How To Set Up Auto Reply To User Comments On Facebook

Jan 1, 2024 11 min read

According to HubSpot, two-thirds of customers expect an online store to respond to their inquiries within 10 minutes.

Therefore, responding to their inquiries as soon as possible is essential to keep your customers happy. Otherwise, your customers will easily switch to competitors.

If they eventually decide they don't need your products, you risk losing them as customers. That's why most businesses deploy automated responses to provide prompt customer service.

Facebook auto-replies are a great way to interact with your customers in real-time and save time on responding.

Read on to learn about 5 different ways in which you can set up Facebook auto-replies for comments and Messenger.

What Are Automated Replies For Facebook Comments?

We understand that managing Facebook comments isn't an easy task, especially when you have to deal with a lot of spam. But Facebook comments can be a valuable source of customer feedback or even potential sales leads, thus making it crucial to acknowledge and follow up on most comments.

Now the question arises: How do you reply to hundreds of comments on your Facebook posts and ad posts, especially when timeliness and responsiveness are of importance?

This is where Automation comes into play. Facebook allows you to auto-respond to comments privately and move the conversation to Facebook Messenger.


Comments that are auto-replied instantly get a private message and will have a "Page Responded Privately" label under them.

When You Should Set Up Auto Reply To Comments On Facebook?

Using Auto-Reply for Facebook comments, you can quickly set up some rules for general inquiries, repetitive keywords, or customer complaints.

We recommend setting up Auto-reply for some of the scenarios mentioned below.

  • General inquiries: If you promote your products or services via your Facebook page, you likely get a lot of similar questions regarding prices, availability, or discounts. Setting up a well-thought auto-reply for such comments can shorten the customer journey and help your potential customers make their final decisions

  • Personalized Customer Service: Since some users can have specific issues, it's best to provide private & direct feedback to avoid confusing other users

  • Converting Potential Customers: If you spot a potential customer, you can offer a discount or a promo code directly to the customer, which you don't want to share with other users

  • Managing Negative Comments: It's best to resolve the issue of a frustrated customer privately & one to one as to avoid a potential fallout from other users

Now let's take a look at the top benefits of Automated Replies on Facebook.

Benefits Of Automated Replies For Facebook Comments

We've already mentioned how Auto-Replies can save a considerable amount of your time, which would be otherwise spent in replying to general user queries. Here are some more ways they can take a few tasks off your shoulders and increase your time and cost-efficiency.

  • Delivering Proactive Customer Service: Since manually replying to every user query in your comment section isn't feasible, you can set up auto-replies to make sure no customer query goes unanswered. Also, taking the conversation to Messenger will give you some much-needed time to get into the details of a particular case.

Benefits Of Automated Replies For Facebook Comments

  • Sorting & Filtering Comments: While getting a lot of comments on your Facebook posts and ad posts is undoubtedly a good thing, sorting and managing all those comments can be a pain. Setting up multiple types of auto-replies for different kinds of feedback will help you take back control of your brand's engagement on Facebook.

5 Ways To Set Up Auto Reply For Comments On Facebook

Unfortunately, Facebook doesn't allow you to natively set up auto-replies for comments on Facebook posts and ad posts. You have to use a third-party service to set it up. Here are a few of the services that offer this feature.

How To Set Up Auto Reply For Comments On Facebook In The Easiest Way?

Using Statusbrew's Comment Management Solutions, you can easily hide, delete & reply to Facebook comments and provide dedicated customer service across social from a single inbox.

You can also set up automatic private replies to user comments, posts, or private messages based on specific triggers such as keywords or entire phrases.

Try Statusbrew for yourself, or book a free demo with us to understand how Statusbrew can work for your business.

Try Statusbrew!

Comment management plans for Statusbrew start at $69/month.

How To Set Up Auto Reply For Facebook Comments With Statusbrew?

Statusbrew allows you to set up multiple auto-replies to your Facebook comments, ad comments, etc.

Using Statusbrew's auto-replies feature, you can:

  • Set up automatic replies to repeated queries about pricing, delivery, availability, etc
  • Set up instant responses to people inquiring about information such as Order detail
  • Automatically route issues to designated team members

Here's how you set up an auto-reply for comments complaining about shipping delays.

