2020 & COVID-19 has changed the way we interact, engage &, most importantly shop these days.
This presents an incredible growth opportunity, especially for the eCommerce & digital businesses.
But it's still quite hard to figure what people are looking for, how they are looking for it & how they are responding to brand outreach & messaging.
Facebook, in collaboration with research company IPSOS, has published a detailed report that'll help you answer these questions.
There's also a global edition that sheds limelight on emerging trends eCommerce, AR, online groups, etc. We'll be taking a quick look at the global edition.
The report focuses on these main points:
Facebook's findings prove that buyers these days are ready to pay a premium for added convenience & a superior shopping experience. Growing eCommerce businesses can leverage technology to help people discover their favorite products & reduce the path to purchase with ease payment methods.
Social media has influenced the way we shop online. Consumers these days demand an interactive & connected shopping experience. For businesses jumping on this bandwagon, the goal should be to add value for the consumer rather than using technology to create additional promotion channels.
More than 1.8 billion people are now using Facebook groups every month & 83 % are open to brands participating in their online communities. Brands can harness the power of such communities to create a deeper connection with potential buyers & extend the relationship with existing customers.
Digital tools & social media has leveled the playing field by enabling local businesses to unlock economic opportunities around them.
Among the people surveyed, 91 % are actively supporting their local entrepreneurs. By drawing inspiration from other entrepreneurs & embracing the power of partnerships, you can deepen your local relevance & foothold.
You can download the global edition from here.