ContentCal is a social media management tool that lets users create and publish content across major social media networks. The platform is known for making the planning and management processes easier for agencies & teams. However, with ContentCal being discontinued on Mar 31, 2023, you are probably on the lookout for ContentCal alternatives.
If you’re an existing ContentCal user, you would be aware of what’s coming next and the challenges that lie ahead for your social media marketing efforts (more on this in the upcoming sections). Additionally, if you’re simply looking for a social media management tool that is at par with ContentCal’s capabilities and offers more features, you’re at the right place. Either way, we’ve got you covered.
Here’s an overview of the contents of this article:
- What is ContentCal?
- Why You Should Switch From ContentCal?
- Statusbrew: The Perfect ContentCal Alternative
- ContentCal To Statusbrew Migration Made Easy!
- Make The Switch Now!
You can directly jump to a section of your choice or keep scrolling.
What Is ContentCal?
ContentCal is a social media management platform that allows teams and individuals to plan, create, approve, and publish content across multiple social networks from one place.
The tool lets users organize their social media activity from a unified content calendar, collaborate with team members, and analyze social media performance. It is best known for its scheduling capabilities and sleek user interface.
- Intuitive and user-friendly interface
- Unified content calendar for multiple social networks
- Collaboration and approval workflows
- Hashtag suggestions
- Direct scheduling for multiple social platforms
- Minimal automation
- 30-day cancellation notice (Well, it shouldn’t be like a tenant-landlord agreement)
- Lacking reporting and analytics
- Limited integrations
- Inflexible approval workflows
Why You Should Switch From ContentCal?
Firstly, what exactly happened with ContentCal?
Well, simply put, the tool was acquired by Adobe.Inc in December 2021 at $100 million, as reported by Bloomberg. Alex Packam, the CEO and Founder of ContentCal, saw the move as a “giant leap for the industry and the creator economy at large.”
Next, how does it affect their current customers?
This acquisition poses challenges for the software’s current users including changes to the platform, discontinuing certain features, knowledge acquisition to understand new features and tools, possible integration issues, customer support changes, and more.
Additionally, for obvious reasons, your account will be moved to Adobe and you would have to sign up for Adobe Express in order to use the Content Scheduler. Adobe Express includes thousands of templates, Adobe Stock photos, Adobe Fonts, and other design assets.
If you had managed the design aspect of your social media marketing without Adobe through a native designer, you are good without these services. However, to continue using Content Scheduler, you shall pay for the entire Adobe Express suiteーthere’s no way to opt out of it.
Furthermore, if you’re looking for a comprehensive social media marketing tool, Content Scheduler may disappoint you. The scheduler promises to deliver on creating and publishing posts on socials. But is that all you’re looking for?
As seen on the Content Scheduler’s landing page, Adobe pitches it as a tool to “create, plan, preview your content, and schedule posts across multiple social media channels with ease.”
Even if Adobe retains the limiting reporting and analytics features of ContentCal, it would not meet the demanding requirements of agencies that work with multiple clients as they need to fetch detailed reports to present to them. Furthermore, it lacks support for YouTube and Google My Business making it ineffectual for multi-location businesses and YT creators.
Yet another drawback that needs special mention is the automation features that most social media marketing tools offer but are lacking in ContentCal. Some of them are listed below:
Social Media Listening: ContentCal does not offer social media listening or monitoring features, which means users cannot automatically track and respond to mentions, comments, or other social media interactions.
Automated RSS Feed Posting: ContentCal does not offer automated RSS feed posting, which means users cannot automatically publish new blog posts or other content from their website to their social media accounts.
Automated Content Curation: ContentCal does not offer automated content curation features, which means users cannot automatically discover and share relevant content from other sources on their social media accounts.
It’s worth noting that Adobe may bring in new features to its Content Scheduler sooner or later.
If you’re a creator and your requirements revolve only around post creation, scheduling, and branding, then we’d suggest you continue with Content Scheduler. At a fair price of $9.99/month, it sounds like a great deal.
Otherwise, for teams that want to double down on data and reporting, automate routine social media tasks, and maximize engagement and reach, we suggest Statusbrew as the perfect alternative to ContentCal. Find out why!
Statusbrew: The Perfect ContentCal Alternative
Using Statusbrew as a ContentCal alternative purely depends on your use case. As mentioned above, ContentCal is ideal for content creators looking to be consistent with posting on social channels. If you fall in this category, we suggest you stick with it if you are not big on numbers that could potentially help you scale your growth on socials.
