10 Top Brandwatch Alternatives For 2024

Feb 10, 2024 14 min read

It's without a doubt that Brandwatch is one of the most popular monitoring software, offering a comprehensive suite of tools for amplifying online visibility, helping monitor brand mentions, sentiment analysis, and reporting competitor activity.

But even with its robust features, certain aspects recently have led businesses to seek alternatives. Reasons? Here are some pertinent ones.

  • Ok, but at what price?: The cost of Brandwatch, with plans ranging between ($800 to $3000) can be a deterrent for businesses with tighter budgets.

  • Reporting feature not at par: Brandwatch’s reporting feature is not as good compared to the price you are paying for it.

  • Lagging customer support: Recently, a lot of Brandwatch users have complained about their lagging technical support.

  • Complexity in sentiment analysis: A lot of users are of the opinion that Brandwatch’s sentiment classifier is unreliable for desired classifications, especially for lots of sentiment or categories.

These shortcomings have led businesses to seek alternatives that offer cost-effectiveness, accuracy, and user-friendliness. In this blog, we will walk you through the top 10 Brandwatch alternatives for 2023 that are better in terms of overall value for money. So, without further ado, let's explore the spectrum of possibilities that lie beyond Brandwatch.

Statusbrew

Social listening

Statusbrew is a comprehensive social media management tool that centralizes scattered interactions into one organized dashboard. As an alternative to Brandwatch, Statusbrew offers businesses a holistic approach to managing their social media presence, enhancing customer engagement, and gaining actionable insights into customer behavior.

Why Opt For Statusbrew Over Brandwatch?

Statusbrew stands out in various ways when compared to Brandwatch. How? Well, unlike Brandwatch, Statusbrew emphasizes social media management, providing features that specifically cater to this domain, besides providing a centralized dashboard that consolidates conversations scattered across various platforms. Moreover, the platform's AI-enabled advanced comment moderation feature will act as your online reputation management software and will ensure that conversations remain respectful and positive.

Notable Customer Experience Management Features Of Statusbrew You Should Capitalize On

  • Budget-Friendly: Statusbrew's pricing is designed to be 3x more affordable than Brandwatch, as our pricing starts at $129.

  • User-Friendly Dashboard: Statusbrew's intuitive dashboard is designed for ease of use, making it suitable even for users without prior experience in social media management tools.

  • Effortless Setup: Getting started with Statusbrew is a breeze, as you can begin using the platform in a matter of minutes.

  • Unified Inbox Management: A centralized hub for all social conversations, Statusbrew's Unified Inbox enables timely responses, ensuring no message slips through the cracks.

  • Comment Management: You can automate moderate comments under your organic and dynamic posts (auto hide or delete comments based on keywords & sentiment) that will help you improve your online brand reputation.

  • Scheduling and Automation: Statusbrew helps you schedule social media posts and moderate comments under your organic and dynamic posts.

  • Advanced Reporting: With access to over 238 metrics, Statusbrew provides insights into social media engagement, reach, and audience demographics.

Statusbrew reports dashboard

  • Quick Customer Service: Our goal is to make the platform self-serving so that you can have everything at your disposal. But in case you are having some issues, our customer support (live chat) will help you with a quick reply.

  • Swift Collaboration: Statusbrew makes collaboration seamless on social media campaigns by sharing posts, comments, and reports with team members.

Pricing

  • Standard: $129.00 per month
  • Premium: $229.00 per month
  • Enterprise: Custom pricing

G2 And Capterra Ratings: Statusbrew is rated 4.7/5 on G2 and 4.8/5 on Capterra.

Ready to enhance your social media management? Experience the power of Statusbrew firsthand with our free trial. Discover how effortless and impactful managing your brand's online presence can be.

Try Statusbrew

Meltwater

Meltawater dashboard

Being a leader in full-service social intelligence, Meltwater offers a comprehensive suite of features for not only social media listening and brand monitoring but also enables centralized social media management. With its 4 areas of functionality, which are Monitor, Analyze, Distribute, and Engage, the platform helps to schedule posts, engage with followers and influencers, and measure analytics across all their social networks.

