How To Choose The Best Social Media Platform For Your Business

Oct 18, 2022 7 min read

The use of social media platforms for corporate marketing has grown significantly in recent times. The social network on which your brand will concentrate its marketing efforts is a crucial choice that shouldn't be made based on a hunch.

Given the abundance of options, you've probably pondered which social media site is best for marketing your company. Your company's social media marketing strategy must consider how far each platform reaches into the worldwide online community, as is being aware of the platform's new trends.

This blog will help you choose the best social media platform for your business and your clients.

Here's an overview of the contents of this article:

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How To Choose The Best Social Media Platforms

Each social media network has a distinct function, and users interact with each other in various ways. You may effectively reach your target audience by picking your brand's best social media platform and customizing your key messaging for each. But are you unsure how to determine your company's ideal social media platforms? The key to successful social media marketing is identifying the best platforms for brand promotion.


Understand The Target Market

You can learn about your target audience and understand their personas through customer feedback, social media, social listening, and on-site statistics, but you should always test these hypotheses yourself.

It would help if you first created your client personas to segment the visitors. For instance, you could create a campaign that promotes your lead magnet on doing paper art to reach the small audience that reads your articles on arts and crafts.

You may create email drip campaigns, recommend particular tools, and push content based on the preferences of your consumers, thanks to segmented lead lists. You can learn new and pertinent information about your target audience by split-testing your campaigns and providing customized content to your consumers.

Identify Your Target Market’s Best Social Platform

Spend some time on social media to identify your target audience. You may find your target demographic on websites like Facebook, Twitter, Instagram, and YouTube.

You can also use social media management software like Statusbrew to get customized insights on your social platforms to understand your target market better.


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Check all of your social media profiles for new comments and mentions. If someone takes the effort to interact with your brand on social media, return the favor by liking, commenting, or sharing their post. If brands want their business, customers want them to interact with them on social media.

Your social media profiles can also be used to discover more about your intended audience. You can identify customer challenges or gaps in achievement by interacting with your followers. One of the best social media strategies to improve sales and website traffic is to engage with potential customers on your channel.

Do Competitor Research

If your rivals succeed on a particular social media platform, you might. On the other hand, if your competitors ignore a specific app, you might have a chance to profit from that untapped market.

It should be simple to gather information on where your competitors are concentrating their social media efforts, as most businesses publish links to their social media profiles on their websites. Additionally, it's a good idea to check their social media pages to see whether they've been updated; an inactive social media presence shouldn't be viewed as an active endeavor.

There are a lot of benefits to doing competitor research in social media, and some of them are

  • Identify the best working social media
  • Identify the target audience
  • Product ideas
  • Content strategy
  • Best-reaching content and post topics
  • Understand your position on the market scale

Set Goals And Objectives For Social Media

Are you attempting to increase brand recognition? Entice visitors to your website? Up the sales? Make sure the platform you choose is appropriate for achieving your objectives.

Brands are becoming more acutely aware of the value of investing in social media strategy as the digital era advances. Social media platforms are no longer standalone marketing mediums for outreach and promotion. With techniques like lead generation and social selling, social media has produced quantifiable benefits in addition to providing valuable interaction points between businesses and customers.

With the aid of social media intelligence, brands can:

  • Increase brand awareness
  • Enlarge the social community
  • Accurately define your audience
  • Improved engagement tactics will result in greater brand loyalty
  • Improve brand perception and customer satisfaction
  • Increase new business and qualified leads from social media followers

Decide on your social media goals and objectives to choose the best platform for your business.

Decide On The Type Of Content

Image content is the main focus of both Instagram and Pinterest. Video content is the main focus of YouTube. These platforms aren't for you if you mostly create text-based content and rely on stock photography.

You'll be better served to focus on text-focused websites like Facebook, Twitter, LinkedIn, and Reddit unless you intend to hire designers or videographers to produce these materials for your social media efforts—or learn how to do these things yourself.

On the other side, you'll generally have tremendous success publishing on more visual social media applications if your business creates a lot of image or video material (real estate, tourism, etc.).

To decide on the type of content you want to publish, answering the following questions will help you with it.

  • Choose the message you want to convey. What would your intended audience find most alluring?
  • Please list the content formats you plan to use and ensure they are all well-designed.
  • Indicate how frequently you plan to publish on social media.
  • Describe your brand's characteristics, if any. These could include creating a set template for all your social media postings or using specific hashtags or your brand on every piece of content.

Build A Social Media Management Strategy

Once you know your target market's most used social platforms, you should investigate each to discover available features. Does the platform make it simple to share content? Are data analysis and engagement tracking possible? Is there already a community, or do you have to start one from scratch?

One of the significant disadvantages of using social media for branding is it's time-consuming. Using social media management software can quickly analyze and build your company's social media management strategy and save time.

Social media management tools like Statusbrew could be your one-stop solution to answer all your questions. Statusbrew helps you with scheduling, analytics, previews, engagement management, social monitoring, customized insights, and community management. Management gets simpler, especially if you have a single inbox for all your engagements.


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Review And Evaluate

Finding out what functions well and what doesn't should be your top priority right away. Technically, the more you track, the more insights you can gather; for this reason, you should monitor the effectiveness of your material.

  • Determine how you'll monitor the results (you can take advantage of Statusbrew's analyzing tools).
  • Always work to improve your social media content strategy and increase conversions. Try to determine the cause if you discover some posts are not operating as anticipated.

Run Experiments And Measure

Social media testing lets you quickly identify successful content and discard duds. By doing this, you can concentrate on producing more quality content for social media.

Improve your content such that it is enjoyed and shared by your audience. Learn their preferred social media channels, content types, and times they are most engaged. All this knowledge is priceless when it comes to writing content that connects with your target audience.

Boost interaction and reach on social networking. You can produce more content and increase reach by knowing what works. The more fantastic stuff you have, the more people will see and interact with it. It's just a simple math game.

Check Your Resources

Finally, think about your resources and budget. The upkeep of some platforms takes more effort and time than others. Make sure you have the staff necessary to support your platform of choice.

By considering the above suggestions, you may reduce your options and pick the most refined social media platform for your business.

Choose Your Social Media Platform Rightly

Choosing the best social media platform for your business might be difficult with many available options. Consider your target audience and the type of material you want to publish when choosing the best platform.

Facebook can be the most excellent option to engage a broad audience with your content. Instagram might be a better choice if posting visual stuff is more your style. Make sure the platform you select supports the objectives of your company.

Frequently Asked Questions

What are the disadvantages of social media for business?

There are always drawbacks to every marketing plan. The flaws don't indicate the strategy's effectiveness; instead, they highlight potential obstacles you can encounter when running your campaign.

Four drawbacks of social media are listed below:

How To Select The Best Social Media Platform for Your Company?

To select the right social media platform for your company, follow these steps:

  • Understand your target market
  • Do a competitor research
  • Set goals and objectives for social media
  • Decide on the type of content
  • Build a social media management strategy, and
  • Review and evaluate

What are the three main social media goals?

The most common social media goals are

  • Goal one - To increase social media lead generation.
  • Goal two- To increase follower engagement.
  • Goal three - To increase brand exposure on social media.

Abi Ramamoorthy

Abi Ramamoorthy is a Content and Growth Marketer. She writes about social media platforms, marketing trends, and how to use social media effectively.

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