Step 1: From Statusbrew homepage, go to Rule Engine

Set Up Auto Reply For Facebook Comments With Statusbrew Step 1

Step 2: Click on Add new rule

Set Up Auto Reply For Facebook Comments With Statusbrew Step 2

Step 3: Set up the rule as below & click Submit

Set Up Auto Reply For Facebook Comments With Statusbrew Step 3

How To Set Up Auto Reply For Facebook Messages With Meta Business Suite?

Here's how you set up auto-replies using Facebook Messenger.

Step 1: While you're logged in to your Meta Business Suite, head over to the Inbox

Set Up Auto Reply For Facebook Messages With Facebook Messenger Step 1

Step 2: Click on the Automations button in the top right corner

Set Up Auto Reply For Facebook Messages With Facebook Messenger Step 2

Step 3: Click on Create Automation

Set Up Auto Reply For Facebook Messages With Facebook Messenger Step 3

Step 4: Select Instant Reply

Set Up Auto Reply For Facebook Messages With Facebook Messenger Step 4

Step 5: Customize your message and add personalization – Recipient first name, last name, website link, etc.

Set Up Auto Reply For Facebook Messages With Facebook Messenger Step 5

Step 6: Before saving, check if your reply looks fine. There's a smartphone preview in the right-hand column

Set Up Auto Reply For Facebook Messages With Facebook Messenger Step 6

Step 7: If everything looks good, click on Save Changes.

Set Up Auto Reply For Facebook Messages With Facebook Messenger Step 7

How To Set Up Auto Reply For Facebook Comments With ManyChat?

Here's how you can set up an auto-reply for Facebook comments with ManyChat.

Step 1: After you've signed up for ManyChat, connect your Facebook account

Step 2: Now go to the "Growth Tool" from the left sidebar and click on "+New Growth Tool."

Step 3: Now select "Facebook Comments" and define the triggers & actions for your new rule


Note: To set up multiple rules with ManyChat, you'll have to upgrade to a pro plan

How To Set Up Auto Reply For Facebook Comments With Chatfuel?

Here's how you can set up an auto-reply for Facebook comments with Chatfuel.

Step 1: After you've signed up for Chatfuel, connect your Facebook account

Step 2: Now click on the "Grow" tab from the left sidebar and click on "+Add Rule" under the "Acquire Users from Comments" section


Step 3: You can now define the triggers & actions for your new rule and click on Done to save your rule

How To Set Up Auto Reply For Facebook Comment With BotHelp?

Here's how you can set up an auto-reply for Facebook comments with BotHelp.

Step 1: After you've signed up for BotHelp, connect your Facebook account

Step 2: Click on the "Bots" tab from the left sidebar and click "Create A Bot."


Step 3: Now select bot type as "Comment-to-messenger-bot" and define the triggers & actions for your bot

Step 4: Click on "Set live" once you're done setting up the bot

5 Templates For Facebook Auto-Replies

To help you understand how to go about it, we have put together a list of popular Facebook Auto-Reply templates that you can refer to as inspiration.

1. Pricing Message

Quite frequently, your customers might have pricing-related queries or queries related to their account’s subscription plans. It's important to cater to that.

If you can't reply instantly without a thorough background check, you can use Facebook auto-replies to pacify your customers for the moment and get back to them once you have full closure.

  • “Hi, Bob! Help's here. For starters, can you send us your account username or email address? We'll take a look backstage.”
  • “Thanks for this info. We located your account linked to the email you sent. Can you try processing your payment again by using this link using either an incognito/private browser window, a different browser, or a different device? Let us know how it goes.”
  • “Hello [Customer Name], We appreciate your interest in our products! For a full breakdown of our prices and packages, please visit [Website URL]. If you need further assistance, our sales team is ready to help at [Phone Number].”

2. Customer Support Message

67% of customers find contacting customer support on social media convenient, and 76% of them expect to get a reply within 24 hours on social media. So you understand the importance of quick or instant responses.

By setting up Facebook automated responses, you can use instant replies to fill the gap, especially if you don’t currently have a customer care team in place. These auto-replies can buy you precious time until you are available to handle the issue.

  • “Thanks for contacting us. We’ll pass your message on to our customer service team, who will respond within one working day.”
  • “Thank you for reaching out to us via Facebook Messenger. We’ll get back to you shortly.”
  • Hi [Customer Name], Thanks for reaching out! Our support team is currently reviewing your message. For urgent inquiries, please call us at [Support Phone Number].

