Have you ever wondered how businesses turn their social media followers into paying customers? Social media is an essential sales channel for many businesses, and in this day and age, social media conversion becoming more critical than ever.
If you think your social media estate cannot be turned into a sales machine, it's time you turnaround your notion as 54% of social media consumers consider it as a factor in buying decisions. Some of them are unique to your particular business and the industry.
In this listicle, we'll walk you through the best practices to convert your audience into customers. Hang tight and read on!
Table Of Contents:
- Connect with the right people
- Use hashtags to build awareness
- Encourage followers to sign-up for email updates
- Post engaging content
- Share your blog posts on social media
- Nurture their interest in your brand
- Offer giveaways that encourage sharing
- Use Facebook Live to promote your business
- Ask them to follow you on other social platforms
- Interact with potential customers through Facebook Messenger
You can directly jump to a section of your choice or keep scrolling.
1. Connect With The Right People
Connecting with the right people is one of the most important things you can do. By networking with targeted individuals, brands can increase their chances of connecting with potential customers and growing their businesses.
It would help if you could engage people in conversations and ask questions about their interests and needs. We all like to talk about ourselves, so asking questions and sparking interest will help keep your followers engaged longer.
It's important to identify the right people who are likely to be interested in a particular product or service. This can be done through research, such as analyzing the followers of similar accounts and observing which of them are actively engaged in conversations related to the product or service.
Another effective way to increase conversions is to use influencer marketing. By partnering with influencers who have a large following and are influential in the industry, brands can grow their reach and attract new customers.
It's important to track the results and measure the success of the campaigns. By analyzing the data, brands can better understand what works and what doesn't and optimize their strategies for better results.
Statusbrew's analytics and reporting tool can come in really handy in analyzing your posts and campaigns. Marketers can see how the content is performing across different platforms by tracking metrics like engagement, reach, impressions, clicks, shares, and more.
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2. Use Hashtags To Build Awareness
One of the best ways to build awareness and connect with people who may be interested in what you’re selling is by using hashtags. A hashtag is a searchable word or phrase that people use on social media so their posts can be found by others searching for posts around the same keyword.
To effectively build awareness, use trendy hashtags to promote events, offer discounts or coupons, and even announce new products or services.
Using a hashtag allows people following a topic to see what other people are saying about it. You can use hashtags on Twitter and Instagram, as well as Facebook. When choosing a hashtag for your business, make sure it’s relevant to your product or service and that it doesn’t already have hundreds of other users using it.
3. Encourage Followers To Sign-Up For Email Updates
Email is still one of the many effective ways to reach people and build your customer base. When you’re looking to grow your email list, one of the most effective ways is by encouraging your followers to sign up for email updates.
By providing regular, relevant emails, businesses can build a stronger relationship with their followers, driving them towards converting into paying customers.
You can use email to promote new products or services, offer discounts or coupons, and even announce events. You can offer them something in exchange for their email address, such as a discount or coupon code.
Include clear calls-to-action and make sure the content is tailored to the interests of the followers. This will increase the likelihood that they will take the desired action.
If your business has an eCommerce site, you can offer people who sign-up for email updates a special discount on their first purchase.
4. Post Engaging Content
If you want to continuously grow your social media followers, you need to post engaging content. You need to post things that will make people want to share your posts with friends and family. Although this is an integral part of social media marketing, it’s easy to do if you follow these tips:
- Use high-quality images and videos in your posts
- Make sure each post has a prominent call-to-action; you’ll need to post engaging content.
But this doesn’t mean you have to post only funny memes or videos of kittens falling off the couch—although those can be entertaining and help keep your followers entertained. Instead, focus on posting relevant content to your audience and providing value to them.
For example, if you run an ice cream shop in a beach town during the summer months, consider creating engaging social media videos of how people use your product to create their unique frozen desserts at home.
5. Share Your Blog Posts On Social Media
If you have a blog on your website, consider sharing the posts with your social media followers. Doing this regularly and consistently can help build awareness of your site and increase traffic.
Social media is a great way to reach new audiences and build relationships with existing customers. You can use Facebook, Twitter, and Instagram as platforms to share your content—be sure not to spam people by posting too frequently.
