Creating Publish Rules Using AI
Describe a Publish Rule in plain words and let AI build it: approvals, auto-tagging, rejections, watchers and notifications in Statusbrew Publish.
Instead of building a publish rule step by step, you describe what you want and the AI fills in the Create Rule form for you. It's the fastest way to set up approval routing, auto-tagging, rejection rules and notifications.
The AI rule builder is in Beta. It's a great starting point, but it can make mistakes. Always review the trigger type, filters, data sources and actions before you save. Every field stays editable.
Who Can Do This?
Roles: Primary Owners, Owners and Admins can create and manage Publish Rules. Other users don't see Publish Rules in the Publish sidebar.
Plans: the AI rule builder is available on Premium and above plans.
Generating a rule with AI uses AI credits. Learn more in Understanding AI Credits.
How Do I Create A Publish Rule With AI?
Go to Publish → Publish Rules.
Click Add new rule. The Create Rule form opens.
In the Describe what you want to see box at the top, type what the rule should do, for example Send posts with "giveaway" to approval.
Click Generate. The AI fills in the form below, and a banner, We've configured this rule based on your request, explains what it set up and what it left out.
If the AI needs more details, it lists questions under Answer in the prompt above to update the rule. Replace the text in the box with your answer and click Generate again.
Review every field, then click Save.
What Does The AI Fill In?
The AI reads your description and sets:
Name
Data sources (the profiles of the network you name, for example all your Instagram profiles. If you don't name a network or profile, it selects every profile in the space.)
Trigger type
Filters, such as message content, tag, actor, post type and state
Actions, such as rejecting the post, sending it for approval, adding or removing tags, adding watchers, and sending notifications or emails
The AI works with what's already in your space. It picks the approval workflow, tag or teammate you name, and fills in recipients and watchers for you. It also writes the rejection reason when a rule rejects posts.
When something doesn't match exactly, it asks instead of guessing:
Approval workflow: if your space has several workflows and you don't name one, it leaves the approval step out and asks which one to use, listing your workflows.
Tags: if no tag has the exact name, it uses the closest one and asks whether that's the right tag.
People: if it can't find a teammate by the name you gave, it leaves that action out and asks who should get it.
Sometimes the AI adds a filter you didn't ask for, such as a Post Type filter with no value. Remove any filter you didn't ask for before you save.
What Can't The AI Set Up?
The AI leaves these out and tells you so in the banner. Most of them you can still add by hand:
Slack Alerts and Microsoft Teams Alerts: the AI suggests a notification or email instead. To add them yourself, click Add a new action and pick Slack Alerts or Microsoft Teams Alerts.
Approval to one person: rules send posts to an approval workflow, not to an individual. Name a workflow, or create one with that person as the approver in Settings → Approval workflows.
User groups: the AI can't send an email to a user group, such as your Marketing Team. It asks which people should get it and may add a Send email action with no recipient. Name the teammates in your description, or click the email action and select the user group yourself.
Days and hours: the AI can't limit a rule to certain days or hours. Set them under Additional options → Add hours.
How Do I Change A Generated Rule With AI?
Replace the text in the Describe what you want to see box with what you want to change and click Generate. The AI edits the rule already in the form and keeps everything you didn't ask to change, such as the profiles and filters. It updates the Name too if it no longer fits.
For example, after the AI asks which approval workflow to use, type Use Social Approvals and click Generate. The rule keeps its profiles and filters, and Social Approvals appears under Actions.
The same box is at the top of Edit rule, so you can describe changes to an existing rule too. Click More (three dots) beside the rule on the Publish Rules page and select Edit rule. If the rule sends posts to an approval workflow that is no longer active, the AI drops that approval step and asks which workflow to use, so check Actions before you save.
You can also change any field by hand before you save.
Available Trigger Types
Publish Rules support these trigger types:
Post created
Post updated
Post field changed
Post deleted
Post approved
Post step approved
Post rejected
Post recalled
Post published
Post failed
Reject the post and Send post for approval only work with the Post created and Post updated triggers. They don't run on any other trigger.
For details on each trigger, including what Post field changed watches, see Publish Rules.
How Do I Write A Good Description?
You don't need technical terms or exact field names. Write it the way you'd explain it to a teammate, and include three things:
The trigger: what should fire the rule, such as a post being created, updated, rejected or published.
The condition: what makes this post different, such as a keyword in the caption, a tag, who created it or the post type.
The action: what should happen, such as rejecting it, sending it for approval, adding a tag or emailing a teammate.