Designed with a social-first mindset, Meltwater takes social listening several layers deeper and provides up-to-the-minute details and actionable consumer insights using AI technology, streamlining the process of understanding and leveraging essential metrics.

Key Features:

  • Brand management.

  • Contact/Campaign Management.

  • Reputation Monitoring.

  • Social listening across online and traditional media networks.

  • Tracking brand mentions.

  • Audience Sentiment Analysis.

  • Competitor tracking.

  • Journalist Database & PR Outreach.

  • Social Publishing & Engagement.

  • Newsletter & Newsfeeds.

  • Consumer & Audience Insights.

  • Reporting & Analytics.

  • API and Data Integration.

  • Sales Intelligence.

Pros: Cons:
Customizable dashboards. Pricing can be on the higher side for small businesses.
Robust media monitoring across a wide range of platforms. Complex user interface.
Proactive customer support. Not many sophisticated filtering features in the mobile app.
Strong Boolean operators gather a variety of terms and provide context.
Effective analytics and reporting capabilities for data-driven decision-making.

Pricing: Customized pricing for all plans based on the solutions you choose.

G2 & Capterra Ratings: Meltwater is rated 3.9/5 on G2 and 4.0/5 on Capterra.

Talkwalker

Talkwalker dashboard

Being a social data intelligence platform, Talkwalker is a top-notch social listening tool that boasts of its AI-powered analytics and expansive data coverage, making it a strong contender as a Brandwatch alternative. The platform's unique focus on image and video analytics, along with its multilingual sentiment analysis, sets it apart. It helps businesses and marketers gather customer insights from more than 150 million sources to get deeper insights into consumer sentiment and a broader understanding of their brand's online presence. For instance, you can find public and internal data (like surveys and emails) that help you create profitable customer-centric strategies.

Key Features:

  • Uncover insights from multimedia content shared about your brand.

  • Gain a deeper understanding of sentiment analysis in multiple languages.

  • Detect potential PR crises early on and take proactive measures to protect your brand reputation.

  • AI-powered intelligent content, competitor, and trend analysis.

  • Flexible Boolean searches with smart filters for data fragmentation.

  • Allows businesses to track changes in customer behavior while engaging with their or competitors’ products.

  • Social intelligence powered by AI helps to find the most relevant online consumer conversations.

Pros: Cons:
Easy integration with third-party marketing tech stacks like business intelligence and social publishing. Complex user interface
Flexible Boolean searches. Tagging can be slow to update.
Excellent visualizations for trending topics and sentiments. It can be pricey.
Comprehensive listening.

Pricing: Request a personalized quote from Talkwalker to know about their business and premium plans.

G2 & Capterra Ratings: Talkwalker is rated 4.3/5 on G2 and 4.3/5 on Capterra.

Brand24

Brand24 dashboard

Having its strength in online reputation management, Brand24 is a media monitoring platform that lets you track your brand mentions across many outlets, including podcasts, socials, blogs, videos, etc. It is a simple and easy-to-use interface that helps in audience sentiment analysis, monitors online conversations relevant to businesses, and delivers insights to drive sales.

Key Features:

  • Online reputation management and protection.

  • Social media monitoring includes sites like Instagram, Twitter, Quora, YouTube, Reddit, TikTok, Twitch, Telegram, news sites, blogs, newsletters, podcasts, etc.

  • Campaign and hashtag tracking and measuring your marketing / PR effort.

  • Analyze brand mentions and identify positive, negative, or neutral sentiments around them.

  • Finding influencers and brand ambassadors.

  • Preventing a PR crisis.

  • Generate reports after monitoring competitors and researching the market.

Pros: Cons:
The intuitive interface requires minimal training for effective usage. Lack of CRM (customer relationship management) features.
Good customer support. Not an all-in-one tool.
Effective social media tracking and ease of setting up alerts. Lagging customer service
Easy reporting. No real-time updates on lower pricing tiers.

