Tushar Mahajan

Tushar Mahajan

Total 4 Posts

CEO Statusbrew

  • Tokyo, Japan

Shutting Down the Audience Section

Twitter has been actively working towards controlling and reducing spam on its platform. From limiting follow/unfollow actions, forbidding post duplicity, proactively suspending spam accounts, and imposing limits subject to your account's follow-unfollow ratio, Twitter is continuously modifying its platform. Back in 2015, Twitter raised the following limit from 2,000 to 5,000, while also making its algorithms smart enough to prevent bots from abusing the updated limits. As for Statusbrew, we were called 'Unfollowers' when we started in 2011. The primary focus being able to check Unfollowers. However, the social scene was changing, and we had to adapt too. The Audience section has always been our flagship product. It gave users the ability to fine-tune their search and follow people that were relevant to their business. We realised soon enough that our platform was being abused for mass follow/unfollow activities and this could be a red flag....

Introducing Slack Integration

Today we're happy to introduce Slack integration for our Business users! 🎉 Now this will change the way Brands, and Agencies can bring in their teams to collaborate in Social Publishing and Brand Monitoring right from their workspace. When you connect your Statusbrew with one or more Slack channels or workplaces, you would receive instant Slack notifications for all the activities you choose are necessary for your Business. 💼 Over last 2 months, we privately tested Slack for Statusbrew with 100 Brands and Agencies of Team sizes from 2 to 50. On an average Teams had to spend over 30% lesser time on their Publishing workflow and time to reply to their Social DMs & Mentions was reduced by about 60% for some brands. 🚀 Slack for Statusbrew The first step to getting the best out of your Slack integration is creating Groups. Groups are a must for Agencies to keep all the...

Important Update On Statusbrew For Twitter

In accordance with the recent changes in Twitter's Developer Agreement and Policy and Automation Rules, we have been asked by Twitter to update the support for some of the features in our application. Three of our features in the Audience section for Twitter will be altered according to the same. These changes will be observed with effect from 12th October 2017. From the beginning, Twitter has empowered people and their businesses to build meaningful connections and provide value to its community. But, with time, Twitter observed that this liberty of being able to connect with everyone was being abused by a certain ratio of people by doing aggressive follow/unfollow actions and spam messaging. We developed Statusbrew with the prime motive of allowing users to grow their businesses in the most authentic way. Being a whitelisted application by Twitter, we respect the values that it wants the users to have....

How We Reduced The Customer Churn Rate By 20%

There’s a lot of focus in the business world on making sales. But a less talked about goal is ensuring your customers remain customers. Churn rate, also known as the cancellation rate, is the percentage of customers who have cancelled using your product or service within a given time period. Importance of Reducing Churn Rate Churn rate is easily one of the most essential metrics when measuring the performance of SaaS businesses such as Statusbrew. Success depends on not just getting customers, but on keeping them over time as a lot of time and money is spent on acquiring new customers. Since this investment pays off over time, the goal should be to have customers stick around for as long as possible. If your churn rate stays low, then there is one less thing to worry about in a SaaS model. How did we achieve the 20% churn reduction?...