The Best Times To Post On Social Media

Successful social media brands rely on data-backed schedules to determine the best times to post. Even the most engaging content won't deliver results if published at the wrong time.

Using social media analytics tools helps identify high-traffic periods, maximizing your chances of capturing your audience's attention.

Luckily, we have done the research and prepared the perfect social media timetables to schedule your content and heighten your exposure/engagement.

Time to dive in!

All times are expressed in PST unless specified.

💡TL;DR

• The best time to post on Facebook is 9 A.M. for higher visibility

• The best time of day to post on Instagram is between 10 A.M. & 3 P.M

• The three global best times to post on TikTok are on Tuesday at 8 A.M., on Thursday at 11 P.M. & on Friday at 4 A.M

• The early morning hours, starting right from 9 A.M. and afternoon hours until 5 P.M. are the best times to post on LinkedIn

• The best time to post on Twitter to achieve maximum engagement is 9 A.M. for all days of the week

• The best time to post on YouTube during weekdays, like Monday, Tuesday, and Wednesday, is between 2 P.M. and 4 P.M

• The late hours of the day, from 8 P.M. to 11 P.M.are the best times to post on Pinterest on Fridays and Saturdays, with a peak reaching at 9 P.M

Best Time To Post On Facebook

No matter how interesting your content is, your average organic reach would remain close to 3%.

If you take a deep look into some time considerations, your Facebook posts will offer a way better audience engagement than they ever did. Here is what you need to know about the best time to post on Facebook:

When Is The Best Time To Post On Facebook?

On average, the best time to post on Facebook is 9 A.M. for higher visibility, as people are just starting with their work and tend to go online.

Facebook's peak traffic is observed to be the highest in the early afternoon between 1 p.m. and 3 p.m., when people are taking their lunch break.

Posting at 1 P.M. will get you the most shares, and publishing at 3 P.M. will give you the most clicks.

Best Time To Post On Facebook On Sunday

The peak hours to post on Sunday are 9 A.M. and 10 A.M. The activity gradually drops after that, remaining very low from 2 P.M. onwards and catching up with the pace only the next day.

Best Time To Post On Facebook On Monday

On Monday morning, Facebook activity slowly starts rising from 2 A.M. onwards. The best time to post on Facebook on Monday is from 9 A.M. to 11 A.M. However, due to low activity rates, avoid posting between 9 P.M. and 1 A.M.

Best Time To Post On Facebook On Tuesday

Facebook's peak posting time on Tuesday does not vary much more than on Monday, with peak hours extending from 9 a.m. to 1 p.m.

Best Time To Post On Facebook On Wednesday

The best time to post on Facebook on Wednesday is from 9 A.M. until 5 P.M., as the audience activity remains high then.

Best Time To Post On Facebook On Thursday

Thursday is considered the perfect day to post on Facebook after Wednesday. The Facebook audience becomes most active at 11 A.M. Considering other times of the day, the chances of engagement are moderately high between 8 A.M. and 4 P.M.

Best Time To Post On Facebook On Friday

The rise of Facebook activity on Friday is at the same level as on Tuesday and Wednesday. Facebook activity reaches its peak between 9 A.M. & 1 P.M. on a Friday, with 10 P.M. and 1 A.M. being not-so-good times to post anything.

Best Time To Post On Facebook On Saturday

The best time to post on Saturday is between 8 A.M. and 10 A.M. because that's when the audience activity is moderate. Your chances of reaching your target audience are still low in these hours. Hence, it's advisable not to plan an important product launch or release an update on Saturday.

Summary For Best Time To Post On Facebook: Day-by-day Breakdown

Best Days To Post On Facebook

The days closer to the weekend, like Wednesday, Thursday, Friday, & Saturday, are considered the best days to post on Facebook.

Worst Day To Post On Facebook

As a B2B brand, Sunday is considered the worst day to post on Facebook as it has low interaction rates and much fewer peak hours.

Best Time To Post On Facebook For Likes

Facebook posts published between 1 p.m. and 4 p.m. on weekdays, including Wednesdays, Thursdays, and Fridays, have delivered more likes and engagement.

