If you are paying a handsome amount for a comprehensive social media management tool claiming to offer the best automations, I think you deserve transparency, especially when it comes to pricing.
Yes, I’m referring to Brandwatch here. A significant downside of Brandwatch is that it gatekeeps its pricing and doesn't offer a free trial, which shouldn't be the case, especially at its pricing point (a whopping $800 to $3000).
While it has great monitoring and listening features, there are other tools that offer the same features (sometimes even more) at a much more sustainable price.
To help you shortlist one, I have spent hours (literally) curating a list of top 10 Brandwatch alternatives that can be the one you are looking for.
Statusbrew
In terms of automations and affordability, Statusbrew stands out as a better choice than Brandwatch for businesses and agencies looking for a comprehensive social media management solution.
Yes, regarding value for money, Statusbrew's standard plan starts at $129/month for 5 users and 10 social profiles. Unlike Brandwatch, we don't gatekeep our pricing and offer a 14-day cardless trial.
Support Networks: Facebook, Instagram, TikTok, YouTube, X (Twitter), LinkedIn, Google My Business, Pinterest, WhatsApp, Google Play Store, and App Store.
Watch this video to get a quick walkthrough of Statusbrew:
Statusbrew's Publish empowers teams of all sizes to collaborate efficiently on content planning and publishing, campaign management, and reporting initiatives.
You can do a lot with:
- Scheduling: Import and schedule posts and reposts for strategic publishing.
- Brew Link-in-bio: Create a customized BrewLink site that is a clickable replica of your Instagram grid with unique links attached to each Instagram post.
- Planner: Visualize and manage individual posts and campaigns in a collaborative content planner.
- Calendar: Categorize your posts in a week or month view.
- Asset Manager: Use filters to easily and quickly find the added assets most needed for your campaigns.
- Approval Workflows: Simplify team collaboration by creating multi-step workflows to submit, review, approve, or reject posts.
- Publishing Reports: Gain in-depth insights into your content performance with social metrics.
You can collaborate with your teammates by leaving internal notes, mentions, and messages to communicate via email, Slack, or mobile and work together effectively.
Our unified inbox organizes and manages your engagement across all connected channels. You can optimize your community management process by automatically routing conversations to the right team based on their expertise, ensuring quick responses to your audience.
Further, to meet your data needs, you get access to 20+ reporting templates (multi-channel overview, audience sentiment analysis, tag reporting, engagement reporting, etc.) and export them as CSV, PDF, or live links
If this makes you pivot from Brandwatch? Take advantage of Statusbrew’s 1:1 onboarding support to make the transition smooth and hassle-free!
Meltwater
Meltwater offers comprehensive features, such as Media Intelligence, Media Relations, Social Listening and analytics, Social Media Management, Consumer Intelligence, Influencer Marketing, Sales Intelligence, and Data and API Integration, that empower businesses to be insight-driven.
Besides good listening and brand monitoring features, it is also known for its centralized social media management, which includes scheduling posts, engaging with influencers, and measuring analytics across all social networks.
However, features like its comprehensive media monitoring and actionable consumer insights using AI technology make it worth trying.
Brandwatch vs. Meltwater
| Feature | Brandwatch | Meltwater |
|---|---|---|
| Starting Price and Trial | Custom Pricing. No free trial. | Custom Pricing. Trial available after a demo. |
| Best Features | Comprehensive social media listening, advanced analytics, competitor tracking, and planning activities. | Media monitoring, social listening, influencer tracking, PR analytics, trend spotting. |
| Best For | Large enterprises and agencies need advanced monitoring and analytics. | Businesses seeking comprehensive monitoring across various media types. |
Talkwalker
Talkwalker is a leading consumer intelligence platform that is good for assisting businesses with social listening and media monitoring. As a suitable Brandwatch alternative, its key features include team communications, channel management, content analysis, automated alerts, and data intelligence.
