The average banner ad click-through rate in 2020 is at an all-time low at 0.1%.
Brands are looking for different ways to target customers effectively.
And Facebook dynamic ads can turn out to be a hidden gem.
In this blog, we'll look at what dynamic ads are and how to create them.
We'll also help you with a solution to hide & delete dynamic ad comments.
- What are Facebook dynamic ads?
- What are the benefits of using dynamic ads for your business?
- How to create Facebook dynamic ads?
- How to easily hide & delete dynamic ad comments?
Keep scrolling or jump to a section of your choice.
What Are Facebook Dynamic Ads?
In simple terms, Facebook dynamic ads help advertisers or businesses display the right product to the right people at the right time.
How many of you have visited a website for a particular product? Let's say some headphones?. Now when you're normally scrolling through your Facebook feed, you see an ad for those exact headphones.
This is the magic of Facebook dynamic ads that combine retargeting, automation, and machine learning to serve relevant ads to the right customer.
Let me explain how this works:
Someone browses through the product catalog on your website. Facebook, through its Facebook Pixel (that you installed on your site), will take notes of the user's visit and interaction with different products.
With a dynamic ad, you can easily target all new users who exhibited the same user behavior and retarget the potential customers (that visited website) by displaying the same products they were interested in buying but left the session.
Dynamic ads can leverage retargeting to motivate the customer to complete the transaction.
Benefits Of Using Dynamic Ads For Your Business
The one way to target customers on Facebook is to create a single image-based or carousel image ad and redirect people to specific product pages on your website.
Imagine creating 100s of different ads for different products in your product catalog and tailoring your ads to users based on where they are in your marketing funnel.
This is quite a time consuming and non-scaleable. And this is where dynamic ads come in.
Instead of having to spend time creating and targetting hundreds of different ads for hundreds of different items in your inventory, you only need to create a single ad.
How To Create Facebook Dynamic Ads?
Facebook dynamic ads are currently available to businesses that sell products (e-commerce) & services such as hotel bookings, flights, destinations & home listings.
Before creating your first dynamic ad, you'll have to set up a Facebook product catalog.
Creating A Facebook Product Catalog
To set up your Facebook product catalog,
Go to your Facebook Business Manager and click on "Settings."
From the left-side navigation pane, click on the "Catalogs" option under the "Data Sources" tab
- Now click on "Add" button and create a new product catalog
You can easily upload new products individually or upload an excel file containing product information such as brand name, availability, price, and more.
You'll be able to download a template for it from the same screen.
To learn more about setting up a Facebook Shop for your business, you can check our article on: How to sell on Facebook.
Creating Facebook Dynamic Ads
Once you're done setting up your product catalog, you're done with the hard part of the process.
To begin creating dynamic ads,
Head over to the Facebook Ads Manager & create a new campaign
Now choose "Catalog sales" as the campaign's objective
Add campaign name and select the product catalog that you want to pull from
Now in the audience section, choose "Define a broad audience and let Facebook optimize who sees your products" if you wish to reach new people (prospecting campaign)
To retarget to existing visitors, use the option "Use info from your Pixel or app to create a retargeting audience."
Then you can choose how you want to set up retargeting
Once you're done with this, move on to the creative part of the dynamic ads.
You'll have to choose the product set and catalog you want to promote and create the images, copy, and calls-to-action you want to upload.
Once done, schedule your ads and submit for approval.
How To Easily Hide & Delete Dynamic Ad comments?
One of the most common issues brands face with dynamic ads is the inability to manage user engagement.
Often customers come across Facebook ads of a product they're interested in.
But the comment section is filled spam, negative, and comments that've just been not responded to.
This is a huge bummer and can push away potential customers.
Facebook does give you the options to hide, delete & reply to these comments but is practically impossible to do so since you'll have to navigate to each & every ad manually through the ads manager.
And things get more tricky if you're trying to manage hundreds of comments each day across multiple Facebook pages.
With Statusbrew, all your dynamic ad comments effortlessly show up in a single unified inbox.
You can easily hide & delete these comments and even set up rules to automate the process.
These rules let you create workflows that automatically hide & delete dynamic comments. You can also customize these rules to auto assign conversation to your team members as well.
Also, did we tell you that you can claim your free 7 day trial for Statusbrew when you sign up for comment management?
Statusbrew is an all in one social media management tool that, along with Facebook, supports Instagram, Twitter, YouTube, Linkedin, and even Google My Business .