Sanchit Raina

Sanchit Raina

Total 6 Posts

Innovator | Strategist | Blogger | I create, plan and execute Marketing Strategies, to create value for businesses | Marketing Lead

10 Reasons Why Small Businesses Should Use Twitter In 2019

Being a small business owner, it becomes immensely important for you to find which social media platform suits best for your business. Twitter being a leading social media platform attracts a lot of businesses toward it. Thus, if you are a small business owner and planning to use Twitter for your business, then you would definitely be struggling with these questions: Is Twitter useful for your small business? What are the goals of Twitter marketing? Why to use Twitter? How Twitter can help a small business? What are the reasons to use Twitter for your small business? How to use Twitter for marketing your business? Considering all these questions that we encounter from small business owners. We decided to write a comprehensive guide on why to use Twitter for small businesses. Thus, if you are a small business owner and want to promote your business effectively on Twitter, then you...

How To Build Your Marketing Funnel For Sales-Ready Leads

Have you ever participated in a treasure hunt? Or even familiar with the basic idea of the whole thing? It’s amazing how people are so motivated to find a treasure about which they know nothing. You have a lot of incredible clues along the way and you have to go through a journey where you don’t know what is next. And at each step people are filtered until one person or team finds the treasure. Fun Fact: This is what google shows you when you search for a filter. Most of the results look quite similar to a funnel. Nothing fun about this actually I’m guessing what you’re thinking; why is a marketer talking about treasure hunting? (If you’re not, then you should) I’m talking about this because it relates very closely to what we are doing right now. Building our Marketing Funnel but...

How To Build An Influencer Marketing Strategy To Increase Blog Traffic

This post is directed towards people who are looking find new ways to reach new customers, be it small business owners, solo entrepreneurs, a big enterprise or if you’re someone like me, the marketing manager of a SaaS platform with a user base of 16 million users. I’ve been doing a lot of reading and research lately about Influencer Marketing. Yes they are two different things, reading and researching. We’ve already mentioned about Influencer Marketing being a prominent Marketing Trend in 2018 in the blog link mentioned below; which I obviously want you to click and read through. 5 Marketing Trends of 2018 Coming back. I didn’t restrict myself to just theory though. I decided to move into the wilderness and started interacting with people that other people said are influencers. Why did I exactly do all this? I wanted to experiment if Influencer Marketing actually...

What is Influencer Marketing? A Definitive Guide

Influencer marketing is a psychological arcade to encourage people to use a product or service by including influencers in your marketing strategy. This has been adopted as a mandatory tactic by almost every brand and company in recent years. The reason why I included psychology here is to convey the fact that humans trust humans. People love to follow and trust people who are popular and successful. To market to the right people, businesses need these influencers. This made businesses to adopt influencer marketing techniques into their well-written business strategy. Zach King with his vine videos emerged as an internet sensation. With his personal brand, he has acquired millions of followers around the world. If you look at his Instagram, Twitter and Facebook, you will come to know. Later, Amazon, McDonald's, Coca-Cola and many other brands used his skills and audience reach to promote their products and brand. Thanks for...

How To Become An Influencer On Instagram, 10 Simple Steps!

Instagram’s prime focus has always been building connections and communities. It has always tried to serve itself as a platform for aspirants to become Influencers. A lot of people have cashed in on this ability to become an Influencer on Instagram and have garnered credibility over it. But recently, there has been an observed shift in the approach of people trying to become an Instagram Influencer. After the inception of applications like Instagress, Instaplus, Instadub, etc. there was an observed increase in the amount of spam activity. People were trying to become Instagram Influencers just by spending money on these applications by buying followers. These apps provided features like auto-liking, auto-following, auto-commenting which allowed people to market their account without putting in any effort. Realizing this huge spike in accounts with automated behavior, Instagram decided to do away with these third party applications. The accounts associated with these applications...

Why Self Discipline Is Better Than Motivation

To fulfill any goal you need to have a clear path, whether it’s a happy life or a successful business. You need to be sure about what you are going to do and how you are going to do that. The important question here is 'What should drive you to your goal?' The general answer to that is motivation BUT motivation is not what will take you to success. "It just makes you feel like you want to be successful" Contrary to popular belief, motivation is not the answer. Self Discipline is what will help you in the long run. It is about believing in the core value that what you want to achieve is important to you. This is the fuel that will keep you going and drive your commitment towards your goal. If I talk about businesses, every successful business is a case in...