Salesforce Social Studio Alternatives: How To Cope Up In The New Era

Salesforce's social media scheduling tool, Social Studio, has officially entered sunset mode and will soon be retired.

This means your organization now has to look for an alternative. To make this process easier for you, we've done our reasearch and listed down the best social studio alternatives.

Learn about these tools, give them a trial run and switch to the one that best serves your need!

#1: Statusbrew
#2: Hootsuite
#3: Oktopost
#4: Facelift Cloud
#5: Sprout Social
#6: Khoros
#7: Falcon.io
#8: Socialbakers
#9: Sendible
#10: Sprinklr

You can directly jump to a section of your choice or keep scrolling.

#1: Statusbrew

Statusbrew is one of the best Salesforce social studio alternative.

Statusbrew is a social media engagement tool that unifies your social inbox, brings your team together, and creates automated workflows. And, there’s more.

Key Features

Statusbrew is very effective in handling social media accounts, adding team members, granting permissions, and marketing efficiently. Statusbrew integrates with Facebook, Instagram, Twitter, Linkedin, YouTube, Google My Business & Pinterest.

Here's a complete comparison

Statusbrew Vs. Social Studio

Features	Statusbrew	Social Studio
Supported Platforms
Social Inbox	✅ Intelligent Comment moderation	❌Comment moderation
	✅ Reusable response	✅ Reusable response
	✅ Reply to comments & messages	✅ Reply to comments & messages
	✅ Set up Office Hours for better customer support	❌ Set up Office Hours for better customer support
	✅ Create & save custom inboxes	❌ Create & save custom inboxes
	✅ Approaches inbox in a ticketing form	❌ Approaches inbox in a ticketing form
	✅ Perform external actions for Instagram	❌ Perform external actions for Instagram
	✅ Assign conversation to other users	❌ Assign conversation to other users
	✅ Reply to Facebook comments with direct messages	❌ Reply to Facebook comments with direct messages
	✅ Reply to ad comments	❌ Reply to ad comments
Calendar	View posts with status: 1. Needs approval 2. Published 3. Failed 4. Schedules 5. Rejected 6. Draft 7. Past reminders	View posts with status: 1. Scheduled 2. Unpublished 3. Already published
Collaboration	✅ Use workspaces to organize teams	✅ Use workspaces to organize teams
	✅ Add internal notes	❌ Add internal notes
	✅ Preview and approve content before going live	✅ Preview and approve content before going live
Permissions Levels	1. Engage Full Access 2. View Conversations 3. Full Publishing 4. Needs Approval 5. View Planner 6. View Reporting 7. All	1. Basic User 2. Full User 3. Super User 4. Admin only
Notes	✅ Use notes in calendar	✅ Use notes in calendar
	✅ Use notes in conversation	❌ Use notes in conversation
Labels	✅ Apply label to post	✅ Apply label to post
	✅ Apply label to conversation/comments	❌ Apply label to conversation/comments
	✅ Generate labels reports	❌ Generate labels reports
	✅ Create labels hierarchy for use	❌ Create labels hierarchy for use
Sentiment Analysis	✅ Determines sentiment of conversation	❌ Determines sentiment of conversation
	❌ Determines sentiment of posts	✅ Determines sentiment of posts
Automation	❌ Create a rule to run to act upon incoming posts	✅ Create a rule to run to act upon incoming posts
	✅ Create a rule to run to act upon incoming messages	❌ Create a rule to run to act upon incoming messages
Publishing & Scheduling	✅ Bulk scheduling	❌ Bulk scheduling
	✅ Schedule Instagram first comment	❌ Schedule Instagram first comment
	✅ Create & schedule post	✅ Create & schedule post
	✅ Create Pinterest boards	❌ Create Pinterest boards
	✅ Integrates with Canva	❌ Integrates with Canva
	✅ Assign posts to users	❌ Assign posts to users
	✅ Assign more than one user at a time	❌ Assign more than one user at a time
	✅ Create & schedule a Twitter Poll	❌ Create & schedule a Twitter Poll
	✅ Schedule a GMB post	❌ Schedule a GMB post
	✅ Receive email notification for publishing activity	✅ Receive email notification for publishing activity
	✅ Receive slack notification for publishing activity	❌ Receive slack notification for publishing activity
Reports	✅ Content performance reports	✅ Content performance reports
	✅ Team performance reports	❌ Team performance reports
	✅ Schedule reports	✅ Schedule reports
	✅ Export reports as CSV	✅ Export reports as CSV
Pricing	❌ Free plan	❌ Free plan
	✅ Free demo	❌ Free demo
	✅ Free trial	❌ Free trial
	Price starts at $129/month	Price starts at $1000/month

Pricing

Statusbrew offers three pricing plans for its users, starting from $129 per month. You can check out its core features and functionalities according to your use case by booking a personalized free demo. Statusbrew even offers a 14-day free trial to try out the tool with no credit card details required to get started right away.

Try Statusbrew

#2: Hootsuite

Hootsuite is a social media management tool that allows you to oversee and manage your brand's social media presence. It is an excellent social relationship solution that helps teams of all sizes to execute their social media strategies and transform their messages into meaningful relationships.