Best Time To Post Video On Facebook

Regarding the best time to post a video on Facebook, 12 p.m. and 1 p.m. are ideal as most people are on a break and are more likely to interact with their devices. The second-best time to post videos on Facebook is early in the morning, between 9 a.m. and 11 a.m.

Best Time To Post On Instagram

If you are one of those hopefuls trying to break into the iceberg of Instagram stardom, you would want to know how to use this platform to your advantage.

Before you delve into the art of framing captions and following the right kind of people, one crucial component to gaining traction and vital interactions with your posts is figuring out the best time of day to post on Instagram.

What Time Is The Best Time To Post On Instagram?

Between 10 A.M. & 3 P.M. is the best time of day to post on Instagram.

However, the proportion of engagement you get also depends on the day of the week you post. Generally, the best time of day to post on Instagram is before work, during lunch; & after work. Each day observes a different pattern of user engagement graph, which is what you should know.

Best Time To Post On Instagram On Sunday

Sunday hours between ** 9 A.M. to 3 P.M.** are the best time to post on Instagram. However, the engagement pace is generally low on this day.

Best Time To Post On Instagram On Monday

The peak hours to post on Instagram on Monday are between 11 A.M. and 1 P.M. The best time to post on Monday is also from 8 A.M. to 8 P.M., as a relatively moderate engagement rate remains for those 12 hours.

Best Time To Post On Instagram On Tuesday

Tuesday is the best day to post on Instagram. The best time to post on Instagram on Tuesday is from 11 A.M. until 3 P.M. The engagement rate drops after that, with its lowest peak beginning at 10 P.M.

Best Time To Post On Instagram On Wednesday

Wednesday is the next best day to post on Instagram after Tuesday, with a good amount of engagement experienced right from 8 A.M. to 9 P.M. The best time to post on Instagram on Wednesday is between 11 A.M. and 1 P.M.

Best Time To Post On Instagram On Thursday

Thursday is an excellent time to post on Instagram, starting at 7 a.m., achieving peaks between only 1 hour, 11 a.m. to 12 p.m., and gradually decreasing afterward.

Best Time To Post On Instagram On Friday

The peak time to post on Instagram on Friday is similar to Monday and Wednesday: between 11 A.M. and 1 P.M. A sufficient amount of engagement stays for 2 hours before 11 A.M. and 2 hours after 1 P.M.

Best Time To Post On Instagram On Saturday

Saturday is not a prominent day to post on Instagram for most individuals; this is a day to rest and take some time off from social media. The best time to post on Instagram on Saturday is from 10 A.M. to 1 P.M., as an adequate level of Instagram user engagement is observed then.

Best Day To Post On Instagram

Tuesday is the best day to post on Instagram as the users remain active & engage with several content for almost 13 hours in the day from 8 A.M. to 9 P.M.

Worst Day To Post On Instagram

Sunday is the worst day to post on Instagram, as it's mostly a fun day for Instagram users. You won't be able to adequately reach and engage with your target audience on Sunday since they would love to take a rest on that day.

The frequency of posting on Instagram can be once or twice a day to stay on top of mind without posting too often.

Best Time To Post Reels On Instagram

Instagram reels are becoming a massive part of a brand's and influencers' content strategy. Posting four to seven Reels a week is crucial for receiving Instagram users' attention. By posting Reels consistently, Instagram will prioritize your content, which will increase your account's visibility and lead to more engagement.

However, it's not enough to post four to seven Reels at random times in a week to increase your account's visibility. The Instagram algorithm favors your timing to post Reels as much as it favors consistency. And that's why you need to pay utmost heed to the best time to post reels on Instagram.

Note: The timings marked with an asterisk (*) have shown a high magnitude of audience engagement.

Best Times To Post Instagram Story

Here are some points to keep in mind.

• Since Instagram stories last 24 hours, don't restrict your stories to the "best times."

• You can post a story at any time of the day, including late-night hours and even in the wee hours of the morning. Your followers will anyway see your stories in their feed the next morning.