To save yourself follow-up questions, name the network or profiles if the rule shouldn't cover every profile, name the approval workflow, and use teammates' full names and your tags' exact names.
The more specific you are, the better the result. "Do something when a post is created" only fills in the trigger and profiles, with no action, and the AI asks what the rule should do. "Send posts with 'giveaway' in the caption for approval via Social Approvals when created on Instagram accounts" fills in the whole rule in one go.
Examples
Approval Workflows
When a post is created by
<user name>on<network>accounts, send it for approval via<approval workflow>When a post tagged
<tag>is created on Facebook accounts, send it for approval via<approval workflow>and send a notification to<user name>
Rejection Rules
When a post containing
<keyword>is created or updated on LinkedIn accounts, reject the post with<rejection reason>and send an email to<user name>When a post with
<keyword>in the caption is created on Instagram accounts, reject the post with<rejection reason>and send a notification to<user name>
Tagging
When a post containing
<keyword>is created on Facebook accounts, add the<tag>tag and send a notification to<user name>When a post is rejected on Twitter accounts, remove
<tag>tag and send an email to<user name>
Adding Watchers
When a post is created by
<user name>on LinkedIn accounts, add<user name>as a watcher and send a notification to<user name>When a post is updated on Instagram accounts, add
<user name>as a watcher and send an email to<user name>
Before You Save
Review and complete every field before you click Save. Save stays greyed out until the rule has at least one action. In particular:
Data sources: check the profiles. If you didn't name a network, every profile in the space is selected; remove the ones the rule shouldn't cover.
Trigger type: confirm the trigger matches what you intended.
Filters: confirm the filters match your conditions, remove any you didn't ask for, and check that no filter appears twice.
Send post for approval: confirm the approval workflow.
Reject the post: check the rejection reason the AI wrote.
Send notification, Send email and Add watchers: confirm the right teammates are selected. An action that shows <Unknown> has no recipient yet, and Save doesn't stop you from saving it.
Add/Remove tags: confirm the correct tag is selected.
Slack Alerts and Microsoft Teams Alerts: add them yourself if you need them, then select the Slack channel or Microsoft Teams connector.
Send email to external users: add the external email address.
Additional options: to run the rule only during certain hours or days, set the Time zone and click Add times under Add hours.
What Happens After?
When you click Save, the rule is added to Active rules on the Publish Rules page and acts on matching posts. Rules run top to bottom in the order they appear in the list.
If you click Cancel before saving, Statusbrew asks Are you sure you want to leave this page? Click Leave to discard the draft rule or Stay to keep working. Nothing is saved until you click Save.
FAQs
Can I Regenerate A Rule With A Different Description?
Yes. Replace the text in the Describe what you want to see box with your change and click Generate. The AI updates the rule already in the form and keeps what you didn't ask to change. To start over completely, click Cancel → Leave and click Add new rule again.
Why Did The AI Select Every Profile In My Space?
You didn't name a network or profile, so the AI applied the rule to all profiles in the space. Name the network (for example, on Instagram accounts) and click Generate again, or remove profiles from Data sources before you save.
Why Is The AI Asking Me Which Approval Workflow To Use?
Your space has more than one approval workflow and your description didn't name one, so the AI left the approval step out. Type the name of one of the workflows it lists and click Generate.
Can A Rule Send A Post For Approval To One Person?
No. Rules send posts into an approval workflow, not to an individual. Create a workflow with that person as the approver in Settings → Approval workflows, then name that workflow in your description. To have your team approve first and then your client, use a workflow with two steps.
Why Did The AI Leave Out My Slack Or Microsoft Teams Alert?
The AI rule builder doesn't add Slack Alerts or Microsoft Teams Alerts. Publish Rules still support both: click Add a new action → Slack Alerts or Microsoft Teams Alerts and set them up yourself.
Can The AI Make A Rule Run Only During Business Hours?
No. The AI leaves the rule running at all times. Open Additional options, set the Time zone and click Add times under Add hours to choose the days and hours.
Can I Use Multiple Filters In My Description?
Yes. Describe all the conditions you want, and the AI creates the matching filters. Always review the generated filters before saving.
Can I Edit The Rule After The AI Generates It?
Yes. Every field (name, data sources, trigger type, filters, actions and additional options) stays editable. You can also open Edit rule on a saved rule and describe a change with AI. The AI output is a starting point, not a final configuration.
Is The AI Rule Builder Available On All Plans?
No. The AI rule builder for Publish Rules is available on Premium and above plans.