Key Features

As a social media management tool, Hootsuite helps you in almost every aspect of operating the social media profiles of your business.

Hootsuite does offer plug-ins and features for monitoring lead conversions. However, its CRM functions are quite pale in comparison to Salesforce.

Hootsuite has a wider integration with other tools compared to Social Studio. Hootsuite is suitable for individuals, startups, small, medium, and even large businesses. It also has a range of pricing for different sizes of teams. Whereas Social Studio is more suitable for medium and large-size organizations. Its pricing is such that it seems too costly to small teams. Some other features of Hootsuite include:

• Scheduling
• Content curation
• Content promotion
• Advanced analytics
• Team management
• App integrations
• Security features

Pricing

Hootsuite's pricing starts at $99 per month for the Professional plan, whereas Social Studio used to charge $1000 per month. Given the advent of new tools at more affordable costs, users are even looking for Hootsuite alternatives that offer features at par or better than Hootsuite.

Hootsuite also gives flexible payment terms. Hence, you can either pay monthly or annually. You can select a plan based on the cash flow of your business and your social media needs.

#3: Oktopost

Oktopost is a social media management tool that empowers enterprise businesses to streamline their socials and increase visibility on several social channels. It allows users to engage with prospects and helps gather actionable insight to reach the desired ROI.

Image Source: Oktopost

Key Features

You can integrate most of the top significant marketing automation & CRM platforms like Salesforce, Eloqua, Marketo, HubSpot, and Microsoft Dynamics 365 with Oktopost. Oktopost provides detailed reporting on social conversion. Its auto-posting features & bulk upload options allow swift message creation and scheduling across several social profiles time-efficiently. Some other features of Oktopost include:

• Analytics/ROI Tracking
• Audience Targeting
• Automated Publishing
• Brand Management
• Brand Tracking
• Campaign Analytics
• Campaign Managemen
• Communication Management
• Competitor Monitoring

Pricing

Oktopost asks interested users to book a demo with them. They do not share their pricing information publicly.

#4: Facelift Cloud

Facelift Cloud is an online social media marketing solution that integrates with Facebook, LinkedIn, Twitter, Instagram, WordPress, and more. It facilitates the creation, management, publishing, & tracking of online marketing campaigns. It helps users with brand marketing, social customer care, & community management.

Image Source: Facelift

Key Features

Facelift Cloud is an all-in-one platform that allows businesses to manage their social presence across various social media channels. Its moderation module consists of a single dashboard displaying all user comments, interactions, conversations, and engagement across multiple social channels in a unified inbox.

This allows businesses of all sizes to review and moderate messages & communications from a single place. The publisher tool facilitates the creation & publishing of marketing content across several social channels. It provides customizable templates for users to create content and posts quickly & in a unified manner. Some other features of Facelift Cloud include:

• One-click campaign publishing
• Optimized campaign creation
• Campaign performance monitoring
• Channel moderation
• Online and offline monitoring
• Customer engagement
• An interactive dashboard
• Trend tracking & analysis
• Content management
• Media asset management

Pricing

Facelift Cloud offers two pricing. Its basic pricing is meant for small teams that wish to seek business impact on social in the most efficient way. It includes 5 social profiles and 2 users. Its second pricing is the full suite, which is meant for businesses and enterprises that want to master social media marketing at scale. It includes unlimited social profiles and starts by providing 5 users. The pricing of this plan is not disclosed.

#5: Sprout Social

Sprout Social is a powerful social media management tool for effortlessly managing your social tasks. It enables you to share your content on different social platforms from one place, collaborate, message, and engage with your audience.

Image Source: Sprout Social

Key Features

With Sprout's Analytics tool, you can measure the performance of your social accounts. It also comes integrated with the Social CRM tool, which allows sharing of customer records and several customer support features. Its real-time activity updater enables you to respond to your audience quickly. Besides, its Team collaboration tool makes it a considerable tool for those who work in teams. Some other features of Sprout Social include:

• Publish and schedule on several social channels
• Monitor your brand & competition
• Reporting and analytics
• Collaborate with your team
• Monitor tool check-ins
• Create custom branded reports

Pricing

Sprout Social's pricing starts at $249 per user per month for 5 social media accounts. They do not have a free version. However, Sprout Social offers a free trial.

#6: Khoros

Khoros is really appreciated by its users for easy and effective brand communication on social media. It offers enterprise solutions for social media management and marketing. It supports Twitter, Instagram, LinkedIn, Pinterest, and Facebook.

Image Source: Khoros

Key Features

Khoros helps you monitor and respond at any volume to build customer satisfaction. It is one of the top-rated social media engagement tools for enterprises. It allows you to easily engage with customers on mobile-based platforms like Whatsapp and Apple Business Chat. It enables you to handle and resolve several customer conversations with an easy-to-use, unified interface and smart AI-backed workflows. Some of the most liked features of Khoras are:

• Branded in-app messaging
• Customer targeting
• Social customer care
• Support for apple messages for Business and WhatsApp

#7: Falcon.io

Falcon.io is a unified platform for social media marketing & customer experience management. It is a one-stop solution for any marketer's social listening, publishing, engagement, measuring, and benchmarking needs.