• Also, Archive and pin all your best stories to your Highlights section so that they remain visible on your profile even after 24 hours.

Looking at Instagram as a whole, Monday through Friday, 9 A.M. to 4 P.M., observes the most consistent engagement. Engagement becomes lower every day before 6 A.M. and after 9 P.M. One to Seven Stories should be the optimal posting length.

Best Time To Go Live On Instagram

The best time to go live on Instagram is from Monday to Friday at 12 P.M. or from 7 P.M. to 9 P.M. It's ideal to go live when most people are on their lunch break and after work hours, as audience members tend to ease and unwind by scrolling through their feed.

Best Time To Post On TikTok

When you understand the good times to post on TikTok & frame your posting schedule around it, you will also observe a drastic increase in your follower count.

When To Post On TikTok?

The best times to post on TikTok prevail almost throughout the week, right when people wake up and check their phones before they get ready for the day.

Here's a weekly breakdown of when to post on TikTok to interest your audience and gain new followers.

Best Time To Post On TikTok On Monday

The best times to post on TikTok on Monday are the before-work hours, 6 A.M. and 10 A.M., and just before going to bed (10 P.M.). When deciding the best time to post on Monday, it's worth knowing that users seem to stay up extra late on Monday nights, sliding well into Tuesday early mornings.

Best Time To Post On TikTok On Tuesday

9 A.M. in the early morning is the best time to post a TikTok on Tuesday. If you are going to post on Tuesdays, this spot is especially considered high for engagement.

A moderate engagement rate also occurs at night from 2 A.M. to 4 A.M. on Tuesday, though! Such high demand with low competition creates an excellent opportunity for night owls!

Best Time To Post On TikTok On Wednesday

To generate the highest engagement for your TikTok videos on Wednesday, post at a couple of morning sweet spots (7 A.M., 8 A.M.) and a nightcap (11 P.M.).

Best Time To Post On TikTok On Thursday

TikTokkers usually sign off early on Thursday and wake up earlier than on any other day of the week, as Friday remains in their minds. Thursday at 12 A.M. is the best time to post a TikTok for engagement. The next best times to post on TikTok are 9 A.M. and 7 P.M.

Best Time To Post On TikTok On Friday

If you don't want to miss the highest engagement, you should wake up early on Friday, as 5 A.M. is the best time to post on TikTok on Friday. The 1 P.M. and 3 P.M. afternoon spots are also good times to post on TikTok on Friday for decent engagement levels.

Best Time To Post On TikTok On Saturday

TikTok users continue to engage with the platform even on the weekends. The best time to post on Saturday starts from 11 A.M. The evening hours, 7 P.M. or 8 P.M., are also the best times to post on TikTok on Saturday.

Best Time To Post On TikTok On Sunday

The best time to post on TikTok on a Sunday to reach your users is early in the morning at 7 A.M. and 8 A.M. or during their lunchtime at 4 P.M. As TikTokkers are wrapping up the weekend on a Sunday and gearing up for the workweek, their schedules change slightly from Saturday.

Keeping these differences in mind will help to put out better content by knowing what time to post on TikTok.

Times expressed in EST.

Summary For When To Post On TikTok: Day-by-day Breakdown

Best Day To Post On TikTok

The days that encounter the highest engagement on TikTok are Tuesday, Thursday, & Friday.

Worst Day To Post On TikTok

Due to TikTok's large number of users, people engage with the network throughout the entire week. But Sunday remains the worst day to post on TikTok because weekend vibes get noticed within the audience.

When Is The Best Time To Post On TikTok?

The three global best times to post on TikTok are Tuesday at 8 A.M., Thursday at 11 p.m., and Friday at 4 A.M.

The good times to post on TikTok around the world are an excellent place to begin. If you want to gain a jump on the competition & are serious about determining when to post on TikTok, you should figure out your best time to post on TikTok.

