According to HubSpot, two-thirds of customers expect an online store to respond to their inquiries within 10 minutes.
Therefore, responding to their inquiries as soon as possible is essential to keep your customers happy. Otherwise, your customers will easily switch to competitors.
If they eventually decide they don't need your products, you risk losing them as customers. That's why most businesses deploy automated responses to provide prompt customer service.
Facebook auto-replies are a great way to interact with your customers in real-time and save time on responding.
Read on to learn about 5 different ways in which you can set up Facebook auto-replies for comments and Messenger.
What Are Automated Replies For Facebook Comments?
We understand that managing Facebook comments isn't an easy task, especially when you have to deal with a lot of spam. But Facebook comments can be a valuable source of customer feedback or even potential sales leads, thus making it crucial to acknowledge and follow up on most comments.
Now the question arises: How do you reply to hundreds of comments on your Facebook posts and ad posts, especially when timeliness and responsiveness are of importance?
This is where Automation comes into play. Facebook allows you to auto-respond to comments privately and move the conversation to Facebook Messenger.
Comments that are auto-replied instantly get a private message and will have a "Page Responded Privately" label under them.
When You Should Set Up Auto Reply To Comments On Facebook?
Using Auto-Reply for Facebook comments, you can quickly set up some rules for general inquiries, repetitive keywords, or customer complaints.
We recommend setting up Auto-reply for some of the scenarios mentioned below.
General inquiries: If you promote your products or services via your Facebook page, you likely get a lot of similar questions regarding prices, availability, or discounts. Setting up a well-thought auto-reply for such comments can shorten the customer journey and help your potential customers make their final decisions
Personalized Customer Service: Since some users can have specific issues, it's best to provide private & direct feedback to avoid confusing other users
Converting Potential Customers: If you spot a potential customer, you can offer a discount or a promo code directly to the customer, which you don't want to share with other users
Managing Negative Comments: It's best to resolve the issue of a frustrated customer privately & one to one as to avoid a potential fallout from other users
Now let's take a look at the top benefits of Automated Replies on Facebook.
Benefits Of Automated Replies For Facebook Comments
We've already mentioned how Auto-Replies can save a considerable amount of your time, which would be otherwise spent in replying to general user queries. Here are some more ways they can take a few tasks off your shoulders and increase your time and cost-efficiency.
- Delivering Proactive Customer Service: Since manually replying to every user query in your comment section isn't feasible, you can set up auto-replies to make sure no customer query goes unanswered. Also, taking the conversation to Messenger will give you some much-needed time to get into the details of a particular case.
- Sorting & Filtering Comments: While getting a lot of comments on your Facebook posts and ad posts is undoubtedly a good thing, sorting and managing all those comments can be a pain. Setting up multiple types of auto-replies for different kinds of feedback will help you take back control of your brand's engagement on Facebook.
5 Ways To Set Up Auto Reply For Comments On Facebook
Unfortunately, Facebook doesn't allow you to natively set up auto-replies for comments on Facebook posts and ad posts. You have to use a third-party service to set it up. Here are a few of the services that offer this feature.
How To Set Up Auto Reply For Comments On Facebook In The Easiest Way?
Using Statusbrew's Comment Management Solutions, you can easily hide, delete & reply to Facebook comments and provide dedicated customer service across social from a single inbox.
You can also set up automatic private replies to user comments, posts, or private messages based on specific triggers such as keywords or entire phrases.
Try Statusbrew for yourself, or book a free demo with us to understand how Statusbrew can work for your business.
Comment management plans for Statusbrew start at $69/month.
How To Set Up Auto Reply For Facebook Comments With Statusbrew?
Statusbrew allows you to set up multiple auto-replies to your Facebook comments, ad comments, etc.
Using Statusbrew's auto-replies feature, you can:
- Set up automatic replies to repeated queries about pricing, delivery, availability, etc
- Set up instant responses to people inquiring about information such as Order detail
- Automatically route issues to designated team members
Here's how you set up an auto-reply for comments complaining about shipping delays.
Step 1: From Statusbrew homepage, go to Rule Engine
Step 2: Click on Add new rule
Step 3: Set up the rule as below & click Submit
How To Set Up Auto Reply For Facebook Messages With Meta Business Suite?
Here's how you set up auto-replies using Facebook Messenger.
Step 1: While you're logged in to your Meta Business Suite, head over to the Inbox
Step 2: Click on the Automations button in the top right corner
Step 3: Click on Create Automation
Step 4: Select Instant Reply
Step 5: Customize your message and add personalization – Recipient first name, last name, website link, etc.
Step 6: Before saving, check if your reply looks fine. There's a smartphone preview in the right-hand column
Step 7: If everything looks good, click on Save Changes.
How To Set Up Auto Reply For Facebook Comments With ManyChat?
Here's how you can set up an auto-reply for Facebook comments with ManyChat.
Step 1: After you've signed up for ManyChat, connect your Facebook account
Step 2: Now go to the "Growth Tool" from the left sidebar and click on "+New Growth Tool."
Step 3: Now select "Facebook Comments" and define the triggers & actions for your new rule
Note: To set up multiple rules with ManyChat, you'll have to upgrade to a pro plan
How To Set Up Auto Reply For Facebook Comments With Chatfuel?
Here's how you can set up an auto-reply for Facebook comments with Chatfuel.
Step 1: After you've signed up for Chatfuel, connect your Facebook account
Step 2: Now click on the "Grow" tab from the left sidebar and click on "+Add Rule" under the "Acquire Users from Comments" section
Step 3: You can now define the triggers & actions for your new rule and click on Done to save your rule
How To Set Up Auto Reply For Facebook Comment With BotHelp?
Here's how you can set up an auto-reply for Facebook comments with BotHelp.
Step 1: After you've signed up for BotHelp, connect your Facebook account
Step 2: Click on the "Bots" tab from the left sidebar and click "Create A Bot."
Step 3: Now select bot type as "Comment-to-messenger-bot" and define the triggers & actions for your bot
Step 4: Click on "Set live" once you're done setting up the bot
If you publish posts on your Facebook page regularly, you should set up an auto-reply tool to avoid missing any leads. Statusbrew helps you send custom-tailored messages to people who comment on your posts. It allows you to send messages based on specific keywords.
Setting up Statusbrew is easy and only takes a few minutes, as shown in this blog. So, if you want to boost your conversion rates, try Statusbrew today.
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.