How To Set Up Auto Reply To User Comments On Facebook

Nov 1, 2022 6 min read

If you're a social media manager or a marketer and you find yourself overwhelmed with the number of comments on your Facebook posts/ad posts. This post is for you.

We've already put out content mentioning the importance of managing Facebook ad comments and how to hide Facebook comments, today we'll be taking a look at how you can automate the process of replying to Facebook comments.

In this post, we'll explain what are automated replies for Facebook comments, take a look at some of the services that offer this feature and then help you with the easiest way to manage comments on Facebook.

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What Are Automated Replies For Facebook Comments?

We understand that managing Facebook comments isn't an easy task, especially when you have to deal with a lot of spam. But Facebook comments can be a valuable source of customer feedback or even a potential sales leads, thus making it crucial to acknowledge and follow up on most comments.

Now the question arises, how do you reply to hundreds of comments on your Facebook posts and ad posts, especially when timeliness and responsiveness are of importance?

This is where Automation comes in play. Facebook allows you to auto-respond to comments privately and move the conversation to Facebook Messenger.


Comments that are auto-replied instantly get a private message and will have "Page Responded Privately" label under them.

When & Why You Should Set Up Auto Reply To Comments On Facebook?

Using Auto-Reply for Facebook comments, you can quickly set up some rules for general inquiries, repetitive keywords, or customers complaints.

We recommend setting up Auto-reply for some of the scenarios mentioned below.

  • General inquiries: If you promote your products or services via your Facebook page, you likely get a lot of similar questions regarding prices, availability or discounts. Setting up a well-thought auto-reply for such comments can shorten the customer journey and help your potential customers make their final decisions

  • Personalized Customer Service: Since some users can have specific issues, it's best to provide private & direct feedback to avoid confusing other users

  • Converting Potential Customers: If you spot a potential customer, you can offer a discount or a promo code directly to the customer which you don't want to share with other users

  • Managing Negative Comments: It's best to resolve the issue of a frustrated customer privately & one to one as to avoid a potential fallout from other users

Now let's take a look at some more benefits of Automated Replies on Facebook.

Benefits Of Automated Replies For Facebook Comments

We've already mentioned how Auto-Replies can save a considerable amount of your time which would be otherwise spent in replying to general user queries. Here are some more ways they can take a few tasks off your shoulders and increase your time and cost-efficiency.

  • Delivering Proactive Customer Service: Since manually replying to every user query in your comment section isn't feasible, you can set up auto-replies to make sure no customer query goes unanswered. Also, taking the conversation to Messenger will give you some much needed time to get into details of a particular case.

  • Sorting & Filtering Comments: While getting a lot of comments on your Facebook posts and ad posts is undoubtedly a good thing, sorting and managing all those comments can be a pain. Setting up multiple types of auto-replies for different kinds of feedback will help you take back the control of your brand's engagement on Facebook

How Can You Set Up Auto Reply For Comments On Facebook?

Unfortunately, Facebook doesn't allow you to natively set up auto-replies for comments on Facebook posts and ad posts. You have to use a third-party service to set it up. Here are a few of the services that offer this feature.

Easiest Way To Manage Comments On Facebook

Using Statusbrew's Comment Management Solutions, you can easily hide, delete & reply to Facebook comments and provide dedicated customer service across social from a single inbox.

You can also set up automatic private replies to user comments, posts, or private messages, based on specific triggers such as keywords or entire phrases.

Try Statusbrew for yourself, or book a free demo with us to understand how Statusbrew can work for your business.

Try Statusbrew!

Comment management plans for Statusbrew start at $69/month.

How To Set Up Auto Reply For Facebook Comments With Statusbrew?

Statusbrew allows you to set up multiple auto-replies to your Facebook comments, ad comments, etc.

Using Statusbrew's auto-replies feature, you can:

  • Set up automatic replies to repeated queries about pricing, delivery, avilability, etc
  • Set up instant responses to people inquiring about information such as Order detail
  • Automatically route issues to designated team members

Here's how you set up an auto reply for comments complaining about shipping delays.


How To Set Up Auto Reply For Facebook Messages With Facebook Messenger?

Here's how you set up auto-replies using Facebook messenger.

  • While you're logged in to your Facebook Business page, head over to the Inbox
  • Click on the Automations button in the top right corner
  • Click on Create Automation and select Instant Reply
  • Customize your message and add personalization – Recepient first name, last name, website link, etc
  • Before saving, check if your reply looks fine. There's a smartphone preview in the right-hand column
  • If everything looks good, click on Save

How To Set Up Auto Reply For Facebook Comments With ManyChat?

Here's how you can set up an auto-reply for Facebook comments with ManyChat.

  • After you've signed up for ManyChat, connect your Facebook account

  • Now go to the "Growth Tool" from the left sidebar and click on "+New Growth Tool."

  • Now select "Facebook Comments" and define the triggers & actions for your new rule


Note: To set up multiple rules with ManyChat, you'll have to upgrade to a pro plan

How To Set Up Auto Reply For Facebook Comments With Chatfuel?

Here's how you can set up an auto-reply for Facebook comments with Chatfuel.

  • After you've signed up for Chatfuel, connect your Facebook account

  • Now click on the "Grow" tab from the left sidebar and click on "+Add Rule" under the "Acquire Users from Comments" section


  • You can now define the triggers & actions for your new rule and click on Done to save your rule

How To Set Up Auto Reply For Facebook Comment With BotHelp?

Here's how you can set up an auto-reply for Facebook comments with BotHelp.

  • After you've signed up for BotHelp, connect your Facebook account

  • Click on "Bots" tab from the left sidebar and click on 'Create A Bot."


  • Now select bot type as "Comment-to-messenger-bot" and define the triggers & actions for your bot

  • Click on "Set live" once you're done setting up the bot

Statusbrew is an All-in-one social media engagement suite that supports Facebook, Instagram, Twitter, Linkedin, YouTube, and Google My Business.

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Shivam Devgan

Shivam is a content and marketing strategist at Statusbrew and loves to write content that tells a story. When he's not on his laptop you can find him working out and jamming to pop music.

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