How to figure out what time to post on TikTok for your target audience? Well, there are three methods for this:

1. Experiment with your posting times

2. Use TikTok analytics by switching to a pro account

3. Benchmark your industry's best time to post on TikTok

Best Time To Post On LinkedIn

Here is the best time to post on LinkedIn and wow the LinkedIn crowd with your content to coordinate with their busy professional schedules.

What Is The Best Time To Post On LinkedIn?

The early morning hours, starting right from 9 A.M., and afternoon hours until 5 P.M., are the best times to post on LinkedIn since it's the start of most people's workday.

Since LinkedIn is all about professionals, it makes sense that the best time to post on LinkedIn would be during working hours. Hence, people might be on a hunt for exciting news and information to bring up at the water cooler that day.

Best Day To Post On LinkedIn

Wednesdays and Thursdays are the best days to post on LinkedIn since it's mid-week, and people have gotten into the groove of working seriously. Monday, Tuesday, and Friday observe decent user engagement.

On these days, posting in the early morning and during work hours gives you the best chance of being seen.

Worst Day To Post On LinkedIn

The worst day to post on LinkedIn is Sunday, as it generates the least LinkedIn user engagement! Avoid the weekend by putting out content on LinkedIn at all costs. It's likely that people won't care too much about your content during their off-work times.

Best Time To Post On Twitter

Give your Tweets the most extensive audience exposure by knowing the best time to post on Twitter.

When Is The Best Time To Post On Twitter?

The best time to post on Twitter to behold maximum engagement is 9 A.M. for all days of the week.

Twitter observes tremendous audience interaction starting at 9 A.M. on Tuesday, ending at 1 P.M. on Thursday and Friday, ending at 2 P.M. on Monday, and ending at 4 P.M. on Wednesday. Posting at 12 P.M. on Twitter during workdays puts your Tweets in front of the lunch audience for the most bang for your buck.

Tweeting during happy evening hours at 5 P.M. and 6 P.M. also garners high engagement, as people just get off their work and check their feeds.

Best Day To Post On Twitter

The best day to post on Twitter is Wednesday, which observes seven hours of peak engagement. A significant amount of engagement still remains after that until 9 P.M.

It’s not only about the best time to post on Twitter; days matter, too. It's a little complicated to understand which is the best day to post on Twitter, as many users check it throughout the entire day. But the majority of sources have shown that weekdays provide more engagement.

Worst Day To Post On Twitter

Since people start preparing for the weekend from mid-Friday onwards, Friday after 3 P.M., and weekends remain the worst days to post on Twitter.

Best Time To Post On YouTube

Here's a brief analysis of the best time to post on YouTube to gain more eyeballs on your videos.

When Is The Best Time To Post On YouTube?

In general, the best time to post on YouTube during weekdays like Monday, Tuesday, and Wednesday is between 2 P.M. and 4 P.M.

These afternoon hours are also the most densely populated and active internet time zone. You might think it is too early, as YouTube traffic is highest from 7 p.m. to 10 p.m.

However, the best time to post on YouTube is early because YouTube will allow your video to be indexed, just as Google indexes blog content. That way, they will end up in your audience's search results when they open YouTube during their happy evening hours.

Weekends are different, as many YouTube audiences remain active in the afternoon. Hence, the best time to post on YouTube on weekends is between 10 A.M. and 11 A.M.

Best Day To Post On YouTube

Thursdays and Fridays are the best days to post on YouTube as a brand. A slightly earlier time slot from 12 P.M. to 3 P.M. is the best time to post on YouTube on Thursdays and Fridays. The YouTube videos that you post earlier in the week are seen to perform best on the weekends.

Here's a table listing the best time to post on YouTube according to the days of the week.

This pattern shows that a large part of the YouTube audience's free time is concentrated on Thursday through Sunday.

Worst Day To Post On YouTube

The early weekdays, Mondays, Tuesdays, and Wednesdays, are the worst days to post on YouTube. This can be because people return to their work and have less free time to browse YouTube videos.

Best Time To Post YouTube Shorts

The best time to post YouTube Shorts is between 6 P.M. & 10 P.M. on the weekdays and between 12 P.M. and 6 P.M. on the weekends.