For agencies and small businesses, Statusbrew is the quintessential social media management tool that offers more features than the pioneers in the industry and at much more affordable pricing plans. The features that make Statusbrew stand out among its competitors are as follows:
- Unified Engage inbox to manage conversations and respond to comments across multiple social networks
- Bulk schedule up to 400 posts at once up to a year in advance and visualize the complete timeline of posts on the calendar
- Automated comment management that lets you filter, hide and delete spam, troll, and hate comments
- Monitor brand conversations by creating customized search queries and participate in conversations that matter to your brand to win audiences
- Get meaningful insights on your social performance by tracking over 200 metrics. Understand your audience demographics, analyze your posts' performance, and optimize them for maximum reach and engagement.
- Create custom reports with widgets and metrics that matter the most to your business and share them with your clients and team members in PDF & CSV formats
- Automated sentiment analysis to detect the sentiment behind every comment. The accuracy of the analysis is unparalleled and unambiguous unless someone tries to be sarcastic in conversations.
- Multi-step multi-level approval workflows with user-based access permissions
- Extremely sleek and user-friendly interface
Statusbrew vs ContentCal: Head-on Comparison
|ContentCal (Content Scheduler)
|Agencies, Small businesses
|Social platforms supported
|Facebook, Twitter, Instagram, LinkedIn, YouTube, WhatsApp, Pinterest, Google My Busines
|Facebook, Twitter, Instagram, LinkedIn, Pinterest
|Starts from 5 (varies with pricing plans)
|Automated post scheduling
|✅ (Available on Adobe Content Scheduler)
|Automated social listening
|Automated RSS feed posting
|Customizable analytics reports
|Team collaboration features
|Team & productivity reporting
|Automated sentiment analysis
|Starts at $69/mo
ContentCal To Statusbrew Migration Made Easy!
Migrating from ContentCal to Statusbrew is as easy as it could get. Worry not, we’re here to guide you through every step of your new journey. You can follow the simple steps listed below. If you still have questions, you can definitely reach out to our onboarding team to schedule a demo and help you get onboarded seamlessly.
Step 1: Export ContentCal data
Start by exporting your ContentCal data, including your social media posts, from your ContentCal account. You can do this by going to your Settings menu, selecting Export Data, and following the instructions to export your data in CSV format.
Step 2: Import data to Statusbrew
Once you have exported your ContentCal data, sign up and log in to your Statusbrew account and navigate to the Import menu. From there, select Import CSV and follow the instructions to upload your ContentCal data into Statusbrew.
Step 3: Set up your social media accounts
Next, set up your social media accounts in Statusbrew by connecting them to your account. Statusbrew supports a wide range of social media platforms, so you should be able to easily connect all of your accounts in one place.
Step 4: Create and schedule your posts
Once your social media accounts are connected, use the Statusbrew Compose to create and schedule your posts. You can schedule posts up to 12 months in advance, so this is an excellent opportunity to plan out your social media content in advance and ensure a consistent posting schedule across networks.
Step 4: Review and optimize your content
Finally, review your content and make any necessary changes to optimize your social media strategy. Use the analytics tools in Statusbrew to track the performance of your posts, and make adjustments as needed to improve engagement and reach.
There are a lot more features you can exploit to maximize your performance and social media ROI but the above steps will help you get started. For understanding the tool’s full capabilities, we recommend you book a free demo call.
Make The Switch Now!
ContentCal has proven its mettle as a robust scheduler for creators and small teams. How the tool takes shape in the coming months as Adobe Content Scheduler will be exciting to watch.
As of date, Content Scheduler promises to live by its name enabling creators and solopreneurs to create, plan, and schedule posts across socials. Nevertheless, for things beyond composing and publishing, ContentCal alternatives like Statusbrew could step in and help you achieve your social media bottom line.
Forge ahead with Statusbrew and save your team’s invaluable time by automating mundane tasks while they indulge in business-critical operations.
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and even Google My Business.
Is ContentCal being discontinued?
ContentCal will be discontinued on March 31, 2023. It was acquired by Adobe in December 2021 and will provide its services as the new Adobe Express Content Scheduler.
What social media platforms does ContentCal support?
ContentCal supports a wide range of social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and Pinterest.
What are some alternatives to ContentCal?
While ContrentCal is known for its scheduling features, there are a lot of tools that offer more than just that. Statusbrew, Buffer, and Later are some of the top ContentCal alternatives to consider.