement
Pinned comments can encourage more engagement from your followers. By placing a specific comment at the top of the thread, you invite users to respond, ask questions, or participate in discussions related to the pinned content, building a sense of community and connection.
4. Effective Communication
For content creators, businesses, or influencers, pinning comments is an effective way to communicate directly with your audience. You can highlight someone's comment, address frequently asked questions, and provide updates to make them feel heard and valued, which is important.
On the whole, by strategically utilizing this feature, you can make your posts more interactive, organized, and impactful within the Instagram community.
How to Pin a Comment On Instagram In 2024?
On Instagram, you can pin comments for different purposes and for different devices. There are basically 4 to 5 ways for you to leverage this feature. Let's see how you can do so.
Pin A Comment On Instagram On Android Devices
The pinning of Instagram comments on Android users is a little different. Here’s how you can pin comments on your posts:
- Launch the Instagram app on your Android device.
- Go to the post on which you want to pin a comment.
- Locate the specific comment that you want to pin.
- Tap and hold the comment you want to pin. A toolbar will appear at the top of your screen.
- Tap the thumbtack icon to pin the comment.
Note: You can repeat the process with up to three comments per post for both devices.
Pin A Comment On Instagram On iOS Devices
Pinning Instagram comments on your iPhone is even easier. Here’s how to do it:
- Launch the Instagram app on your iOS device.
- Go to the post on which you want to pin a comment.
- Locate the specific comment and search for the comments button that looks like a speech bubble between the ‘like’ and ‘send’ buttons.
- Swipe from right to left on the comment that you want to feature.
- Tap the thumbtack icon to pin the comment.
Pin A Comment On Instagram Live
Besides pinning comments on different devices, you can also pin comments on Instagram Live if you are a brand, Creator, or individual user. It's a good way to use the feature and let people know what your Live is about, or send them a link with more information. Consider these steps to pin a comment on Instagram Live:
- Navigate to the Instagram app on your device.
- Now, click on the Profile icon at the top left side.
- Scroll and tap on the “Live” option.
- As your Instagram Live rolls, you can select the comment that you are looking forward to pin or pin your own.
- Click on the comment and choose the “Pin comment” option.
Pin A Comment On Instagram Reels
Pinning your comments under your Instagram Reels, including your own, is the same as pinning comments on regular posts. You just have to:
- Navigate to your profile.
- Open the Instagram Reels video where you want to pin a comment.
- Locate the comment you wish to pin.
- Tap or swipe the comment, depending on your device, and click on the thumbtack icon to pin the comment.
How To Unpin A Comment On Instagram?
Now that you know how to pin an Instagram comment on different devices, it's time for you to learn to unpin them if you ever feel the need to do so. The process is very simple for both Android and iOS devices.
- Visit the comment the pinned comment that you want to unpin in your Instagram profile.
- For Android users, tap and long press on the comment. For an iOS user, swipe right to left on the comment.
- For Android users, tap on the thumbtack icon at the top to “Unpin” it. For an iOS user, select the “Unpin” button with the swipe.
Manage Your Instagram Comments Effectively!
With the help of this amazing feature of Instagram, users are able to get a better grip on the comments sections of their posts or simply leverage the feature for various marketing purposes. It has simplified one’s life by saving a lot of time answering repetitive questions or sharing the same resource individually. The feature has been very useful in growing an Instagram community and driving engagement.
Frequently Asked Questions (FAQ’s)
1. What to do if I can’t pin a comment on Instagram?
If you're unable to pin a comment on Instagram, it may be because you have already exhausted the options of pinning comments for a particular post. Also, you can pin your own comments on an Instagram post, so if the issue persists, try restarting the app, clearing the Instagram cache, or considering reinstalling to resolve potential glitches.
2. How many comments can I pin on Instagram?
Instagram allows three pinned comments on regular posts and Reels and only one on Instagram Live. This option is not available in the web version but only works in the app, where you can not only pin users' comments on your posts but also yours or comments with hashtags.
3. Will someone know if I pin their comment on Instagram?
Yes. When you pin a user’s comment on Instagram, the platform will alert them by sending them a notification to let them know you’ve pinned it. It's quite similar to getting tagged on mentioned in a post.
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