Pricing:

  • Individual: $79 per month
  • Team: $149 per month
  • Pro: $199 per month
  • Enterprise: $399 per month

G2 & Capterra Ratings: Brand24 is rated 4.6/5 on G2 and 4.7/5 on Capterra.

Mention

Mention dashboard

As marketers are always intrigued to know the audience perception of their brands, Mention can be a grab-worthy social listening tool with real-time capabilities that sets it apart as it offers immediate notifications of brand mentions across various social media platforms. With Mention’s dashboard, you can respond to social media dialogues quickly and use it to manage social media accounts and gain in-depth insights into your market presence and evaluate the success of your marketing and PR initiatives.

Key Features:

  • Monitor brand mentions in real-time across social media platforms and online channels.

  • Respond swiftly to customer comments, questions, and feedback for enhanced brand-customer interaction.

  • Gain insights into consumer sentiment and opinions to tailor your engagement approach better.

  • Set up alerts for specific keywords, enabling you to stay informed about relevant conversations.

  • Enhances social media strategy with its publishing, planning, and optimization features.

  • Comprehensive tracking of the Retail and Finance industry.

  • Digital marketing and training onboarding without any extra charge.

Pros: Cons:
Real-time alerts facilitate immediate response to brand mentions. May lack in-depth analytics compared to more advanced tools.
Instant email notifications keep users informed on critical mentions. Some users might require additional features beyond basic monitoring.
Affordable pricing plans cater to small and medium-sized businesses. Lagging customer service
Additional features for managing social media Not many third-party integrations are available.
Insightful industry reports Not user-friendly
Malfunctioning search feature

Pricing:

  • Solo ($41/month)
  • Pro ($83/month)
  • ProPlus ($149/month)
  • Company (custom payment solutions after contact)

G2 & Capterra Ratings: Mention is rated 4.3/5 on G2 and 4.7/5 on Capterra.

Sprout Social

Sprout Social dashboard

In the realm of social media management, Sprout Social emerges as a robust alternative to Brandwatch, offering a suite of features that cater to brand monitoring, social listening, engagement, and analytics. What distinguishes Sprout Social is its all-in-one approach, providing users with tools to schedule, monitor, and analyze social media activities in a unified platform.

Its Unified Smart Inbox feature allows users to manage messages, mentions, and comments from various social media platforms in a single, organized space which streamlines engagement and enhances customer interaction efficiency. Besides this, its analytics offers a wide range of metrics presented in a clean and customizable report format, also allowing you to add your client's logo and create white-labeled reports. However, Sprout Social can be a little bit expensive for businesses or influencers just starting out, for which you can always take explore Sprout Social competitors to find the best one for your business.

Key Features:

  • Built-in CRM tool.

  • Integrations with helpdesk and CRM software and other applications like Salesforce and Google Analytics.

  • Allow multiple team members to collaborate on social campaigns and track conversation history and other notes for customer interactions.

  • Offers custom reports that track your social media performance.

  • Manage all of your social media messages and mentions from a single inbox.

  • Monitor relevant hashtags and engage with reviews.

  • Analytics for your team’s performance.

  • Proprietary bot builder for chat management.

  • Access comprehensive reports on engagement, audience demographics, and post-performance.

Pros: Cons:
Extra features in the publishing space with an audience discovery function. Slow and unresponsive customer support.
Ease of deployment, administration, and maintenance.
Intuitive reporting simplifies data interpretation.
A User-friendly interface suits businesses of varying technical expertise.
Excellent social media management features.

Pricing:

  • Standard: $249 per month
  • Professional: $399 per month
  • Advanced: $499 per month
  • Enterprise: Custom

G2 & Capterra Ratings: Sprout Social is rated 4.4/5 on G2 and 4.4/5 on Capterra.

Hootsuite

Hootsuitedashboard

Hootsuite presents itself as a versatile alternative to Brandwatch, catering to a wide array of social media management needs. It stands out for its comprehensive suite of features that encompass scheduling, monitoring, analytics, and team collaboration, making it a strong contender for businesses seeking an all-encompassing social media management solution.