3. General Information Message

You can also use Facebook auto-replies to give your customers general information about your contact details and location or share exclusive discounts, offers, coupons, product launches, etc.

  • “Hey there! Good to see you here. We currently have a 50% discount on all of our products. The code is XXXX. Enjoy the rest of your day!”
  • “Hi [Customer Name], Thanks for getting in touch! You can find us at XX ABC Street, Some Town, Postcode. We look forward to seeing you there.”
  • “We appreciate your message! For more details about our products and services, please visit [Website URL] or contact us at [Contact Email].”

4. Greetings Message

The first impression is the last impression—rightly said. Whether an existing customer or a new one, here are 3 templates that can be used as a good conversation starter to make your customer feel comfortable and welcome.

  • “Hi [Customer Name], Thank you for reaching out! We appreciate your interest and will respond to your message as soon as possible. Meanwhile, feel free to explore our website at [Website URL].”
  • Thanks for your message! We are excited to have you onboard. Let us know how we can assist you.”
  • “Hi there! Welcome to [business name]. What can we do for you today?”

5. Away Message

It's not okay to ignore the importance of “away messages,” as these are among the most common uses of automated response technology. To manage customer expectations when your team members are not available you can set Facebook automated responses to explain the reason of your unavailability.

  • Hello [Customer Name], Thank you for your message! Our team is currently unavailable, but we’ll get back to you as soon as we return. For urgent matters, please email us at [Contact Email].
  • “Hi! We wanted to let you know that we have received your message and will be in touch before we close at [time].”
  • “Thanks for your message! We’re away until 20th June, but we’ll get back to you first thing as soon as we can. In the meantime, please visit our FAQ page for speedy answers.”

Bonus: 3 Rule Engine Automations To Improve Your CX by 40%

Let's discuss 3 use cases of Statusbrew's Rule Engine that will let you automate your engagement workflows and enhance your overall customer experience.

1. Auto-Route Conversations To Online Team Members

Situation: Your brand might receive customer inquiries across multiple social media platforms and departments, and it might happen that something unexpected pops up that requires human expertise.

Use Case: In such a case, you can auto-route the conversation with Rule Engine to ensure quick replies. Based on the type of inquiry, keywords, and phrases, you can route conversations to the appropriate team or individual.


For instance, if a message contains the word "pricing," it can be routed to the marketing/sales team, while messages mentioning "order delayed" can be sent to the customer support team. This ensures that inquiries are handled promptly by the right people, improving efficiency and response times.

2. Auto-Close Conversations To Declutter Inbox

Situation: There might be a lot of queries that are already resolved with an auto-reply and don't necessitate further follow-up. It can be closed to declutter your inbox.

Auto close conversation

Use Case: Statusbrew’s Rule Engine will automatically close any conversations that you don't require anymore after a predefined action. For example, if you have already resolved a considerable number of queries for the week and want a clean inbox view, you just need to select the “Trigger Type,” add the required condition, update the conversation state to “Close,” and click “Submit” to automatically close the conversation. This way, your inbox will be clean and manageable, ensuring that only unresolved conversations remain open.

3. Auto-Remove Spam/Troll/Unwanted Conversations

Situation: If you experience a high volume of spam messages or unwanted interactions on your social media accounts, that harms your online reputation.

Auto hide/delete comment

Use Case: With Statusbrew's automated spam management solution, you can add close conversation actions to your spam management rules. The Rule Engine can be set up to automatically identify and remove spam conversations based on specific criteria, such as certain keywords, links, or repetitive patterns indicative of spam. You can set the condition "Message Content > In(=)" & add spam keywords like Buy Likes, Buy Followers, Cheap, Fake, select the conversation type, and set the action as "Hide Comment."

Final Thoughts!

If you publish posts on your Facebook page regularly, you should set up an auto-reply tool to avoid missing any leads. Statusbrew helps you send custom-tailored messages to people who comment on your posts. It allows you to send messages based on specific keywords.

Setting up Statusbrew is easy and only takes a few minutes, as shown in this blog. So, if you want to boost your conversion rates, try Statusbrew today.

Try Statusbrew

Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and even Google My Business.

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Shivam Devgan

Along with Ahana Basu

Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. When he's not on his laptop you can find him working out and jamming to pop music.

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