The best days to post YouTube Shorts are Monday and Tuesday.

The peak posting hours are between 12 p.m. and 3 p.m. in the daytime and from 7 p.m. to 10 p.m. in the nighttime.

Here are some data from research done by HubSpot that involved over 300 US-based marketers:

• Most respondents (31%) preferred to post between 6 P.M. and 9 P.M

• A significant minority (23%) preferred to post between 3 P.M. and 6 P.M

• A smaller but still notable percentage (19%) recommended posting between noon and 3 P.M

About 40% of surveyed marketers were located in the EST (Eastern Time Zone).

Best Time To Post YouTube Shorts Day-wise

Best Time To Post YouTube Shorts Country-Wise

Best Time To Post On Pinterest

When your followers see new pins and click or save them, Pinterest knows that the Pins are excellent and worthy enough for more Pinners to see, including those who don't follow you. This helps you get spotted on Pinterest!

Here's an analysis of the best time to post on Pinterest.

What Is The Best Time To Post On Pinterest?

The late hours of the day from 8 P.M. to 11 P.M. are the best times to post on Pinterest on Fridays and Saturdays with a peak reaching at 9 P.M.

The middle of the night, from 2 A.M. to 4 A.M., is also a decent time for getting your pins discovered.

Best Day To Post On Pinterest

The two best days to post on Pinterest are Fridays and Saturdays. This seems true because people often use Pinterest to plan their projects, and weekends are ideal times to map out projects.

Worst Time To Post On Pinterest

Evening commuting times between 5 p.m. and 7 p.m. are among the worst times to post on Pinterest. This is because many pins require users to navigate away from the platform.

How To Find The Best Time To Post On Social Media?

If you wish to figure out the best time to post on social media with millimeters of accuracy for your audience and industry, apart from the research presented here, you must follow the procedures below.

Analyze From The Past

An in-depth analysis of your past posts should be the initial step in determining the best time to post on social media. This would give you a starting point, and you can figure things out as you proceed with your social media journey. Analyzing your past post performance will become easier with the built-in post insights provided by Facebook, Instagram, TikTok, etc.

Test & Optimize

Not every industry audience is the same. Different industry audiences might want to become active on social media at various times to fulfill their purpose. Hence, you would have to perform A/B testing with your post times and reflect on the results of a specific duration to see which times work best for the highest engagements from your desired audience.

Use Templates

Every brand has its own personalized best time to post on social media, depending on several factors. Analyzing your past data or experimenting with different times can seem overwhelming. But Statusbrew provides ready-made templates to figure out your best personalized time to post.

You only need to select the time duration, and you will get several heat maps for the best time to post for likes, impressions, followers, etc. Not just that, these reports are entirely customizable as you can further drill down and customize based on audience demographics or any parameter you wish to.

Schedule Post To Never Miss Out On Grabbing Your Audience's Attention

With a social media schedule in place, you can ensure that you post the best content at the correct times to meet your online goals and not bore your audience. You can automate your posts so that content continues to go out even when no one's around to post it.

Now that you know the best times and days to post on different social channels, why not schedule your content in advance with Statusbrew?

Snag a free trial of Statusbrew today & get started!

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FAQs (Frequently Asked Questions)

Here are some commonly asked questions about the best time to post on social media:

What is the best time to post on Instagram today?

The best time to post on Instagram is between 10 AM and 3 PM from Monday through Friday. This is because social media managers will check the activity of their accounts first in the morning after starting work. People also tend to check their Instagram accounts during their lunch breaks

When is the best time to post on social media?

All things considered, the best time to post on social media depends on the social platform, the time zone of your target audience, their behavioral pattern of using social media, your industry, and the social media goals you wish to reach.

What is the best time of day to post on social media?

Overall, the best time of day to post on social media is 10:00 AM on Tuesdays, Wednesdays, and Thursdays.

Is it better to post at night or during the day?

Depending on your social media goals, posting on social media at night is unlikely to get you the engagement you deserve. Most studies show that the best time to post on social media is from mid-morning to early evening.