Falcon.io helps marketers deliver personalized brand experiences across every digital touchpoint based on enriched customer profiles. Its features are highly intuitive with collaborative UI and are complemented by an excellent support team in the business.

Image Source: Falcon.io

Key Features

Falcon.io helps streamline content publishing and measure its effectiveness like never before. It displays the previews of your posts and enables you to have a good overview and plan content over the course of time. You can connect your organization's social media accounts without any hassle. Some other features of Falcon.io include:

• Manage social media monitoring, publishing, engagement, and analytics in one place
• All customer interactions and their public data are compiled in individual profiles
• Customer profiles can be aggregated & they can be used for highly targeted segmentation
• A prioritization algorithm ranks social comments and messages by their importance
• Governance and workflow features ensure brand consistency and ease of teamwork

Pricing

Falcon.io's pricing starts at $108 per seat per month when billed annually or $129 when billed monthly. This plan covers connecting up to five social media channels. It includes access to a social media calendar, social inbox, message templates, performance dashboards, and chat and email support

#8: Socialbakers

Socialbakers is an AI-powered social media marketing tool designed to help brands and businesses grow online by assisting them in creating engaging content, growing their customer base, understanding the audience, and measuring the effectiveness of their social media efforts on their business.

Image Source: Socialbakers

Key Features

Socialbakers allows users to boost content engagement across several social channels and helps to manage several marketing tasks in one place. It makes content strategy decisions very easy by mapping marketing personas and letting users drive their strategy based on AI recommendations.

When using this tool, users know exactly where to spend their money. It allows users to create content by understanding audience preferences and interests. It also comes with one of the world's largest content library, where users can find ideas, search and save them into collections.

Users can gain a clear view of organic performance right from stories to videos. The tool gives complete clarity of all paid social performance, results, and spending trends in one dashboard. Tracking and reporting can also be easily done for effective influencer marketing. Some other features of Socialbakers include:

• Social media management
• Content management
• Analytics
• Auto publishing
• Brand tracking
• Multi-account management
• Multi-user collaboration
• Posts scheduling
• Social media monitoring

Pricing

Socialbakers does not have a free plan, but it offers a free demo and free trial. Socialbakers offers an essential plan starting at $174 per month billed annually. It covers 10 social profiles for 5 users. However, you will have to opt for the complete Socialbakers solution plan to access the AI-driven features.

#9: Sendible

Sendible is a leading social media management platform. It is mostly used by agencies looking to manage social media more effectively for their clients. It brings your social networks together into a centralized hub. It is positioned as a productivity tool for agencies. With Sendible, you can be certain that your team will save hours of time!

Image Source: Sendible

Key Features

Sendible is a great product for increasing the control and effectiveness of teams, reporting, and understanding business processes. It also has a quick overview video to help you to get started. Sendible is very easy to use. The calendar view tool is great and allows you to see all of your posts in one place.

They are continuously evolving and introducing new features to the platform. It's quite easy to schedule content on several social platforms together, including Instagram, Pinterest, and Google My Business. It even provides a Canva integration which makes creating graphics much easier and more efficient within the tool itself. Also, you can curate new content and add RSS feeds. Some other features of Sendible include:

• Automated publishing
• Brand tracking
• Calendar/reminder system
• Campaign analytics
• Competitive analysis
• Competitor monitoring
• Customizable reports
• Email marketing
• Engagement tracking
• Keyword filtering
• Sentiment analysis
• Social media monitoring
• Task management
• Trend analysis

Pricing

Sendible's most popular plan starts at $199 per month, with which you can connect up to 49 social media profiles and add up to 7 of your team members with access to building 35 custom reports.

#10: Sprinklr

Sprinklr is a robust and powerful customer experience platform covering digital customer experiences. The tool is a massively popular used by many large businesses to market, advertise, and research. It has served as a unified platform covering several social media platforms.

Image Source: Sprinklr

Key Features

Sprinklr is used for the analysis of social engagement. You can schedule posts, and it gives great insights into the customer experience. Sprinklr helps brands advertise, research, market, care, and engage with customers from a unified platform-ensuring a consistent brand interaction.

Sprinklr ensures customers' posts and messages are filtered based on certain keywords and analytics.

Pricing

Sprinklr has not provided public pricing information. However, if you would like to avail Sprinklr services, you must have a meeting with their team to discuss your business needs and receive pricing information. The final pricing will be determined by the size of your enterprise, the amount of users, and the features of Sprinklr you would like to avail.

Final Thoughts

It's a good idea to keep a few options up your sleeve before Social Studio completely shuts down. Check out the list of Social Studio alternatives that we have got above and evaluate which one would suit you the best based on your business's needs and requirements.

Good luck with growing your social media networks!

Looking for a social analytics tool to track the performance of your marketing campaign? Try Statusbrew. With several ready-to-use reporting templates and total flexibility to customize these reports, Statusbrew will help you determine whether your social initiatives have led to positive results and where adjustments are needed to strengthen your marketing campaigns - in no time.

Try Statusbrew

Statusbrew is an all in one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.