The platform's unique focus on multilingual sentiment analysis and competitive intelligence sets it apart. It helps businesses and marketers gather customer insights from more than 150 million sources to get deeper insights into consumer sentiment and a broader understanding of their brand's online presence.
Brandwatch vs. Talkwalker
| Feature | Brandwatch | Talkwalker |
|---|---|---|
| Starting Price and Trial | Custom Pricing. No free trial. | Custom Pricing. Trial available after a demo. |
| Best Features | Comprehensive social media listening, advanced analytics, competitor tracking, and planning activities. | Team communications, media monitoring, channel management, and data intelligence. |
| Best For | Large enterprises and agencies need advanced monitoring and analytics. | Businesses of all sizes seeking robust social listening and engagement tools. |
Brand24
Brand24 excels in online reputation management, tracking brand mentions across podcasts, social media, blogs, and videos.
Compared to Brandwatch, its key features include a Mentions Feed for brand discussions, a Discussion Volume Chart for tracking changes, Mention Analytics for understanding online conversations, Sentiment Analysis for customer attitudes, Data Exporting for automated reports, and Filtering to refine results. It can be a good alternative if monitoring and analytics are your main business concern.
Brandwatch vs. Brand24
| Feature | Brandwatch | Brand24 |
|---|---|---|
| Starting Price and Trial | Custom Pricing. No free trial. | $79 per month. Trial available. |
| Best Features | Comprehensive social media listening, advanced analytics, competitor tracking, and planning activities. | Sentiment analysis, Influencer scores, multilingual keyword/hashtag monitoring, and automated reports. |
| Best For | Large enterprises and agencies need advanced monitoring and analytics. | Small to medium businesses and agencies looking for affordable social media monitoring with real-time data. |
Mention
Mention is a comprehensive brand monitoring software that helps you cut through the noise and focus on the most relevant data, insights, and conversations. Compared to Brandwatch, Mention has quite good monitoring and analytics that let you detect the volume of mentions, sources, sentiment, topics, and languages.
You can track chosen keywords or phrases in real time across multiple languages and sources. Notable features include Publish and Respond, which helps improve workflow and social media interaction management.
Brandwatch vs. Mention
| Feature | Brandwatch | Mention |
|---|---|---|
| Starting Price and Trial | Custom Pricing. No free trial. | $41 per month. Trial available. |
| Best Features | Comprehensive social media listening, advanced analytics, competitor tracking, and planning activities. | Social media monitoring, custom alerts, automated reports, and comprehensive sentiment analysis. |
| Best For | Large enterprises and agencies needing advanced monitoring and analytics. | Small to medium-sized businesses and individuals looking for monitoring, collaboration, and reporting. |
Sprout Social
Sprout Social, another sought-after Brandwatch alternative, is an exhaustive social media analytics tool. Compared to Brandwatch, Sprout’s pricing point is a little lower and offers various features such as social listening tools, a unified social inbox, integrations with other software, a shared calendar, and more.
Sprout is worth trying due to its user-friendly interface and collaboration features, such as custom workflows or approvals, calendar setup, and Report Builder, which allows you to create custom reports with the metrics most important to your brand.
Brandwatch vs. Sprout Social
| Feature | Brandwatch | Sprout Social |
|---|---|---|
| Starting Price and Trial | Custom Pricing. No free trial. | $249 per month. Trial available for 30 days. |
| Best Features | Comprehensive social media listening, advanced analytics, competitor tracking, and planning activities. | Social listening, unified social inbox, integrations, shared calendar, and reporting. |
| Best For | Large enterprises and agencies need advanced monitoring and analytics. | Mid and large-sized businesses looking for an all-encompassing social media management tool. |
Hootsuite
Hootsuite is a versatile alternative to Brandwatch, catering to a wide array of social media management needs. It stands out for its comprehensive suite of features, including scheduling, monitoring, analytics, and team collaboration, making it an all-encompassing social media management solution.
