Whether you like it or not, Instagram Reels are arguably the hottest new content format on the Internet as we enter 2021.
If, for whatever reason, you haven't yet jumped on the Reels bandwagon, the timing is perfect right now for you to experiment with Instagram Reels and see for yourself what kind of result you'd get.
There's speculation that Instagram is actively emphasizing Reels over other content formats in the app.
Instagram hasn't confirmed that this is that case, but I've seen a noticeable drop in the view count of my stories & so have a lot of other people as well.
Instagram wants Reels to succeed, so it makes sense for them to provide more reach for Reels content for the time being.
This makes it the perfect opportunity for you to start creating Reels for your brand & see if it resonates with your audience.
The tips given below comes directly from Instagram & will help you get started with Reels.
Instagram Reels Tips
Instagram has provided some generic but helpful tips that'll help you get the most out of your Reels clips.
Do inspire creation, giving a sense that anyone can join in and create.
Do share original & authentic content created with the Reels camera.
Do use the Reels music library & audio tools.
Do stay relevant to cultural moments & topics.
Do have a WOW or LOL factor.
Do pull the viewer in quickly - the more intriguing, the better.
Do have a fun surprise or twist.
Do follow Instagram community guidelines.
These tips focus on encouraging engagement with the viewers through your clips. Instagram stresses that you use the dedicated Reels camera to create your clips & also only to add approved music.
Don't add music that's not on Instagram (unless you have the appropriate license).
Don't use "dated" references.
Don't lack a storyline.
Don't create content that goes against community guidelines (example: hate speech, graphic violence, etc.).
The main highlight is that you should stop using unapproved music & avoid reposting Tik-Tok clips. The other tips are a bit generic, but following them would certainly help you create better Reels.
I'd recommend watching as many Reels as you can to get insights on what's trending & what's getting the most engagement.
You can also follow some of the below mentioned brands that has nailed the Instagram Reels format.
Examples of Brands Using Instagram "Reels" Feature
ASOS – Try Haul
Fashion brands were one of the first to capitalize on the new format. British fashion brand ASOS has created a simple yet effective try haul Reels clips. These type of videos are an excellent way to showcase your products, packaging, collections & more.
Chipotle – Recipe Tutorial
Educational content is a great use of Reels & American fast food chain Chipotle is winning at it by sharing quick recipies. Take a look at how the company shows how to create an aesthetically-pleasing ‘avocado rose’ in the below mentioned example.
Sephora – Behind the Scenes
French beauty brand Sephora is often credited for clever social media marketing. The company is using Reels in an atypical way. The company has decided to make the best use of the 15 seconds by sharing the inner workings i.e behind the scenes of their day to day lives.
At this point, it goes without saying that if you want to maximize your Instagram engagement in 2021, Reels should be a part of your posting strategy.