Hootsuite's strength lies in its extensive integration with a multitude of social media platforms, allowing users to manage various profiles from a single dashboard, streamlining content distribution and engagement.

Key Features:

  • Multi-Platform Management that manages multiple social media profiles across various platforms from a centralized dashboard.

  • Allows bulk scheduling posts in advance for optimized posting times.

  • Collaborate efficiently with team members, assign tasks, and monitor progress.

  • Keep track of comments, mentions, and messages for swift responses.

  • Team-oriented dashboards and additional collaboration features.

  • Advanced analytics on social media performance.

  • Integrates with a wide range of other applications.

  • OwlyWriter, an AI writer, can be leveraged to generate captions, content ideas for your social media posts.

Pros: Cons:
Offers a diverse range of features along with publishing tools. High price.
Team-oriented dashboards and additional collaboration features. Reliability issues.
Almost (150+ integrations) Snail-paced customer service response time.
Campaign optimization and landing page builder. Lack of automation features.
The User-friendly interface accommodates users of different skill levels.
Robust analytics and reporting tools enhance data-driven decision-making.

Pricing:

  • Professional: $23.42 per month
  • Team: $92.22 per month
  • Business: $550.36 per month
  • Enterprise: Custom

G2 & Capterra Ratings: Hootsuite is rated 4.1/5 on G2 and 4.4/5 on Capterra.

Bonus Content: You can also scan through our blog on Hootsuite Alternatives to get a better deal that suits your business.

Sprinklr

Sprinklr-Social-dashboard

Sprinklr emerges as an enterprise-grade alternative to Brandwatch, offering a comprehensive platform that goes beyond social media monitoring. It excels in providing a unified approach to customer experience management, making it an attractive choice for larger businesses seeking a holistic solution.

With a holistic approach, Sprinklr integrates social media management, customer care, and audience engagement, provides a deeper understanding of brand-customer interactions across multiple social media channels, and routes conversations to the right teams. You can also use custom macros and rules and view conversation threads. Besides this, with its multilingual support and international social listening capabilities, Sprinklr empowers global brands to monitor conversations and sentiment across diverse markets effectively.

Key Features:

  • Unified customer interactions and engagement across all touchpoints.

  • Global Social Listening to monitor conversations and sentiment internationally, with multilingual support.

  • Customer Care Integration to respond to customer inquiries and manage support tickets from a central platform.

  • Collaborate effectively with teams, ensuring cohesive brand messaging and engagement strategies.

  • AI technology analyzing product feedback and other data to identify market needs, competitor offerings, and relevant trends.

  • Helps in crisis management as it empowers your team with real-time insights on current events.

  • Enables cross-team collaboration to deliver social experiences.

  • Includes account-level permissions and governance.

Pros: Cons:
Tracking brand activities across all platforms High price.
Easy content sharing. Complex user-interface.
Metrics and dashboard tracking. The extensive setup makes the migration difficult.
AI-powered social listening to capture valuable customer feedback.

Pricing:

Advanced (Self-service only): $249 per seat/month, billed annually
Enterprise: Request Quote

G2 & Capterra Ratings: Khoros is rated 4.0/5 on G2 and 4.2/5 on Capterra.

Bonus Content: You can also scan through our blog on Sprinklr Alternatives to get a better deal if you are looking for one.

Khoros

Khoros dashboard

With more than 20 years of experience, Khoros is a global leader in digital-first customer engagement, revolutionizing CX with software and services for digital care, messaging, chat, social marketing, and online communities. Being the central hub of all your digital marketing activities, Khoros emerges as a potent enterprise-level alternative to Brandwatch, focusing on holistic customer engagement solutions.

Its strength lies in going beyond social management by integrating with CRMs, and customer service ticketing apps, and even helps manage your digital security. One of the standout features of Khoros is its industry-leading online community features that include Community syndication, access to Group Hubs, modern content editing tools, and community integration capabilities through API and mobile SDK.