Blogging is a great way to build an engaged audience, but it’s also a fantastic way to get people interested in what you offer. The more people read your blog, the more likely they are to visit your website and check out your products or services—and this can help increase sales.
6. Nurture Their Interest In Your Brand
You’ve created unique content that gets people excited about your brand. You need to nurture their interest by giving them more of what they love. You can do this with other blog posts, social media updates, or emails.
It’s essential to nurture your audience’s interest in your brand. For example, suppose you are a fashion blogger constantly posting about new trends. In this case, you can use the rest of your social media channels to share information about sales and discounts on specific items.
This will help people interested in what you have to offer to find out more about it—and increase sales. To leverage the power of this innovative marketing approach, use the best social media management tools for small businesses.
7. Offer Giveaways That Encourage Sharing
Getting people to share your content can be challenging, especially if they don’t know you very well. You can encourage sharing by offering giveaways that give away products or services similar to what you offer. This will help build your audience while also increasing sales.
You can also increase your audience by offering free products or prizes. This promo is a great way to encourage people to share your brand with others, thus expanding your reach. The best part is that you don’t have to pay anything out of pocket—all you need are fantastic prizes and ideas for using them in contests and giveaways.
8. Use Facebook Live To Promote Your Business
Facebook Live is a great way to build your audience and promote your business. You can use Facebook Live videos to show off products, answer questions from customers and give them behind-the-scenes looks at what goes on at your company.
This powerful social media tool lets you connect with your audience in real-time. You can use Facebook Live to answer questions, share behind-the-scenes footage, and more.
The best part is that it’s easy to set up—all you need is a smartphone and some great content ideas. To use Facebook Live like a pro, follow the below expert tips:
- Create videos showing how your product works in real life
- Answer specific questions from customers or prospects
- You can do live Q&As, answer questions from your followers, and even share behind-the-scenes footage of your day.
This allows you to show people what it’s like working with you—plus, it will be exciting and informative to those who have never heard of your company!
9. Ask Them To Follow You On Other Social Platforms
You can also ask your viewers to follow you on other social media platforms. This technique is a great way to get new followers and grow your audience—but don’t make it an apparent sales pitch! Instead, try a more subtle approach by asking them what their favorite social media platform is and why they use it.
If you’re live on Facebook, don’t forget to ask your audience to follow you on other social media platforms. For example, if you’re doing a video about Instagram marketing, mention how people can connect with you there. This approach will keep your followers engaged with your brand and help them discover new content.
If your business caters to younger audiences, you must be present where they are in the social universe. Most young social media users prefer Tiktok (1 billion, 10-19 years old) and Snapchat (319 million, 15-25 years old) over Instagram and Facebook.
10. Interact With Potential Customers Through Facebook Messenger
Facebook Messenger is a powerful tool that you can use to engage with your customers and potential customers. You can use it to send automated messages, such as order confirmations and shipping notifications, but the best way to leverage Messenger is through chatbots.
A chatbot is a program that helps users find information or complete specific tasks with natural language processing. This tool is a great way to get them in contact with you before they even realize they need your services.
Start Converting Your Social Media Followers!
There you have it—the ten practical ways to convert your social media followers into actual customers. It’s not an easy task, but it’s doable. All you need is the right strategy and a lot of hard work.
Social media is an essential part of any company’s marketing strategy. It’s not as simple as posting on Facebook, Instagram, or Twitter. You have to create engaging content and use the tools provided by each platform to your advantage..
Use these tips and see what works best for your brand. Besides, you have to come up with fresh, remarkable content as frequently as possible. But your job doesn't end with simply posting on your social accounts. Tracking posts' performance, identifying the optimal time to post, engaging with followers at scale, and optimizing your social media strategy are some of the key factors in your social media growth.
Statusbrew is the ideal choice for marketers to audit their social posts and make data-driven decisions to maximize their potential on socials. Try Statusbrew today and see the results for yourself!
Statusbrew is an all-in-one social media management tool that supports Facebook, Instagram, WhatsApp, Twitter, LinkedIn, YouTube, and even Google My Business.