Compared to Brandwatch, Hootsuite's strength lies in its extensive integration, multi-platform scheduling and publishing, universal inbox, message handling, performance tracking, trend monitoring, and more.
Brandwatch vs. Hootsuite
| Feature | Brandwatch | Hootsuite |
|---|---|---|
| Starting Price and Trial | Custom Pricing. No free trial. | $99 per month. Trial available after adding credit card details. |
| Best Features | Comprehensive social media listening, advanced analytics, competitor tracking, and planning activities. | Bulk scheduling, social inbox, extensive app integrations, content curation tools, and analytics. |
| Best For | Large enterprises and agencies need advanced monitoring and analytics. | Small to medium-sized businesses and agencies looking mainly for comprehensive social media management. |
Sprinklr
Sprinklr is an all-in-one experience platform ideal for large enterprises and best for its automations. Compared to Brandwatch, it provides a unified approach to customer experience management, audience engagement, understanding of brand-customer interactions across multiple social media channels, and routing conversations to the right teams.
Besides this, with its multilingual support and international social listening capabilities, Sprinklr empowers global brands to monitor conversations and sentiment across diverse markets effectively.
Brandwatch vs. Sprinklr
| Feature | Brandwatch | Sprinklr |
|---|---|---|
| Starting Price and Trial | Custom Pricing. No free trial. | $249/seat/month. Free trial available. |
| Best Features | Comprehensive social media listening, advanced analytics, competitor tracking, and planning activities. | Omnichannel customer engagement, campaign planning and reporting, and customer support tools. |
| Best For | Large enterprises and agencies need advanced monitoring and analytics. | Large enterprises looking for comprehensive marketing and customer service solutions. |
Keyhole
As a Brandwatch alternative, Keyhole’s main strength lies in monitoring brand mentions, tracking campaigns, measuring influencer performance, and comparing to competitors. It has a great Profile Analytics feature that lets you measure accounts’ growth and engagement.
With its Publishing feature, you can schedule & publish content across different social media platforms. You can even add your brand profiles and track their performance with metrics like impression, follower growth, engagement rate, etc.
Brandwatch vs. Keyhole
| Feature | Brandwatch | Keyhole |
|---|---|---|
| Starting Price and Trial | Custom Pricing. No free trial. | $89/month. Free trial available. |
| Best Features | Comprehensive social media listening, advanced analytics, competitor tracking, and planning activities. | Real-time hashtag tracking, influencer analytics, competitor monitoring, and trend tracking. |
| Best For | Large enterprises and agencies needing advanced monitoring and analytics. | Small to medium businesses looking for scheduling and tracking of social media content. |
Determ
Determ, great for online media monitoring, lets you get real-time insights when someone talks about your brand online.
Ideal for PR teams, this tool will help you with crisis management, as you can get instant alerts for anything important to you, ensuring immediate response. You can also keep track of changing audience sentiment and support, which will help you monitor, evaluate, and measure impact.
Brandwatch vs. Determ
| Feature | Brandwatch | Determ |
|---|---|---|
| Starting Price and Trial | Custom Pricing. No free trial. | Custom Pricing. No free trial. |
| Best Features | Comprehensive social media listening, advanced analytics, competitor tracking, and planning activities. | Brand monitoring, campaign tracking, competitor analysis, data analysis, and reporting. |
| Best For | Large enterprises and agencies need advanced monitoring and analytics. | Small to medium-sized business brands looking for real-time monitoring and straightforward analytics. |
Did You Find Your Brandwatch Alternative?
Based on its functionalities, every Brandwatch alternative listed above is a worthy one. But which one might or might not be the ideal one for you? We'll leave it up to you to judge.
Depending on your budget and your must-haves, you can take your call. The database will help you narrow down your search. Then, you can try the ones offering a free trial for a couple of weeks and talk to sales teams to get a better judgment.
While I wrap this up, good luck with your research. I hope you find the right one!
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