Key Features:

  • Unified Engagement Platform that integrates social media management and community building for a cohesive customer engagement approach.

  • Community Building around your brand through customer forums, discussions, and knowledge-sharing.

  • Proactive customer support team with a digital contact center.

  • Provides centralized control over account access and social management activities, like listening, monitoring, publishing, community management, and analytics.

  • Integration with other digital marketing tools like Salesforce and Adobe.

  • Allows for real-time conversations through features like live chat, chatbots, and community forums.

  • Includes social strategy expertise, product coaching, planning, reporting, and optimization of ad spend.

Pros: Cons:
Extensive analytical features. Occasional issues with bot tagging and routing accuracy and consistency.
Great UI. Can be expensive.
Excellent customer support and training resources.
Comprehensive listening.

Pricing: Pricing discussed on a personalized demo

G2 & Capterra Ratings: Khoros is rated 4.1/5 on G2 and 4.2/5 on Capterra.

Salesforce

Salesforce dashboard

Salesforce takes the lead in seamlessly merging social media insights with CRM data. This synergy offers a comprehensive understanding of customers, enabling personalized engagement strategies and informed decision-making. Its strength lies in the fusion of CRM and social insights by enabling a 360-degree view of customers, allowing businesses to tailor their engagement to individual preferences and behaviors.

This cloud-based platform helps businesses improve customer satisfaction, resolve support tickets quicker, and optimize every aspect of the sales process, giving your teams the most complete view of customer data with Data Cloud.

Key Features:

  • Integrated CRM and social insights with CRM data for a holistic customer view.

  • Personalized engagement that can be tailored based on individual customer preferences and behaviors.

  • App Marketplace lets you access a range of add-ons and integrations to customize the platform according to specific needs.

  • Analytics and Reporting for data-driven decision-making.

  • Salesforce's engage feature bridges the gap between sales and marketing, enhancing brand selling power.

  • High focus on data protection.

  • Lead Management helps businesses gauge how marketing activities impact the sales pipelines.

  • Allows to create roles and permission sets to determine user access.

  • Streamline sharing of documents with customers, collaborate on these files, and track all these activities in real time.

  • Track your sales performance.

  • Create automated workflows and auto-assign tasks.

  • Automate sending a follow-up email.

Pros: Cons:
Integration of CRM and social insights enhances customer engagement. The learning curve may be steep for users unfamiliar with CRM systems.
Excellent data security. Pricing can be relatively higher, especially for smaller businesses.
Excellent customer support and training resources.
Comprehensive listening.

Pricing:

Salesforce Sales Cloud

  • Starter: $25 per user per month
  • Professional: $75 per user per month
  • Enterprise: $150 per user per month
  • Unlimited: $300 per user per month

Salesforce Experience Cloud

  • Self-Service Pricing: $2 per login
  • Partner Relationship Management: $10 per login
  • External Apps: $15 per login
  • Salesforce CMS: Custom

G2 & Capterra Ratings: Salesforce is rated 4.3/5 on G2 and 4.4/5 on Capterra.

Seal The Deal With the Best Brandwatch Alternative For Your Business

The choice and analysis for selecting the ideal Brandwatch alternative is simple! You do not want to go for features that you don't need even after paying a handsome price, right? So, you don't have to. Every alternative listed above excels in its domain, promising efficient solutions that cater to varying business needs.

You can check out their features, analyze if they match your business requirements, and either go for a free trial or book a demo to test it out before you lock in your final choice.

And if you opt for Statusbrew, you can be sure to leverage more on customer experience management within a more competitive price bracket. Our focus is not to promote but to enhance your digital presence and ensure that you make the right choice for your business.

Take advantage of our FREE trial period to experience our offerings before committing.

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Ahana Basu

Ahana Basu is a skilled content writer with a passion for crafting engaging and informative content. Born and raised in Kolkata, India, Ahana has always had a love for writing from a young age.

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